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Author : Charles R. Acland Publisher : Duke University Press Page : 324 pages File Size : 46,7 Mb Release : 2012-01-02 Category : Business & Economics ISBN : 9780822349198
Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasnt kept the concept from having a long afterlife in the popular imagination.
Whether you are a seasoned Objective-C developer or new to the Xcode platform, Swift Essentials will provide you with all you need to know to get started with the language. Prior experience with iOS development is not necessary, but will be helpful to get the most out of the book.
Discover recipes for building feature-rich, reliable iOS native apps and explore the latest features in Swift 5.3 with the help of proven industry standard recipes, modern design techniques, and popular strategies Key FeaturesUnderstand how closures work and make use of generics with protocols to write flexible codeDiscover the fundamentals of Swift and build apps with frameworks such as Foundation, Networking, and UIKitGet to grips with the new features of Swift 5.3, including SwiftUI, CoreML and the Vision FrameworkBook Description Swift is an exciting, multi-platform, general-purpose programming language, and with this book, you'll explore the features of its latest version, Swift 5.3. The book begins with an introduction to the basic building blocks of Swift 5.3, its syntax, and the functionalities of Swift constructs. You’ll then discover how Swift Playgrounds provide an ideal platform to write, execute, and debug your Swift code. As you advance through the chapters, the book will show you how to bundle variables into tuples or sets, order your data with an array, store key-value pairs with dictionaries, and use property observers. You’ll also get to grips with the decision-making and control structures in Swift, examine advanced features such as generics and operators, and explore functionalities outside of the standard library. Once you’ve learned how to build iOS applications using UIKit, you'll find out how to use Swift for server-side programming, run Swift on Linux, and investigate Vapor. Finally, you'll discover some of the newest features of Swift 5.3 using SwiftUI and Combine to build adaptive and reactive applications, and find out how to use Swift to build and integrate machine learning models along with Apple’s Vision Framework. By the end of this Swift book, you'll have discovered solutions to boost your productivity while developing code using Swift 5.3. What you will learnExplore basic to advanced concepts in Swift 5.3 programmingUnderstand conditional statements, loops, and how to handle errors in SwiftDefine flexible classes and structs using genericsUse advanced operators and create custom onesBuild iOS apps using the powerful features of UIKit or the new SwiftUI frameworkImport your own custom functionality into Swift PlaygroundsRun Swift on Linux and investigate server-side programming with the server-side framework VaporUse Swift to implement machine learning models using CoreML and VisionWho this book is for This book is for experienced iOS developers looking to learn about the diverse features offered by Swift 5.3, along with tips and tricks to efficiently code and build applications. Knowledge of general programming concepts will assist in understanding key concepts.
Swift’s Irish Writings by C. Fabricant,R. Mahony Pdf
This edition presents Jonathan Swift's most important Irish writings in both prose and verse, together with an introduction, head notes and annotations that shed new light on the full context and significance of each piece. Familiar works such as "Gulliver's Travels" and "A Tale of a Tub" acquire new and deeper meanings when considered within the Irish frameworks presented in the edition. Differing in noteworthy ways from the more traditional, canonical, Anglocentric picture conveyed by other published volumes, the Swift that emerges from these pages is a brilliant polemicist, popular satirist, political agitator, playful versifier, tormented Jeremiah, and Irish patriot.
Reading Project by Jessica Pressman,Mark C. Marino,Jeremy Douglass Pdf
"A collaborative critical analysis of a work of digital literature, this book models how scholars can and need to weave together multiple methodologies from the digital humanities in order to effectively analyze born-digital electronic literature"--
Electronic literature is still in its nascent stages, and so too is the field of literary criticism engaging it. While most critical studies of born-digital literature celebrate it as a postmodern art form with roots in contemporary technologies and social interactions, this book provides an alternative genealogy. Digital Modernism examines exemplary cases of electronic literature that renovate modernist texts and poetics as a means of critiquing contemporary culture. This study suggests that by referencing modernism, "digital modernism" reframes that earlier literary tradition around questions of media and technology. Grounding her argument in literary history, media studies, and the practice of close-reading, Jessica Pressman pairs modernist works by Ezra Pound, James Joyce, and Bob Brown, with major digital works like William Poundstone's Project for the Tachistoscope {Bottomless Pit}, Young-hae Chang Heavy Industries's Dakota, and Judd Morrissey's The Jew's Daughter. She demonstrates how the modernist movement of the 1920s and 1930s laid the groundwork for the innovations of electronic literature. Accordingly, Digital Modernism makes the case for considering these digital creations as "literature" and argues for the value of reading them carefully, closely, and within literary history. Moreover, this remarkable study details how and why one of the most maligned of literary spaces, the web -- one accused of fostering reading habits that destroy deep attention and devalue hermeneutic analysis -- is actually the place where serious literature stages its rebellion and renaissance. Even more importantly, perhaps, this book argues for the importance of literature, literary study, and close reading in our digital age.
