Summary Of Perry Marshall Dennis Yu S The Definitive Guide To Tiktok Advertising

Author : Everest Media,
Publisher : Everest Media LLC
Page : 31 pages
File Size : 45,9 Mb
Release : 2022-08-22T22:59:00Z
Category : Business & Economics
ISBN : 9798350016246

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Summary of Perry Marshall & Dennis Yu's The Definitive Guide to TikTok Advertising by Everest Media, Pdf

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The 80/20 rule is everywhere. Not absolutely everything, but most things. Shoes, domains, names, Bible verses, trips to Vegas, pearl necklaces, consumption of dinner napkins, and tubes of lipstick. Rabbit populations, streams, rivers, and passengers on London’s underground Tube trains. #2 The 80/20 rule is not the exact number 80/20 that is the rule, but the principle of positive feedback, which is when behavior is rewarded so that it produces more of the same behavior. You can easily assign dollar figures to all and instantly know which opportunities are worth pursuing and which ones waste your time and money. #3 80/20 says that if you have 10 rooms in your house, you spend almost all your time in two or three of them. It says if you hire 10 salespeople, two will generate 80 percent of the sales and the other eight will generate only 20 percent of the sales. #4 The concept of your greatest hits is to find the best performing ads and then 80/20 things further to improve what’s already working. By taking this approach, you can 80/20 your way to finding the best performing ads and then 80/20 things further to improve them.

Author : Perry Marshall,Dennis Yu
Publisher : Unknown
Page : 128 pages
File Size : 51,5 Mb
Release : 2021-12-21
Category : Electronic
ISBN : 1735421146

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The Definitive Guide to TikTok Advertising by Perry Marshall,Dennis Yu Pdf

Author : Perry Marshall,Tom Breeze
Publisher : Unknown
Page : 0 pages
File Size : 41,7 Mb
Release : 2023-03-30
Category : Electronic
ISBN : 1735421162

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The Definitive Guide to YouTube Ads by Perry Marshall,Tom Breeze Pdf

With over 2 billion monthly active users, YouTube offers the largest platform for video content, providing unparalleled opportunities for marketers and business owners to connect with their target audience in a meaningful and impactful way. Business strategist Perry Marshall and YouTube advertising expert Tom Breeze will teach you how to reach your ideal customers with laser-focused precision. The Definitive Guide to YouTube Ads will reveal how to leverage YouTube's massive reach, advanced targeting options, and engaging content capabilities to grow your business and drive real results.

Author : Anastasia Olson
Publisher : Book2climb LLC
Page : 152 pages
File Size : 51,5 Mb
Release : 2020-12-05
Category : Business & Economics
ISBN : 1736248219

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TikTok Marketing for Viral Sales by Anastasia Olson Pdf

TikTok is the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history. TikTok has also become one of the world's leading platforms for creativity, fun and business. It offers an unprecedented opportunity for businesses to advertise their products to people. In reality it is much more difficult and complicated to become successful. This is because TikTok's algorithm rewards content in a totally different way from other social media apps. Going viral on TikTok requires that TikTok's algorithm favors your content above those of the many millions on the app. So how exactly can you succeed on TikTok? How can you make your contents go viral? How can you acquire thousands of followers? And how can you convert these followers to loyal customers for your business? This book provides all the answers and more. It is a thoroughly researched girl's handbook on TikTok marketing that contains everything you need to know about starting and running a TikTok account and ads campaign. Inside this book, you'll find the following: A never-before-published TikTok cheat-sheet that lets you use the platform like an expert from day 1. The 5 strategies that will save you up to 4 hours a day in growing your TikTok account. Tip and tricks to create viral posts on TikTok. The Best 4 TikTok video ideas for your business. How to get the most out of TikTok influencers and micro-influencers. The Best strategies for creating effective TikTok ads. And much more. While dancers and singers are noteworthy on TikTok, examples of other businesses with successful content creators are comedy, cooking, candle making, real estate, travel guide, jewelry, sports, politics, cakes and fashion. The book justifies every point using vivid examples from successful entrepreneurs who've adopted it. Furthermore, every point and explanation is backed up with photos showing you precisely how you can take your TikTok business to the next level. This book simple, easy-to-read, and fascinating. It breaks down complex research and facts into an easy to understand step-by-step guide, making it comprehensible to almost anyone, regardless of age. Finally, this book is also very useful if you only wish to grow your TikTok followers and not start a business. It offers useful ideas for making money as a TikTok influencer.

