Summary Location Is Still Everything The Surprising Influence Of The Real World On How We Search Shop And Sell In The Virtual One By David R Bell

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SUMMARY - Location Is (Still) Everything: The Surprising Influence Of The Real World On How We Search, Shop, And Sell In The Virtual One By David R. Bell

Shortcut Edition
SUMMARY Location Is Still Everything The Surprising Influence Of The Real World On How We Search Shop And Sell In The Virtual One By David R Bell Book PDF

Author : Shortcut Edition
Publisher : Shortcut Edition
Page : 33 pages
File Size : 55,6 Mb
Release : 2021-06-18
Category : Business & Economics
ISBN : 8210379456XXX

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SUMMARY - Location Is (Still) Everything: The Surprising Influence Of The Real World On How We Search, Shop, And Sell In The Virtual One By David R. Bell by Shortcut Edition Pdf

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the influence (sometimes counter-intuitive) that the real world has on how to search, buy and sell in the virtual world. You will also discover : why online shoppers have overlapping behaviors; why geographically distant buyers sometimes show strong similarities; why people who are different from their environment make high-potential buyers; the importance of sharing information offline about the growth of online business; how to use this knowledge to create a high-performing online business. According to Location Is (Still) Everything, a user's online activity is driven by their geographic location. There are three findings that justify the interest in location. First, two people living in different conditions and environments move in the virtual world in different ways, even if they are the same age, have the same salary and the same level of education. Secondly, a salesman will be more or less attractive to the customer depending on the distance between them. A natural offline effect, where the distance that separates the seller from the customer corresponds to the distance the customer has to travel to make his purchases. What is more counter-intuitive is that it exists online as well: a notice will be more or less important depending on where it comes from and buyers will be more inclined to make transactions with sellers who are located near them. This effect is reinforced by the cell phone: buyers are even less willing to travel when doing their research. Third, buying preferences and behavior are almost determined by where the customers live. What are the underlying origins of these real-world effects on how people search, buy and sell in the virtual world? *Buy now the summary of this book for the modest price of a cup of coffee!

Location is (still) Everything

David Richard Bell
Location is still Everything Book PDF

Author : David Richard Bell
Publisher : Houghton Mifflin Harcourt
Page : 241 pages
File Size : 53,5 Mb
Release : 2014
Category : Business & Economics
ISBN : 9780544262270

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Location is (still) Everything by David Richard Bell Pdf

Exploring the how and why we use the Internet to shop, sell and search, a Wharton professor and consumer shopping behavior expert helps entrepreneurs, business and economics students and professional investors understand Internet trends and innovations. 7,500 first printing.

Black Faces, White Spaces

Carolyn Finney
Black Faces White Spaces Book PDF

Author : Carolyn Finney
Publisher : UNC Press Books
Page : 194 pages
File Size : 42,9 Mb
Release : 2014
Category : Nature
ISBN : 9781469614489

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Black Faces, White Spaces by Carolyn Finney Pdf

Black Faces, White Spaces: Reimagining the Relationship of African Americans to the Great Outdoors

Pain Management and the Opioid Epidemic

National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Health Sciences Policy,Committee on Pain Management and Regulatory Strategies to Address Prescription Opioid Abuse
Pain Management and the Opioid Epidemic Book PDF

Author : National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Health Sciences Policy,Committee on Pain Management and Regulatory Strategies to Address Prescription Opioid Abuse
Publisher : National Academies Press
Page : 483 pages
File Size : 52,6 Mb
Release : 2017-09-28
Category : Medical
ISBN : 9780309459570

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Pain Management and the Opioid Epidemic by National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Health Sciences Policy,Committee on Pain Management and Regulatory Strategies to Address Prescription Opioid Abuse Pdf

Drug overdose, driven largely by overdose related to the use of opioids, is now the leading cause of unintentional injury death in the United States. The ongoing opioid crisis lies at the intersection of two public health challenges: reducing the burden of suffering from pain and containing the rising toll of the harms that can arise from the use of opioid medications. Chronic pain and opioid use disorder both represent complex human conditions affecting millions of Americans and causing untold disability and loss of function. In the context of the growing opioid problem, the U.S. Food and Drug Administration (FDA) launched an Opioids Action Plan in early 2016. As part of this plan, the FDA asked the National Academies of Sciences, Engineering, and Medicine to convene a committee to update the state of the science on pain research, care, and education and to identify actions the FDA and others can take to respond to the opioid epidemic, with a particular focus on informing FDA's development of a formal method for incorporating individual and societal considerations into its risk-benefit framework for opioid approval and monitoring.

