Summary Of The Attention Merchants Review Keypoints And Take Aways

Author : PenZen Summaries
Publisher : by Mocktime Publication
Page : 15 pages
File Size : 54,8 Mb
Release : 2022-11-29
Category : Study Aids
ISBN : 8210379456XXX

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Summary of The Attention Merchants – [Review Keypoints and Take-aways] by PenZen Summaries Pdf

The summary of The Attention Merchants – The Epic Scramble to Get Inside Our Heads presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The fascinating history of the advertising industry is explored in depth in the 2016 book "The Attention Merchants." These ideas will educate you on everything there is to know about the "attention industry" and provide a historical account of how advertising arrived at its current form in the modern world. The Attention Merchants summary includes the key points and important takeaways from the book The Attention Merchants by Tim Wu. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Author : Tim Wu
Publisher : Unknown
Page : 416 pages
File Size : 44,8 Mb
Release : 2017-09
Category : Electronic
ISBN : 1782394850

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The Attention Merchants by Tim Wu Pdf

Author : Tim Wu
Publisher : Unknown
Page : 128 pages
File Size : 41,5 Mb
Release : 2016
Category : BUSINESS & ECONOMICS
ISBN : 1524709271

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The Attention Merchants by Tim Wu Pdf

From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature-cognitive, social, and otherwise-in ways unimaginable even a generation ago. From the Hardcover edition.

Author : Tim Wu
Publisher : Unknown
Page : 432 pages
File Size : 49,9 Mb
Release : 2017
Category : Advertising
ISBN : 1782394834

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The Attention Merchants by Tim Wu Pdf

A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined

Author : Cailin O'Connor,James Owen Weatherall
Publisher : Yale University Press
Page : 290 pages
File Size : 52,6 Mb
Release : 2019-01-08
Category : Psychology
ISBN : 9780300241006

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The Misinformation Age by Cailin O'Connor,James Owen Weatherall Pdf

“Empowering and thoroughly researched, this book offers useful contemporary analysis and possible solutions to one of the greatest threats to democracy.” —Kirkus Reviews Editors’ choice, The New York Times Book Review Recommended reading, Scientific American Why should we care about having true beliefs? And why do demonstrably false beliefs persist and spread despite bad, even fatal, consequences for the people who hold them? Philosophers of science Cailin O’Connor and James Weatherall argue that social factors, rather than individual psychology, are what’s essential to understanding the spread and persistence of false beliefs. It might seem that there’s an obvious reason that true beliefs matter: false beliefs will hurt you. But if that’s right, then why is it (apparently) irrelevant to many people whether they believe true things or not? The Misinformation Age, written for a political era riven by “fake news,” “alternative facts,” and disputes over the validity of everything from climate change to the size of inauguration crowds, shows convincingly that what you believe depends on who you know. If social forces explain the persistence of false belief, we must understand how those forces work in order to fight misinformation effectively. “[The authors] deftly apply sociological models to examine how misinformation spreads among people and how scientific results get misrepresented in the public sphere.” —Andrea Gawrylewski, Scientific American “A notable new volume . . . The Misinformation Age explains systematically how facts are determined and changed—whether it is concerning the effects of vaccination on children or the Russian attack on the integrity of the electoral process.” —Roger I. Abrams, New York Journal of Books

Author : Naomi Oreskes,Erik M. Conway
Publisher : A&C Black
Page : 368 pages
File Size : 47,9 Mb
Release : 2011-10-03
Category : Technology & Engineering
ISBN : 9781408828779

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Merchants of Doubt by Naomi Oreskes,Erik M. Conway Pdf

The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. These scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers. Merchants of Doubt tells the story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades. Remarkably, the same individuals surface repeatedly-some of the same figures who have claimed that the science of global warming is "not settled" denied the truth of studies linking smoking to lung cancer, coal smoke to acid rain, and CFCs to the ozone hole. "Doubt is our product," wrote one tobacco executive. These "experts" supplied it. Naomi Oreskes and Erik M. Conway, historians of science, roll back the rug on this dark corner of the American scientific community, showing how ideology and corporate interests, aided by a too-compliant media, have skewed public understanding of some of the most pressing issues of our era.

