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Author : Gregory M. Maney
Publisher : U of Minnesota Press
Page : 360 pages
File Size : 53,9 Mb
Release : 2012
Category : Social change
ISBN : 9780816672899
Examines how strategies within social movements develop and work
Author : R. Craig Lefebvre
Publisher : John Wiley & Sons
Page : 592 pages
File Size : 42,6 Mb
Release : 2013-01-18
Category : Medical
ISBN : 9781118235249
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Author : Arnetha F. Ball
Publisher : Teachers College Press
Page : 214 pages
File Size : 52,7 Mb
Release : 2006
Category : Education
ISBN : 080774669X
This book describes a different approach to teacher education designed to create "carriers of the torch"--teachers who have a sense of efficacy and the attitudes, dispositions, and skills necessary to teach students from diverse racial, ethnic, and linguistic backgrounds. Through her examination of teacher change and teacher education in two countries--the United States and South Africa--the author proposes new ways to prepare teachers for a rapidly changing global society.
Author : Saul Alinsky
Publisher : Vintage
Page : 226 pages
File Size : 45,5 Mb
Release : 2010-06-30
Category : Political Science
ISBN : 9780307756893
“This country's leading hell-raiser" (The Nation) shares his impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” First published in 1971 and written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition.
Author : Sanderijn Cels,Jorrit de Jong,Frans Nauta
Publisher : Brookings Institution Press
Page : 250 pages
File Size : 51,9 Mb
Release : 2012
Category : Political Science
ISBN : 9780815722625
While governments around the world struggle to maintain service levels amid fiscal crises, social innovators are improving citizen outcomes by changing the system from within. The authors offer compelling stories, lively illustrations, and insightful interpretations on how innovators, social entrepreneurs, and change agents are dealing effectively with powerful opponents, bureaucratic hurdles, and the challenges of securing resources and support.
Author : Andrew Shea
Publisher : Princeton Architectural Press
Page : 160 pages
File Size : 42,9 Mb
Release : 2012-03-07
Category : Design
ISBN : 1616890479
This newest title in the design briefs series is a compact, hands-on guide for graphic design professionals who want to start helping communities and effectuating social change in the world. Author Andrew Shea presents ten strategies for successful community engagement, grounding each one in two real world case studies. The twenty projects featured in the book are by both design professionals and students and range from creating a map of services for the homeless community in Santa Monica, helping Chicago's Humboldt Park community by designing a website where donors can buy essential items for community members, to encouraging LA's Latina community to go for an annual PAP exam in an attempt to prevent cervical cancer through carefully designed posters, murals, and other material. Designing for Social Change is both an inspiration and a how-to book that encourages graphic designers everywhere to go out and do good with their work, providing them with the tools to complete successful projects in their communities.
Author : Michael Siegel,Lynne Doner Lotenberg
Publisher : Jones & Bartlett Publishers
Page : 633 pages
File Size : 43,5 Mb
Release : 2008-07-07
Category : Medical
ISBN : 9781449664930
Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.
Author : David Peter Stroh
Publisher : Chelsea Green Publishing
Page : 264 pages
File Size : 42,6 Mb
Release : 2015-09-24
Category : Business & Economics
ISBN : 9781603585811
Donors, leaders of nonprofits, and public policy makers usually have the best of intentions to serve society and improve social conditions. But often their solutions fall far short of what they want to accomplish and what is truly needed. Moreover, the answers they propose and fund often produce the opposite of what they want over time. We end up with temporary shelters that increase homelessness, drug busts that increase drug-related crime, or food aid that increases starvation. How do these unintended consequences come about and how can we avoid them? By applying conventional thinking to complex social problems, we often perpetuate the very problems we try so hard to solve, but it is possible to think differently, and get different results. Systems Thinking for Social Change enables readers to contribute more effectively to society by helping them understand what systems thinking is and why it is so important in their work. It also gives concrete guidance on how to incorporate systems thinking in problem solving, decision making, and strategic planning without becoming a technical expert. Systems thinking leader David Stroh walks readers through techniques he has used to help people improve their efforts to end homelessness, improve public health, strengthen education, design a system for early childhood development, protect child welfare, develop rural economies, facilitate the reentry of formerly incarcerated people into society, resolve identity-based conflicts, and more. The result is a highly readable, effective guide to understanding systems and using that knowledge to get the results you want.
Author : Ngoh Tiong Tan
Publisher : Routledge
Page : 282 pages
File Size : 40,7 Mb
Release : 2017-07-06
Category : Social Science
ISBN : 9781351794961
Social change affects all quarters of life and human society whether in individual neighbourhoods, communities or nations, or in the world as a whole – encompassing many issues of gender, age, social class and ethnicity. This book examines both the conceptual as well as operational aspects of social transformation and social development. It examines societal transformation at the individual, group, community, national and international levels using a range of case studies from Singapore, Asia and around the world. The four parts of this book highlight the challenges of social development; issues concerning workforce and migration; welfare, women and social care; as well as, community development and capacity building. Social development and social transformation are presented as intertwined concepts that affect citizens in profound ways from social care to social well-being, construction of social relationship as well as community life, capacity building and nation building.