Retailing in the 21st Century

Manfred Krafft,Murali K. Mantrala
Retailing in the 21st Century Book PDF

Author : Manfred Krafft,Murali K. Mantrala
Publisher : Springer Science & Business Media
Page : 458 pages
File Size : 40,6 Mb
Release : 2009-12-17
Category : Business & Economics
ISBN : 9783540720034

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Retailing in the 21st Century by Manfred Krafft,Murali K. Mantrala Pdf

With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Fahrenheit 451

Ray Bradbury
Fahrenheit 451 Book PDF

Author : Ray Bradbury
Publisher : Simon and Schuster
Page : 217 pages
File Size : 52,5 Mb
Release : 2003-09-23
Category : Fiction
ISBN : 9780743247221

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Fahrenheit 451 by Ray Bradbury Pdf

Set in the future when "firemen" burn books forbidden by the totalitarian "brave new world" regime.

A New Kind of Science

Stephen Wolfram
A New Kind of Science Book PDF

Author : Stephen Wolfram
Publisher : Unknown
Page : 1197 pages
File Size : 45,9 Mb
Release : 2002
Category : Cellular automata
ISBN : 071399116X

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A New Kind of Science by Stephen Wolfram Pdf

This work presents a series of dramatic discoveries never before made public. Starting from a collection of simple computer experiments---illustrated in the book by striking computer graphics---Wolfram shows how their unexpected results force a whole new way of looking at the operation of our universe. Wolfram uses his approach to tackle a remarkable array of fundamental problems in science: from the origin of the Second Law of thermodynamics, to the development of complexity in biology, the computational limitations of mathematics, the possibility of a truly fundamental theory of physics, and the interplay between free will and determinism.

Tap

Anindya Ghose
Tap Book PDF

Author : Anindya Ghose
Publisher : MIT Press
Page : 242 pages
File Size : 55,7 Mb
Release : 2017-04-14
Category : Business & Economics
ISBN : 9780262340410

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Tap by Anindya Ghose Pdf

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

Final Report of the Truth and Reconciliation Commission of Canada, Volume One: Summary

Truth and Reconciliation Commission of Canada
Final Report of the Truth and Reconciliation Commission of Canada Volume One Summary Book PDF

Author : Truth and Reconciliation Commission of Canada
Publisher : James Lorimer & Company
Page : 673 pages
File Size : 55,9 Mb
Release : 2015-07-22
Category : History
ISBN : 9781459410695

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Final Report of the Truth and Reconciliation Commission of Canada, Volume One: Summary by Truth and Reconciliation Commission of Canada Pdf

This is the Final Report of Canada's Truth and Reconciliation Commission and its six-year investigation of the residential school system for Aboriginal youth and the legacy of these schools. This report, the summary volume, includes the history of residential schools, the legacy of that school system, and the full text of the Commission's 94 recommendations for action to address that legacy. This report lays bare a part of Canada's history that until recently was little-known to most non-Aboriginal Canadians. The Commission discusses the logic of the colonization of Canada's territories, and why and how policy and practice developed to end the existence of distinct societies of Aboriginal peoples. Using brief excerpts from the powerful testimony heard from Survivors, this report documents the residential school system which forced children into institutions where they were forbidden to speak their language, required to discard their clothing in favour of institutional wear, given inadequate food, housed in inferior and fire-prone buildings, required to work when they should have been studying, and subjected to emotional, psychological and often physical abuse. In this setting, cruel punishments were all too common, as was sexual abuse. More than 30,000 Survivors have been compensated financially by the Government of Canada for their experiences in residential schools, but the legacy of this experience is ongoing today. This report explains the links to high rates of Aboriginal children being taken from their families, abuse of drugs and alcohol, and high rates of suicide. The report documents the drastic decline in the presence of Aboriginal languages, even as Survivors and others work to maintain their distinctive cultures, traditions, and governance. The report offers 94 calls to action on the part of governments, churches, public institutions and non-Aboriginal Canadians as a path to meaningful reconciliation of Canada today with Aboriginal citizens. Even though the historical experience of residential schools constituted an act of cultural genocide by Canadian government authorities, the United Nation's declaration of the rights of aboriginal peoples and the specific recommendations of the Commission offer a path to move from apology for these events to true reconciliation that can be embraced by all Canadians.