Author : Peter Leeson,David Skarbek,David Friedman
Publisher : Independently Published
Page : 368 pages
File Size : 49,9 Mb
Release : 2019-01-09
Category : Law
ISBN : 1793386722

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Legal Systems Very Different from Ours by Peter Leeson,David Skarbek,David Friedman Pdf

This book looks at thirteen different legal systems, ranging from Imperial China to modern Amish: how they worked, what problems they faced, how they dealt with them. Some chapters deal with a single legal system, others with topics relevant to several, such as problems with law based on divine revelation or how systems work in which law enforcement is private and decentralized. The book's underlying assumption is that all human societies face the same problems, deal with them in an interesting variety of different ways, are all the work of grown-ups, hence should all be taken seriously. It ends with a chapter on features of past legal systems that a modern system might want to borrow.

Author : Daniel E. Lapin
Publisher : John Wiley & Sons
Page : 376 pages
File Size : 48,9 Mb
Release : 2002-09-30
Category : Business & Economics
ISBN : 0471218685

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Thou Shall Prosper by Daniel E. Lapin Pdf

Offers advice on personal finance and creating wealth based on the principles of Jewish tradition.

Author : Margaret H. Greenberg,Senia Maymin
Publisher : McGraw Hill Professional
Page : 256 pages
File Size : 44,9 Mb
Release : 2013-08-02
Category : Business & Economics
ISBN : 9780071817448

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Profit from the Positive: Proven Leadership Strategies to Boost Productivity and Transform Your Business, with a foreword by Tom Rath DIGITAL AUDIO by Margaret H. Greenberg,Senia Maymin Pdf

You're constantly challenged to grow your business, increase productivity, and improve quality—all while reducing or keeping budgets flat. So what's a manager to do? You've streamlined processes. You've restructured. You’ve sought customer and employee feedback. You've tried everything. Now, try something that works. Profit from the Positive is a practical, groundbreaking guide for business leaders, managers, executive coaches, and human resource professionals. Whether you lead three employees or 3,000, this book shows you how to increase productivity, collaboration, and profitability using the simple yet powerful tools from the new field of Positive Psychology. Featuring case studies of some of the most forward-thinking and successful companies today—Google, Zappos, and Amazon, to name a few—Profit from the Positive provides over two dozen evidence-based tools you can apply immediately. Learn how to: Set habits, not just goals Recognize the Achoo! effect Stop asking the wrong questions Hire for what's not on the resume Turn strengths into a team sport Preview, don't just review, performance The best part? These strategies don't cost a dime to implement! Trained by Dr. Martin Seligman, who is known as the father of Positive Psychology, Margaret Greenberg and Senia Maymin translate the scientific research and make it accessible to the business world.

Author : Jay Diamond,Gerald Pintel
Publisher : Unknown
Page : 352 pages
File Size : 47,7 Mb
Release : 1989
Category : Business & Economics
ISBN : 0137787707

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Retail Buying by Jay Diamond,Gerald Pintel Pdf

Author : Alex Maltman
Publisher : Oxford University Press
Page : 273 pages
File Size : 55,8 Mb
Release : 2018
Category : SCIENCE
ISBN : 9780190863289

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Vineyards, Rocks, and Soils by Alex Maltman Pdf

Jurassic, basalt, moraine, flint, alluvial, magma: what are these words and what do they have to do with wine? The answers are here in this book. They are geological terms that reflect a bond between wine and the land. Understanding geology, however, is tricky. Geological concepts are obscure; processes can be imperceptibly slow, invisible, and unimaginably ancient. The terminology is formidable, such that even the names of common rocks carry an air of mystery. Geology is introduced plainly, starting with basic principles, all in the context of wine. The emphasis is on the kinds of processes that shape vineyards, and on the minerals, rocks and soils that host the vines. Geological words now commonly seen in wine writings are systematically explained. You will learn the stories behind some of the names, the human face of geology. The book also explores how the geology-wine connection manifests in the finished product and evaluates its importance, particularly in the contexts of minerality, terroir, and wine taste. The fact is that geology is increasingly being promoted in the world of wine; the aim here is to help it be properly understood.

