Strategic Planning Marketing Public Relations And Fund Raising In Higher Education

Author : Cynthia C. Ryans,William L. Shanklin
Publisher : Metuchen, N.J. : Scarecrow Press
Page : 286 pages
File Size : 46,7 Mb
Release : 1986
Category : Business & Economics
ISBN : UOM:39015011250936

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Strategic Planning, Marketing & Public Relations, and Fund-raising in Higher Education by Cynthia C. Ryans,William L. Shanklin Pdf

Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to see how others have done it. The authors focus on three important facets of higher educational administration: strategic planning, marketing and public relations, and fundraising. They offer their own perspectives, include previously published journal articles by experts, and provide an annotated bibliography of books and journal articles on these subjects. Each citation includes a complete bibliography entry and a 50-100 word annotation. With author/title and subject indexes and a directory of publishers mentioned in the book. The contributors: Peter Doyle, Gerald Newbould, Abby Livingston, William Keim, Fred Gehrung, James Blackburn, Donald Shandler, Roger Wadswoth, Wayne Anderson, Charles Webb, and Fisher Howe.

Author : James A Burns,Thomas J Hayes
Publisher : Routledge
Page : 192 pages
File Size : 44,5 Mb
Release : 2012-10-12
Category : Business & Economics
ISBN : 9781136582493

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New Strategies in Higher Education Marketing by James A Burns,Thomas J Hayes Pdf

With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.

Author : Anonim
Publisher : Unknown
Page : 296 pages
File Size : 55,5 Mb
Release : 1998
Category : Education
ISBN : MINN:30000007201357

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Resources in Education by Anonim Pdf

Author : Robert A. Sevier
Publisher : Council for Advancement & Support of Education
Page : 240 pages
File Size : 42,6 Mb
Release : 1998
Category : Business & Economics
ISBN : UVA:X004400946

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Integrated Marketing for Colleges, Universities, and Schools by Robert A. Sevier Pdf

This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission, vision, and leadership in the marketing planning process; (3) the definition of marketing and the four Ps of marketing: product, price, place, and promotion; (4) principles of qualitative and quantitative institutional research; (5) the importance of institutional image; and (6) development of a segmenting strategy. Section 2 is on the planning process itself; its three chapters cover empowering the marketing process and building the team; the seven steps of writing a marketing plan; and evaluation of the overall process. Section 3 offers guidelines to help troubleshoot and improve the effectiveness of the marketing plan and process. Five appendices list sources of secondary research, organizations and associations, and valuable Web sites; plus a primer for working with teams and a sample faculty survey form. (Contains approximately 270 references). (DB)

Author : Ronald D. Smith
Publisher : Routledge
Page : 552 pages
File Size : 54,9 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780415506762

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Strategic Planning for Public Relations by Ronald D. Smith Pdf

This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Author : Philip Kotler,Karen F. A. Fox
Publisher : Prentice Hall
Page : 504 pages
File Size : 44,5 Mb
Release : 1995
Category : Business & Economics
ISBN : STANFORD:36105012370743

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Strategic Marketing for Educational Institutions by Philip Kotler,Karen F. A. Fox Pdf

Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.

Author : Michael J. Worth,Matthew T. Lambert
Publisher : Rowman & Littlefield
Page : 283 pages
File Size : 42,8 Mb
Release : 2019-07-25
Category : Education
ISBN : 9781475845037

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Advancing Higher Education by Michael J. Worth,Matthew T. Lambert Pdf

Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: “What is working now?” “Where are we going?” “What will the future of advancement look like? The book’s twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance.” This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.

