Subscription Marketing

Author : Anne Janzer
Publisher : Cuesta Park Consulting
Page : 238 pages
File Size : 48,5 Mb
Release : 2020-01-29
Category : Business & Economics
ISBN : 9780999624890

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Subscription Marketing by Anne Janzer Pdf

The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Author : Anne Janzer
Publisher : Unknown
Page : 240 pages
File Size : 48,5 Mb
Release : 2020-01-29
Category : Business & Economics
ISBN : 0999624873

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Subscription Marketing by Anne Janzer Pdf

We are all subscribers in a world of churn. Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to reflect today's world?A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value.The third edition of this ground-breaking book offers up-dated advice for individuals and small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the relationships that lead to long-term success.Find out why BookAuthority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Author : Anne H. Janzer
Publisher : Unknown
Page : 164 pages
File Size : 49,9 Mb
Release : 2015-01-09
Category : Electronic
ISBN : 0986406201

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Subscription Marketing by Anne H. Janzer Pdf

When your business success depends on a long-term relationship with the customer, you have to start thinking about marketing differently. Marketing must help customers realize value. Whether you're marketing a membership program, a complex managed services offering, or a cloud-based solution, Subscription Marketing gives you creative marketing strategies for nurturing customers long after the initial sale.

Author : John Warrillow
Publisher : Penguin
Page : 224 pages
File Size : 54,8 Mb
Release : 2015-02-05
Category : Business & Economics
ISBN : 9780698176331

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The Automatic Customer by John Warrillow Pdf

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

Author : David Lecky
Publisher : Unknown
Page : 112 pages
File Size : 47,5 Mb
Release : 2019-10-26
Category : Business & Economics
ISBN : 1774340046

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Subscription Marketing: How to Build a Cash Flow Empire with Recurring Revenue by David Lecky Pdf

Forget the old concept of the traditional retail model, get in on the new early wave of membership marketing that will turn your business into a cashflow machine Whether your goal is to escape your 9-5 job or create a side hustle income that runs on its own this book will show you step-by-step how to market subscription based business to maximize all your profits. Once you learn how to generate a few customers that pay you periodically for your products or services the scalability of this model is remarkably high. Inside this book, you'll discover... -How to properly implement the 'freemium' strategy in your business -Preparing a funnel that creates upsell possibilities -The psychology of selling a subscription -How to scale your membership business -Much, much more...

Author : Don Nicholas
Publisher : Unknown
Page : 264 pages
File Size : 54,7 Mb
Release : 1997
Category : Business & Economics
ISBN : IND:30000061222562

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Secrets of Successful Subscription Marketing by Don Nicholas Pdf

Author : Vidya Subramanian
Publisher : Adobe Press
Page : 337 pages
File Size : 53,5 Mb
Release : 2013-06-14
Category : Business & Economics
ISBN : 9780133416183

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Adobe Analytics with SiteCatalyst Classroom in a Book by Vidya Subramanian Pdf

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

Author : Severin Bischof,Thomas Rudolph
Publisher : Walter de Gruyter GmbH & Co KG
Page : 73 pages
File Size : 48,7 Mb
Release : 2021-11-22
Category : Business & Economics
ISBN : 9783110730197

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Consumer Goods Subscriptions by Severin Bischof,Thomas Rudolph Pdf

Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.

Author : Tien Tzuo,Gabe Weisert
Publisher : Penguin
Page : 258 pages
File Size : 47,5 Mb
Release : 2018-06-05
Category : Business & Economics
ISBN : 9780525536468

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Subscribed by Tien Tzuo,Gabe Weisert Pdf

A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: * Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. * Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. * Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

Author : Adam Levinter
Publisher : Figure 1 Publishing
Page : 290 pages
File Size : 54,9 Mb
Release : 2019-10-08
Category : Business & Economics
ISBN : 9781773270722

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The Subscription Boom by Adam Levinter Pdf

In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

Author : Matthew Housden
Publisher : Routledge
Page : 221 pages
File Size : 54,5 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750689649

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Marketing Information and Research by Matthew Housden Pdf

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Marketing in Practice module by the Senior Examiners * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Author : United States. Business and Defense Services Administration
Publisher : Unknown
Page : 40 pages
File Size : 48,6 Mb
Release : 1966
Category : Market surveys
ISBN : UOM:39076005731406

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Facts for Marketers by United States. Business and Defense Services Administration Pdf

Author : Eliot Coleman
Publisher : Chelsea Green Publishing
Page : 304 pages
File Size : 55,8 Mb
Release : 2018-09-26
Category : Technology & Engineering
ISBN : 9781603588188

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The New Organic Grower, 3rd Edition by Eliot Coleman Pdf

“Updated for its 30th anniversary edition; [This book] remains as relevant as ever.”—New York Times Book Review Since its original publication in 1989, The New Organic Grower has been one of the most important farming books available, with pioneer Eliot Coleman leading the charge in the organic movement in the United States. Now fully illustrated and updated, this 30th Anniversary Edition is a must-have for any agricultural library. Eliot Coleman’s books and innovative methods have helped innumerable organic farmers build successful farms in deep accordance with nature. The wisdom in this seminal book holds true even as the modern agricultural canon has grown—in large part due to Coleman’s influence as a wise elder with decades of experience. New information has been included in this edition to showcase the new tools and techniques that Eliot has been developing over the last thirty-five years. Inspired by the European intensive growers, The New Organic Grower, 30th Anniversary Edition, offers a very approachable and productive form of farming that has proven to work well for the earth and its stewards for centuries. Gardeners working on 2.5 acres or less will find this book especially useful, as it offers proof that small-scale market growers and serious home gardeners can live good lives close to the land and make a profit at the same time. The New Organic Grower is ideal for young farmers just getting started, or gardeners seeking to expand into a more productive enterprise. New material in this edition includes: Beautiful color photographs throughout, taken by master gardener and author Barbara Damrosch (Eliot’s wife and co-farmer) Updated information throughout on how Eliot’s practices have changed through his experiments over the years A new section from Damrosch about incorporating flowers on the small farm More information on new tools Eliot has invented that don’t appear in any of his other books

Author : Nat Chiaffarano MBA
Publisher : Unknown
Page : 98 pages
File Size : 41,5 Mb
Release : 2017-05-21
Category : Electronic
ISBN : 1521346372

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How to Grow Your Business with a Subscription Revenue Model by Nat Chiaffarano MBA Pdf

The subscription revenue model is a business model where a customer must pay a subscription price to have access to the complete product/service for the designated subscription period. The model was pioneered by magazines and newspapers, and later by digital publishers and software companies, but is now widely used by many different types of businesses and websites, including wine and apparel retailers, as a viable growth strategy. This book has been written to guide business owners through the subscription marketing start-up process, and to take advantage of and fully participate in the growing subscription economy. The book presents this information in an efficient bullet point format that makes it easy to translate proven theories into actionable steps.The book contains the practical steps required to build a successful subscription commerce business. It features many examples of businesses that have implemented profitable subscription marketing programs. Many ideas are provided as to how to create a loyal subscriber base that will enable the business to reduce churn or customer attrition, and to nurture or maximize lifetime customer value. The book also includes a list of software vendors and a glossary of subscription terms.

Author : Al Lieberman,Pat Esgate
Publisher : FT Press
Page : 305 pages
File Size : 44,5 Mb
Release : 2013-07-02
Category : Business & Economics
ISBN : 9780133092301

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The Definitive Guide to Entertainment Marketing by Al Lieberman,Pat Esgate Pdf

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.