Author : Teemu Ruskola
Publisher : Harvard University Press
Page : 358 pages
File Size : 55,5 Mb
Release : 2013-06-03
Category : Law
ISBN : 9780674075788

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Legal Orientalism by Teemu Ruskola Pdf

Since the Cold War ended, China has become a global symbol of disregard for human rights, while the United States has positioned itself as the world’s chief exporter of the rule of law. How did lawlessness become an axiom about Chineseness rather than a fact needing to be verified empirically, and how did the United States assume the mantle of law’s universal appeal? In a series of wide-ranging inquiries, Teemu Ruskola investigates the history of “legal Orientalism”: a set of globally circulating narratives about what law is and who has it. For example, why is China said not to have a history of corporate law, as a way of explaining its “failure” to develop capitalism on its own? Ruskola shows how a European tradition of philosophical prejudices about Chinese law developed into a distinctively American ideology of empire, influential to this day. The first Sino-U.S. treaty in 1844 authorized the extraterritorial application of American law in a putatively lawless China. A kind of legal imperialism, this practice long predated U.S. territorial colonialism after the Spanish-American War in 1898, and found its fullest expression in an American district court’s jurisdiction over the “District of China.” With urgent contemporary implications, legal Orientalism lives on in the enduring damage wrought on the U.S. Constitution by late nineteenth-century anti-Chinese immigration laws, and in the self-Orientalizing reforms of Chinese law today. In the global politics of trade and human rights, legal Orientalism continues to shape modern subjectivities, institutions, and geopolitics in powerful and unacknowledged ways.

Author : John Joseph Adams
Publisher : Start Publishing LLC
Page : 646 pages
File Size : 46,7 Mb
Release : 2010-01-02
Category : Fiction
ISBN : 9781597802888

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Brave New Worlds by John Joseph Adams Pdf

From Huxley's Brave New World, to Orwell's 1984, to Atwood's The Handmaid's Tale, dystopian books have always been an integral part of both science fiction and literature, and have influenced the broader culture discussion in unique and permanent ways. Brave New Worlds brings together the best dystopian fiction of the last 30 years, demonstrating the diversity that flourishes in this compelling subgenre. This landmark tome contains stories by Ursula K. Le Guin, Cory Doctorow, M. Rickert, Paolo Bacigalupi, Orson Scott Card, Neil Gaiman, Ray Bradbury, and many others.

Author : Tim Tigner
Publisher : Unknown
Page : 334 pages
File Size : 52,5 Mb
Release : 2019-04-11
Category : Electronic
ISBN : 179773816X

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The Price of Time by Tim Tigner Pdf

Would your character change ...if you had all the money in the world?And all the time?Would you become a better person?Or worse?Imagine Agatha Christie meets Michael Crichton in a fast-paced, philosophical mystery thriller._______________________________________There's a secret in Silicon Valley. A discovery. An invention. One so startling and surprisingly sinister that it needs to be kept--at any price. Tim Tigner takes a step back from his bestselling Kyle Achilles series to introduce Zachary Chase and Skylar Fawkes in a fresh standalone novel that's bound to keep you glued and guessing. With secluded meetings, sudden disappearances and strange murders; secret agents, skillful assassins and sexy locations; The Price of Time is packed with fast-paced action and first-class intellectual intrigue.Propelling the thrills and perched at the middle of the mystery is one of humanity's great questions: Would finding the Fountain of Youth be a blessing?Prepare for sleep-deprived nights and skipped chores while repeating the phrase: "Just one more page."_______________________________________"Tim Tigner is the antidote of Dull." --Steve Wilson"Clever to the point where you can't put the book down." --Maryellen Crane"I defy anyone to anticipate his plot twists." --Henry Shop"Still trying to catch my breath. He is a superb storyteller." --Amy Peck"A thinking person's thriller." --Glen Robins_______________________________________Amazon named Tim Tigner an All-Star Author for being one of the most popular authors in Kindle Unlimited throughout 2018.His books are recommended for fans of David Baldacci, Lee Child's Jack Reacher, Tom Clancy's Jack Ryan, Nelson DeMille's John Corey, Vince Flynn's Mitch Rapp, Mark Greaney's Gray Man, Gregg Hurwitz's Orphan X, Robert Ludlum's Jason Bourne, John Sandford's Lucas Davenport, Daniel Silva's Gabriel Allon, Brad Taylor's Pike Logan, Brad Thor's Scot Harvath, and Dan Brown's Robert Langdon.

Author : Paulo Coelho
Publisher : HarperCollins Publishers
Page : 0 pages
File Size : 50,6 Mb
Release : 2013
Category : Alchemists
ISBN : 0007492197

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The Alchemist by Paulo Coelho Pdf

An Andalusian shepherd boy named Santiago travels from his homeland in Spain to the Egyptian desert in search of a treasure buried in the Pyramids. Along the way he meets a Gypsy woman, a man who calls himself king, and an alchemist, all of whom point Santiago in the direction of his quest. No one knows what the treasure is, or if Santiago will be able to surmount the obstacles along the way. But what starts out as a journey to find worldly goods turns into a discovery of the treasures found within.