Author : Tanya S Osensky
Publisher : University Press of New England
Page : 186 pages
File Size : 53,5 Mb
Release : 2017-10-03
Category : Social Science
ISBN : 9781512601442
Would you like to be taller? Many people - except very tall people - would likely answer yes. Why should this be the case, when height has nothing to do with intelligence, talent, fortitude, compassion, or indeed any of the factors that make us human? In her thoughtful and provocative book, Tanya S Osensky examines "heightism": the widely held and mostly unconscious notion that taller is better. She explores how and why short people are considered by many to be inferior, and describes the ways in which height bias affects them. Prejudice against short people is so common and casual that we do not even notice it, yet it factors significantly into discrimination in the workplace, in social situations, and beyond. The most helpless victims are short children, who are frequently subjected to years of hormone therapy, even when they have no physical need for such treatment, simply in an effort to make them taller as a way of countering this social bias. There is little legal recourse for short people who suffer workplace discrimination based on height. This succinct book exposes the cultural, medical, and occupational issues that short people face, which are often deemed unimportant and disregarded. Osensky challenges heightism by disclosing some beneficial aspects of shortness and suggesting avenues of activism and change.
Author : Mohan J. Dutta
Publisher : Taylor & Francis
Page : 361 pages
File Size : 45,9 Mb
Release : 2011-05-10
Category : Language Arts & Disciplines
ISBN : 9781136848810
Communicating Social Change: Structure, Culture, and Agency explores the use of communication to transform global, national, and local structures of power that create and sustain oppressive conditions. Author Mohan J. Dutta describes the social challenges that exist in current globalization politics, and examines the communicative processes, strategies, and tactics through which social change interventions are constituted in response to the challenges. Using empirical evidence and case studies, he documents the ways through which those in power create conditions at the margins, and he provides a theoretical base for discussing the ways in which these positions of power are resisted through communication processes, strategies, and tactics. The interplay of power and control with resistance is woven through each of the chapters in the book. This exceptional volume highlights the points of intersection between the theory and praxis of social change communication, creating theoretical entry points for the praxis of social change. It is intended for communication scholars and students studying activism, social movements, and communication for social change, and it will also resonate in such disciplines such as development, sociology, and social work, with those who are studying social transformations.
Author : Michael Albert
Publisher : South End Press
Page : 198 pages
File Size : 40,5 Mb
Release : 2002
Category : Business & Economics
ISBN : 0896086623
The Trajectory of Change charts a course for the growing, international movement against corporate globalization. Michael Albert, a longtime activist and analyst of popular struggles, challenges the movement to reach out to "ordinary people" by demonstrating how their lives are negatively affected by creeping corporatism. Albert connects issues confronting working people in the United States (such as access to health care, workplace rights and safety, declining wages, and unemployment) to a critique of institutions that currently dominate the global economy. And he offers a compelling argument for a strategy based on civil disobedience and protest rather than individual acts of vandalism or violence. Albert also suggests reasons for the recent revival of political protest, from the Battle in Seattle to the demonstrations in Quebec, Canada, and Genoa, Italy. At the same time, he argues that it isn't enough for protesters to stand against global economic injustice. To be effective, Albert argues that we need to develop a clear vision of what we stand for. He makes the case for collectively creating a vision of a participatory, democratic, and egalitarian society. Michael Albert is a founder of Z Magazine and Z Net, a web site and electronic commentary service based in Woods Hole, Massachusetts. He also co-founded South End Press. He is the author of Looking Forward (with Robert Hahnel) and Stop the Killing Trade, among other books on economics and social change.
Author : Jason Saul
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 46,9 Mb
Release : 2010-09-02
Category : Business & Economics
ISBN : 9780470892190
Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding Offers step-by-step guidance for creating economic value through positive social change Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.
Author : Alnoor Ebrahim
Publisher : Stanford University Press
Page : 370 pages
File Size : 47,5 Mb
Release : 2019-07-16
Category : Business & Economics
ISBN : 9781503609211
The social sector is undergoing a major transformation. We are witnessing an explosion in efforts to deliver social change, a burgeoning impact investing industry, and an unprecedented intergenerational transfer of wealth. Yet we live in a world of rapidly rising inequality, where social sector services are unable to keep up with societal need, and governments are stretched beyond their means. Alnoor Ebrahim addresses one of the fundamental dilemmas facing leaders as they navigate this uncertain terrain: performance measurement. How can they track performance towards worthy goals such as reducing poverty, improving public health, or advancing human rights? What results can they reasonably measure and legitimately take credit for? This book tackles three core challenges of performance faced by social enterprises and nonprofit organizations alike: what to measure, what kinds of performance systems to build, and how to align multiple demands for accountability. It lays out four different types of strategies for managers to consider—niche, integrated, emergent, and ecosystem—and details the types of performance measurement and accountability systems best suited to each. Finally, this book examines the roles of funders such as impact investors, philanthropic foundations, and international aid agencies, laying out how they can best enable meaningful performance measurement.
Author : Steven G Anderson
Publisher : Columbia University Press
Page : 344 pages
File Size : 46,9 Mb
Release : 2014-09-16
Category : Political Science
ISBN : 9780231159227
Market-based development strategies designed to help the worldÕs poor receive significant support from advocates, academics, governments, and the media, yet frequently the perceived success of these programs rests on carefully selected examples and one-sided, enthusiastic accounts. In practice, these approaches are often poorly defined and executed, with little balanced, comparative analysis of their true strengths and weaknesses. This book is the first to assess emerging market-based social change approaches comparatively, focusing specifically on social entrepreneurship, corporate social responsibility, fair trade, and private sustainable development. Steven G. Anderson begins by identifying the problems these programs address and then describes their core, shared principles. He follows with a general framework for defining and evaluating these and other development approaches. Separate chapters provide background on the historical development and application of each approach, as well as interpretations of the processes for implementation and the underlying behavioral assumptions related to successful outcomes. A final chapter compares each approach across a set of important program development dimensions and analyzes the utility of market-based approaches as part of a general consideration of social development strategies for the developing world.