Summary Of Persuasive Copywriting Review Keypoints And Take Aways

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Summary of Persuasive Copywriting – [Review Keypoints and Take-aways]

PenZen Summaries
Summary of Persuasive Copywriting Review Keypoints and Take aways Book PDF

Author : PenZen Summaries
Publisher : by Mocktime Publication
Page : 15 pages
File Size : 47,9 Mb
Release : 2022-11-29
Category : Study Aids
ISBN : 8210379456XXX

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Summary of Persuasive Copywriting – [Review Keypoints and Take-aways] by PenZen Summaries Pdf

The summary of Persuasive Copywriting – Cut Through the Noise and Communicate With Impact presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The 2019 edition of Persuasive Copywriting is a helpful guide to the world of copywriting. It includes advice on how to attract the attention of customers, maintain the interest of those customers, and generate sales for your client, which are sales that are extremely important. The author, Andy Maslen, uses tried and true methods that have been validated over the course of several generations to demonstrate how these strategies can be successfully applied in the context of the modern online world, which is becoming more and more focused on content marketing. Persuasive Copywriting summary includes the key points and important takeaways from the book Persuasive Copywriting by Andy Maslen. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Summary of TED Talks – [Review Keypoints and Take-aways]

PenZen Summaries
Summary of TED Talks Review Keypoints and Take aways Book PDF

Author : PenZen Summaries
Publisher : by Mocktime Publication
Page : 16 pages
File Size : 53,5 Mb
Release : 2022-11-29
Category : Study Aids
ISBN : 8210379456XXX

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Summary of TED Talks – [Review Keypoints and Take-aways] by PenZen Summaries Pdf

The summary of TED Talks – The Official TED Guide to Public Speaking presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of TED Talks is the best resource for learning how to give a captivating presentation in front of an audience. These ideas will prepare you to give a talk that will inspire any audience, and they cover everything from getting over stage fright to picking out the ideal outfit. TED Talks summary includes the key points and important takeaways from the book TED Talks by Chris Anderson. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Summary of The Politics of Promotion – [Review Keypoints and Take-aways]

PenZen Summaries
Summary of The Politics of Promotion Review Keypoints and Take aways Book PDF

Author : PenZen Summaries
Publisher : by Mocktime Publication
Page : 14 pages
File Size : 46,8 Mb
Release : 2022-11-27
Category : Study Aids
ISBN : 8210379456XXX

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Summary of The Politics of Promotion – [Review Keypoints and Take-aways] by PenZen Summaries Pdf

The summary of The Politics of Promotion – How High-Achieving Women Get Ahead and Stay Ahead presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The Politics of Promotion provides valuable information on the steps that women can take to better position themselves for promotion in any industry. It provides the political savvy you need to navigate the workplace and secure your next promotion, and it is filled with actionable tips and strategic career advice. The Politics of Promotion summary includes the key points and important takeaways from the book The Politics of Promotion by Bonnie Marcus. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Summary of Words Like Loaded Pistols – [Review Keypoints and Take-aways]

PenZen Summaries
Summary of Words Like Loaded Pistols Review Keypoints and Take aways Book PDF

Author : PenZen Summaries
Publisher : by Mocktime Publication
Page : 13 pages
File Size : 50,5 Mb
Release : 2022-11-27
Category : Study Aids
ISBN : 8210379456XXX

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Summary of Words Like Loaded Pistols – [Review Keypoints and Take-aways] by PenZen Summaries Pdf

The summary of Words Like Loaded Pistols – Rhetoric from Aristotle to Obama presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book Words Like Loaded Pistols is a guide to recognising rhetoric and putting it to work for you in your communication. These ideas use examples from the past, the present, and everyday life to demonstrate how rhetoric is present in everything that we do and, as a result, why it is such an important topic to investigate. Words Like Loaded Pistols summary includes the key points and important takeaways from the book Words Like Loaded Pistols by Sam Leith. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Persuasive Copywriting

Andy Maslen
Persuasive Copywriting Book PDF

Author : Andy Maslen
Publisher : Kogan Page Publishers
Page : 256 pages
File Size : 42,9 Mb
Release : 2015-03-03
Category : Business & Economics
ISBN : 9780749474003

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Persuasive Copywriting by Andy Maslen Pdf

"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.

