Strategic Organizational Communication

Author : Charles Conrad,Marshall Scott Poole
Publisher : John Wiley & Sons
Page : 534 pages
File Size : 48,7 Mb
Release : 2012-02-20
Category : Language Arts & Disciplines
ISBN : 9781444338638

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Strategic Organizational Communication by Charles Conrad,Marshall Scott Poole Pdf

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural context Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive Updated in the seventh edition: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies

Author : Sara LaBelle,Jennifer H. Waldeck
Publisher : University of California Press
Page : 367 pages
File Size : 40,5 Mb
Release : 2020-02-11
Category : Language Arts & Disciplines
ISBN : 9780520298521

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Strategic Communication for Organizations by Sara LaBelle,Jennifer H. Waldeck Pdf

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Author : Charles Conrad
Publisher : Wadsworth Publishing Company
Page : 504 pages
File Size : 43,5 Mb
Release : 1994
Category : Business & Economics
ISBN : UOM:39015032946801

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Strategic Organizational Communication by Charles Conrad Pdf

Author : Cal W. Downs,Allyson D. Adrian
Publisher : Guilford Press
Page : 308 pages
File Size : 49,6 Mb
Release : 2012-04-16
Category : Language Arts & Disciplines
ISBN : 9781462506606

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Assessing Organizational Communication by Cal W. Downs,Allyson D. Adrian Pdf

This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.

Author : Charles Conrad
Publisher : Holt McDougal
Page : 410 pages
File Size : 42,8 Mb
Release : 1990
Category : Communication
ISBN : CORNELL:31924067974794

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Strategic Organizational Communication by Charles Conrad Pdf

Author : Laurie Lewis
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 47,6 Mb
Release : 2011-03-21
Category : Language Arts & Disciplines
ISBN : 9781444340358

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Organizational Change by Laurie Lewis Pdf

Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year

Author : Bernard Gauthier
Publisher : Canadian Scholars’ Press
Page : 254 pages
File Size : 41,9 Mb
Release : 2018-07-06
Category : Business & Economics
ISBN : 9781773380766

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Strategic Communication in Canada by Bernard Gauthier Pdf

Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.

Author : Jesper Falkheimer,Mats Heide
Publisher : Routledge
Page : 160 pages
File Size : 51,6 Mb
Release : 2018-01-19
Category : Business & Economics
ISBN : 9781317220299

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Strategic Communication by Jesper Falkheimer,Mats Heide Pdf

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

Author : Charles Conrad,Marshall Scott Poole
Publisher : Wadsworth Publishing Company
Page : 518 pages
File Size : 48,9 Mb
Release : 1998
Category : Business & Economics
ISBN : PSU:000033325378

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Strategic Organizational Communication by Charles Conrad,Marshall Scott Poole Pdf

Author : Charles Conrad,Marshall Scott Poole
Publisher : Wadsworth Publishing Company
Page : 488 pages
File Size : 47,7 Mb
Release : 2002
Category : Business & Economics
ISBN : IND:30000081775276

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Strategic Organizational Communication in a Global Economy by Charles Conrad,Marshall Scott Poole Pdf

From its inception almost 20 years ago, the goal of STRATEGIC ORGANIZATIONAL COMMUNICATION has been to provide a unified description of the incredibly diverse array of ideas that make up the rapidly expanding field of organizational communication. Sophisticated, yet accessible, the text integrates research from a number of academic disciplines, while maintaining a relaxed, engaging writing style.

Author : Diane Lennard
Publisher : Routledge
Page : 182 pages
File Size : 55,8 Mb
Release : 2018-03-22
Category : Business & Economics
ISBN : 9781351863094

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Strategic Communication at Work by Diane Lennard Pdf

Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication—one-on-one, small group, and large group—to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT Paradigm—Intending, Messaging, Presence, Attending, Connecting, and Together—in the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The text’s clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills.

Author : Eric M. Eisenberg
Publisher : SAGE
Page : 328 pages
File Size : 55,7 Mb
Release : 2006-12-07
Category : Language Arts & Disciplines
ISBN : 9781452238647

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Strategic Ambiguities by Eric M. Eisenberg Pdf

Strategic Ambiguities: Essays on Communication, Organization, and Identity is a provocative journey through the development of a new aesthetics of communication that rejects all fundamentalisms and embraces a contingent world-view. Author Eric M. Eisenberg both collects and reflects on over two decades of his writing to provide important personal, historical, and theoretical context.

Author : Phil Jones
Publisher : Taylor & Francis
Page : 198 pages
File Size : 49,7 Mb
Release : 2017-03-02
Category : Business & Economics
ISBN : 9781351950268

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Communicating Strategy by Phil Jones Pdf

'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.

Author : Michael J. Papa,Tom D. Daniels,Barry K. Spiker
Publisher : SAGE
Page : 473 pages
File Size : 47,9 Mb
Release : 2007-11-20
Category : Business & Economics
ISBN : 9781412916844

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Organizational Communication by Michael J. Papa,Tom D. Daniels,Barry K. Spiker Pdf

Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of classic research and theory in organization communication.

Author : Tamara Gillis,IABC
Publisher : John Wiley & Sons
Page : 484 pages
File Size : 53,6 Mb
Release : 2011-03-21
Category : Business & Economics
ISBN : 9781118016350

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The IABC Handbook of Organizational Communication by Tamara Gillis,IABC Pdf

The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.