Strategic Social Media As Activism

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Strategic Social Media as Activism

Adrienne A. Wallace,Regina Luttrell
Strategic Social Media as Activism Book PDF

Author : Adrienne A. Wallace,Regina Luttrell
Publisher : Unknown
Page : 0 pages
File Size : 40,7 Mb
Release : 2023-08
Category : Political participation
ISBN : 1003291856

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Strategic Social Media as Activism by Adrienne A. Wallace,Regina Luttrell Pdf

"Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications plays in creating social media messaging campaigns designed to engage in digital activism. As social activism and engagement continues to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and action through digital activism. This edited volume situates activism and social justice historically and draws parallels to the work of activists in today's social movements such as modern-day feminism, Black Lives Matter, #MeToo, Missing Murdered Indigenous Women, and We Are All Khaled Said. Each chapter adds an additional filter of nuance, building a complete account of mounting issues through social media movements and at the same time scaffolding the complicated nature of digital collective action. The book will be a useful supplement to courses in public relations, journalism, social media, sociology, political science, diversity, digital activism, and mass communication at both the undergraduate and graduate level"--

Strategic Social Media as Activism

Adrienne A. Wallace,Regina Luttrell
Strategic Social Media as Activism Book PDF

Author : Adrienne A. Wallace,Regina Luttrell
Publisher : Taylor & Francis
Page : 341 pages
File Size : 53,8 Mb
Release : 2023-08-25
Category : Business & Economics
ISBN : 9781000932324

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Strategic Social Media as Activism by Adrienne A. Wallace,Regina Luttrell Pdf

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism. As social activism and engagement continue to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and action through digital activism. This edited volume situates activism and social justice historically and draws parallels to the work of activists in today’s social movements such as modern-day feminism, Black Lives Matter, #MeToo, Missing Murdered Indigenous Women, and We Are All Khaled Said. Each chapter adds an additional filter of nuance, building a complete account of mounting issues through social media movements and at the same time scaffolding the complicated nature of digital collective action. The book will be a useful supplement to courses in public relations, journalism, social media, sociology, political science, diversity, digital activism, and mass communication at both the undergraduate and graduate level.

Media Activism in the Digital Age

Victor Pickard,Guobin Yang
Media Activism in the Digital Age Book PDF

Author : Victor Pickard,Guobin Yang
Publisher : Taylor & Francis
Page : 249 pages
File Size : 49,8 Mb
Release : 2017-07-06
Category : Computers
ISBN : 9781315393933

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Media Activism in the Digital Age by Victor Pickard,Guobin Yang Pdf

The growing subfield of media activism studies has gained wide attention in recent years, but little consensus exists regarding its central questions and concerns. This book begins to chart an evolving research agenda by providing a cross-section of provocative work in this area. Victor Pickard and Guobin Yang have assembled essays by leading scholars and activists to provide case studies of feminist, technological, and political interventions during different historical periods and at local, national, and global levels. Looking at the underlying theories, histories, politics, ideologies, tactics, strategies and aesthetics, the book takes an expansive view of media activism. It explores how varieties of activism are mediated through communication technologies, how activists deploy strategies for changing the structures of media systems, and how governments and corporations seek to police media activism. From memes to zines, hacktivism to artivism, this volume considers activist practices involving both older kinds of media and newer digital, social, and network-based forms. The book captures an exciting moment in the evolution of media activism studies and offers an invaluable guide to a vibrant and evolving field of research.

