Televisión Social Y Transmedia

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Televisión social y transmedia

Lamelo Varela, Carles
Televisi n social y transmedia Book PDF

Author : Lamelo Varela, Carles
Publisher : Editorial UOC
Page : 208 pages
File Size : 40,7 Mb
Release : 2016-12-04
Category : Computers
ISBN : 9788491163701

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Televisión social y transmedia by Lamelo Varela, Carles Pdf

La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.

Television, Social Media, and Fan Culture

Alison F. Slade,Amber J. Narro,Dedria Givens-Carroll
Television Social Media and Fan Culture Book PDF

Author : Alison F. Slade,Amber J. Narro,Dedria Givens-Carroll
Publisher : Lexington Books
Page : 420 pages
File Size : 46,7 Mb
Release : 2015-11-11
Category : Language Arts & Disciplines
ISBN : 9781498506175

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Television, Social Media, and Fan Culture by Alison F. Slade,Amber J. Narro,Dedria Givens-Carroll Pdf

Television, Social Media, and Fan Culture examines how fans use social media to engage with television programming, characters, and narrative as well as how television uses social media to engage fan cultures. The contributors review the history and impact of social media and television programming; analyze specific programs and the impact of related social media interactions; and scrutinize the past fan culture to anticipate how social media programming will develop in the future. The contributors explore a diverse array of television personalities, shows, media outlets, and fan activities in their analysis, including: Jon Stewart, Stephen Colbert, and Paula Deen; Community, Game of Thrones, Duck Dynasty, Toddlers and Tiaras, Talking Dead, Breaking Bad, Firefly, Buffy the Vampire Slayer, Army Wives, The Newsroom, Doctor Who, Twin Peaks, and The Man from U.N.C.L.E.; as well as ESPN’s TrueHoop Network and Yahoo’s Ball Don’t Lie; and cosplay.

Transmedia Television

Elizabeth Evans
Transmedia Television Book PDF

Author : Elizabeth Evans
Publisher : Unknown
Page : 0 pages
File Size : 43,5 Mb
Release : 2013
Category : Convergence (Telecommunication).
ISBN : 041571236X

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Transmedia Television by Elizabeth Evans Pdf

'Transmedia Television' explores attitudes towards the dramatic changes that television has undergone since the turn of the 21st century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what 'television' means in a multiplatform media landscape.

Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II

Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Tendencias de la Comunicaci n El Ecosistema Medi tico Contempor neo Discusiones sobre audiencias estrategias de comunicaci n y resultados Vol II Book PDF

Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
Page : 128 pages
File Size : 43,9 Mb
Release : 2020-07-30
Category : Electronic
ISBN : 9788413248370

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Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero Pdf

La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.

Cases on Developing Effective Research Plans for Communications and Information Science

Carrillo-Durán, María-Victoria,Pérez Pulido, Margarita
Cases on Developing Effective Research Plans for Communications and Information Science Book PDF

Author : Carrillo-Durán, María-Victoria,Pérez Pulido, Margarita
Publisher : IGI Global
Page : 488 pages
File Size : 54,8 Mb
Release : 2022-06-24
Category : Reference
ISBN : 9781668445242

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Cases on Developing Effective Research Plans for Communications and Information Science by Carrillo-Durán, María-Victoria,Pérez Pulido, Margarita Pdf

Different events in communication and information in today’s society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research. Cases on Developing Effective Research Plans for Communications and Information Science provides relevant frameworks for research in communications and information science. It elaborates on the strategic role of research at different levels of the information and communication society. Covering topics such as audience research, literary reading mediation, and social science theses, this case book is an excellent resource for libraries and librarians, marketing managers, communications professionals, students and educators of higher education, faculty and administration of higher education, government officials, researchers, and academicians.

Transmedia Television

M.J. Clarke
Transmedia Television Book PDF

Author : M.J. Clarke
Publisher : Bloomsbury Publishing USA
Page : 257 pages
File Size : 52,5 Mb
Release : 2012-12-20
Category : Performing Arts
ISBN : 9781441144133

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Transmedia Television by M.J. Clarke Pdf

Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24, Alias, Heroes and Lost) and investigates how transmedia was incorporated into both the work and the art of network television production. Split into two complementary parts, the book first paints a picture of how transmedia producers were, or were not, incorporated into creative decision-making centers of these serialized programs. The second section explains how the presence of off-site transmedia texts begins to alter the very narrative construction of the on-air series themselves. Including interviews with the transmedia workers, this groundbreaking study extends the field of television studies into brand new areas, and brings a 'dying medium' into the 21st Century.

