Technical Marketing Communication

Author : Sandra W. Harner,Tom G. Zimmerman
Publisher : Addison-Wesley Longman
Page : 260 pages
File Size : 51,7 Mb
Release : 2002
Category : Communication in marketing
ISBN : UCSC:32106016735737

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Technical Marketing Communication by Sandra W. Harner,Tom G. Zimmerman Pdf

This book provides the necessary preparation for the breakneck speed of technical marketing communications in today's Internet economy. A progressive approach first explains the role and responsibility of marketing communication in a technology-filled world. Then, on that foundation, the book progressively introduces the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, and continuous evaluation. A first person scenario opens each chapter, giving readers a glimpse of real-world experiences as told by professionals in the field. A "Summing it Up" section at the end of every chapter provides a quick reference guide to the most important material covered in the chapter. An "Applying What You've Learned" section at the end of every chapter includes exercises and discussion starters. For those interested in expanding their skills in technical marketing communication.

Author : Emil B. Towner,Heidi L. Everett
Publisher : Business Expert Press
Page : 169 pages
File Size : 55,8 Mb
Release : 2023-03-07
Category : Business & Economics
ISBN : 9781637424353

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Technical Marketing Communication by Emil B. Towner,Heidi L. Everett Pdf

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback. Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training. Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately. After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion – including planning, writing, designing, and delivery.

Author : EMIL B.. EVERETT TOWNER (HEIDI L.),Heidi L. Everett
Publisher : Unknown
Page : 0 pages
File Size : 49,7 Mb
Release : 2022-12-31
Category : Electronic
ISBN : 1637424345

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Technical Marketing Communication, Second Edition by EMIL B.. EVERETT TOWNER (HEIDI L.),Heidi L. Everett Pdf

Author : Yvonne Cleary
Publisher : Routledge
Page : 266 pages
File Size : 43,7 Mb
Release : 2021-07-30
Category : Technology & Engineering
ISBN : 9781000407341

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The Profession and Practice of Technical Communication by Yvonne Cleary Pdf

This practical text offers a research-based account of the technical communication profession and its practice, outlining emergent touchpoints of this fast-changing field while highlighting its diversity. Through research on the history and the globalization of technical communication and up-to-date industry analysis, including first-hand narratives from industry practitioners, this book brings together common threads through the industry, suggests future trends, and points toward strategic routes for development. Vignettes from the workplace and examples of industry practice provide tangible insights into the different paths and realities of the field, furnishing readers with a range of entry routes and potential career sectors, workplace communities, daily activities, and futures. This approach is central to helping readers understand the diverse competencies of technical communicators in the modern, globalized economy. The Profession and Practice of Technical Communication provides essential guidance for students, early professionals, and lateral entrants to the profession and can be used as a textbook for technical communication courses.

Author : Daniel Reardon,David Wright
Publisher : Bloomsbury Publishing USA
Page : 315 pages
File Size : 55,7 Mb
Release : 2021-04-22
Category : Games & Activities
ISBN : 9781501352553

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The Digital Role-Playing Game and Technical Communication by Daniel Reardon,David Wright Pdf

With annual gross sales surpassing 100 billion U.S. dollars each of the last two years, the digital games industry may one day challenge theatrical-release movies as the highest-grossing entertainment media in the world. In their examination of the tremendous cultural influence of digital games, Daniel Reardon and David Wright analyze three companies that have shaped the industry: Bethesda, located in Rockville, Maryland, USA; BioWare in Edmonton, Alberta, Canada; and CD Projekt Red in Warsaw, Poland. Each company has used social media and technical content in the games to promote players' belief that players control the companies' game narratives. The result has been at times explosive, as empowered players often attempted to co-op the creative processes of games through discussion board forum demands, fund-raising campaigns to persuade companies to change or add game content, and modifications (“modding”) of the games through fan-created downloads. The result has changed the way we understand the interactive nature of digital games and the power of fan culture to shape those games.

Author : Tsze Sun Li
Publisher : Universal-Publishers
Page : 404 pages
File Size : 55,8 Mb
Release : 2013-10
Category : Business & Economics
ISBN : 9781612332826

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Practical English Writing in Technical Communication by Tsze Sun Li Pdf

This book is the second in a series of two about developing proficiency in English business and technical communication. University students and teachers in courses such as Technical Communication, Advanced Business Communication, and Practical English Writing will find this book instrumental to improving their understanding of or instruction in written English communication skills. The book comprises six units: (1) Employment-Related Communication; (2) Summaries, (3) Definitions, Descriptions, Instructions, Guides, and Manuals; (4) Proposals; (5) Reports; (6) Tenders/ Advertisements, Brochures, Questionnaires, and Web Pages. Each unit is organized with three components: (A) Introduction (of text type), (B) Exemplars (with notes), and (C) Practice Tasks. The Practice Tasks are designed in three forms: (1) Fill-in-the-Blank, (2) Proofreading & Editing, and (3) Writing. Suggested answers/guides are appended, in addition to text type feedback forms. The total number of writing examples is 154.

