Take Charge Product Management Time Tested Tips Tactics And Tools For The New Or Improved Product Manager

Author : Greg Geracie
Publisher : Greg Geracie
Page : 232 pages
File Size : 45,8 Mb
Release : 2010-07
Category : Business & Economics
ISBN : 9780615379272

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Take Charge Product Management: Time-Tested Tips, Tactics and Tools for the New Or Improved Product Manager by Greg Geracie Pdf

Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management – one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error – this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. Learn how to: • Understand what's expected of you at each stage of your company's growth • Add value to your organization by understanding your executives' expectations • Evaluate the range of product management approaches available • Gather the mission-critical information you need to succeed • Develop an effective vision for your offering • Align your organization behind your product decisions • Form cross-functional teams and synchronize with the development team • Shift from reactive to proactive product management • Document your results

Author : Greg Geracie
Publisher : Actuation Consulting (Actuation Publications)
Page : 232 pages
File Size : 51,6 Mb
Release : 2013-06-01
Category : Business & Economics
ISBN : 0983111626

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Take Charge Product Management by Greg Geracie Pdf

Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. "Take Charge Product Management is a great read to understand both the field and the role of product management. However this book goes further with valuable lessons for all product managers to master including; product lifecycle management, aligning development and product management goals, and establishing process around business outcomes. It's a truly enjoyable read." - Greg Cohen, author of Agile Excellence for Product Managers "I wish I had this book 10 years ago when I had started my career...but what is nice about this book is that I know I will continue to use it for the next 10 years of my career." - Silicon Valley Product Management Association Book Review Take Charge Product Management is "a great, easy-to-read introduction that includes a lot of good tips and nuggets of wisdom about how to operate effectively within an organization as a product manager." - Jeff Lash, How To Be A Good Product Manager "Geracie is teaching through a fundamental tool that all product managers should know, "the user persona/user story." If only text books were written like this, learning would be easier, more relevant, and much more enjoyable." - Boston Product Management Association Book Review "Greg Geracie has compiled a thoroughly "user friendly', 232-page compendium of instructions, advice, commentary, insights, tips, tricks, tools and techniques for adding value...a complete course under one cover! "Take Charge" fully lives up to the promise of its title and is enthusiastically recommended reading!" - The Midwest Book Review "Greg Geracie's book Take Charge Product Management does an excellent job of explaining why the role of a product manager is so central to the successful integration of a company's business functions. I also found Greg's description of the Agile software development process and its impact upon product managers to be particularly insightful." - MIT Professor Steven Eppinger co-author of Product Design and Development "Take Charge Product Management is easy to read with a nice casual style to the writing. It's clear that Greg has lived through much (if not all) of Sean's experiences himself during his career and is now imparting the wisdom gained to the next generation of new Product Managers." - Saeed Khan, On Product Management "Geracie nails it with Take Charge Product Management. The book's format really brings home the tools and processes that are required to become a leader in any organization's product management function. Take Charge Product Management should be the new bible for all product managers!" - Kevin Maguire, General Manager, Philips Healthcare About the Author Greg Geracie is the President and Founder of Actuation Consulting, LLC., providing product management advisory services, training, and consulting to organizations nationwide. Actuation Consulting is the culmination of over 23 years' experience in product management and marketing leadership positions for start-ups, private equity-backed ventures, mid-sized companies, and multi-billion dollar corporations.

Author : Marty Cagan
Publisher : John Wiley & Sons
Page : 435 pages
File Size : 43,8 Mb
Release : 2020-12-03
Category : Business & Economics
ISBN : 9781119691259

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EMPOWERED by Marty Cagan Pdf

"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Author : Brian Lawley,Pamela Schure
Publisher : John Wiley & Sons
Page : 389 pages
File Size : 48,7 Mb
Release : 2017-01-24
Category : Business & Economics
ISBN : 9781119264026

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Product Management For Dummies by Brian Lawley,Pamela Schure Pdf

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Author : Linda Gorchels
Publisher : McGraw Hill Professional
Page : 408 pages
File Size : 50,8 Mb
Release : 2005-11-28
Category : Business & Economics
ISBN : 9780071772099

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The Product Managers Handbook, 3E by Linda Gorchels Pdf

Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels

Author : Dr.K.V.K.K.Prasad
Publisher : Dreamtech Press
Page : 444 pages
File Size : 44,6 Mb
Release : 2006-11
Category : Application software
ISBN : 8177227114

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Istqb Certification Study Guide: Iseb, Istqb/ Itb, Qai Certification, 2008 Ed by Dr.K.V.K.K.Prasad Pdf

