Sustainable Rural Tourism On Saaremaa Developing A Marketing Plan

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Sustainable Rural Tourism on Saaremaa. Developing a Marketing Plan

Lydia Zobel
Sustainable Rural Tourism on Saaremaa Developing a Marketing Plan Book PDF

Author : Lydia Zobel
Publisher : Unknown
Page : 110 pages
File Size : 48,9 Mb
Release : 2019-02-10
Category : Electronic
ISBN : 3668910065

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Sustainable Rural Tourism on Saaremaa. Developing a Marketing Plan by Lydia Zobel Pdf

Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 64%, University of Birmingham (University of Birmingham), language: English, abstract: This dissertation aimed to develop a marketing plan for sustainable rural tourism on the island of Saaremaa in Estonia. In order to achieve this, the current product of Saaremaa, its market position and the present and future customers were analysed. As all the required information on this topic could be found in the already existing literature, there was no need to do primary research. Secondary research was thus the chosen method to gather information. As the concept of sustainable rural tourism consists in avoiding negative impacts on the natural environment of the destination, on the host community and its culture, the literature often mentions the carrying capacity, which should not be exceeded. Islands especially have to consider their natural carrying capacity when offering tourism because these destinations are spatially limited. Obviously, there is a contradiction between sustainable tourism and abiding by the carrying capacity on the one hand and attracting more tourists on the other. The challenge for this dissertation was therefore to find out if marketing for sustainable rural tourism on Saaremaa should be done and if yes, how it could be realised. The main body of this work reveals the rich history of Saaremaa, its intact nature and great biodiversity, its natural and man-made attractions as well as the local culture, the traditions and the customs of the islanders. The product analysis thus showed that Saaremaa has a great potential for sustainable rural tourism. The Tourism Management Plan of the island, which was developed in 2007, also supports the further development of tourism in a sustainable manner. Additionally, different stakeholders, such as politicians, business owners and locals working in the Tourist Board, are in favour of promotin

Sustainable Tourism in Rural Europe

Donald V. L. Macleod,Steven A. Gillespie
Sustainable Tourism in Rural Europe Book PDF

Author : Donald V. L. Macleod,Steven A. Gillespie
Publisher : Routledge
Page : 288 pages
File Size : 55,7 Mb
Release : 2010-10-04
Category : Travel
ISBN : 9781136918544

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Sustainable Tourism in Rural Europe by Donald V. L. Macleod,Steven A. Gillespie Pdf

Rural Europe is a highly developed tourism region, representing advanced tourism experience and supposed modern approaches to this industry. That said, it remains highly sensitive and fragile in terms of environmental, social, economic and cultural impacts. This volume focuses on rural Europe as a fascinating example of how tourism development impacts on the communities and the environment of rural regions and offers insights into how long term sustainability could be achieved in this specific region and correspondingly in other rural parts of the world. Sustainable Tourism in Rural Europe contains contributions from leading international scholars that review and analyse the concept and practice of sustainable tourism in this region through a multidisciplinary approach that embodies the view that sustainable tourism warrants a holistic approach in terms of its impacts and development potential. Divided into three sections: Key Themes and Issues; The State and Development; The Local Community and Development, this book addresses contentious and vital issues through theory, detailed research and case studies, offering real world approaches to sustainable development, showing problems including local politics which challenge abstract models. It introduces cutting edge research dealing with contemporary developments throughout Europe and consequential lessons/implications for other rural parts of the world. This volume will be of interest to students, researchers and academics in the areas of Tourism, Geography and Environmental Studies.

Marketing for Sustainable Tourism

Umberto Martini,Federica Buffa
Marketing for Sustainable Tourism Book PDF

Author : Umberto Martini,Federica Buffa
Publisher : MDPI
Page : 260 pages
File Size : 48,8 Mb
Release : 2020-05-13
Category : Business & Economics
ISBN : 9783039288731

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Marketing for Sustainable Tourism by Umberto Martini,Federica Buffa Pdf

The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.