Applications and Usability of Interactive TV

María José Abásolo,Pedro Almeida,Joaquín Pina Amargós
Applications and Usability of Interactive TV Book PDF

Author : María José Abásolo,Pedro Almeida,Joaquín Pina Amargós
Publisher : Springer
Page : 177 pages
File Size : 52,5 Mb
Release : 2017-07-11
Category : Computers
ISBN : 9783319633213

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Applications and Usability of Interactive TV by María José Abásolo,Pedro Almeida,Joaquín Pina Amargós Pdf

This book constitutes the refereed proceedings of the 5th Iberoamerican Conference on Applications and Usability of Interactive TV , jAUTI 2016, held in conjunction with the III International Congress on Information Engineering and Information Systems, in La Habana, Cuba, in November 2016. The 11 full papers presented were carefully reviewed and selected from 30 submissions. The papers are organized in topical sections on IDTV content production and recommendation; video consumption and preservation; social TV; IDTV interaction techniques; IDTV user experiences.

Social TV

Mike Proulx,Stacey Shepatin
Social TV Book PDF

Author : Mike Proulx,Stacey Shepatin
Publisher : John Wiley & Sons
Page : 225 pages
File Size : 55,8 Mb
Release : 2012-01-26
Category : Business & Economics
ISBN : 9781118239650

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Social TV by Mike Proulx,Stacey Shepatin Pdf

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Israeli Television

Miri Talmon,Yael Levy
Israeli Television Book PDF

Author : Miri Talmon,Yael Levy
Publisher : Routledge
Page : 537 pages
File Size : 55,8 Mb
Release : 2020-09-24
Category : Performing Arts
ISBN : 9781000179439

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Israeli Television by Miri Talmon,Yael Levy Pdf

The essays in this anthology study Israeli television, its different forms of representation, audiences and production processes, past and present, examining Israeli television in both its local, cultural dynamics, and global interfaces. The book looks at Israeli television as a creator, negotiator, guardian and warden of collective Israeli memory, examining instances of Israeli original television exported and circulated to the US and the global markets, as well as instances of American, British, and global TV formats, adapted and translated to the Israeli scene and screen. The trajectory of this volume is to shed light on major themes and issues Israeli television negotiates: history and memory, war and trauma, Zionism and national disillusionment, place and home, ethnicity in its unique local variations of Ashkenazim and Mizrahim, immigrants from the former Soviet Union and Ethiopia, Israeli–Arabs and Palestinians, gender in its unique Israeli formations, specifically masculinity as shaped by the military and constant violent conflict, femininity in this same context as well as within a complex Jewish oriented society, religion, and secularism. Providing multifaceted portraits of Israeli television and culture in its Middle Eastern political and local context, this book will be a key resource to readers interested in media and television studies, cultural studies, Israel, and the Middle East.

Transmedia Marketing

Anne Zeiser
Transmedia Marketing Book PDF

Author : Anne Zeiser
Publisher : CRC Press
Page : 582 pages
File Size : 47,8 Mb
Release : 2015-06-19
Category : Art
ISBN : 9781134746293

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Transmedia Marketing by Anne Zeiser Pdf

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

How To Watch Television

Ethan Thompson,Jason Mittell
How To Watch Television Book PDF

Author : Ethan Thompson,Jason Mittell
Publisher : NYU Press
Page : 406 pages
File Size : 47,8 Mb
Release : 2013-09-16
Category : Psychology
ISBN : 9780814745311

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How To Watch Television by Ethan Thompson,Jason Mittell Pdf

Examines social and cultural phenomena through the lens of different television shows We all have opinions about the television shows we watch, but television criticism is about much more than simply evaluating the merits of a particular show and deeming it ‘good’ or ‘bad.’ Rather, criticism uses the close examination of a television program to explore that program’s cultural significance, creative strategies, and its place in a broader social context. How to Watch Television brings together forty original essays from today’s leading scholars on television culture, writing about the programs they care (and think) the most about. Each essay focuses on a particular television show, demonstrating one way to read the program and, through it, our media culture. The essays model how to practice media criticism in accessible language, providing critical insights through analysis—suggesting a way of looking at TV that students and interested viewers might emulate. The contributors discuss a wide range of television programs past and present, covering many formats and genres, spanning fiction and non-fiction, broadcast and cable, providing a broad representation of the programs that are likely to be covered in a media studies course. While the book primarily focuses on American television, important programs with international origins and transnational circulation are also covered. Addressing television series from the medium’s earliest days to contemporary online transformations of television, How to Watch Television is designed to engender classroom discussion among television critics of all backgrounds.