This book aims at providing the necessary knowledge in understanding the concepts of software testing and software quality assurance so that you can take any internationally recognized software testing / quality assurance certification examination and come out with flying colors. Also, equipped with this knowledge, you can do a great job as a testing and quality assurance professional in your career and contribute in developing reliable software for different applications, which in turn improves the quality of life of everyone on this earth.· Introduction· Software Development Life Cycle and Quality Assurance· Fundamentals of Testing· Testing Levels and Types· Static Testing Techniques· Dynamic Testing and Test Case Design Techniques· Managing the Testing Process· Software Testing Tools· Code of Ethics for Software Professionals

Author : Steven Haines
Publisher : McGraw Hill Professional
Page : 224 pages
File Size : 43,8 Mb
Release : 2013-06-14
Category : Business & Economics
ISBN : 9780071805476

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The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager by Steven Haines Pdf

FORGE A POWERFUL STRATEGY TO BECOME A PRODUCT MANAGER WHO DELIVERS RESULTS The world of business is moving at breakneck speed. More is being demanded of everyone--with fewer resources than ever. In no profession is this more apparent than Product Management. Written by one of today's leading Product Management thought-leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience--whether you're a novice product manager or seasoned Product Management leader--you’ll find everything you need to make consistent positive impacts on your business. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable. The Product Manager's Survival Guide is conveniently organized into four sections: I. Getting Your Bearings: Map out your plan to begin the journey to success II. Learning the Product's Business: Go beyond features and functions to become the product expert, customer advocate, and domain expert III. Getting Work Done: Synchronize and orchestrate the work of others to help everyone maintain focus on company goals IV. Moving Forward: Round out your experience to take the next critical steps in your Product Management career The only way to excel as a product manager is to develop a strategy for the long run. Start formulating one now and you will be well ahead of your competition--internally and externally. The Product Manager's Survival Guide gives you the tools and insight you need to start putting the pieces in place now--so you can succeed well into the future.

Author : Linda Gorchels
Publisher : McGraw Hill Professional
Page : 240 pages
File Size : 43,5 Mb
Release : 2003-02-12
Category : Business & Economics
ISBN : 9780071426237

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The Product Manager's Field Guide by Linda Gorchels Pdf

The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.

Author : Frank Lemser
Publisher : BoD – Books on Demand
Page : 134 pages
File Size : 48,7 Mb
Release : 2019-08-07
Category : Business & Economics
ISBN : 9783749448999

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Strategic Product Management according to Open Product Management Workflow by Frank Lemser Pdf

The book »Strategic Product Management« is the introduction to the topic of Product Management according to Open Product Management Workflow. Note: the tools and templates, which are mentioned in the book, are deliberately not included, but will be issued in the trainings, as their application needs to be explained and exercised under guidance in practical examples. Additionally the book can be downloaded as PDF for free on the proProduktmanagement website. Besides general questions about tasks and how to organize Product Management as well as roles in Product Management, the book offers a step by step explanation of how to get to a decision proposal or business plan, which is based exclusively on market facts. This way bad investments are avoided and discussions about strategies and future products are reduced. The exemplary product called »SelfBackup« shows comprehensibly, how you develop an innovative product on the basis of market facts. Starting from interviews with market participants, identifying problems and persona and simple analyses you are enabled to derive all strategies required for the consolidated business plan which is the end result of the workflow. In addition, the book »Strategic Product Management« contains numerous other tips and practical examples. This book is the first one in the series and the basis for the subsequent books »Technical Product Management« and »Successful Go-to-Market« according to Open Product Management Workflow. As mentioned above you can download the book »Strategic Product Management« on the proProduktmanagement website for free and read about the importance of strategic and market-driven Product Management. Thus, you create the basis for further steps such as Technical Product Management as well as Successful Go-to-Market.

Author : Eve Chen
Publisher : Packt Publishing Ltd
Page : 292 pages
File Size : 52,8 Mb
Release : 2024-01-30
Category : Business & Economics
ISBN : 9781837634613

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Growth Product Manager's Handbook by Eve Chen Pdf