Rural Tourism and Sustainable Business

Derek R. Hall,Irene Kirkpatrick,Morag Mitchell
Rural Tourism and Sustainable Business Book PDF

Author : Derek R. Hall,Irene Kirkpatrick,Morag Mitchell
Publisher : Channel View Publications
Page : 388 pages
File Size : 48,8 Mb
Release : 2005-01-01
Category : Business & Economics
ISBN : 1845410114

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Rural Tourism and Sustainable Business by Derek R. Hall,Irene Kirkpatrick,Morag Mitchell Pdf

This is a structured, edited book of nineteen Chapters which provides, from an inter-disciplinary perspective, latest thinking on, and practical case study exemplification of rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan.

Sustainability of the Future Development of European Tourism

Dilara Torun
Sustainability of the Future Development of European Tourism Book PDF

Author : Dilara Torun
Publisher : GRIN Verlag
Page : 45 pages
File Size : 55,9 Mb
Release : 2011-12
Category : Business & Economics
ISBN : 9783656076629

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Sustainability of the Future Development of European Tourism by Dilara Torun Pdf

Essay from the year 2011 in the subject Tourism, grade: merit, Bournemouth University, language: English, abstract: This essay makes a critically review of the philosophy and the application of the term sustainability by the European Commission to the future development of the European Tourism. The European Commission is an institution of the European Union and it is in charge of checking if the legislation is implemented in all the Member States of the Union. One of the latest legislation is the Treaty of Lisbon and there is mentioned by the first time the word Tourism. The European Commission is also in charge of the sustainable development in all the sectors, but in this case we have to highlight the Tourism industry. It is also explained briefly the concept of European Union and their characteristics. Finally, it will be explained the different case studies like EU 2020, EDEN and JESSICA. In order to criticize the application of sustainability.

Linking Urban and Rural Tourism

Susan L Slocum,Carol Kline
Linking Urban and Rural Tourism Book PDF

Author : Susan L Slocum,Carol Kline
Publisher : CABI
Page : 266 pages
File Size : 54,8 Mb
Release : 2017-06-16
Category : Business & Economics
ISBN : 9781786390141

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Linking Urban and Rural Tourism by Susan L Slocum,Carol Kline Pdf

Destinations rely on regional strategies to support and enhance the tourism product through regional partnerships and integration. Integrated tourism is defined as tourism that is explicitly linked to the economic, social, cultural, natural and human structures of the region in which it occurs. Integrated tourism has evolved to include numerous meanings and definitions, but generally includes a vertical business or industry approach. The first of its kind, this book applies a more inclusive approach to integration by providing insight into inclusive regional development strategies that support both the needs of urban and rural areas whilst enhancing the tourist experience, supporting the positive impacts of tourism and mitigating the negative. Regional studies tend to portray either an urban or rural focus without acknowledging that often these spaces constitute joint governance structures, similar historical and cultural roots, and economic dependencies. Sustainable tourism promotes sourcing locally, such as using rural agricultural products in urban tourism experiences. Furthermore, innovative rural marketing strategies linking tourism heritage, attractions, food and drink trails, and artisans with urban visitors are emerging. Including theoretical and applied research and international case studies, this will be a valuable resource to academics, students and practitioners working in tourism development and regional policy.

Tourism and Sustainable Community Development

Greg Richards,Derek R. Hall
Tourism and Sustainable Community Development Book PDF

Author : Greg Richards,Derek R. Hall
Publisher : Psychology Press
Page : 336 pages
File Size : 50,9 Mb
Release : 2003
Category : Business & Economics
ISBN : 0415309158

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Tourism and Sustainable Community Development by Greg Richards,Derek R. Hall Pdf

As the tourist industry becomes increasingly important to communities around the world, the need to develop tourism sustainably has also become a primary concern. This collection of international case-studies addresses this crucial issue by asking what local communities can contribute to sustainable tourism, and what sustainability can offer local communities. Individually these investigations present a wealth of original research and source material. Collectively the book illuminates the term 'community', the meaning of which, it is argued, is vital to understanding how sustainable tourism development can be implemented in practice.

Sustainable Destination Branding and Marketing

Anukrati Sharma,Juan Ignacio Pulido-Fernández,Azizul Hassan
Sustainable Destination Branding and Marketing Book PDF

Author : Anukrati Sharma,Juan Ignacio Pulido-Fernández,Azizul Hassan
Publisher : CABI
Page : 260 pages
File Size : 50,6 Mb
Release : 2019-12-21
Category : Business & Economics
ISBN : 9781786394286

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Sustainable Destination Branding and Marketing by Anukrati Sharma,Juan Ignacio Pulido-Fernández,Azizul Hassan Pdf

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.