Swifts pose some of the most difficult identification field identification problems and it is the aim of this guide to provide information that will help resolve many of these problems. For the first time all 96 species of swifts and treeswifts are included in a single volume. Swifts are found throughout the world except in the polar regions; some, such as the Common Swift and the Chimney Swift, are common and widespread, but others are both elusive and scarce. The 24 colour plates have been designed so that, wherever possible, species that can be confused are shown together. All species and, wherever relevant, all distinct plumage differences have been illustrated in flight, from above and below. The main field characteristics are highlighted in the accompanying caption text to facilitate the separation of species whose ranges overlap. The comprehensive text has a strong emphasis on identification and distribution, but also includes information on habitat, voice, habits and breeding. The species' descriptions are very detailed, often describing features that are not easily visible in the field but which may contribute to the overall appearance of the bird. They are intended to be useful both in the field and in the hand. A range map accompanies each species account and many line drawings are included to illustrate specific features. Phil Chantler and Gerald Driessens have between them observed a large number of the world's swifts and they have drawn extensively on this experience in producing this work. This text includes much unpublished data and the painstakingly-researched plates are based on field sketches and photographs wherever possible. This important book, which is the standard reference on the subject, will stimulate interest in these fascinating and challenging birds.
Federal Inland Revenue Service and Taxation Reforms in Democratic Nigeria by Ifueko Omoigui Okauru Pdf
In line with the federal structure of the Nigerian State, tax administration in the country is multi-tiered. The Federal Inland Revenue Service is responsible for assessing, collecting and accounting for tax and other revenues accruing to the Federal Government. The States Boards of Internal Revenue and the Local Government Revenue Committees perform similar functions at the State and Local Government levels respectively. This book attempts to chronicle the changes that have been taking place within the Federal Inland Revenue Service since 2004 and how these activities have contributed to the reforms in the Nigerian tax system. Chapters include tax policy, tax legislation, judicial processes, modernisation, compliance and enforcement, taxpayer services and delivery standard, entenching a strong ethical code, capacity building, asset management, security and safety management, cooperation and collaboration, international involvement, and tax treaty network and transfer pricing.
"Since its inception, Artificial Intelligence (AI) has been nurtured by the dream - cherished by some scientists while dismissed as unrealistic by others - that it will lead to forms of intelligence similar or alternative to human life. However, AI might be more accurately described as a range of technologies providing a convincing illusion of intelligence - in other words, not much the creation of intelligent beings, but rather of technologies that are perceived by humans as such. Deceitful Media argues that AI resides also and especially in the perception of human users. Exploring the history of AI from its origins in the Turing Test to contemporary AI voice assistants such as Alexa and Siri, Simone Natale demonstrates that our tendency to project humanity into things shapes the very functioning and implications of AI. He argues for a recalibration of the relationship between deception and AI that helps recognize and critically question how computing technologies mobilize specific aspects of users' perception and psychology in order to create what we call "AI." Introducing the concept of "banal deception," which describes deceptive mechanisms and practices that are embedded in AI, the book shows that deception is as central to AI's functioning as the circuits, software, and data that make it run. Delving into the relationship between AI and deception, Deceitful Media thus reformulates the debate on AI on the basis of a new assumption: that what machines are changing is primarily us, humans. If 'intelligent' machines might one day revolutionize life, the book provocatively suggests, they are already transforming how we understand and carry out social interactions"--
Jonathan Swift and the Eighteenth-Century Book by Paddy Bullard,James McLaverty Pdf
Jonathan Swift lived through a period of turbulence and innovation in the evolution of the book. His publications, perhaps more than those of any other single author, illustrate the range of developments that transformed print culture during the early Enlightenment. Swift was a prolific author and a frequent visitor at the printing house, and he wrote as critic and satirist about the nature of text. The shifting moods of irony, complicity and indignation that characterise his dealings with the book trade add a layer of complexity to the bibliographic record of his published works. The essays collected here offer the first comprehensive, integrated survey of that record. They shed new light on the politics of the eighteenth-century book trade, on Swift's innovations as a maker of books, on the habits and opinions revealed by his commentary on printed texts and on the re-shaping of the Swiftian book after his death.
Contemporary Studies of Swift's Poetry by John Irwin Fischer,Donald Charles Mell,David M. Vieth Pdf
Individually the seventeen essays in this volume reflect the particularity of Swift's verse, while together they suggest the patterns of his thought and attest to his artistic achievement. Written by some of the most noted scholars of Swift, these essays are responses to specific challenges in the poet's work, and represent our current understanding of Swift's canon and its relation to the forms of Augustan poetry.
