Strategies For Quantitative Research

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Strategies for Quantitative Research

Author : Grant S. McCall
Publisher : Routledge
Page : 519 pages
File Size : 44,8 Mb
Release : 2018-02-15
Category : Social Science
ISBN : 9781351802949

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Strategies for Quantitative Research by Grant S. McCall Pdf

It is little secret that most archaeologists are uneasy with statistics. Thankfully, in the modern world, quantitative analysis has been made immensely easier by statistical software packages. Software now does virtually all our statistical calculations, removing a great burden for researchers. At the same time, since most statistical analysis now takes place through the pushing of buttons in software packages, new problems and dangers have emerged. How does one know which statistical test to use? How can one tell if certain data violate the assumptions of a particular statistical analysis? Rather than focusing on the mathematics of calculation, this concise handbook selects appropriate forms of analysis and explains the assumptions that underlie them. It deals with fundamental issues, such as what kinds of data are common in the field of archaeology and what are the goals of various forms of analysis. This accessible textbook lends a refreshing playfulness to an often-humorless subject and will be enjoyed by students and professionals alike.

Social Research Methods

Author : Sigmund Grønmo
Publisher : SAGE Publications Limited
Page : 533 pages
File Size : 47,7 Mb
Release : 2023-11-22
Category : Social Science
ISBN : 9781529618457

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Social Research Methods by Sigmund Grønmo Pdf

Framing research as the process of asking and answering questions, this book demonstrates how to identify good research questions and how to structure and explore them successfully. Whether you are just beginning your research journey or are a seasoned traveller, it helps you: • Decide what you want to achieve with your research • Know what options you have to explore your goals • Navigate the nuances of different research approaches • Understand the decisions of other researchers • Choose what path best suits your project. Through real-life examples demonstrating different types of research, the book introduces qualitative, quantitative, and mixed methods approaches so you can compare different methods at every stage of the research process, from initial idea and design to data collection and analysis. This new edition includes new chapters on collecting and analysing mixed methods data, and additional content on qualitative data analysis. New examples reflect the cultural and global diversity of social research, and extra visual aids and summaries support understanding of key research concepts and stages. The book is accompanied by an online teaching guide, including videos, additional case studies, annotated articles, and critical thinking exercises.

Basics of Qualitative Research

Author : Anselm Strauss,Juliet M. Corbin
Publisher : SAGE Publications, Incorporated
Page : 336 pages
File Size : 46,8 Mb
Release : 1998-09-29
Category : Social Science
ISBN : 0803959397

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Basics of Qualitative Research by Anselm Strauss,Juliet M. Corbin Pdf

The Second Edition of this best-selling textbook continues to offer immensely practical advice and technical expertise that will aid researchers in analyzing and interpreting their collected data, and ultimately build theory from it. The authors provide a step-by-step guide to the research act. Full of definitions and illustrative examples, the book presents criteria for evaluating a study as well as responses to common questions posed by students of qualitative research.

Strategy as Practice

Author : Gerry Johnson,Leif Melin,Richard Whittington
Publisher : Cambridge University Press
Page : 245 pages
File Size : 46,6 Mb
Release : 2007-08-02
Category : Business & Economics
ISBN : 9780521862936

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Strategy as Practice by Gerry Johnson,Leif Melin,Richard Whittington Pdf

This is an analysis of what managers actually do in relation to the development of strategy in organisations.

Using Qualitative Research in Advertising

Author : Margaret A. Morrison,Eric Haley,Kim Bartel Sheehan,Ronald E. Taylor
Publisher : SAGE
Page : 241 pages
File Size : 43,5 Mb
Release : 2011-10-31
Category : Business & Economics
ISBN : 9781412987240

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Using Qualitative Research in Advertising by Margaret A. Morrison,Eric Haley,Kim Bartel Sheehan,Ronald E. Taylor Pdf

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.

