Tested Sentences That Sell

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Tested Sentences that Sell

Author : Elmer Wheeler
Publisher : Pickle Partners Publishing
Page : 276 pages
File Size : 48,8 Mb
Release : 2018-12-01
Category : Business & Economics
ISBN : 9781789124767

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Tested Sentences that Sell by Elmer Wheeler Pdf

This book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before. The author is sales consultant for scores of prominent firms. He has tested thousands of word-combinations and selling points on millions of customers at the point of sale. He knows the selling points and techniques that will achieve results. He knows the ones that will fail. The author shows you how the slight twist of a phrase may make a difference between success and failure in selling a product. He shows you how to go about building up your own selling sentences—your own sales presentations—and how to test them on the customer. You will find this book intensely interesting and practical, for the author has filled it with stories of actual sales campaigns that have been built upon the use of tested sentences. The ideas in this book are making money for some of the best-known concerns in the country. They should make money for you.

Sizzlemanship: New Tested Selling Sentences

Author : Elmer Wheeler
Publisher : Pickle Partners Publishing
Page : 230 pages
File Size : 48,8 Mb
Release : 2016-10-21
Category : Business & Economics
ISBN : 9781787201484

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Sizzlemanship: New Tested Selling Sentences by Elmer Wheeler Pdf

More Than 2,000 Successful Selling Pitches to Command Instant Attention and Buying Action From the man who sold the sizzle instead of the steak—whose best-selling books have made history both in selling and in publishing—here are the many new practical applications of his magic formula that make people buy. No matter what product or service you sell—regardless of whether you sell over the counter, through salespeople on the road, direct, or through dealers—you will find Elmer Wheeler’s “Sizzle Selling” methods readily adaptable for your specific needs. This completely updated book is packed from cover to cover with scores of brilliant ideas that will show you how to discover the hidden “sizzle” in whatever you have to sell. Here you will find the actual “sizzles” that have produced phenomenal sales for scores of large and small organizations.

How To Make Your Sales Sizzle in 17 Days

Author : Elmer Wheeler
Publisher : Pickle Partners Publishing
Page : 139 pages
File Size : 52,8 Mb
Release : 2016-11-11
Category : Business & Economics
ISBN : 9781787202931

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How To Make Your Sales Sizzle in 17 Days by Elmer Wheeler Pdf

If you want to improve your present selling ability.....If you need a “brushing up job,” after the past few non-selling years.....Or if you are in another business and feel you want to enter selling..... Then this is the course for you! Read on! If you abhor “long courses” that take months and months.....If the idea of learning how to sell in 17 weeks if you prefer, or 17 days, if you are up to it, appeals to you.....If you have a sales manual that needs modernizing with “Tested Selling Sentences,” or if you want to build one from scratch..... Then read on! This is YOUR QUICKIE COURSE, by America’s foremost authority on selling and manual building. Elmer Wheeler is not just a “teacher,” but a doer, a man with a list of clients that reads like a Who’s Who of American business. You can practice a chapter a day—or a chapter a week—and learn this amazing new Sizzle Way of selling and manual building that has been used by 247 sales corporations for 19 successful years! Read on! Time is valuable. Few salesmen have much time these days to study. Beginners are busy, too, perhaps on other jobs; yet they want to enter the field of selling. What is their solution? It is this—a short course in selling that is concise, to the point, minus frills and “kindergarten” stuff. Yet a course that embodies everything a salesman needs to know before he makes a call—or before the beginner applies for his first selling job. It is for the salesman with little time, yet a desire to improve himself in 17 ways in 17 days. It is for the beginner who wants to get his first job and hold it. It’s for any person, or firm, large or small, who wants to build an up-to-date Sales Manual—and test it out! It’s for everybody or anybody who wants to sit at the feet of the Master Salesman, Elmer Wheeler, for 17 days and learn the highlight skills of salesmanship in 17 ways.

Tested Retail Selling

Author : Elmer Wheeler
Publisher : Unknown
Page : 190 pages
File Size : 50,8 Mb
Release : 2012-05-01
Category : Electronic
ISBN : 1258325268

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Tested Retail Selling by Elmer Wheeler Pdf

The Psychology of Selling

Author : Brian Tracy
Publisher : Thomas Nelson Inc
Page : 240 pages
File Size : 40,9 Mb
Release : 2006-06-20
Category : Selling
ISBN : 9780785288060

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The Psychology of Selling by Brian Tracy Pdf

Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

The Science of Selling

Author : David Hoffeld
Publisher : Penguin
Page : 288 pages
File Size : 45,8 Mb
Release : 2016-11-15
Category : Business & Economics
ISBN : 9781101993187

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The Science of Selling by David Hoffeld Pdf

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

Tested Sentences That Sell - Masters of Marketing Secrets: Why the Sizzle Sells the Steak

Author : Dr. Robert C. Worstell,Elmer Wheeler
Publisher : Lulu.com
Page : 230 pages
File Size : 48,6 Mb
Release : 2014-05-31
Category : Business & Economics
ISBN : 1312100354

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Tested Sentences That Sell - Masters of Marketing Secrets: Why the Sizzle Sells the Steak by Dr. Robert C. Worstell,Elmer Wheeler Pdf

To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be "Salesmanship in Print." Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his "5 Wheeler Points" and, in 1937, the publication of "Tested Sentences That Sell." Wheeler's principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves - human nature has stayed the same. Get your copy today and Master these secrets for yourself.

Way of the Wolf

Author : Jordan Belfort
Publisher : Simon and Schuster
Page : 256 pages
File Size : 53,5 Mb
Release : 2017-09-26
Category : Business & Economics
ISBN : 9781501164293

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Way of the Wolf by Jordan Belfort Pdf

Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan Belfort opens his playbook and gives you access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations. Written in his own inimitable voice, Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers—regardless of age, education, or skill level—to be a master sales person, negotiator, closer, entrepreneur, or speaker.