Author : Brian Meert
Publisher : Advertisemint, Incorporated
Page : 344 pages
File Size : 50,8 Mb
Release : 2019-12
Category : Business & Economics
ISBN : 0999308424

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The Complete Guide to Facebook Advertising by Brian Meert Pdf

UPDATED FOR 2020. LEARN TO MASTER FACEBOOK ADVERTISING. - Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger. - Easy step-by-step instructions for creating Facebook ads. - Discover insider tips and tricks to improve your ROI. Brian Meert is the CEO of AdvertiseMint, the leading advertising agency specializing in Facebook advertising. This book brings a fast paced and simple learning approach to digital marketers looking to learn more about social advertising. Whether you're new to Facebook ads or an expert at digital marketing and and paid social, you'll discover how to select the correct objective, target your perfect audience and create ads that make a connection with your audience. The Complete Guide to Facebook Advertising covers such topics as: - How to set up your Business Manager, Facebook and Instagram accounts. - How to create your ad campaigns on Ads Manager- How to create different ad formats such as Instant Experience and Dynamic Product Ads- How to create marketing funnels, the hight target audience and successful ad creatives. - How to read Facebook reports and choose the right bidding type. REAL BOOK REVIEWS"This is the book to get, folks. Not only does it dive deep into how Facebook advertising works, it also breaks down all the targeting and analytics in very easy-to-follow format. There's so much useful information that is easy to understand." - Duc, California"It's simple enough even for the most social media challenged to start with and detailed enough for an expert to learn from. Whatever your level of experience, this book will absolutely have what you need." - Sergio, Florida"This book is invaluable to anyone who wants to start Facebook advertising at any level. It can bring someone who's never run a Facebook ad to pro status. I found this book incredibly enlightening." - Mackenzie, New York"This complete guide to Facebook advertising is just that - absolutely complete. It walks novices like myself through every step so clearly. Even experienced people will find information they didn't know." - Mary, California

Author : Robin Landa
Publisher : John Wiley & Sons
Page : 745 pages
File Size : 49,9 Mb
Release : 2016-11-08
Category : Design
ISBN : 9781118971062

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Advertising by Design by Robin Landa Pdf

A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)

Author : Frankie Fihn
Publisher : Unknown
Page : 223 pages
File Size : 52,5 Mb
Release : 2020-07-23
Category : Electronic
ISBN : 9798668731992

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Beyond The Agency Box by Frankie Fihn Pdf

If you are own a digital marketing agency or are just getting started as a freelancer, this book is for you. Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then you discover it's one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles. It can feel like you have 100 different bosses. Bad clients lead to burnout and can take down your entire agency. It's a lot of stress and anxiety to manage.Then there are truckloads of competition happy to undercut you. People often say, "This industry SUCKS! It's an insane amount of work, clients are mostly terrible, and every day you will have to deal with 10 different problems."Of course, there is a better and simpler way.The Beyond The Agency Box book was created to help digital entrepreneurs scale an agency. Driving qualified clients who can afford high-end marketing services is a completely different beast. Instead of just grinding and working harder, this book shifts you into thinking differently by creating leverageable assets. Creating assets allows you to achieve something different in your agency. You earn far more without meetings, phone calls, emails, and all the typical client headaches. It also creates happy clients for life. It works without paid ads like Facebook, Google, and Youtube. It works without complicated funnels, webinars, and tech. It works without becoming a content machine or an SEO master. Most of it can be managed remotely with a small team. This book gives you the freedom and flexibility to travel and see the world without being tethered to your phone. If you want both a highly successful digital marketing agency and a life at the same time, this book is for you.

Author : John Jantsch
Publisher : Penguin
Page : 256 pages
File Size : 54,8 Mb
Release : 2010-05-13
Category : Business & Economics
ISBN : 9781101429518

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The Referral Engine by John Jantsch Pdf

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

Author : Perry Marshall,Mike Rhodes,Bryan Todd
Publisher : Entrepreneur Press
Page : 344 pages
File Size : 42,5 Mb
Release : 2017-10-10
Category : Business & Economics
ISBN : 9781613083710

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Ultimate Guide to Google AdWords by Perry Marshall,Mike Rhodes,Bryan Todd Pdf

Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Author : Jörn Hurtienne,Diana Löffler,Clara Hüsch,Daniel Reinhardt
Publisher : Bis Publishers
Page : 304 pages
File Size : 46,6 Mb
Release : 2020-09-03
Category : Advertising
ISBN : 9063695934

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Happy Is Up, Sad Is Down by Jörn Hurtienne,Diana Löffler,Clara Hüsch,Daniel Reinhardt Pdf

We think, feel, and talk in metaphors. Why not use them for design? Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising. Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.

