Superfandom How Our Obsessions Are Changing What We Buy And Who We Are

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Superfandom

Zoe Fraade-Blanar,Aaron M. Glazer
Superfandom Book PDF

Author : Zoe Fraade-Blanar,Aaron M. Glazer
Publisher : Profile Books
Page : 128 pages
File Size : 41,5 Mb
Release : 2017-04-06
Category : Business & Economics
ISBN : 9781782831983

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Superfandom by Zoe Fraade-Blanar,Aaron M. Glazer Pdf

Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works. With them we visit Disneyland, drink Frida Kahlo branded margaritas, meet the fans who rebelled when Polaroid discontinued its film, and find out how fan-modding of Grand Theft Auto adds value to the game. The internet allows direct access to this world: businesses can talk directly to their fans, hear their needs and desires, and react in real time. But while the benefits of this relationship can be huge, businesses that exploit or ignore fan bases do so at their peril. It can be very easy to get fan engagement wrong - as IKEA found out when it tried to shut down a fan site. Practical, investigative and reflective, Superfandom is a compelling and convincing exploration of the subject, and an indispensable guide to the brave new world of tech-fuelled fandom.

Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

Zoe Fraade-Blanar,Aaron M. Glazer
Superfandom How Our Obsessions are Changing What We Buy and Who We Are Book PDF

Author : Zoe Fraade-Blanar,Aaron M. Glazer
Publisher : W. W. Norton & Company
Page : 288 pages
File Size : 41,8 Mb
Release : 2017-03-21
Category : Business & Economics
ISBN : 9780393249965

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Superfandom: How Our Obsessions are Changing What We Buy and Who We Are by Zoe Fraade-Blanar,Aaron M. Glazer Pdf

An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.

Superfandom

Zoe Fraade-Blanar,Aaron M. Glazer
Superfandom Book PDF

Author : Zoe Fraade-Blanar,Aaron M. Glazer
Publisher : National Geographic Books
Page : 0 pages
File Size : 52,9 Mb
Release : 2017-03-21
Category : Business & Economics
ISBN : 9780393249958

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Superfandom by Zoe Fraade-Blanar,Aaron M. Glazer Pdf

An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.

Juliet, Naked

Nick Hornby
Juliet Naked Book PDF

Author : Nick Hornby
Publisher : Penguin UK
Page : 325 pages
File Size : 46,9 Mb
Release : 2009-09-03
Category : Fiction
ISBN : 9780141020648

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Juliet, Naked by Nick Hornby Pdf

Annie and Duncan are a mid-thirties couple who have reached a fork in the road, realising their shared interest in the reclusive musician Tucker Crowe (in Duncan's case, an obsession rather than an interest) is not enough to hold them together any more. When Annie hates Tucker's 'new release', a terrible demo of his most famous album, it's the last straw - Duncan cheats on her and she promptly throws him out. Via an internet discussion forum, Annie's harsh opinion reaches Tucker himself, who couldn't agree more. He and Annie start an unlikely correspondence which teaches them both something about moving on from years of wasted time. Nick Hornby's compelling new novel, four years after A Long Way Down, is about the nature of creativity and obsession, and how two lonely people can gradually find each other.

Multidisciplinary Perspectives on Media Fandom

Dunn, Robert Andrew
Multidisciplinary Perspectives on Media Fandom Book PDF

Author : Dunn, Robert Andrew
Publisher : IGI Global
Page : 433 pages
File Size : 41,5 Mb
Release : 2020-05-08
Category : Games & Activities
ISBN : 9781799833253

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Multidisciplinary Perspectives on Media Fandom by Dunn, Robert Andrew Pdf

Leisure time today is driven by fandom. Once viewed as a social pariah, the fan and associated fandom as a whole has transformed into a popularized social construct researchers are still attempting to understand. Popular culture in the modern era is defined and dominated by the fan, and the basis of fandom has established its own identity across several platforms of media. As some forms of fandom have remained constant, including sports and cinema, other structures of fandom are emerging as the mass following of video games and cosplay are becoming increasingly prominent. Fandom has been established as an important facet in today’s society, and necessary research is required for understanding how fandom is shaping society as a whole. Multidisciplinary Perspectives on Media Fandom is a pivotal reference source that provides vital research that reviews some of the most exigent facets of today’s fandom and highlights understudied cultures of fandom as well as emerging intricacies of established fandom. While promoting topics such as esports, influencer culture, and marketing trends, this publication explores both qualitative and quantitative approaches as well as the methods of social science and critical perspectives. This book is ideally designed for marketers, media strategists, brand managers, consumer behavior analysts, researchers, academics, and students.

