Television Advertising And Production Handbook

Author : Harry Wayne McMahan
Publisher : Forgotten Books
Page : 225 pages
File Size : 53,8 Mb
Release : 2015-06-14
Category : Business & Economics
ISBN : 1330293568

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The Television Commercial How to Create and Produce, Effective Tv Advertising by Harry Wayne McMahan Pdf

Excerpt from The Television Commercial How to Create and Produce, Effective Tv Advertising The first edition of this book expressed a debt to the 200 advertising and film men who had made suggestions and criticisms of a prepublication edition. On this new enlarged edition, the debt is more than doubled, for specific help has come from every phase of this growing industry. More than 100 new production still have been added, bringing the total to 189. The extensive photo credit list appears at the end of the book. To the advertising agencies and advertisers, my debt obviously extends. At McCann-Erickson, Inc., where I supervised TV commercial production during the period their annual electronic billing rose from $20,000,000 to $105,000,000, special seminars and day-to-day production problems forced the creation of much of the new material; especially Chapter 17, which started as a check-list for McCann's London office as Britain went into commercial TV. I am likewise indebted to Television Magazine for the right to reprint from my monthly column, as well as to other trade magazines for permission to reprint earlier articles. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Ivan Cury
Publisher : Taylor & Francis
Page : 244 pages
File Size : 43,8 Mb
Release : 2013-01-25
Category : Performing Arts
ISBN : 9781136070297

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TV Commercials: How to Make Them by Ivan Cury Pdf

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

Author : Herbert Zettl
Publisher : Unknown
Page : 614 pages
File Size : 47,9 Mb
Release : 1976
Category : Television
ISBN : OCLC:1100303148

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Television Production Handbook by Herbert Zettl Pdf

Author : Jonathan Bignell,Jeremy Orlebar,Patricia Holland
Publisher : Routledge
Page : 389 pages
File Size : 43,6 Mb
Release : 2017-07-14
Category : Performing Arts
ISBN : 9781317532132

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The New Television Handbook by Jonathan Bignell,Jeremy Orlebar,Patricia Holland Pdf

The New Television Handbook provides an exploration of the theory and practice of television at a time when the medium is undergoing radical changes. The book looks at television from the perspective of someone new to the industry, and explores the place of the medium within a constantly changing digital landscape. This title discusses key skills involved in television production, including: producing, production management, directing, camera, sound, editing and visual effects. Each of these activities is placed within a wider context as it traces the production process from commissioning to post-production. The book outlines the broad political and economic context of the television industry. It gives an account of television genres, in particular narrative, factual programmes and news, and it considers the academic discipline of media studies and the ways in which theorists have analysed and tried to understand the medium. It points to the interplay of theory and practice as it draws on the history of the medium and observes the ways in which the past continues to influence and invigorate the present. The New Television Handbook includes: contributions from practitioners ranging from established producers to new entrants; a comprehensive list of key texts and television programmes; a revised glossary of specialist terms; a section on training and ways of getting into the industry. By combining theory, real-world advice and a detailed overview of the industry and its history, The New Television Handbook is an ideal guide for students of media and television studies and young professionals entering the television industry.

Author : Eve Light Honthaner
Publisher : Taylor & Francis
Page : 532 pages
File Size : 47,7 Mb
Release : 2013-09-23
Category : Performing Arts
ISBN : 9781136053054

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The Complete Film Production Handbook by Eve Light Honthaner Pdf

This book is for working film/TV professionals and students alike. If you're a line producer, production manager, production supervisor, assistant director or production coordinator--the book has everything you'll need (including all the forms, contracts, releases and checklists) to set up and run a production--from finding a production office to turning over delivery elements. Even if you know what you're doing, you will be thrilled to find everything you need in one place. If you're not already working in film production, but think you'd like to be, read the book -- and then decide. If you choose to pursue this career path, you'll know what to expect, you'll be prepared, and you'll be ten steps ahead of everyone else just starting out. New topics and information in the fourth edition include: * Low-budget independent films, including documentaries and shorts * Information specific to television production and commercials * The industry's commitment to go green and how to do it * Coverage of new travel and shipping regulations * Updated information on scheduling, budgeting, deal memos, music clearances, communications, digital production, and new forms throughout

Author : Larry Elin,Alan Lapides
Publisher : Addison-Wesley Longman
Page : 0 pages
File Size : 54,8 Mb
Release : 2004
Category : Television advertising
ISBN : 0205365388

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Designing and Producing the Television Commercial by Larry Elin,Alan Lapides Pdf

Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

Author : Hooper White
Publisher : McGraw-Hill Companies
Page : 314 pages
File Size : 43,6 Mb
Release : 1994
Category : Business & Economics
ISBN : IND:30000042825830

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How to Produce Effective TV Commercials by Hooper White Pdf

Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation

Author : Irving Settel,Norman Glenn
Publisher : Unknown
Page : 506 pages
File Size : 42,5 Mb
Release : 1953
Category : Television
ISBN : UOM:39015011950535

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Television Advertising and Production Handbook by Irving Settel,Norman Glenn Pdf

Author : Tom Logue Newth
Publisher : Ilex Press
Page : 176 pages
File Size : 54,9 Mb
Release : 2013-07-01
Category : Business & Economics
ISBN : 9781781570579

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The Ad Makers by Tom Logue Newth Pdf

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world?s top commercials. Each chapter includes an overview of best practice and a host of images?stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films. - The stories behind some of the best-known TV commercials, as told by the people who made them - Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry

Author : Ivan Cury
Publisher : Unknown
Page : 0 pages
File Size : 42,8 Mb
Release : 2013
Category : Television
ISBN : OCLC:1153390812

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TV Commercials by Ivan Cury Pdf

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

Author : Herbert Zettl
Publisher : Steck-Vaughn
Page : 244 pages
File Size : 46,6 Mb
Release : 1999-09
Category : Performing Arts
ISBN : 0534559905

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Television Production Workbook by Herbert Zettl Pdf

Author : Sean Brierley
Publisher : Routledge
Page : 288 pages
File Size : 54,9 Mb
Release : 2005-08-04
Category : Business & Economics
ISBN : 9781134842834

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The Advertising Handbook by Sean Brierley Pdf

The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources

Author : Lucy Brown,Lyndsay Duthie
Publisher : Bloomsbury Publishing
Page : 240 pages
File Size : 53,9 Mb
Release : 2016-09-28
Category : Performing Arts
ISBN : 9781786720412

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The TV Studio Production Handbook by Lucy Brown,Lyndsay Duthie Pdf

Here is the one-stop handbook to make your studio production shine.The TV Studio Production Handbook explains the production process from beginning to end and covers everything media students need to know to create a successful studio television programme. It is an illuminating read for those starting out in the industry and an invaluable resource for students of media, film and TV.The book is packed with interviews from top TV executives from the UK, USA, Australia and China and includes live case studies from hit international formats covering every genre, from reality, to drama to news, with scripts from Britain's Got Talent, Big Brother, Coronation Street, The Chase, Teletubbies, Channel 4 News and more. The authors, both award-winning TV programme-makers and academic programme leaders, break things down genre by genre and explore pre-production, casting, scripting, as well as all the required paperwork from call sheets to running orders. They also examine the future of studio and the multiplatform opportunities available for programme makers internationally.

Author : Jeremy Orlebar
Publisher : Routledge
Page : 337 pages
File Size : 49,9 Mb
Release : 2013-03
Category : Performing Arts
ISBN : 9781136655555

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The Television Handbook by Jeremy Orlebar Pdf

The Television Handbook is a critical introduction to the practice and theory of television. The book examines the state of television today, explains how television is made and how production is organised, and discusses how critical thinking about programmes and genres can illuminate their meanings. This book also explores how developments in technology and the changing structure of the television industry will lead the medium in new directions. The Television Handbook gives practical advice on many aspects of programme making, from an initial programme idea through to shooting and the post-production process. The book includes profiles giving insight into how personnel in the television industry - from recent graduates to television executives - think about their work. The Television Handbook offers chapters on the vigorous debates about what is meant by quality television, how news and factual programmes are responding to interactive technologies, and how formats such as Reality/Talent TV have risen in prominence. It also considers how drama, sport and music television can be discussed and interpreted. The Television Handbook includes: Profiles of TV news and drama producers, editors and TV studio personnel Case histories of important TV genres and series Practical programme making advice Explanations of key theoretical perspectives in television studies

Author : Anonim
Publisher : Routledge
Page : 373 pages
File Size : 50,5 Mb
Release : 2013-03-01
Category : Performing Arts
ISBN : 9781136655548

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The Television Handbook by Anonim Pdf

The Television Handbook is a critical introduction to the practice and theory of television. The book examines the state of television today, explains how television is made and how production is organised, and discusses how critical thinking about programmes and genres can illuminate their meanings. This book also explores how developments in technology and the changing structure of the television industry will lead the medium in new directions. The Television Handbook gives practical advice on many aspects of programme making, from an initial programme idea through to shooting and the post-production process. The book includes profiles giving insight into how personnel in the television industry - from recent graduates to television executives - think about their work. The Television Handbook offers chapters on the vigorous debates about what is meant by quality television, how news and factual programmes are responding to interactive technologies, and how formats such as Reality/Talent TV have risen in prominence. It also considers how drama, sport and music television can be discussed and interpreted. The Television Handbook includes: Profiles of TV news and drama producers, editors and TV studio personnel Case histories of important TV genres and series Practical programme making advice Explanations of key theoretical perspectives in television studies