Author : Jesse Stay
Publisher : John Wiley & Sons
Page : 34 pages
File Size : 44,9 Mb
Release : 2021-05-25
Category : Games & Activities
ISBN : 9781119803416

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TikTok For Dummies by Jesse Stay Pdf

It’s not too late to get on the TikTok train! You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact? In TikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok’s millions of users in a fun and productive way. He’ll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light. You’ll discover how to: Install the app and create a profile that attracts followers and views Learn about the latest security issues and keep yourself safe on the platform Find the best content that’s most relevant to you so you can engage with the community Create your own videos that resonate with the TikTok audience and have viral potential Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, TikTok For Dummies is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app.

Author : Perry Marshall,Robert Skrob
Publisher : Unknown
Page : 128 pages
File Size : 41,7 Mb
Release : 2020-08
Category : Electronic
ISBN : 1735421103

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Detox, Declutter, Dominate by Perry Marshall,Robert Skrob Pdf

In just 36-pages, this book reveals how to grow your business 4X faster by eliminating 80% of wasted effort. This book is for business owners who are overworked, struggling to keep up with your ever-growing to-do list, often overwhelmed with getting things done. If you've wondered why you are working so hard to make so little money from your business, this book reveals the clear path forward. Beyond time management, you'll discover seven steps to scaling a prevailing business to accumulate wealth that lasts for generations. Not only that, you'll identify and change habits to develop the mental toughness you need to say "NO!" to tasks beneath your pay grade. Each of the seven principles are explained concisely, in 2-3 pages with illustrations. This book embodies the same minimalist approach we advocate to increase your productivity, happiness, and success. Why read a 200-page book to discover how to save time, make more money and scale your business? when everything you need is revealed in just 36 pages, with pictures? How to accomplish more, with less. Illustrated.

Author : Amelia Longhart
Publisher : Unknown
Page : 75 pages
File Size : 43,7 Mb
Release : 2018-08-02
Category : Electronic
ISBN : 1718023545

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Seven Figure Woman by Amelia Longhart Pdf

"Seven-Figure Woman: What It Takes To Be In The 1%" is a book devoted to inspiring, educating, and empowering women who are ready to take themselves into the top 1%. If you are tired of living an average life and have always dreamed of having more for yourself, this book will provide you with all that you need to discover what it takes to get there. You will receive inspiration from some of the most influential women in the top 1%, advice on how to get there, and actionable steps on how to educate yourself and adjust your habits to take you there. Becoming a part of the top 1% is not for everyone: it takes a significant amount of focus, determination, and consistency. One thing is for sure, though, if you are willing to give whatever it takes, this book will give you everything you need to know to get there. Inside, you will receive valuable insight such as: * Advice from influential women in the top 1%* Seven-figure branding and positioning tips for when you're just starting out * Seven traits you need to have to generate seven figures* Millionaire mindset traits* Educational requirements for seven-figure income earners* The importance of your work ethic * How to have a better work ethic* And more! If you are ready to be equipped with everything you need to generate success and reach the top 1% in your career or in your business, you have come to the right place.Purchase your copy of "Seven-Figure Woman: What It Takes to Be In The 1%" today and receive all of the knowledge and inspiration you need to succeed!

Author : Perry Marshall,John Fancher
Publisher : Planet Perry
Page : 210 pages
File Size : 49,9 Mb
Release : 2021-05-25
Category : Electronic
ISBN : 1735421111

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Memos from the Head Office by Perry Marshall,John Fancher Pdf

You don't need to hustle harder, raise your IQ, or earn an MBA to solve your most pressing problems. The lines of communication are open...if you only listen.

Author : Tom Breeze
Publisher : Lioncrest Publishing
Page : 150 pages
File Size : 40,5 Mb
Release : 2018-07-16
Category : Electronic
ISBN : 1619616858

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Viewability by Tom Breeze Pdf

Despite companies today adapting to the digital ad age, there's one area of the business that still eludes many: the power of YouTube. However, in an information-saturated environment, YouTube's mix of targeting, video, and immediacy-along with the ability to personally influence customers-can be the key to catapulting a brand above its competitors to deliver measurable, notable results. Video-advertising specialist Tom Breeze has helped countless clients and brands create digital campaigns with amazing ROIs. In Viewability, he combines psychological research and time-tested tips to give you the secrets to YouTube advertising, including finding selling moments, capitalizing on timing, varying ads based on customer types, maximizing reach, perfecting the creative, and more. There's a huge audience waiting on YouTube, ready to engage with you and buy your product. All you need to do is learn how to connect with them in a whole new way.