Author : Tracy Bridgeford,Kirk St. Amant
Publisher : Routledge
Page : 262 pages
File Size : 49,5 Mb
Release : 2017-07-05
Category : Psychology
ISBN : 9781351868877

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Academy-Industry Relationships and Partnerships by Tracy Bridgeford,Kirk St. Amant Pdf

In the field of technical communication, academics and industry practitioners alike regularly encounter the same question: "What exactly is it you do?" Their responses often reveal a fundamental difference of perspective on what the field is and how it operates. For example, academics might discuss ideas in terms of rhetorical theory, while practitioners might explain concepts through more practical approaches involving best business practices. And such differences can have important implications for how the field, as a whole, moves forward over time. This collection explores ideas related to forging effective academia-industry relationships and partnerships so members of the field can begin a dialogue designed to foster communication and collaboration among academics and industry practitioners in technical communication. To address the various factors that can affect such interactions, the contributions in this collection represent a broad range of approaches that technical communicators can use to establish effective academy-industry partnerships and relationships in relation to an area of central interest to both: education. The 11 chapters thus present different perspectives on and ideas for achieving this goal. In so doing, the contributors discuss programmatic concerns, workplace contexts, outreach programs, and research and writing. The result is a text that examines different general contexts in which academia-industry relationships and partnerships can be established and maintained. It also provides readers with a reference for exploring such interactions.

Author : Heinrich Louw,Michelle Segrest
Publisher : Navigate Content, Inc.
Page : 185 pages
File Size : 40,5 Mb
Release : 2020-05-09
Category : Business & Economics
ISBN : 9781733132299

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How to Creatively Market a Technical Product by Heinrich Louw,Michelle Segrest Pdf

Do you have a great story to tell, but don’t know how to tell it? Are you struggling with making a transition from old-school media to the new age of digital marketing? Does your marketing message stand out in a crowd, or is it drowning in a sea of competitors? Is your technical or engineered product innovative and exciting, but you can’t seem to reach your target audience? How can you make your technical product seem sexy? When you think of marketing a technical product, data sheets and operation manuals are no longer enough to get the job done. Trade shows are expensive and time consuming, and there is no way to accurately track the success of traditional print ads. Direct mail marketing, due to stricter personal data laws and regulations, is obsolete. In today’s ever-evolving digital age, old-school marketing is not enough to get your technical product noticed in an extremely saturated, competitive landscape. We acknowledge that the fundamentals of product marketing include the ability to frame a strong and unique value proposition with proof points, to understand the personas (target groups) for whom to develop messages/channels/deliverables, and to have a content marketing strategy which is underpinned by key narratives. This book partly covers these concepts but is more tactical, drawing on some relevant industry case studies and examples. This book provides the basic insights you need to develop a creative approach to technical product marketing. We demonstrate how to embrace new media, how to find the right balance with an omnichannel approach, and how to benefit from the power of content marketing. We provide a road map to help you build an effective content strategy and teach you the simple yet powerful benefits of repurposing content. Most important, you will learn how to combine various forms of creative media to strike just the right balance to bring a message to your audience that will generate leads and build profits.

Author : Russell Willerton
Publisher : Routledge
Page : 202 pages
File Size : 54,7 Mb
Release : 2015-05-22
Category : Technology & Engineering
ISBN : 9781317752097

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Plain Language and Ethical Action by Russell Willerton Pdf

Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences’ needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand. This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.

Author : Unhelkar, Bhuvan
Publisher : IGI Global
Page : 688 pages
File Size : 52,5 Mb
Release : 2008-12-31
Category : Business & Economics
ISBN : 9781605661575

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Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives by Unhelkar, Bhuvan Pdf

"This book collects the latest research advances in the rapidly evolving field of mobile business"--Provided by publisher.

Author : Paul Russell Smith,Paul Smith,Chris Berry,Alan Pulford
Publisher : Kogan Page Publishers
Page : 324 pages
File Size : 47,5 Mb
Release : 1999
Category : Business & Economics
ISBN : 0749429186

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Strategic Marketing Communications by Paul Russell Smith,Paul Smith,Chris Berry,Alan Pulford Pdf

Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.

Author : Unhelkar, Bhuvan
Publisher : IGI Global
Page : 1029 pages
File Size : 52,9 Mb
Release : 2006-04-30
Category : Technology & Engineering
ISBN : 9781591408185

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Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives by Unhelkar, Bhuvan Pdf

"This reference book brings together various perspectives on the usage and application of mobile technologies and networks in global business"--Provided by publisher.

Author : Harner,Zimmerman
Publisher : Unknown
Page : 40 pages
File Size : 52,8 Mb
Release : 2001-11
Category : Electronic
ISBN : 0321092600

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Technical Marketing Communicat by Harner,Zimmerman Pdf

Author : Charles H. Sides
Publisher : Bloomsbury Publishing USA
Page : 256 pages
File Size : 55,9 Mb
Release : 2017-09-15
Category : Technology & Engineering
ISBN : 9781440855061

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How to Write and Present Technical Information by Charles H. Sides Pdf

Thoroughly updated to discuss the use of tools such as Skype and social media, this concise volume shows how effective communication—via written text and spoken presentations—can positively impact project management in professional environments. Professional communications are the "information product" of all organizations and businesses. Based on that premise, this book offers communications strategies that will benefit any organization that disseminates technical information in-house and/or to customers. The popular work provides easy-to-understand and apply guidelines for designing and writing effective technical documents, as well as other related communications. What makes this new edition especially valuable is that it maintains the quality of information that distinguished the previous editions, but is now updated to encompass current technology and trends, including today's prevalent communication tools such as social media. The book begins by looking at skills common to all technical writing and offering general advice on designing and writing reports. Next is a discussion of specific types of reports along with common problems and issues writers face. Finally, the work overviews other forms of communications such as professional presentations. The updated material also considers the growing importance of interviews and focus groups as information-gathering tools, the influence of visual rhetoric, and the use of technologies such as Skype and webinars.

Author : Lois K. Moore,Daniel L. Plung
Publisher : Institute of Electrical & Electronics Engineers(IEEE)
Page : 410 pages
File Size : 55,8 Mb
Release : 1985
Category : Business & Economics
ISBN : UOM:39015009794044

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Marketing Technical Ideas and Products Successfully! by Lois K. Moore,Daniel L. Plung Pdf