Incorporating the Principles of Sustainable Tourism into the Strategic Marketing System

Martina Dirschl
Incorporating the Principles of Sustainable Tourism into the Strategic Marketing System Book PDF

Author : Martina Dirschl
Publisher : GRIN Verlag
Page : 93 pages
File Size : 40,5 Mb
Release : 2020-03-23
Category : Travel
ISBN : 9783346135049

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Incorporating the Principles of Sustainable Tourism into the Strategic Marketing System by Martina Dirschl Pdf

Bachelor Thesis from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,0, Heilbronn University, language: English, abstract: Tourism is often considered a welcome source of economic development providing employment opportunities, producing means of earning foreign exchange, and stimulating the local economy. The tourism sector is more complex than economic activity alone, since the social, political, technical and ecological environments also have a strong influence on it and vice versa. “Conventional” mass tourism is associated with numerous negative effects, such as environmental destruction and loss of cultural heritage. For this reason, some of the terms that have surfaced over the last decade are “sustainable” tourism and “alternative” tourism. The increasing awareness of consumers about Corporate Social Responsibility and environmental issues has brought forward a new target group named the “morally conscious tourist". Destinations and especially international corporations alike advertise with these terms as a means to differentiate themselves, reaching out for this new, emerging customer segment. However, sustainability should not merely be a marketing ploy to reach new customers or to perform “greenwashing” in order to appear more environmentally friendly. In fact, it is a complex and difficult task to achieve the implementation of sustainable business practices and to develop sustainable tourism products. It is exactly this challenge the research paper will focus on by analyzing how to incorporate the principles of sustainability into the marketing system of tourism businesses or destinations. An exploratory as well as descriptive research design based on external and internal secondary data is used in order to obtain information that can answer the research question. The first aspect to be studied in this research paper is the development of tourism and the tourism industry with regards to the emergence of mass tourism, as well as the criticisms of tourism that have arisen throughout the past and started the ongoing discussion about sustainable tourism. Further, the principles of sustainability and sustainable tourism will be explained and considered critically. Secondly, the aspects that need to be integrated into the marketing concept will be identified on the basis of the strategic marketing system developed by Lewis and Chambers (1989). The findings will provide the basis for analyzing the marketing strategy of Tourism Queensland in the subsequent section. Finally, a conclusion will be drawn on the findings.

Sustainable Tourism III

F. D. Pineda,C. A. Brebbia
Sustainable Tourism III Book PDF

Author : F. D. Pineda,C. A. Brebbia
Publisher : WIT Press
Page : 369 pages
File Size : 42,5 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781845641245

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Sustainable Tourism III by F. D. Pineda,C. A. Brebbia Pdf

Tourism, internationally, is the largest economic sector both in terms of earnings and number of people employed. Understandably, the economic advantages have led to the active promotion of tourism by governments and other institutions, often independent of the consequences on the environment. The challenge is to balance the need for a low impact on the environment and local culture, while helping to generate income, employment and the conservation of local ecosystems. Sustainable tourism has to be both ecologically and culturally sensitive. This book contains papers presented at the Third International Conference on Sustainable Development, held in Malta. The Meeting focused on empirical work and case studies from around the world, and the book offers new insight and best practice guidance for supporting sustainable tourism. Adopting a multi-disciplinary approach, this book examines the practice of sustainable tourism from global travel trends through to destination and site management. Of interest to scientists, practitioners and policy makers, the topics covered in this volume include: Art, culture and nature; Climate change and tourism; Coastal issues; Community involvement; Ecological issues; IT and tourism; Modelling and estimates; Risk and safety; Rural tourism; Tourism and protected areas; Tourism as a factor of development; Tourism as a tool of urban development; Tourism impact; Tourism strategies.