Plugged in

Patti M. Valkenburg,Jessica Taylor Piotrowski
Plugged in Book PDF

Author : Patti M. Valkenburg,Jessica Taylor Piotrowski
Publisher : Yale University Press
Page : 341 pages
File Size : 42,9 Mb
Release : 2017-01-01
Category : Psychology
ISBN : 9780300218879

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Plugged in by Patti M. Valkenburg,Jessica Taylor Piotrowski Pdf

Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z

Fast Food Nation

Eric Schlosser
Fast Food Nation Book PDF

Author : Eric Schlosser
Publisher : Houghton Mifflin Harcourt
Page : 387 pages
File Size : 48,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9780547750330

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Fast Food Nation by Eric Schlosser Pdf

An exploration of the fast food industry in the United States, from its roots to its long-term consequences.

The Long Tail

Chris Anderson
The Long Tail Book PDF

Author : Chris Anderson
Publisher : Hachette Books
Page : 256 pages
File Size : 50,9 Mb
Release : 2006-07-11
Category : Business & Economics
ISBN : 9781401384630

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The Long Tail by Chris Anderson Pdf

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Speculative Everything

Anthony Dunne,Fiona Raby
Speculative Everything Book PDF

Author : Anthony Dunne,Fiona Raby
Publisher : MIT Press
Page : 235 pages
File Size : 49,8 Mb
Release : 2013-12-06
Category : Design
ISBN : 9780262019842

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Speculative Everything by Anthony Dunne,Fiona Raby Pdf

How to use design as a tool to create not only things but ideas, to speculate about possible futures. Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be—to imagine possible futures. This is not the usual sort of predicting or forecasting, spotting trends and extrapolating; these kinds of predictions have been proven wrong, again and again. Instead, Dunne and Raby pose “what if” questions that are intended to open debate and discussion about the kind of future people want (and do not want). Speculative Everything offers a tour through an emerging cultural landscape of design ideas, ideals, and approaches. Dunne and Raby cite examples from their own design and teaching and from other projects from fine art, design, architecture, cinema, and photography. They also draw on futurology, political theory, the philosophy of technology, and literary fiction. They show us, for example, ideas for a solar kitchen restaurant; a flypaper robotic clock; a menstruation machine; a cloud-seeding truck; a phantom-limb sensation recorder; and devices for food foraging that use the tools of synthetic biology. Dunne and Raby contend that if we speculate more—about everything—reality will become more malleable. The ideas freed by speculative design increase the odds of achieving desirable futures.

Exploring Omnichannel Retailing

Wojciech Piotrowicz,Richard Cuthbertson
Exploring Omnichannel Retailing Book PDF

Author : Wojciech Piotrowicz,Richard Cuthbertson
Publisher : Springer
Page : 292 pages
File Size : 44,5 Mb
Release : 2018-12-05
Category : Business & Economics
ISBN : 9783319982731

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Exploring Omnichannel Retailing by Wojciech Piotrowicz,Richard Cuthbertson Pdf

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

The Spell of the Sensuous

David Abram
The Spell of the Sensuous Book PDF

Author : David Abram
Publisher : Vintage
Page : 344 pages
File Size : 48,8 Mb
Release : 2012-10-17
Category : Philosophy
ISBN : 9780307830555

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The Spell of the Sensuous by David Abram Pdf

Winner of the International Lannan Literary Award for Nonfiction Animal tracks, word magic, the speech of stones, the power of letters, and the taste of the wind all figure prominently in this intellectual tour de force that returns us to our senses and to the sensuous terrain that sustains us. This major work of ecological philosophy startles the senses out of habitual ways of perception. For a thousand generations, human beings viewed themselves as part of the wider community of nature, and they carried on active relationships not only with other people with other animals, plants, and natural objects (including mountains, rivers, winds, and weather patters) that we have only lately come to think of as "inanimate." How, then, did humans come to sever their ancient reciprocity with the natural world? What will it take for us to recover a sustaining relation with the breathing earth? In The Spell of the Sensuous David Abram draws on sources as diverse as the philosophy of Merleau-Ponty, Balinese shamanism, Apache storytelling, and his own experience as an accomplished sleight-of-hand of magician to reveal the subtle dependence of human cognition on the natural environment. He explores the character of perception and excavates the sensual foundations of language, which--even at its most abstract--echoes the calls and cries of the earth. On every page of this lyrical work, Abram weaves his arguments with a passion, a precision, and an intellectual daring that recall such writers as Loren Eisleley, Annie Dillard, and Barry Lopez.