Research Anthology on Fandoms, Online Social Communities, and Pop Culture

Management Association, Information Resources
Research Anthology on Fandoms Online Social Communities and Pop Culture Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 444 pages
File Size : 45,6 Mb
Release : 2022-01-28
Category : Social Science
ISBN : 9781668445167

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Research Anthology on Fandoms, Online Social Communities, and Pop Culture by Management Association, Information Resources Pdf

The internet has grown to become one of the largest communication hubs in history. With its ability to share content and create community bonds, it has seen many fandoms and online social communities develop within the past decades. While there are some detriments to these communities, there are also many benefits and potential uses for the betterment of society. The Research Anthology on Fandoms, Online Social Communities, and Pop Culture explores the ways in which the internet has presented itself as a platform for communities to gather. This essential reference source discusses the engagement of these communities, social media use, and the uses of these communities for education. Covering topics such as digital communities, transmedia language learning, and digital humanities, this book is a vital tool for educators of K-12 and higher education, digital folklorists, sociologists, communications researchers, online administrators, community leaders, and academicians.

For the Culture

Marcus Collins
For the Culture Book PDF

Author : Marcus Collins
Publisher : PublicAffairs
Page : 265 pages
File Size : 40,7 Mb
Release : 2023-05-02
Category : Business & Economics
ISBN : 9781541702783

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For the Culture by Marcus Collins Pdf

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision. We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action. In For the Culture, Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective, and built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. This is the only book you’ll need if you want to influence people to take action.

Understanding Fandom

Mark Duffett
Understanding Fandom Book PDF

Author : Mark Duffett
Publisher : Bloomsbury Publishing USA
Page : 361 pages
File Size : 44,7 Mb
Release : 2013-08-29
Category : Social Science
ISBN : 9781623565855

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Understanding Fandom by Mark Duffett Pdf

Fans used to be seen as an overly obsessed fraction of the audience. In the last few decades, shifts in media technology and production have instead made fandom a central mode of consumption. A range of ideas has emerged to explore different facets of this growing phenomenon. With a foreword by Matt Hills, Understanding Fandom introduces the whole field of fan research by looking at the history of debate, key paradigms and methodological issues. The book discusses insights from scholars working with fans of different texts, genres and media forms, including television and popular music. Mark Duffett shows that fan research is an emergent interdisciplinary field with its own key thinkers: a tradition that is distinct from both textual analysis and reception studies. Drawing on a range of debates from media studies, cultural studies and psychology, Duffett argues that fandom is a particular kind of engagement with the power relations of media culture.

Mobile Communication in Asian Society and Culture

Ming Xie,Chin-Chung Chao
Mobile Communication in Asian Society and Culture Book PDF

Author : Ming Xie,Chin-Chung Chao
Publisher : Taylor & Francis
Page : 228 pages
File Size : 52,9 Mb
Release : 2023-09-27
Category : Business & Economics
ISBN : 9781000962406

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Mobile Communication in Asian Society and Culture by Ming Xie,Chin-Chung Chao Pdf

Xie and Chao present a collection of research on mobile communication in Asian communities and countries such as Bangladesh, China, India, Japan, and South Korea. With chapters written by scholars from diverse cultural and institutional backgrounds, this book provides both localized and comparative perspectives on mobile communication research. Exploring the way mobile apps are used in daily life in Asian countries, Xie, Chao, and their contributors analyze how mobile apps improve lives, help people build relationships, sustain communities, and change society for the better. They look at areas including the role of mobile apps in public service delivery and access, family communication, cultural norms and identities, organizational communication, and intercultural communication. The investigation of these topics elevates the understanding of the cultural, familial, interpersonal, organizational, and intercultural consequences of mobile communication in a global context. Through examining mobile apps use in regard to scale, scope, depth, complexity, and distinctiveness within the Asian context, this book furthers the research agenda of mobile communication and enriches our understanding of current practice and future direction of mobile communication. This book serves as a useful reference for scholars and students interested to learn more of the development and application of mobile communication from a global and comparative perspective.

From Medievalism to Early-Modernism

Marina Gerzic,Aidan Norrie
From Medievalism to Early Modernism Book PDF

Author : Marina Gerzic,Aidan Norrie
Publisher : Routledge
Page : 268 pages
File Size : 49,7 Mb
Release : 2018-10-26
Category : Literary Criticism
ISBN : 9780429683008

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From Medievalism to Early-Modernism by Marina Gerzic,Aidan Norrie Pdf

From Medievalism to Early-Modernism: Adapting the English Past is a collection of essays that both analyses the historical and cultural medieval and early modern past, and engages with the medievalism and early-modernism—a new term introduced in this collection—present in contemporary popular culture. By focusing on often overlooked uses of the past in contemporary culture—such as the allusions to John Webster’s The Duchess of Malfi (1623) in J.K. Rowling’s Harry Potter books, and the impact of intertextual references and internet fandom on the BBC’s The Hollow Crown: The Wars of the Roses—the contributors illustrate how cinematic, televisual, artistic, and literary depictions of the historical and cultural past not only re-purpose the past in varying ways, but also build on a history of adaptations that audiences have come to know and expect. From Medievalism to Early-Modernism: Adapting the English Past analyses the way that the medieval and early modern periods are used in modern adaptations, and how these adaptations both reflect contemporary concerns, and engage with a history of intertextuality and intervisuality.