Social Media Activism

Matteo Cernison
Social Media Activism Book PDF

Author : Matteo Cernison
Publisher : Unknown
Page : 0 pages
File Size : 45,6 Mb
Release : 2019
Category : Communication. Mass media
ISBN : 9462980063

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Social Media Activism by Matteo Cernison Pdf

Frontmatter --Table of Contents --List of Figures and Tables --Acknowledgements --List of Abbreviations --Introduction --1. Models of Online-Related Activism --2. Methods for Investigating Online-Related, Large-Scale Campaigns on the Web --3. Water Commons --4. The Web of Water --5. Patterns of Online Communication during the Referendum Campaign --6. The Campaign for Water on Facebook --7. Reinterpreting the Data --List of the Interviews --References --Index

Online Activism

Amanda Vink
Online Activism Book PDF

Author : Amanda Vink
Publisher : Greenhaven Publishing LLC
Page : 106 pages
File Size : 47,9 Mb
Release : 2018-07-15
Category : Young Adult Nonfiction
ISBN : 9781534563568

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Online Activism by Amanda Vink Pdf

The growth of the Internet has changed almost every aspect of society, and social activism is no exception. Circulating petitions and organizing rallies is easier than ever, but so is the illusion of creating change without putting in effort. Readers learn the ways activism has changed in the Internet era. The informative text is supplemented with detailed charts and annotated quotes presenting multiple points of view. By learning more about online activism, young adults can become more informed about how to take a stand on issues they are passionate about.

Strategic Social Media

L. Meghan Mahoney,Tang Tang
Strategic Social Media Book PDF

Author : L. Meghan Mahoney,Tang Tang
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 51,7 Mb
Release : 2016-10-31
Category : Business & Economics
ISBN : 9781119259190

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Strategic Social Media by L. Meghan Mahoney,Tang Tang Pdf

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

Twitter and Tear Gas

Zeynep Tufekci
Twitter and Tear Gas Book PDF

Author : Zeynep Tufekci
Publisher : Yale University Press
Page : 360 pages
File Size : 48,7 Mb
Release : 2017-05-16
Category : Computers
ISBN : 9780300228175

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Twitter and Tear Gas by Zeynep Tufekci Pdf

A firsthand account and incisive analysis of modern protest, revealing internet-fueled social movements’ greatest strengths and frequent challenges To understand a thwarted Turkish coup, an anti–Wall Street encampment, and a packed Tahrir Square, we must first comprehend the power and the weaknesses of using new technologies to mobilize large numbers of people. An incisive observer, writer, and participant in today’s social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests—how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change. Tufekci speaks from direct experience, combining on-the-ground interviews with insightful analysis. She describes how the internet helped the Zapatista uprisings in Mexico, the necessity of remote Twitter users to organize medical supplies during Arab Spring, the refusal to use bullhorns in the Occupy Movement that started in New York, and the empowering effect of tear gas in Istanbul’s Gezi Park. These details from life inside social movements complete a moving investigation of authority, technology, and culture—and offer essential insights into the future of governance.

Digital Activism Decoded

Mary C. Joyce
Digital Activism Decoded Book PDF

Author : Mary C. Joyce
Publisher : IDEA
Page : 244 pages
File Size : 47,9 Mb
Release : 2010
Category : Cyberspace
ISBN : 1932716602

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Digital Activism Decoded by Mary C. Joyce Pdf

"The media has recently been abuzz with cases of citizens around the world using digital technologies to push for social and political change: from the use of Twitter to amplify protests in Iran and Moldova to the thousands of American non-profits creating Facebook accounts in the hopes of luring supporters. These stories have been published, discussed, extolled, and derided, but have not yet been viewed holistically as a new field of human endeavor. We call this field "digital activism" and its dynamics, practices, misconceptions, and possible futures are presented together for the first time in this book."--Pub. desc.

Strategic Social Media

L. Meghan Mahoney,Tang Tang
Strategic Social Media Book PDF

Author : L. Meghan Mahoney,Tang Tang
Publisher : John Wiley & Sons
Page : 390 pages
File Size : 52,6 Mb
Release : 2024-02-27
Category : Business & Economics
ISBN : 9781119890386

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Strategic Social Media by L. Meghan Mahoney,Tang Tang Pdf

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.

Cases on Strategic Social Media Utilization in the Nonprofit Sector

Asencio, Hugo
Cases on Strategic Social Media Utilization in the Nonprofit Sector Book PDF

Author : Asencio, Hugo
Publisher : IGI Global
Page : 370 pages
File Size : 52,7 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681897

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Cases on Strategic Social Media Utilization in the Nonprofit Sector by Asencio, Hugo Pdf

Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.

