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Matthew W. Kreuter,David W. Farrell,Laura R. Olevitch,Laura K. Brennan
Author : Matthew W. Kreuter,David W. Farrell,Laura R. Olevitch,Laura K. Brennan Publisher : Routledge Page : 269 pages File Size : 43,8 Mb Release : 2013-07-04 Category : Language Arts & Disciplines ISBN : 9781135462499
Tailoring Health Messages by Matthew W. Kreuter,David W. Farrell,Laura R. Olevitch,Laura K. Brennan Pdf
Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns. In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.
Matthew W. Kreuter,David W. Farrell,Laura R. Olevitch,Laura K. Brennan
Author : Matthew W. Kreuter,David W. Farrell,Laura R. Olevitch,Laura K. Brennan Publisher : Routledge Page : 285 pages File Size : 47,5 Mb Release : 2013-07-04 Category : Language Arts & Disciplines ISBN : 9781135462420
Tailoring Health Messages by Matthew W. Kreuter,David W. Farrell,Laura R. Olevitch,Laura K. Brennan Pdf
Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns. In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.
Health Communication Message Design by Hyunyi Cho Pdf
"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.
Writing Health Communication by Charles Abraham,Marieke Kools Pdf
Leaflets, information sheets and written materials designed to influence people′s health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.
Public Health Branding by W Douglas Evans,Gerard Hastings Pdf
Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objects. Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term relationship between the product, service or organization and consumer. Similarly, public health brands are the associations that individuals hold for health behaviours or lifestyles. Public health branding - building positive associations with healthy behaviours and lifestyle choices - is the primary strategy by which commercial marketing is applied in health communication and social marketing. This book examines theory and best practices of branding and its application in public health programs. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy that needs resources and continued development of innovative methodologies to effect lasting population-level change. In recent years, public health branding has been successfully applied across a wide range of chronic and infectious disease issues and behaviours - from tobacco control to HIV/AIDS - and globally across the developed and developing world. Branding is an important strategy for public health because it can address multiple behaviours simultaneously, and most health risks stem from multiple behaviours and complex lifestyle choices. Promoting healthy lifestyles is the key outcome for public health, thus making the development of improved branding strategies a critical objective for the field.
Institute of Medicine,Board on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations
Author : Institute of Medicine,Board on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations Publisher : National Academies Press Page : 377 pages File Size : 48,5 Mb Release : 2002-12-11 Category : Medical ISBN : 9780309072717
Speaking of Health by Institute of Medicine,Board on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations Pdf
We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.
Media Effects by Mary Beth Oliver,Arthur A. Raney,Jennings Bryant Pdf
Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines. Chapter 16 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Author : Valerie K. Jones,Ruth E. Brown Ph.D.,Ming Wang Publisher : Bloomsbury Publishing USA Page : 697 pages File Size : 45,6 Mb Release : 2016-09-19 Category : Business & Economics ISBN : 9798216122418
The New Advertising by Valerie K. Jones,Ruth E. Brown Ph.D.,Ming Wang Pdf
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Mobile Health Applications for Quality Healthcare Delivery by Anastasius Moumtzoglou Pdf
One of the central engines of the current shift towards decentralization and reorientation of healthcare services is mobile healthcare (mHealth). mHealth offers unique opportunities to reduce cost, increase efficiencies, and improve quality and access to healthcare. However, the full impact of mHealth is just beginning to be felt by the medical community and requires further examination to understand the full range of benefits it contributes to medical staff and patients. Mobile Health Applications for Quality Healthcare Delivery explores the emergence of mHealth in the healthcare setting and examines its impact on patient-centered care, including how it has reshaped access, quality, and treatment. Highlighting topics such as patient management, emergency medicine, and health monitoring, this publication supports e-health systems designers in understanding how mobile technologies can best be used for the benefit of both doctors and their patients. It is designed for healthcare professionals, administrators, students, health services managers, and academicians.