Author : Richard J. Pappas
Publisher : American Association of Community Colleges(AACC)
Page : 100 pages
File Size : 41,8 Mb
Release : 1994
Category : Community college presidents
ISBN : PSU:000022776686

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Strategic Marketing for Presidents by Richard J. Pappas Pdf

Designed to inform the marketing efforts of community college presidents, this document describes the importance of marketing, presents a targeted approach, and outlines the specific roles and skills needed by the president to ensure successful efforts and effective institutions. The first chapter, "Developing a Marketing-Strategic Plan," by Richard J. Pappas and M. Richard Shaink, introduces marketing principles and describes 10 steps for developing a marketing plan in a community college. Chapter 2, "TQM and Marketing: the Same Approach?" by Linda M. Thor, notes similarities between total quality management (TQM) techniques and college marketing and describes the efforts of Rio Salado Community College, in Arizona, to blend marketing and TQM approaches. In chapter 3, "Access and Image Assessment," by Richard Fonte, the critical marketing information a president needs is described with respect to various target markets. The final three chapters, "The President's Role in Governmental Relations," by Ronald J. Temple; "The President's Role in Public Relations," by Beverly S. Simone; and "The President's Role in Fund Raising," by G. Jeremiah Ryan, examine the president's relationship to local, state and federal legislators; the media; and potential donors, respectively. References are included with each chapter. (KP)

Author : Johanna M. Lockhart
Publisher : R&L Education
Page : 266 pages
File Size : 41,7 Mb
Release : 2010-12-16
Category : Education
ISBN : 9781607097709

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How to Market Your School by Johanna M. Lockhart Pdf

Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.

Author : Ronald D. Smith
Publisher : Routledge
Page : 457 pages
File Size : 41,7 Mb
Release : 2009-04-20
Category : Business & Economics
ISBN : 9781135848002

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Strategic Planning for Public Relations, Third Edition by Ronald D. Smith Pdf

This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Author : Dorothea M. Berry
Publisher : Scarecrow Press
Page : 514 pages
File Size : 55,9 Mb
Release : 1990
Category : Education
ISBN : 0810823438

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A Bibliographic Guide to Educational Research by Dorothea M. Berry Pdf

585 new titles, most published from 1980 to 1989, and 213 new editions and supplement volumes of titles cited in the second edition. Appendix and extensive indexes. Recommended for undergraduate bibliographic collections. --ARBA

Author : Morgan R. Clevenger,Cynthia J. MacGregor
Publisher : Emerald Group Publishing
Page : 312 pages
File Size : 47,6 Mb
Release : 2019-01-18
Category : Education
ISBN : 9781787546578

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Business and Corporation Engagement with Higher Education by Morgan R. Clevenger,Cynthia J. MacGregor Pdf

Multiple scholars and practitioners provide models and theories to understand the inter-organizational relationships between businesses and higher education. This work illuminates the complexities, expectations and long-term impact of such relationships.

Author : Gibbs, Paul,Knapp, Michael
Publisher : Routledge
Page : 149 pages
File Size : 52,8 Mb
Release : 2012-12-06
Category : Education
ISBN : 9781136609404

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Marketing Higher and Further Education by Gibbs, Paul,Knapp, Michael Pdf

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

Author : Michael Mambo,Muna Meky,Nobuyuki Tanaka,Jamil Salmi
Publisher : World Bank Publications
Page : 180 pages
File Size : 54,6 Mb
Release : 2016-06-21
Category : Education
ISBN : 9781464807954

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Improving Higher Education in Malawi for Competitiveness in the Global Economy by Michael Mambo,Muna Meky,Nobuyuki Tanaka,Jamil Salmi Pdf

As the Government of Malawi investigates options to expand access to higher education and improve the quality of higher education provision, the objective of this report is to contribute to an improved understanding of the challenges confronted by the higher education sub-sector in Malawi. The report summarizes the key findings of an in-depth study of factors affecting access and equity in the Malawian higher education sub-sector, the quality and relevance of educational outputs, the financing of the sector, and the frameworks structuring governance of the sector and its management. The study was initiated in response to a request from the Government of Malawi, to the World Bank, to support the Ministry of Education, Science and Technology (MoEST) in its pursuit of financially sustainable policy options to increase equitable access to higher education, and to improve the quality of higher education provision in alignment with the needs of the labor market.

Author : Kathleen S. Kelly
Publisher : Routledge
Page : 489 pages
File Size : 41,7 Mb
Release : 2020-07-24
Category : Business & Economics
ISBN : 9781000149067

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Fund Raising and Public Relations by Kathleen S. Kelly Pdf

This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.