#HashtagActivism

Sarah J. Jackson,Moya Bailey,Brooke Foucault Welles
HashtagActivism Book PDF

Author : Sarah J. Jackson,Moya Bailey,Brooke Foucault Welles
Publisher : MIT Press
Page : 296 pages
File Size : 47,7 Mb
Release : 2020-03-10
Category : Social Science
ISBN : 9780262356510

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#HashtagActivism by Sarah J. Jackson,Moya Bailey,Brooke Foucault Welles Pdf

This “well-researched, nuanced” study of the rise of social media activism explores how marginalized groups use Twitter to advance counter-narratives, preempt political spin, and build diverse networks of dissent (Ms.) The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags, including #JusticeForTrayvon, #BlackLivesMatter, #YesAllWomen, and #MeToo to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people. They show how marginalized groups, long excluded from elite media spaces, have used Twitter hashtags to advance counternarratives, preempt political spin, and build diverse networks of dissent. The authors describe how such hashtags as #MeToo, #SurvivorPrivilege, and #WhyIStayed have challenged the conventional understanding of gendered violence; examine the voices and narratives of Black feminism enabled by #FastTailedGirls, #YouOKSis, and #SayHerName; and explore the creation and use of #GirlsLikeUs, a network of transgender women. They investigate the digital signatures of the “new civil rights movement”—the online activism, storytelling, and strategy-building that set the stage for #BlackLivesMatter—and recount the spread of racial justice hashtags after the killing of Michael Brown in Ferguson, Missouri, and other high-profile incidents of killings by police. Finally, they consider hashtag created by allies, including #AllMenCan and #CrimingWhileWhite.

Prime Time Activism

Charlotte Ryan
Prime Time Activism Book PDF

Author : Charlotte Ryan
Publisher : South End Press
Page : 318 pages
File Size : 51,8 Mb
Release : 1991
Category : Mass Media
ISBN : 0896084019

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Prime Time Activism by Charlotte Ryan Pdf

An essential primer for all grassroots activists, this book demystifies the media in such a way that the reader-activist gains a framework for understanding the propaganda industry of the United States.

Strategic Communication, Social Media and Democracy

W. Timothy Coombs,Jesper Falkheimer,Mats Heide,Philip Young
Strategic Communication Social Media and Democracy Book PDF

Author : W. Timothy Coombs,Jesper Falkheimer,Mats Heide,Philip Young
Publisher : Routledge
Page : 206 pages
File Size : 43,9 Mb
Release : 2015-08-11
Category : Business & Economics
ISBN : 9781317554912

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Strategic Communication, Social Media and Democracy by W. Timothy Coombs,Jesper Falkheimer,Mats Heide,Philip Young Pdf

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Social Change and Creative Activism in the 21st Century

S. Harrebye
Social Change and Creative Activism in the 21st Century Book PDF

Author : S. Harrebye
Publisher : Springer
Page : 251 pages
File Size : 48,5 Mb
Release : 2016-05-11
Category : Social Science
ISBN : 9781137498694

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Social Change and Creative Activism in the 21st Century by S. Harrebye Pdf

This book is a large-scale study of global creative activism. It explores how activists facilitate the cultivation of societal alternatives. Harrebye shows that social activism has got a creative new edge that is blurring the boundaries between artist and activist, and pop, prank, and protest.

Reclaiming the Media

Bart Cammaerts,Nico Carpentier
Reclaiming the Media Book PDF

Author : Bart Cammaerts,Nico Carpentier
Publisher : Intellect (UK)
Page : 316 pages
File Size : 53,5 Mb
Release : 2007
Category : Language Arts & Disciplines
ISBN : UCSC:32106018980059

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Reclaiming the Media by Bart Cammaerts,Nico Carpentier Pdf

Against the claims of increasing sexualisation of culture, one truism is constantly rehearsed - that women have little taste for pornography. This book offers an understanding of women's pleasures in sexually explicit materials by focusing on the production and consumption of "For Women" magazine