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"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap
A Superfan's Guide to Pro Baseball Teams by Drew Lyon Pdf
"Give young fans the crucial facts about all 30 pro baseball teams, including their current stars and legendary players, triumphs and turning points, and memorable stats and trivia. Packed with must-know info and action photos, this guide is a home run."--Publisher's website.
A Superfan's Guide to Pro Football Teams by Drew Lyon Pdf
"Give young fans the crucial facts about all 32 pro football teams, including their current stars and legendary players, triumphs and turning points, and memorable stats and trivia. Packed with must-know info and action photos, this guide goes deep and hits pay dirt."--Publisher's website.
A Superfan's Guide to Pro Basketball Teams by Tyler Omoth Pdf
"Give young fans the crucial facts about all 30 pro basketball teams, including their current stars and legendary players, triumphs and turning points, and memorable stats and trivia. Packed with must-know info and action photos, this guide gets nothing but net."--Publisher's website.
A Superfan's Guide to Pro Hockey Teams by Tyler Omoth Pdf
"Give young fans the crucial facts about all 30 pro hockey teams, including their current stars and legendary players, triumphs and turning points, and memorable stats and trivia. Packed with must-know info and action photos, this guide puts the biscuit in the basket."--Publisher's website.
Winning the title of "WrestleManiac" sounds pretty awesome, especially for a twelve-year-old die-hard WWE fan. The WrestleManiac gets the opportunity of a lifetime: the chance to carry the defending champ's belt at WrestleMania, not to mention a trip to the event and the possibility of meeting the champ! Problem is, first you have to win a nationwide competition, and WWE fans can be kind of . . . competitive! Read along as one kid does whatever it takes to win the title of WrestleManiac, even if it means bodyslamming the competition!
A new standalone novel in the Brooklyn Bruisers world! Sometimes lady luck shakes your hand, and sometimes she smacks your face. Sometimes she does both on the same day. Three years ago I met the most amazing girl in the world. We were both down on our luck. Then I got that call—the one that tells you to get your buns on a plane to go meet your destiny. But the girl was left behind. I didn’t have her phone number, and she didn’t know my real name. While I became a professional hockey player, she became a superstar, with platinum records and legions of fans. And a slick, music producer boyfriend who treated her badly. But fate wasn’t done with us yet. When Delilah turns up at a hockey game, I can’t resist making contact. The internet swoons when I ask her out on a date. She might not remember me. But her jerkface ex does. He’ll do anything to keep us apart. Good thing athletes never give up. This time I’m playing to win. Be still my heart! Silas is book boyfriend PERFECTION. This one has everything you'll love in a swoony romance--a sweet, but take charge hero, a determined heroine and a lovable cast of side characters. New York Times bestselling author Kendall Ryan Sarina Bowen’s hockey romances books can be read together or separately: BROOKLYNAIRE OVERNIGHT SENSATION SUPERFAN ROOKIE MOVE HARD HITTER PIPE DREAMS BOUNTIFUL THE YEAR WE FELL DOWN THE YEAR WE HID AWAY THE FIFTEENTH MINUTE HIM US GOOD BOY STAY Don’t miss Sarina’s other romances, including the USA Today bestselling True North series: BITTERSWEET STEADFAST KEEPSAKE BOUNTIFUL SPEAKEASY FIREWORKS _______________ For fans of: Helena Hunting, Elle Kennedy, Catherine Gayle, Avon Gale, Toni Aleo, Kristen Callihan, LJ Shen, Mona Kasten, Corinne Michaels, Jana Aston, Karina Halle, Meghan March, Jay Crownover, Anna Todd, Geneva Lee, Audrey Carlan, Jill Shalvis, Suzanne Brockmann, Helen Hoang, Christina Lauren, Kristan Higgins, Sally Thorne, Penelope Sky, Vi Keeland, Penelope Ward, Debbie Macomber, Nora Roberts, Maisey Yates, Elle Kennedy, Lauren Blakely, Susan Mallery, Penny Reid, Julia Kent, Kelly Jamieson, Melanie Harlow, Carrie Ann Ryan, Kendall Ryan, Kennedy Ryan, Ilsa Madden Mills, Nana Malone, Helen Hardt, Penelope Skye, Jasinda Wilder, Melissa Foster, E.L. James. Keywords: hockey romance, hockey novel, sports romance, Brooklyn, hockey, workplace, office romance, billionaires, New York City, urban romance, forbidden romance, alpha male, genius, alpha billionaire romance, sexy billionaires, hot billionaires, rock star, second chance, missed connections, sports hero, hockey star, second chance romance, super fan, superfan, rock star romance, professional hockey, hockey players.