Strategies of Qualitative Inquiry

Author : Norman K. Denzin,Yvonna S. Lincoln
Publisher : SAGE Publications, Incorporated
Page : 378 pages
File Size : 48,7 Mb
Release : 1998-03-09
Category : Social Science
ISBN : UCSC:32106019130522

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Strategies of Qualitative Inquiry by Norman K. Denzin,Yvonna S. Lincoln Pdf

In this, the second of a three-volume paperback version of the landmark Handbook of Qualitative Research, editors Norman K Denzin and Yvonna S Lincoln consider the major strategies employed by the qualitative researcher. Starting from the research design process and following through to consider a range of methods that can be applied in any study, Strategies of Qualitative Inquiry covers funding, case studies, ethnography, grounded theory, participative inquiry and much more - offering a range of methods that can be employed in any study. The outstanding contributors thoroughly covereach topic, enriching the qualitative experience. The Handbook of Qualitative Research has been heralded as the state of the art in evaluating the field of qualitative inquiry and features contributions from some of the leading scholars in the area. Now published in paperback in response to the needs of classroom teachers, Strategies of Qualitative Inquiry will also be an excellent choice around which to build a course on research methods, across a wide number of academic disciplines.

Mixed Methods Research

Author : Carolyn R. Benz,Isadore Newman
Publisher : SIU Press
Page : 228 pages
File Size : 55,8 Mb
Release : 2008-04-03
Category : Reference
ISBN : 0809327791

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Mixed Methods Research by Carolyn R. Benz,Isadore Newman Pdf

Ridenour and Isadore Newman reject the artificial dichotomy between qualitative and quantitative research strategies in the social and behavioral sciences and argue that by employing multiple methods, researchers can enhance the quality of their research outcomes.

Understanding Quantitative and Qualitative Research in Early Childhood Education

Author : William Lawrence Goodwin,Laura D. Goodwin
Publisher : Teachers College Press
Page : 212 pages
File Size : 51,6 Mb
Release : 1996
Category : Education
ISBN : 0807735477

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Understanding Quantitative and Qualitative Research in Early Childhood Education by William Lawrence Goodwin,Laura D. Goodwin Pdf

What are the fundamental elements of good quantitative and qualitative research? What are the strengths and weaknesses of each approach? What does research offer early childhood education? Are quantitative and qualitative approaches compatible? This book presents the research process and its components in a straightforward, easily accessible manner. Using real examples from early childhood education, authors William L. Goodwin and Laura D. Goodwin "bring to life" for the first time the various methods of research and how they may be studied and applied. They explore the major aspects of both quantitative and qualitative paradigms and techniques, stressing the compatibility and complementary nature of the two approaches that are so often seen as mutually exclusive if not downright contradictory.

Quantitative Research Methods in Consumer Psychology

Author : Paul Hackett
Publisher : Taylor & Francis
Page : 418 pages
File Size : 44,9 Mb
Release : 2018-12-07
Category : Psychology
ISBN : 9781317280415

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Quantitative Research Methods in Consumer Psychology by Paul Hackett Pdf

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

Strategies of Qualitative Inquiry

Author : Norman K. Denzin,Yvonna S. Lincoln
Publisher : SAGE Publications
Page : 448 pages
File Size : 46,5 Mb
Release : 2012-10-24
Category : Social Science
ISBN : 9781452289205

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Strategies of Qualitative Inquiry by Norman K. Denzin,Yvonna S. Lincoln Pdf

This book is the second of three paperback volumes taken from The SAGE Handbook of Qualitative Research, Fourth Edition. This volume isolates the major strategies—historically, the research methods—that researchers can use in conducting concrete qualitative studies. The question of methods begins with questions of design and the matters of money and funding. These questions always begin with the researcher who moves from a research question to a paradigm or perspective, and then to the empirical world. The history and uses of these strategies are explored extensively in this volume. The chapters move from forms (and problems with) mixed methods inquiry to case study, performance and narrative ethnography, to constructionist analytics to grounded theory strategies, testimonies, participatory action research, and clinical research.

E-research

Author : Terry Anderson,Heather Kanuka
Publisher : Allyn & Bacon
Page : 0 pages
File Size : 51,6 Mb
Release : 2003
Category : Internet research
ISBN : 0205343821

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E-research by Terry Anderson,Heather Kanuka Pdf

E-Research teaches students how to become both active practitioners and informed consumers of Net-based research, its tools, and its techniques. E-Research takes the learner through the complete research process from problem formulation, through literature review, ethics approval, quantitative and qualitative data gathering and analysis, to dissemination and publication. This text is written in clear, nontechnical language with educational research examples, illustrating how each of these components of the research process changes in a Net-enabled context. Every professional is obliged to understand and, in most cases, master the use of tools of their trade even when those tools are undergoing rapid evolution. E-Research is not a research methods text. Rather, it begins where standard methdology texts end, by focusing on when and how to use the Internet to enhance the research process.