The End of Marketing

Carlos Gil
The End of Marketing Book PDF

Author : Carlos Gil
Publisher : Kogan Page Publishers
Page : 241 pages
File Size : 51,8 Mb
Release : 2019-10-03
Category : Business & Economics
ISBN : 9780749497590

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The End of Marketing by Carlos Gil Pdf

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Writing that Works

Kenneth Roman
Writing that Works Book PDF

Author : Kenneth Roman
Publisher : HarperPrism
Page : 164 pages
File Size : 44,6 Mb
Release : 1995
Category : Language Arts & Disciplines
ISBN : CORNELL:31924084571698

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Writing that Works by Kenneth Roman Pdf

Writing That Works is a concise, practical guide to the principles of effective writing. In this revised and updated edition, Roman and Raphaelson reveal how to improve memos, letters, reports, speeches, resumes, plans, and other business papers. Learn how to say what you want to say with less difficulty and more confidence.

Brief

Joseph McCormack
Brief Book PDF

Author : Joseph McCormack
Publisher : John Wiley & Sons
Page : 263 pages
File Size : 46,9 Mb
Release : 2014-02-10
Category : Business & Economics
ISBN : 9781118704967

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Brief by Joseph McCormack Pdf

Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

Behave

Robert M. Sapolsky
Behave Book PDF

Author : Robert M. Sapolsky
Publisher : Penguin
Page : 802 pages
File Size : 44,7 Mb
Release : 2017-05-02
Category : Science
ISBN : 9780735222786

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Behave by Robert M. Sapolsky Pdf

Why do we do the things we do? Over a decade in the making, this game-changing book is Robert Sapolsky's genre-shattering attempt to answer that question as fully as perhaps only he could, looking at it from every angle. Sapolsky's storytelling concept is delightful but it also has a powerful intrinsic logic: he starts by looking at the factors that bear on a person's reaction in the precise moment a behavior occurs, and then hops back in time from there, in stages, ultimately ending up at the deep history of our species and its genetic inheritance. And so the first category of explanation is the neurobiological one. What goes on in a person's brain a second before the behavior happens? Then he pulls out to a slightly larger field of vision, a little earlier in time: What sight, sound, or smell triggers the nervous system to produce that behavior? And then, what hormones act hours to days earlier to change how responsive that individual is to the stimuli which trigger the nervous system? By now, he has increased our field of vision so that we are thinking about neurobiology and the sensory world of our environment and endocrinology in trying to explain what happened. Sapolsky keeps going--next to what features of the environment affected that person's brain, and then back to the childhood of the individual, and then to their genetic makeup. Finally, he expands the view to encompass factors larger than that one individual. How culture has shaped that individual's group, what ecological factors helped shape that culture, and on and on, back to evolutionary factors thousands and even millions of years old. The result is one of the most dazzling tours de horizon of the science of human behavior ever attempted, a majestic synthesis that harvests cutting-edge research across a range of disciplines to provide a subtle and nuanced perspective on why we ultimately do the things we do...for good and for ill. Sapolsky builds on this understanding to wrestle with some of our deepest and thorniest questions relating to tribalism and xenophobia, hierarchy and competition, morality and free will, and war and peace. Wise, humane, often very funny, Behave is a towering achievement, powerfully humanizing, and downright heroic in its own right.

When Breath Becomes Air

Paul Kalanithi
When Breath Becomes Air Book PDF

Author : Paul Kalanithi
Publisher : Random House
Page : 258 pages
File Size : 52,8 Mb
Release : 2016-01-12
Category : Biography & Autobiography
ISBN : 9780812988413

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When Breath Becomes Air by Paul Kalanithi Pdf

#1 NEW YORK TIMES BESTSELLER • PULITZER PRIZE FINALIST • This inspiring, exquisitely observed memoir finds hope and beauty in the face of insurmountable odds as an idealistic young neurosurgeon attempts to answer the question What makes a life worth living? NAMED ONE OF PASTE’S BEST MEMOIRS OF THE DECADE • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • People • NPR • The Washington Post • Slate • Harper’s Bazaar • Time Out New York • Publishers Weekly • BookPage Finalist for the PEN Center USA Literary Award in Creative Nonfiction and the Books for a Better Life Award in Inspirational Memoir At the age of thirty-six, on the verge of completing a decade’s worth of training as a neurosurgeon, Paul Kalanithi was diagnosed with stage IV lung cancer. One day he was a doctor treating the dying, and the next he was a patient struggling to live. And just like that, the future he and his wife had imagined evaporated. When Breath Becomes Air chronicles Kalanithi’s transformation from a naïve medical student “possessed,” as he wrote, “by the question of what, given that all organisms die, makes a virtuous and meaningful life” into a neurosurgeon at Stanford working in the brain, the most critical place for human identity, and finally into a patient and new father confronting his own mortality. What makes life worth living in the face of death? What do you do when the future, no longer a ladder toward your goals in life, flattens out into a perpetual present? What does it mean to have a child, to nurture a new life as another fades away? These are some of the questions Kalanithi wrestles with in this profoundly moving, exquisitely observed memoir. Paul Kalanithi died in March 2015, while working on this book, yet his words live on as a guide and a gift to us all. “I began to realize that coming face to face with my own mortality, in a sense, had changed nothing and everything,” he wrote. “Seven words from Samuel Beckett began to repeat in my head: ‘I can’t go on. I’ll go on.’” When Breath Becomes Air is an unforgettable, life-affirming reflection on the challenge of facing death and on the relationship between doctor and patient, from a brilliant writer who became both.