Strangers To Superfans: A Marketing Guide to The Reader Journey by David Gaughran Pdf
From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
A Pulitzer Prize–winning journalist pulls back the curtain on the extraordinary inner lives of America’s most obsessive sports fans. There are fans, and then there are fanatics. In this wondrously immersive look at American sports fandom, George Dohrmann travels the country to find out what distinguishes an ordinary, everyday enthusiast from that special breed of supporter known as the superfan. In Minnesota, Dohrmann meets newly minted generals of the Viking World Order, a Minnesota Vikings affinity group organized along military lines. In Oregon, he shares a few beers with a determined soccer fan who amassed—almost singlehandedly—a four-thousand-strong cheering section for the fledgling Portland Timbers. In Illinois, he talks with the parents of a five-year-old boy whose intense hatred of Tom Brady went viral on YouTube. Through these and other intimate profiles, Dohrmann shows us the human faces behind the colored face paint, the real people inside the elaborate costumes who prowl the stands and parking lots at stadiums from coast to coast. In addition to the fans themselves, Dohrmann also talks with the experts who study them. He uses the latest thinking in sports psychology—some of it learned during a spirited round of miniature golf with a group of professors at the annual Sports Psychology Forum—to unravel the answers to such burning questions as: How does fandom begin? What are its effects on everyday life? When does it go too far? For everyone who’s ever body-painted their torso with the team colors of their alma mater before heading off to a sports bar—or even just screamed at their television during the NBA Finals—Superfans offers an entertaining and insightful exploration of the many ways human beings find meaning in something bigger than themselves. Featuring photos of the Rally Banana, Timber Jim, the officers of the Viking World Order, a pair of Kentucky Wildcats tattoos, a Kevin Durant jersey torched by a jilted fan, and more. Plus analysis of the . . . Arizona State Sun Devils • Chicago Bears • Dallas Cowboys • Green Bay Packers • Indianapolis Colts • Milwaukee Brewers • Nebraska Cornhuskers • New England Patriots • Oklahoma City Thunder • Philadelphia Eagles • San Diego State Aztecs • Seattle Seahawks “Well reported and meticulously researched . . . Dohrmann is a respected, diligent sportswriter and has been so for years—you don’t get Pulitzers for message-board posts.”—The Wall Street Journal
The #1 international best seller In Lean In, Sheryl Sandberg reignited the conversation around women in the workplace. Sandberg is chief operating officer of Facebook and coauthor of Option B with Adam Grant. In 2010, she gave an electrifying TED talk in which she described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than six million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home. Written with humor and wisdom, Lean In is a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential.
Superfandom by Zoe Fraade-Blanar,Aaron M. Glazer Pdf
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works. With them we visit Disneyland, drink Frida Kahlo branded margaritas, meet the fans who rebelled when Polaroid discontinued its film, and find out how fan-modding of Grand Theft Auto adds value to the game. The internet allows direct access to this world: businesses can talk directly to their fans, hear their needs and desires, and react in real time. But while the benefits of this relationship can be huge, businesses that exploit or ignore fan bases do so at their peril. It can be very easy to get fan engagement wrong - as IKEA found out when it tried to shut down a fan site. Practical, investigative and reflective, Superfandom is a compelling and convincing exploration of the subject, and an indispensable guide to the brave new world of tech-fuelled fandom.
A raucous tour through the world of Mr. Darcy imitations, tailored gowns, and tipsy ballroom dancing The son of a devoted Jane Austen scholar, Ted Scheinman spent his childhood summers eating Yorkshire pudding, singing in an Anglican choir, and watching Laurence Olivier as Mr. Darcy. Determined to leave his mother’s world behind, he nonetheless found himself in grad school organizing the first ever UNC-Chapel Hill Jane Austen Summer Camp, a weekend-long event that sits somewhere between an academic conference and superfan extravaganza. While the long tradition of Austen devotees includes the likes of Henry James and E. M. Forster, it is at the conferences and reenactments where Janeism truly lives. In Camp Austen, Scheinman tells the story of his indoctrination into this enthusiastic world and his struggle to shake his mother’s influence while navigating hasty theatrical adaptations, undaunted scholars in cravats, and unseemly petticoat fittings. In a haze of morning crumpets and restrictive tights, Scheinman delivers a hilarious and poignant survey of one of the most enduring and passionate literary coteries in history. Combining clandestine journalism with frank memoir, academic savvy with insider knowledge, Camp Austen is perhaps the most comprehensive study of Austen that can also be read in a single sitting. Brimming with stockings, culinary etiquette, and scandalous dance partners, this is summer camp like you’ve never seen it before.
The Ultimate Football Trivia Book by Christopher Price Pdf
Become a football trivia expert with these tough questions! The Ultimate Football Trivia Book tests and expands your knowledge on the sport of football—covering players’ careers from Draft Day to the rookie season, the Pro Bowl, and beyond! In this collection of six hundred questions, seasoned football writer Chris Price tests your level of expertise on all things football. Some of the many questions that Price poses include: Who was the last player to collect an MVP and Super Bowl trophy in the same season? (Kurt Warner) Which rookie running back set the NFL record for most rushing yards in a season? (Eric Dickerson) Who is the only quarterback in the top 10 in career playoff passing yards NOT to win a Super Bowl? (Dan Marino) What 2010 Pro Bowl quarterback never started a game in college? (Matt Cassel) Football stars and coaches past and present are represented, from Johnny Unitas to Peyton Manning, Randy Moss to Tom Brady, Bart Starr to Aaron Rodgers, Bill Parcells to Bill Belichick and everyone in between. The Ultimate Football Trivia Book is the definitive test for knowledgeable football fans!