How to Watch Television, Second Edition

Ethan Thompson,Jason Mittell
How to Watch Television Second Edition Book PDF

Author : Ethan Thompson,Jason Mittell
Publisher : NYU Press
Page : 416 pages
File Size : 54,9 Mb
Release : 2020-03-31
Category : Performing Arts
ISBN : 9781479898817

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How to Watch Television, Second Edition by Ethan Thompson,Jason Mittell Pdf

A new edition that brings the ways we watch and think about television up to the present We all have opinions about the television shows we watch, but television criticism is about much more than simply evaluating the merits of a particular show and deeming it “good” or “bad.” Rather, criticism uses the close examination of a television program to explore that program’s cultural significance, creative strategies, and its place in a broader social context. How to Watch Television, Second Edition brings together forty original essays—more than half of which are new to this edition—from today’s leading scholars on television culture, who write about the programs they care (and think) the most about. Each essay focuses on a single television show, demonstrating one way to read the program and, through it, our media culture. From fashioning blackness in Empire to representation in Orange is the New Black and from the role of the reboot in Gilmore Girls to the function of changing political atmospheres in Roseanne, these essays model how to practice media criticism in accessible language, providing critical insights through analysis—suggesting a way of looking at TV that students and interested viewers might emulate. The contributors discuss a wide range of television programs past and present, covering many formats and genres, spanning fiction and non-fiction, broadcast, streaming, and cable. Addressing shows from TV’s earliest days to contemporary online transformations of the medium, How to Watch Television, Second Edition is designed to engender classroom discussion among television critics of all backgrounds. To access additional essays from the first edition, visit the full list here bit.ly/HowToWatchTV2e.

A Comparative History of Literatures in the Iberian Peninsula

César Domínguez,Anxo Abuín González,Ellen Sapega
A Comparative History of Literatures in the Iberian Peninsula Book PDF

Author : César Domínguez,Anxo Abuín González,Ellen Sapega
Publisher : John Benjamins Publishing Company
Page : 765 pages
File Size : 46,9 Mb
Release : 2016-10-20
Category : Literary Criticism
ISBN : 9789027266910

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A Comparative History of Literatures in the Iberian Peninsula by César Domínguez,Anxo Abuín González,Ellen Sapega Pdf

Volume 2 of A Comparative History of Literatures in the Iberian Peninsula brings to an end this collective work that aims at surveying the network of interliterary relations in the Iberian Peninsula. No attempt at such a comparative history of literatures in the Iberian Peninsula has been made until now. In this volume, the focus is placed on images (Section 1), genres (Section 2), forms of mediation (Section 3), and cultural studies and literary repertoires (Section 4). To these four sections an epilogue is added, in which specialists in literatures in the Iberian Peninsula, as well as in the (sub)disciplines of comparative history and comparative literary history, search for links between Volumes 1 and 2 from the point of view of general contributions to the field of Iberian comparative studies, and assess the entire project that now reaches completion with contributions from almost one hundred scholars.

Wired TV

Denise Mann
Wired TV Book PDF

Author : Denise Mann
Publisher : Rutgers University Press
Page : 307 pages
File Size : 43,7 Mb
Release : 2014-02-11
Category : Performing Arts
ISBN : 9780813564555

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Wired TV by Denise Mann Pdf

This collection looks at the post–network television industry’s heady experiments with new forms of interactive storytelling—or wired TV—that took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter. Contributors address a wide range of issues, from the networks’ sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of today’s post-network era. Readers will quickly recognize the familiar television franchises on which the contributors focus— including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroes—in order to reveal their impact on an industry in transition. While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand television’s storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series. In the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. What’s next for the future of the television industry? Stay tuned—or at least online. Contributors: Vincent Brook, Will Brooker, John T. Caldwell, M. J. Clarke, Jonathan Gray, Henry Jenkins, Derek Johnson, Robert V. Kozinets, Denise Mann, Katynka Z. Martínez, and Julie Levin Russo

Applications and Usability of Interactive TV

María J. Abásolo,Jorge Abreu,Pedro Almeida,Telmo Silva
Applications and Usability of Interactive TV Book PDF

Author : María J. Abásolo,Jorge Abreu,Pedro Almeida,Telmo Silva
Publisher : Springer Nature
Page : 176 pages
File Size : 44,6 Mb
Release : 2021-07-19
Category : Computers
ISBN : 9783030819965

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Applications and Usability of Interactive TV by María J. Abásolo,Jorge Abreu,Pedro Almeida,Telmo Silva Pdf

This book constitutes the refereed proceedings of the 9th Iberoamerican Conference on Applications and Usability of Interactive Television, jAUTI 2020, in Aveiro, Portugal, in December 2020.* The 12 full papers presented were carefully reviewed and selected from 35 submissions. The papers are organized in topical sections on audiovisual content and experiences; design and development of iTV applications; iTV and videos in learning; iTV for the elderly; usability and UX evaluations.*Due to the COVID-19 pandemic the conference was held online.