Taking Technology To The Market

Author : Ian Linton
Publisher : Routledge
Page : 154 pages
File Size : 41,6 Mb
Release : 2016-04-01
Category : Business & Economics
ISBN : 9781317046981

Get Book

Taking Technology to the Market by Ian Linton Pdf

With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.

Author : Kathleen R. Allen
Publisher : Pearson
Page : 392 pages
File Size : 44,9 Mb
Release : 2003
Category : Business & Economics
ISBN : STANFORD:36105110258113

Get Book

Bringing New Technology to Market by Kathleen R. Allen Pdf

This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables readers to understand different business models and processes from mainstream types of businesses, and teaches them how to successfully commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high tech environment. A four-part organization covers: The Foundations of Technology Commercialization, Intellectual Property and Valuation, Financial Strategies for Technology Start-Ups, and The Transition from R&D to Operations. For potential entrepreneurs and corporate venturers.

Author : Ian Linton
Publisher : Routledge
Page : 180 pages
File Size : 49,7 Mb
Release : 2016-04-01
Category : Business & Economics
ISBN : 9781317046998

Get Book

Taking Technology to the Market by Ian Linton Pdf

With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.

Author : Frank Tietze
Publisher : Edward Elgar Publishing
Page : 397 pages
File Size : 45,7 Mb
Release : 2012-01-01
Category : Law
ISBN : 9781781953587

Get Book

Technology Market Transactions by Frank Tietze Pdf

'This study of technology auctions is long overdue. The book provides a better understanding of intermediaries, and their role and impact in markets for technology. Both scholars and managers will find it insightful.' Alfonso Gambardella, Bocconi University, Italy 'From this book, managers, academics and innovation policy makers will all benefit from new insights into the complex relationships between external technology exploitation strategies, patents, technology trade and open innovation processes. The convincing evidence drawn from a dataset of technology auctions helps firms to understand which of their patents are suitable for auction, and also provides guidance to intermediaries to help improve the auction models. The data presented in this book contributes to further price transparency on technology markets and hence to their further development.' Hugo Tschirky, ETH Zurich, Switzerland Within the open innovation paradigm, firms need to operate efficiently in markets for technology. This book presents original research on technology transactions, market intermediaries and, specifically, the role of auctions as a novel transaction model for patented technologies. Frank Tietze delivers an in-depth discussion of the impact of empirical results upon transaction cost theory, and in so doing, provides the means for better understanding technology transaction processes in general, and auctions in particular. Substantiating transaction cost theory with empirical auction data, the author goes on to explore how governance structures need to be designed for effective distributed innovation processes. He concludes that the auction mechanism is a viable transaction model, and illustrates that the auction design, as currently operated by market intermediaries, requires thorough adjustments. Various options for possible improvements are subsequently prescribed. The theoretical facets of this book will strongly appeal to business economists, whilst its practical implications will provide an illuminating read for both academics and practitioners in the fields of innovation and intellectual property. Revealing empirically substantiated technology prices, this book will also prove to be of great interest to policy makers for further developing the markets for technology.

Author : Dorothy Leonard-Barton
Publisher : Unknown
Page : 48 pages
File Size : 47,6 Mb
Release : 1987
Category : Industrial management
ISBN : OCLC:16286262

Get Book

Implementing New Technology by Dorothy Leonard-Barton Pdf

Author : Mordecai Kurz
Publisher : Columbia University Press
Page : 456 pages
File Size : 44,9 Mb
Release : 2023-01-03
Category : Business & Economics
ISBN : 9780231556521