The Routledge Companion to Cult Cinema

Ernest Mathijs,Jamie Sexton
The Routledge Companion to Cult Cinema Book PDF

Author : Ernest Mathijs,Jamie Sexton
Publisher : Routledge
Page : 976 pages
File Size : 45,9 Mb
Release : 2019-11-22
Category : Performing Arts
ISBN : 9781317362234

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The Routledge Companion to Cult Cinema by Ernest Mathijs,Jamie Sexton Pdf

The Routledge Companion to Cult Cinema offers an overview of the field of cult cinema – films at the margin of popular culture and art that have received exceptional cultural visibility and status mostly because they break rules, offend, and challenge understandings of achievement (some are so bad they’re good, others so good they remain inaccessible). Cult cinema is no longer only comprised of the midnight movie or the extreme genre film. Its range has widened and the issues it broaches have become battlegrounds in cultural debates that typify the first quarter of the twenty-first century. Sections are introduced with the major theoretical frameworks, philosophical inspirations, and methodologies for studying cult films, with individual chapters excavating the most salient criticism of how the field impacts cultural discourse at large. Case studies include the worst films ever; exploitation films; genre cinema; multiple media formats cult cinema is expressed through; issues of cultural, national, and gender representations; elements of the production culture of cult cinema; and, throughout, aspects of the aesthetics of cult cinema – its genre, style, look, impact, and ability to yank viewers out of their comfort zones. The Routledge Companion to Cult Cinema goes beyond the traditional scope of Anglophone and North American cinema by including case studies of East and South Asia, continental Europe, the Middle East, and Latin America, making it an innovative and important resource for researchers and students alike.

Screen Tourism and Affective Landscapes

Erik Champion,Christina Lee,Jane Stadler,Robert Moses Peaslee
Screen Tourism and Affective Landscapes Book PDF

Author : Erik Champion,Christina Lee,Jane Stadler,Robert Moses Peaslee
Publisher : Taylor & Francis
Page : 282 pages
File Size : 42,8 Mb
Release : 2022-12-30
Category : Business & Economics
ISBN : 9781000826357

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Screen Tourism and Affective Landscapes by Erik Champion,Christina Lee,Jane Stadler,Robert Moses Peaslee Pdf

This book explores ways in which screen-based storyworlds transfix, transform, and transport us imaginatively, physically, and virtually to the places they depict or film. Topics include fantasy quests in computer games, celebrity walking tours, dark tourism sites, Hobbiton as theme park, surf movies, and social gangs of Disneyland. How physical, virtual, and imagined locations create a sense of place through their immediate experience or visitation is undergoing a revolution in technology, travel modes, and tourism behaviour. This edited collection explores the rapidly evolving field of screen tourism and the affective impact of landscape, with provocative questions and investigations of social groups, fan culture, new technology, and the wider changing trends in screen tourism. We provide critical examples of affective landscapes across a wide range of mediums (from the big screen to the small screen) and locations. This book will appeal to students and scholars in film and tourism, as well as geography, design, media and communication studies, game studies, and digital humanities.

Fan Fiction and Fan Communities in the Age of the Internet

Kristina Busse
Fan Fiction and Fan Communities in the Age of the Internet Book PDF

Author : Kristina Busse
Publisher : McFarland
Page : 296 pages
File Size : 43,6 Mb
Release : 2014-09-17
Category : Literary Criticism
ISBN : 9780786454969

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Fan Fiction and Fan Communities in the Age of the Internet by Kristina Busse Pdf

Fans have been responding to literary works since the days of Homer's Odyssey and Euripedes' Medea. More recently, a number of science fiction, fantasy, media, and game works have found devoted fan followings. The advent of the Internet has brought these groups from relatively limited, face-to-face enterprises to easily accessible global communities, within which fan texts proliferate and are widely read and even more widely commented upon. New interactions between readers and writers of fan texts are possible in these new virtual communities. From Star Trek to Harry Potter, the essays in this volume explore the world of fan fiction--its purposes, how it is created, how the fan experiences it. Grouped by subject matter, essays cover topics such as genre intersection, sexual relationships between characters, character construction through narrative, and the role of the beta reader in online communities. The work also discusses the terminology used by creators of fan artifacts and comments on the effects of technological advancements on fan communities. Instructors considering this book for use in a course may request an examination copy here.