Rural Tourism in Europe

World Tourism Organization
Rural Tourism in Europe Book PDF

Author : World Tourism Organization
Publisher : WTO
Page : 246 pages
File Size : 45,9 Mb
Release : 2004
Category : Business & Economics
ISBN : IND:30000111372086

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Rural Tourism in Europe by World Tourism Organization Pdf

With an expected growth rate of around 6 per cent rural tourism is developing faster than the overall growth rate for international tourism arrivals. Due to its special importance for the European region, three seminars were held in Belgrade (Serbia), Kielce (Poland) and Yaremcha (Ukraine) to focus on three major issues: to contribute to a better understanding of rural tourism and to offer additional tools for planning and execution of initiatives; to enhance the importance of rural tourism in the agendas of governments and international organizations; to generate political and financial support for the development of rural tourism. (WTO)

Rural Tourism and Sustainable Rural Development

Bill Bramwell,Bernard Lane
Rural Tourism and Sustainable Rural Development Book PDF

Author : Bill Bramwell,Bernard Lane
Publisher : Unknown
Page : 148 pages
File Size : 50,7 Mb
Release : 1994
Category : Agritourism
ISBN : CORNELL:31924077151573

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Rural Tourism and Sustainable Rural Development by Bill Bramwell,Bernard Lane Pdf

Written by leading European practitioners and researchers, this book examines both the theory and practice of rural tourism. It outlines how to both conceptualise and implement rural tourism in a sustainable way and will be of interest to tourism researchers and students of tourism, economics, geography, planning and sociology.

Rural Tourism

Bernard Lane,Elisabeth Kastenholz
Rural Tourism Book PDF

Author : Bernard Lane,Elisabeth Kastenholz
Publisher : Routledge
Page : 284 pages
File Size : 50,9 Mb
Release : 2019-03-22
Category : Rural tourism
ISBN : 0367264781

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Rural Tourism by Bernard Lane,Elisabeth Kastenholz Pdf

This book describes, analyses, celebrates and interrogates the rise of rural tourism in the developed world over the last thirty years, while explaining its need to enter a new, second generation of development if it is to remain sustainable in all senses of that word. Contributors include 29 leading researchers, practitioners and commentators from ten countries around the world. Subjects covered include the ongoing evolution of rural tourism as a genre; its numerous niche markets, and market trends; community involvement, and its impacts on rural landscape conservation and society. Special attention is paid to product development in rural tourism, including food and beverage tourism, avitourism and landscape appreciation. Management Issues are also dealt with, as is the impact of internet booking systems on both commercial performance and regional and national rural tourism governance. There is a review of trends in academic research in rural tourism with an analysis of 1848 refereed and published research papers since 2000. This book is a worthy successor to Bramwell & Lane's pioneering 1994 publication, Rural Tourism and Sustainable Rural Development. This book was originally published as a special issue of the Journal of Sustainable Tourism. research papers since 2000. This book is a worthy successor to Bramwell & Lane's pioneering 1994 publication, Rural Tourism and Sustainable Rural Development. This book was originally published as a special issue of the Journal of Sustainable Tourism.

Marketing for Sustainable Tourism

Umberto Martini,Federica Buffa
Marketing for Sustainable Tourism Book PDF

Author : Umberto Martini,Federica Buffa
Publisher : Unknown
Page : 260 pages
File Size : 43,9 Mb
Release : 2020
Category : Economic growth, development, planning
ISBN : 3039288741

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Marketing for Sustainable Tourism by Umberto Martini,Federica Buffa Pdf

The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.

Sustainable Development and Planning V

C. A. Brebbia,Ēlias Beriatos
Sustainable Development and Planning V Book PDF

Author : C. A. Brebbia,Ēlias Beriatos
Publisher : WIT Press
Page : 993 pages
File Size : 44,6 Mb
Release : 2011
Category : Architecture
ISBN : 9781845645441

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Sustainable Development and Planning V by C. A. Brebbia,Ēlias Beriatos Pdf

This book contains the proceedings of the latest in a series of biennial conferences on the topic of sustainable regional development that began in 2003. Organised by the Wessex Institute of Technology, the conference series provides a common forum for all scientists specialising in the range of subjects included within sustainable development and planning. It has become apparent that planners, environmentalists, architects, engineers, policy makers and economists have to work together in order to ensure that planning and development can meet our present needs without compromising the ability of future generations. The topics covered by the papers included in the book include City planning; Regional planning; Social and political issues; Sustainability in the built environment; Rural developments; Cultural heritage; Transportation; Ecosystems analysis, protection and remediation; Environmental management; Environmental impact assessment; Indicators of sustainability; Sustainable solutions in developing countries; Sustainable tourism; Waste management; Flood risk management; Resources management; and Industrial developments.