Get Book

The Market Power of Technology by Mordecai Kurz Pdf

Since the 1980s, the United States has regressed to a level of economic inequality not seen since the Gilded Age in the late nineteenth century. At the same time, technological innovation has transformed society, and a core priority of public policy has been promoting innovation. What is the relationship between economic inequality and technological change? Mordecai Kurz develops a comprehensive integrated theory of the dynamics of market power and income inequality. He shows that technological innovations are not simply sources of growth and progress: they sow the seeds of market power. In a free market economy with intellectual property rights, firms’ control over technology enables them to expand, attain monopoly power, and earn exorbitant profits. Competition among innovators does not eliminate market power because technological competition is different from standard competition; it results in only one or two winners. Kurz provides a pioneering analysis grounded on quantifying technological market power and its effects on inequality, innovation, and economic growth. He outlines what causes market power to rise and fall and details its macroeconomic and distributional consequences. Kurz demonstrates that technological market power tends to rise, increasing inequality of income and wealth. Unchecked inequality threatens the foundations of democracy: public policy is the only counterbalancing force that can restrain corporate power, attain more egalitarian distribution of wealth, and make democracy compatible with capitalism. Presenting a new paradigm for understanding today’s vast inequalities, this book offers detailed proposals to redress them by restricting corporate mergers and acquisitions, reforming patent law, improving the balance of power in the labor market, increasing taxation, promoting upward mobility, and stabilizing the middle class.

Author : R. Szweda
Publisher : Elsevier
Page : 418 pages
File Size : 43,5 Mb
Release : 2002-11-26
Category : Technology & Engineering
ISBN : 0080541216

Get Book

Silicon Germanium Materials and Devices - A Market and Technology Overview to 2006 by R. Szweda Pdf

The first edition of Silicon Germanium Materials & Devices - A Market & Technology Overview to 2006 examines the development of the silicon germanium business over a six-year period 2001 to 2006. It analyses the trends in markets, technologies and industry structure and profiles all the major players. It is specifically aimed at users and manufacturers of substrates, epiwafers, equipment and devices. The analysis includes a competitive assessment of the market of silicon germanium vs. gallium arsenide, indium phosphide vs. other forms of silicon. Silicon Germanium Materials & Devices - A Market & Technology Overview to 2006 is designed to assist with business plans, R&D and manufacturing strategies. It will be an indispensable aid for managers responsible for business development, technology assessment and market research. The report examines the rapid development of silicon germanium from an R&D curiosity to production status. An extensive treatment from materials through processes to devices and applications it encapsulates the entire silicon germanium business of today and assesses future directions. For a PDF version of the report please call Tina Enright on +44 (0) 1865 843008 for price details.

Author : Fred Y. Phillips
Publisher : Springer Science & Business Media
Page : 422 pages
File Size : 41,9 Mb
Release : 2013-03-14
Category : Business & Economics
ISBN : 9783662085004

Get Book

Market-Oriented Technology Management by Fred Y. Phillips Pdf

This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.

Author : Klaus Schwab
Publisher : Currency
Page : 194 pages
File Size : 51,6 Mb
Release : 2017-01-03
Category : Business & Economics
ISBN : 9781524758868

Get Book

The Fourth Industrial Revolution by Klaus Schwab Pdf

World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.

Author : Erdener Kaynak,Fahri Karakaya
Publisher : CRC Press
Page : 298 pages
File Size : 41,6 Mb
Release : 1994-12-21
Category : Business & Economics
ISBN : 1560249005

Get Book

How to Utilize New Information Technology in the Global Marketplace by Erdener Kaynak,Fahri Karakaya Pdf

How to Utilize New Information Technology in the Global Marketplace is an excellent training tool for business executives who wish to increase their skills in the field of international business. Readers will learn how to use international databases to search new markets or find information on potential markets and competitors. Executives and future executives will learn new ways of identifying new international markets through computers. Using this book to train executives is more cost-efficient than hiring consultants or international research companies. Once trained, executives are able to take their knowledge and tap into several databases and obtain up-to-date information about new international markets, including sales leads in foreign companies. Examples are included with step-by-step instructions to teach the use of various computer software packages and databases, without the complexities of the use of a computer. Some of the new technologies covered include: accessing personal computer-based databases such as National Trade Data Bank, World Trade Exporter, World Trade, and Disclosure/Worldscope the use of electronic data retrieval services expert systems in international business simulation software in international business How to Utilize New Information Technology in the Global Marketplace provides current and future executives--whether interested in international databases, expert systems software, or international business simulation software--with the technological skills they need to gain a competitive advantage in the global market.