Fic

Anne Jamison
Fic Book PDF

Author : Anne Jamison
Publisher : BenBella Books, Inc.
Page : 304 pages
File Size : 55,6 Mb
Release : 2013-11-26
Category : Literary Criticism
ISBN : 9781939529206

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Fic by Anne Jamison Pdf

What is fanfiction, and what is it not? Why does fanfiction matter? And what makes it so important to the future of literature? Fic is a groundbreaking exploration of the history and culture of fan writing and what it means for the way we think about reading, writing, and authorship. It's a story about literature, community, and technology—about what stories are being told, who's telling them, how, and why. With provocative discussions from both professional and fan writers, on subjects from Star Trek to The X-Files and Buffy the Vampire Slayer to Harry Potter, Twilight, and beyond, Fic sheds light on the widely misunderstood world(s) of fanfiction—not only how fanfiction is transforming the literary landscape, but how it already has. Fic features a foreword by Lev Grossman (author of The Magicians) and interviews with Jonathan Lethem, Doug Wright, Eurydice (Vivean Dean), and Katie Forsythe/wordstrings. Cyndy Aleo (algonquinrt; d0tpark3r) V. Arrow (aimmyarrowshigh) Tish Beaty (his_tweet) Brad Bell Amber Benson Peter Berg (Homfrog) Kristina Busse Rachel Caine Francesca Coppa Randi Flanagan (BellaFlan) Jolie Fontenot Wendy C. Fries (Atlin Merrick) Ron Hogan Bethan Jones Christina Lauren (Christina Hobbs/tby789 and Lauren Billings/LolaShoes) Jacqueline Lichtenberg Rukmini Pande and Samira Nadkarni Chris Rankin Tiffany Reisz Andrew Shaffer Andy Sawyer Heidi Tandy (Heidi8) Darren Wershler Jules Wilkinson (missyjack) Jen Zern (NautiBitz)

Fandom, Second Edition

Jonathan Gray,Cornel Sandvoss,C. Lee Harrington
Fandom Second Edition Book PDF

Author : Jonathan Gray,Cornel Sandvoss,C. Lee Harrington
Publisher : NYU Press
Page : 445 pages
File Size : 40,5 Mb
Release : 2017-08-28
Category : Social Science
ISBN : 9781479812769

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Fandom, Second Edition by Jonathan Gray,Cornel Sandvoss,C. Lee Harrington Pdf

Introduction: why still study fans? / Cornel Sandvoss, Jonathan Gray, and C. Lee Harrington -- Fan texts and objects -- The death of the reader? : literary theory and the study of texts in popular culture / Cornel Sandvoss -- Intimate intertextuality and performative fragments in media fanfiction / Kristina Busse -- Media academics as media audiences : aesthetic judgments in media and cultural studies / Matt Hills -- Copyright law, fan practices, and the rights of the author (2017) / Rebecca Tushnet -- Toy fandom, adulthood, and the ludic age : creative material culture as play / Katriina Heljakka -- Spaces of fandom -- Loving music : listeners, entertainments, and the origins of music fandom in nineteenth-century America / Daniel Cavicchi -- Resisting technology in music fandom : nostalgia, authenticity, and Kate Bush's "Before the dawn" / Lucy Bennett -- I scream therefore I fan? : music audiences and affective citizenship / Mark Duffett -- A sort of homecoming: fan viewing and symbolic pilgrimage / Will Brooker -- Reimagining the imagined community : online media fandoms in the age of global convergence / Lori Hitchcock Morimoto and Bertha Chin -- Temporalities of fandom -- Do all "good things" come to an end? : revisiting Martha Stewart fans after imclone / Melissa A. Click -- The lives of fandoms / Denise D. Bielby and C. Lee Harrington -- "What are you collecting now?" seth, comics, and meaning management / Henry Jenkins -- Sex, utopia, and the queer temporalities of fannish love / Alexis Lothian -- The fan citizen: fan politics and activism -- The news : you gotta love it / Jonathan Gray -- Memory, archive, and history in political fan fiction / Abigail De Kosnik -- Between rowdies and rasikas : rethinking fan activity in Indian film culture / Aswin Punathambekar -- Black twitter and the politics of viewing scandal / Dayna Chatman -- Deploying oppositional fandoms : activists' use of sports fandom in the Redskins controversy / Lori Kido Lopez and Jason Kido Lopez -- Fan labor and fan-producer interactions -- Ethics of fansubbing in Anime's hybrid public culture / Mizuko Ito -- Live from hall H : fan/producer symbiosis at San Diego comic-con / Anne Gilbert -- Fantagonism: factions, institutions, and constitutive hegemonies of fandom -- Derek johnson -- The powers that squee : Orlando Jones and intersectional fan studies / Suzanne Scott -- Measuring fandom : social tv analytics and the integration of fandom into television audience measurement / Philip M. Napoli and Allie Kosterich -- About the contributors -- Index