Achieve sustainable product growth with expert insights on data-driven decision-making and growth strategies to accelerate company's growth Key Features Understand and implement key growth product management models to improve revenue, user adoption, and retention Learn effective frameworks, strategies, and tactics for growth product management in various contexts Develop practical strategies and insights to achieve customer lifetime goals Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn the dynamic landscape of modern product management, professionals face a myriad of challenges, spanning customer acquisition, monetization, user retention, competition, and technical expertise. To overcome these hurdles, this book crystalizes growth strategies that revolve around harnessing the power of data, experimentation, and user insights to drive growth for a product. This handbook serves as your guide to exploring the essential growth product management models and their applications in various contexts, unveiling their role in enhancing revenue performance and customer retention. Along the way, actionable steps will steer you in implementing these models while helping you better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately guiding you to achieve your customer retention and lifetime customer goals. By the end of this book, you’ll have gained advanced insights into growth product management, models, and growth strategies, and when and how to use them to achieve customer-for-life goals and optimized revenue performance.What you will learn Understand key growth product management models such as lean startup, pirate metrics, and AARRR frameworks Optimize journeys, improve UX, and personalize interactions with retention and loyalty strategies Explore model applications in SaaS, e-commerce, and mobile app development Implement practical actions to prioritize, experiment, and measure Get to grips with techniques of service, feedback, and rewards for customer retention Set and achieve customer lifetime value goals for success Discover effective strategies for achieving your customer-for-life goals Who this book is for Whether you're a seasoned product manager, a newcomer to the field, or an aspiring growth product manager, this guide offers valuable insights and actionable strategies to drive growth and achieve success. Additionally, growth marketers and startup founders with basic product marketing knowledge will benefit from this book, expanding their understanding of growth-centric product management practices to elevate their careers and propel their companies to acquire more customers and reach customer-for-life goals.

Author : Mark A. Levin,Ted T. Kalal,Jonathan Rodin
Publisher : John Wiley & Sons
Page : 456 pages
File Size : 43,6 Mb
Release : 2019-05-28
Category : Technology & Engineering
ISBN : 9781119179399

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Improving Product Reliability and Software Quality by Mark A. Levin,Ted T. Kalal,Jonathan Rodin Pdf

The authoritative guide to the effective design and production of reliable technology products, revised and updated While most manufacturers have mastered the process of producing quality products, product reliability, software quality and software security has lagged behind. The revised second edition of Improving Product Reliability and Software Quality offers a comprehensive and detailed guide to implementing a hardware reliability and software quality process for technology products. The authors – noted experts in the field – provide useful tools, forms and spreadsheets for executing an effective product reliability and software quality development process and explore proven software quality and product reliability concepts. The authors discuss why so many companies fail after attempting to implement or improve their product reliability and software quality program. They outline the critical steps for implementing a successful program. Success hinges on establishing a reliability lab, hiring the right people and implementing a reliability and software quality process that does the right things well and works well together. Designed to be accessible, the book contains a decision matrix for small, medium and large companies. Throughout the book, the authors describe the hardware reliability and software quality process as well as the tools and techniques needed for putting it in place. The concepts, ideas and material presented are appropriate for any organization. This updated second edition: Contains new chapters on Software tools, Software quality process and software security. Expands the FMEA section to include software fault trees and software FMEAs. Includes two new reliability tools to accelerate design maturity and reduce the risk of premature wearout. Contains new material on preventative maintenance, predictive maintenance and Prognostics and Health Management (PHM) to better manage repair cost and unscheduled downtime. Presents updated information on reliability modeling and hiring reliability and software engineers. Includes a comprehensive review of the reliability process from a multi-disciplinary viewpoint including new material on uprating and counterfeit components. Discusses aspects of competition, key quality and reliability concepts and presents the tools for implementation. Written for engineers, managers and consultants lacking a background in product reliability and software quality theory and statistics, the updated second edition of Improving Product Reliability and Software Quality explores all phases of the product life cycle.

Author : Informa Healthcare
Publisher : CRC Press
Page : 1980 pages
File Size : 43,5 Mb
Release : 2000-12-14
Category : Technology & Engineering
ISBN : 9781482298536

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International Encyclopedia of Ergonomics and Human Factors - 3 Volume Set by Informa Healthcare Pdf

The first encyclopedia in the field, the International Encyclopedia of Ergonomics and Human Factors provides a comprehensive and authoritative compendium of current knowledge on ergonomics and human factors. It gives specific information on concepts and tools unique to ergonomics. About 500 entries, published in three volumes and on CD-ROM, are pre

Author : Waldemar Karwowski
Publisher : CRC Press
Page : 712 pages
File Size : 40,7 Mb
Release : 2001
Category : Technology & Engineering
ISBN : 0415251613

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International Encyclopedia of Ergonomics and Human Factors by Waldemar Karwowski Pdf

Author : Aswin Pranam
Publisher : Apress
Page : 179 pages
File Size : 40,7 Mb
Release : 2017-12-12
Category : Computers
ISBN : 9781484233030

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Product Management Essentials by Aswin Pranam Pdf

Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

Author : Gabriel Steinhardt
Publisher : Springer Science & Business Media
Page : 378 pages
File Size : 44,8 Mb
Release : 2010-04-15
Category : Business & Economics
ISBN : 9783642045080

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The Product Manager's Toolkit by Gabriel Steinhardt Pdf

Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager’s Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.