Author : Nagesh Kumar,N. S. Siddharthan
Publisher : Routledge
Page : 177 pages
File Size : 43,7 Mb
Release : 2013-05-13
Category : Business & Economics
ISBN : 9781134688104

Get Book

Technology, Market Structure and Internationalization by Nagesh Kumar,N. S. Siddharthan Pdf

Technology, Market Structure and Internationalization discusses the domestic and external factors that impinge upon the process of technological capability building in developing countries and draws policy implications. Specifically, it examines the interaction between technological effort in developing countries. Providing fresh insights, this volume will be of interest to researchers in development economics as well as to those involved with the creation of policy in developing countries.

Author : Albertina Dias,Bror Salmelin,David Pereira,Miguel Sales Dias
Publisher : Springer
Page : 335 pages
File Size : 50,7 Mb
Release : 2018-02-01
Category : Science
ISBN : 9783319671017

Get Book

Modeling Innovation Sustainability and Technologies by Albertina Dias,Bror Salmelin,David Pereira,Miguel Sales Dias Pdf

This book gathers a diverse range of novel research on modeling innovation policies for sustainable economic development, based on a selection of papers from a conference on modeling innovation systems and technologies (MIST). It aims at encouraging interdisciplinary and comparative approaches, bringing together researchers and professionals interested in sustainable economic, technological development and open innovation, as well as their dissemination and practical application. The respective contributions explore a variety of topics and cases, including regional innovation policy, the effects of open innovation on firms, innovation and sustainability in tourism, and the use of information and communication technologies. All chapters share a strong focus on new research and innovation methodologies, in keeping with the Experimentation and Application Research (EAR) and Open Innovation 2.0 principles.

Author : M. Larsson
Publisher : Springer
Page : 340 pages
File Size : 43,9 Mb
Release : 2009-06-10
Category : Business & Economics
ISBN : 9780230244092

Get Book

Global Energy Transformation by M. Larsson Pdf

Over the next few years political and financial power will move in the direction of individuals, companies and nations that are able to use energy in a more efficient way. This book describes this challenge and presents a way forward by which we may achieve the goal of increased energy efficiency in the different areas that need to change.

Author : Thomas N. Duening,Robert A. Hisrich,Michael A. Lechter
Publisher : Academic Press
Page : 394 pages
File Size : 50,8 Mb
Release : 2014-08-12
Category : Business & Economics
ISBN : 9780124202344

Get Book

Technology Entrepreneurship by Thomas N. Duening,Robert A. Hisrich,Michael A. Lechter Pdf

The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs. An intense focus on product design and development, with customers and markets in mind Extensive discussion of intellectual property development, management, and protection Potent insights into marketing and selling technology products to the global marketplace Techniques for forecasting financials, raising funds, and establishing venture valuation Best practices in venture leadership and managing growth Overview of various exit strategies and how to prepare the venture for exit

Author : Atle Midttun,Nina Witoszek
Publisher : Routledge
Page : 220 pages
File Size : 54,6 Mb
Release : 2015-06-26
Category : Business & Economics
ISBN : 9781317644279

Get Book

Energy and Transport in Green Transition by Atle Midttun,Nina Witoszek Pdf

This book breaks new ground in the studies of green transition. It frames the ongoing transformation in terms of a "battle of modernities" with the emerging vision of ecomodernity as the final destination. It also offers a systematic exploration of the potential for extensive transformation of carbon-intensive sectors – with a focus on energy and transport – towards a low or post-carbon economy. The book does so in a comparative perspective, by pointing to a diversity of techno-economic and institutional solutions in the mature Western economies, and in the rapidly growing East and developing South. The contributors highlight a broad spectrum of available alternatives as well as illuminate conflicting interests involved. They also demonstrate how solutions to the climate challenge require parallel technological and governance innovation. The book advocates a new, overarching vision and agenda of ecomodernity – based on a synergistic paradigm-shift in industry, politics and culture – to trigger and sustain the ecological innovation necessary to tip development in a green direction. This vision cannot be monolithic; rather, it should reflect the diverse interests and conditions of the global population. This book is aimed at researchers and postgraduate students of energy, transport, environmental and climate policies, as well as development, environment, innovation and sustainability.