The Wiley-Blackwell Companion to Sociology

Author : George Ritzer
Publisher : John Wiley & Sons
Page : 695 pages
File Size : 49,8 Mb
Release : 2016-09-26
Category : Social Science
ISBN : 9781119250630

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The Wiley-Blackwell Companion to Sociology by George Ritzer Pdf

Featuring a collection of original chapters by leading and emerging scholars, The Wiley-Blackwell Companion to Sociology presents a comprehensive and balanced overview of the major topics and emerging trends in the discipline of sociology today. Features original chapters contributed by an international cast of leading and emerging sociology scholars Represents the most innovative and 'state-of-the-art' thinking about the discipline Includes a general introduction and section introductions with chapters summaries by the editor

Qualitative-quantitative Research Methodology

Author : Isadore Newman,Carolyn R. Benz
Publisher : SIU Press
Page : 244 pages
File Size : 53,5 Mb
Release : 1998
Category : Reference
ISBN : 0809321505

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Qualitative-quantitative Research Methodology by Isadore Newman,Carolyn R. Benz Pdf

Through graphic and narrative descriptions, Newman and Benz show research to be a holistic endeavor in the world of inquiry. To clarify their argument, they provide a diagram of the "qualitative-quantitative interactive continuum" showing that qualitative analysis with its feedback loops can easily modify the types of research questions asked in quantitative analysis research and that the quantitative analysis results and its feedback can change what will be asked qualitatively.

Introduction to Research - E-Book

Author : Elizabeth DePoy,Laura N. Gitlin
Publisher : Elsevier Health Sciences
Page : 384 pages
File Size : 52,8 Mb
Release : 2013-12-24
Category : Medical
ISBN : 9780323291071

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Introduction to Research - E-Book by Elizabeth DePoy,Laura N. Gitlin Pdf

Bridge the gap between research and practice with DePoy and Gitlin's Introduction to Research: Understanding and Applying Multiple Strategies, 4th Edition. This completely updated, user-friendly text helps you better understand not only the research process, but also research designs and their applications to the real world of clinical practice. Covering multiple research strategies (including both qualitative and quantitative research), it gives you a balanced approach to various research traditions, addressing emerging key issues in today's health care environment. Offers a balanced approach to various research methods and multiple research strategies, including qualitative, quantitative, naturalistic and experimental-type, and more. Presents complex information in a clear, highly readable, and easy-to-understand manner. Keeps information relevant to today's health care environment with real-world "snapshots" and a final Stories from the Field chapter. Includes detailed discussions of qualitative and quantitative methodologies, a unique and balanced focus that makes this text more comprehensive than others in its field. Covers experimental-type, naturalistic, and mixed method design strategies, improving your ability to compare, contrast, and integrate different methods. Evolve online resources include statistics math tips to accompany Chapter 19, crossword puzzles, useful weblinks, and sample forms. Reflects recent changes in the field, including new material on preparing poster presentations, community and participatory research, translation issues, and advanced scale development, giving you the tools you need to devise successful research studies. Includes expanded evidence-based material and occupational therapy-specific information, discussing the methods used in each study.

Research Methods for Strategic Management

Author : Giovanni Battista Dagnino,Maria Cristina Cinici
Publisher : Routledge
Page : 478 pages
File Size : 44,7 Mb
Release : 2015-10-16
Category : Business & Economics
ISBN : 9781135071813

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Research Methods for Strategic Management by Giovanni Battista Dagnino,Maria Cristina Cinici Pdf

The field of strategic management has developed significantly since its birth from "business policy" and "business planning" in the 1960s. Pioneering studies were essentially normative, prescriptive, and often based on in-depth case studies. The evolution of strategic management into a respected field of academic study resulted from the adoption of research methods previously employed in economics. Today, research in strategic management is likely to employ a mixture of methods borrowed from related and unrelated disciplines, such as politcal sciences, psychology, neuroscience, and behavioral economics, which can be confusing to researchers new to the field. This book provides the reader with a broad introduction to the array of qualitative and quantitative research methods required to investigate strategic management. Throughout the book, strong emphasis is placed on practical applications that transcend the mere analysis of the theoretical roots of single research methods. The underlying result is a book that encourages and aids readers to "learn by doing" – in applying the implications of each chapter to their own research. This text is vital reading for postgraduate students and researchers focused on business strategy.