The Sell

Fredrik Eklund,Bruce Littlefield
The Sell Book PDF

Author : Fredrik Eklund,Bruce Littlefield
Publisher : Avery
Page : 322 pages
File Size : 44,6 Mb
Release : 2016-04-05
Category : Business & Economics
ISBN : 9781592409525

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The Sell by Fredrik Eklund,Bruce Littlefield Pdf

The nation’s #1 real estate broker and charismatic costar of Bravo’s Million Dollar Listing New York shares his secrets on how to be successful. In the ten years since moving from Sweden to New York City, with no experience in real estate and no contacts, Fredrik Eklund has transformed himself into the best seller in the most competitive real estate market on the planet. In The Sell, Eklund leverages his years of experience to create the go-to manual for self-promotion and sales. At the core of the book are chapters tied to Eklund’s 10-step program for “selling anything to everyone,” and he shares his secrets on everything from personal authenticity and looking your very best to crafting the perfect sales pitch, negotiating with savvy, and closing deals promptly and efficiently . . . lest they slip away. Whether you’re just starting a job as a sales rep at Verizon, navigating your career as an executive or entrepreneur, or hitting your stride closing big transactions as a banker at Goldman Sachs, The Sell will show you how to improve your game and radically increase the money you’re bringing home. The Sell is a vital resource for anyone who wants to have an impact in his or her personal and professional life, with a razor-sharp focus on selling: selling yourself—or your brand—no matter your background.

Influence

Robert B. Cialdini
Influence Book PDF

Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
Page : 434 pages
File Size : 46,5 Mb
Release : 1988
Category : Business & Economics
ISBN : STANFORD:36105001636971

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Influence by Robert B. Cialdini Pdf

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Thinking, Fast and Slow

Daniel Kahneman
Thinking Fast and Slow Book PDF

Author : Daniel Kahneman
Publisher : Doubleday Canada
Page : 614 pages
File Size : 55,5 Mb
Release : 2011-11-01
Category : Psychology
ISBN : 9780385676526

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Thinking, Fast and Slow by Daniel Kahneman Pdf

NEW YORK TIMES BESTSELLER The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities as well as the biases of fast thinking and the pervasive influence of intuitive impressions on our thoughts and our choices. Engaging the reader in a lively conversation about how we think, he shows where we can trust our intuitions and how we can tap into the benefits of slow thinking, contrasting the two-system view of the mind with the standard model of the rational economic agent. Kahneman's singularly influential work has transformed cognitive psychology and launched the new fields of behavioral economics and happiness studies. In this path-breaking book, Kahneman shows how the mind works, and offers practical and enlightening insights into how choices are made in both our business and personal lives--and how we can guard against the mental glitches that often get us into trouble.

Yes!

Noah J. Goldstein,Steve J. Martin,Robert Cialdini
Yes Book PDF

Author : Noah J. Goldstein,Steve J. Martin,Robert Cialdini
Publisher : Simon and Schuster
Page : 288 pages
File Size : 44,5 Mb
Release : 2008-09-03
Category : Business & Economics
ISBN : 1416571124

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Yes! by Noah J. Goldstein,Steve J. Martin,Robert Cialdini Pdf

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

The Ultimate Sales Letter

Dan S. Kennedy
The Ultimate Sales Letter Book PDF

Author : Dan S. Kennedy
Publisher : Simon and Schuster
Page : 240 pages
File Size : 45,6 Mb
Release : 2011-02-14
Category : Business & Economics
ISBN : 9781440511417

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The Ultimate Sales Letter by Dan S. Kennedy Pdf

An updated guide to creating an effective sales letter explains how to take full advantage of this powerful marketing tool by writing a letter that will actually get read, generate leads, and make money, providing a step-by-step tutorial in developing the right sales letter for any business. Original. 35,000 first printing.