Author : Patricia M. Schoon,Carolyn Marie Porta Publisher : Sigma Theta Tau Page : 783 pages File Size : 44,8 Mb Release : 2023-06-29 Category : Medical ISBN : 9781646480388
Population-Based Public Health Clinical Manual, Fourth Edition: Using EBP to Transform Policy in Nursing and Healthcare by Patricia M. Schoon,Carolyn Marie Porta Pdf
“This 4th edition is an invaluable resource for PHN educators, students, and practitioners. Authoritative and practical, this volume reflects the authors’ solid understanding of public health nursing practice today. The reality-based insights and much-needed guidance about population health and public health nursing place this book in the forefront of educational resources for public health and community health nursing educators.” – Marla E. Salmon, ScD, RN, FAAN Professor, Nursing and Global Health Affiliate Professor, Governance and Public Policy University of Washington Population-Based Public Health Clinical Manual: The Henry Street Model for Nurses has proven to be one of the most important public health texts for students and practitioners alike. Focused on developing evidence-based public health nursing practice in diverse settings, and built on the framework of the Henry Street Consortium’s 13 competencies for population-based, entry-level public health nursing, this new, full-color fourth edition is fully revised and updated to support readers’ exploration of the field of public health nursing and the unique responsibilities and challenges that come with being a public health nurse. TABLE OF CONTENTS Part I: Foundational Concepts for Public Health Nursing Practice Chapter 1: Introduction to Public Health Nursing Practice Chapter 2: Evidence-Based Public Health Nursing Practice Part II: Entry-Level Population-Based Public Health Nursing Competencies Chapter 3: COMPETENCY 1: Applies the Public Health Nursing Process to Individuals, Families, Communities, and Systems Chapter 4: COMPETENCY 2: Utilizes Basic Epidemiological Principles in Public Health Nursing Practice Chapter 5: COMPETENCY 3: Utilizes the Principles and Science of Environmental Health to Promote Safe and Sustainable Environments for Individuals, Families, Communities, and Systems Chapter 6: COMPETENCY 4: Practices Public Health Nursing Within the Auspices of the Nurse Practice Act Chapter 7: COMPETENCY 5: Works Within the Responsibility and Authority of the Governmental Public Health System Chapter 8: COMPETENCY 6: Utilizes Collaboration to Achieve Public Health Goals Chapter 9: COMPETENCY 7: Effectively Communicates With Individuals, Families, Communities, and Systems Chapter 10: COMPETENCY 8: Establishes and Maintains Caring Relationships With Individuals, Families, Communities, and Systems Chapter 11: COMPETENCY 9: Incorporates Mental, Physical, Emotional, Social, Spiritual, and Environmental Aspects of Health Into Assessment, Planning, Implementation, and Evaluation Chapter 12: COMPETENCY 10: Demonstrates Nonjudgmental and Unconditional Acceptance of People Different From Self Chapter 13: COMPETENCY 11: Shows Evidence of Commitment to Social Justice, the Greater Good, Reducing Racial and Health Disparities, and Increasing Health Equity Chapter 14: COMPETENCY 12: Demonstrates Leadership in Public Health Nursing Practices With Individuals and Families, Communities, and Systems Chapter 15: COMPETENCY 13: Promotes, Assesses, and Coordinates Population Health at the Individual, Family, Community, and Systems Levels of Practice to Create Healthier Individuals, Families, Populations, and Communities Chapter 16: Putting It All Together: What It Means to Be a Public Health Nurse Part III: Appendices Appendix A: Entry-Level Population-Based Public Health Nursing (PHN) Competencies for the New Graduate or Novice Public Health Nurse Appendix B: Omaha System Appendix C: Chapter 15 Population Health Exemplar Appendix D: Spotlight: Population Health Appendix E: Spotlight: Population Health Outreach ABOUT THE AUTHORS Patricia M. Schoon, DNP, MPH, RN, PHN, is a tenured Associate Professor at Metropolitan State University in St. Paul, Minnesota. She is a founding member of the Henry Street Consortium and has taught nursing and public health for almost 50 years. Carolyn M. Porta, PhD, MPH, RN, PHN, SANE-A, FAAN, FNAP, is an Associate Vice President for Clinical Affairs at the University of Minnesota and a tenured Professor in the School of Nursing. She holds adjunct faculty appointments in the School of Public Health at the University of Minnesota, the Kaohsiung Medical University School of Nursing, and the Manipal Academy of Higher Education School of Nursing.
Persuasive Technology by Alexander Meschtscherjakov,Cees Midden,Jaap Ham Pdf
This book constitutes the refereed proceedings of the 18th International Conference on Persuasive Technology, PERSUASIVE 2023, held in Eindhoven, The Netherlands, April 19–21, 2023. The 24 full papers and 2 short papers included in this book were carefully reviewed and selected from 69 submissions. They were organized in topical sections as follows: Persuasive Technologies in Virtual and Augmented Reality; Persuasive Strategies; Persuasive Design and Applications; Methods for Tailoring and Personalisation; Artificial Persuasive Agents; Gamification; and Personal Factors in Persuasion.
Modeling and Using Context by Gábor Bella,Paolo Bouquet Pdf
This book constitutes the proceedings of the 11th International and Interdisciplinary Conference on Modeling and Using Context, CONTEXT 2019, held in Trento, Italy, in November 2019. The 20 full papers and 4 invited talks presented were carefully reviewed and selected from 31 submissions. The papers feature research in a wide range of disciplines related to issues of context and contextual knowledge and discuss commonalities across and differences between the disciplines' approaches to the study of context. They cover a large spectrum of fields, including philosophy of language and of science, computational papers on context-aware information systems, artificial intelligence, and computational linguistics, as well as cognitive and social sciences.
Encyclopedia of Survey Research Methods by Paul J. Lavrakas Pdf
Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses--Publisher's website.
Encyclopedia of Epidemiology by Sarah Boslaugh,Louise-Anne McNutt Pdf
Presents information from the field of epidemiology in a less technical, more accessible format. Covers major topics in epidemiology, from risk ratios to case-control studies to mediating and moderating variables, and more. Relevant topics from related fields such as biostatistics and health economics are also included.