The Mom Test

Author : Rob Fitzpatrick
Publisher : Robfitz Ltd
Page : 130 pages
File Size : 47,6 Mb
Release : 2013-10-09
Category : Business & Economics
ISBN : 9781492180746

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The Mom Test by Rob Fitzpatrick Pdf

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Tested Sentences That Sell - Second Edition

Author : Robert C. Worstell,Elmer Wheeler
Publisher : Masters of Copywriting
Page : 298 pages
File Size : 43,5 Mb
Release : 2020-05-26
Category : Electronic
ISBN : 9798201280109

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Tested Sentences That Sell - Second Edition by Robert C. Worstell,Elmer Wheeler Pdf

Why the Sizzle Sells the Steak To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be "Salesmanship in Print." Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. Only when a person knows to test and re-test everything they find will success show up. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his "5 Wheeler Points". These principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves - human nature has stayed the same. Master these secrets for yourself. Excerpt: What we mean by the "sizzle" is the BIGGEST selling point in your proposition - the MAIN reasons why your prospects will want to buy. The sizzling of the steak starts the sale more than the cow ever did, though the cow is, of course, very necessary. Hidden in everything you sell, whether a tangible or an intangible, are "sizzles." Find them and use them to start the sale. Then, after desire has been established in the prospect's thinking, you can bring in the necessary technical points. The good waiter realizes he must sell the bubbles - not the champagne. The grocery clerk sells the pucker - not the pickles, the whiff - not the coffee. It's the tang in the cheese that sells it! The insurance man sells PROTECTION, not cost per week. Only the butcher sells the cow and not the sizzle, yet even he knows that the promise of the sizzle brings him more sales of his better cuts. .... One BIG QUESTION is running through the prospect's mind as you are showing your merchandise and telling your sales story, and that question is: "What will it do for me?" Therefore, almost everything you say or do must be said and done in such a way that it ALWAYS answers this important question! You must develop a NEED for your product in the mind of the prospect - for until he realizes a need, you will make little sales progress. Now all of the "sizzles" you list for your product may create a need in the mind of the customer - but remember that although these "sizzles" may be of EQUAL IMPORTANCE to you, they may differ in importance to the prospect. If you have "you-ability," you will be able to take your "sizzles" and fit them to each prospect with uncanny accuracy! "You-ability" is the ability to get on the other side of the fence - to put on a pair of invisible "sizzle specs" and see your product through the EYES OF THE CUSTOMER. "You-ability" is the ability to say "you," not "I" - and the ability to present the "sizzles" in the order that the CUSTOMER considers important... Get Your Copy Now.

The Greatest Salesman in the World

Author : Og Mandino
Publisher : Bantam
Page : 130 pages
File Size : 55,7 Mb
Release : 2011-01-05
Category : Business & Economics
ISBN : 9780307780904

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The Greatest Salesman in the World by Og Mandino Pdf

The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years. “Every sales manager should read The Greatest Salesman in the World. It is a book to keep at the bedside, or on the living room table—a book to dip into as needed, to browse in now and then, to enjoy in small stimulating portions. It is a book for the hours and for the years, a book to turn to over and over again, as to a friend, a book of moral, spiritual and ethical guidance, an unfailing source of comfort and inspiration.”—Lester J. Bradshaw, Jr., Former Dean, Dale Carnegie Institute of Effective Speaking & Human Relations “I have read almost every book that has ever been written on salesmanship, but I think Og Mandino has captured all of them in The Greatest Salesman in the World. No one who follows these principles will ever fail as a salesman, and no one will ever be truly great without them; but, the author has done more than present the principles—he has woven them into the fabric of one of the most fascinating stories I have ever read.”—Paul J. Meyer, President of Success Motivation Institute, Inc. “I was overwhelmed by The Greatest Salesman in the World. It is, without doubt, the greatest and the most touching story I have ever read. It is so good that there are two musts that I would attach to it: First, you must not lay it down until you have finished it; and secondly, every individual who sells anything, and that includes us all, must read it.”—Robert B. Hensley, President, Life Insurance Co. of Kentucky

Word Magic

Author : Elmer Wheeler
Publisher : Pickle Partners Publishing
Page : 245 pages
File Size : 52,5 Mb
Release : 2016-10-27
Category : Business & Economics
ISBN : 9781787202177

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Word Magic by Elmer Wheeler Pdf

About ten years ago, a newspaper man developed an idea for increasing sales through a more effective use of words. Now, Elmer Wheeler, its originator, has put into this new book the fundamental principles responsible for his success and has adapted them to help you meet those many personal situations confronting you at home, in the office, and in society. No matter who you are, no matter what your position in life is, you depend upon words for your success and happiness. The right words can win you a job, a wife, or a promotion. The wrong words can lose friends for you in social life, block your progress in business, or make you miss your big chance. Adopting a keen, homely, back-to-the-woods philosophy, Mr. Wheeler has taken an ordinarily serious subject and dramatized it so that anyone can put it to immediate and practical use.

Web Copy That Sells

Author : Maria Veloso
Publisher : AMACOM
Page : 322 pages
File Size : 40,5 Mb
Release : 2013-02-15
Category : Business & Economics
ISBN : 9780814432525

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Web Copy That Sells by Maria Veloso Pdf

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

How to Tap Your Hidden Sources of Energy

Author : Elmer Wheeler
Publisher : Unknown
Page : 284 pages
File Size : 43,9 Mb
Release : 2012-07-01
Category : Electronic
ISBN : 1258441136

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How to Tap Your Hidden Sources of Energy by Elmer Wheeler Pdf