The 15 Essential Marketing Masterclasses For Your Small Business

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The 15 Essential Marketing Masterclasses for Your Small Business

Dee Blick
The 15 Essential Marketing Masterclasses for Your Small Business Book PDF

Author : Dee Blick
Publisher : John Wiley & Sons
Page : 222 pages
File Size : 44,8 Mb
Release : 2013-08-16
Category : Business & Economics
ISBN : 9780857084385

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The 15 Essential Marketing Masterclasses for Your Small Business by Dee Blick Pdf

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.

The 15 Essential Marketing Masterclasses for Your Small Business

Dee Blick
The 15 Essential Marketing Masterclasses for Your Small Business Book PDF

Author : Dee Blick
Publisher : Capstone
Page : 336 pages
File Size : 43,8 Mb
Release : 2013-09-06
Category : Business & Economics
ISBN : 0857084399

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The 15 Essential Marketing Masterclasses for Your Small Business by Dee Blick Pdf

"This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results"--

The Startup Coach: Teach Yourself

Carl Reader
The Startup Coach Teach Yourself Book PDF

Author : Carl Reader
Publisher : Teach Yourself
Page : 256 pages
File Size : 54,6 Mb
Release : 2015-06-18
Category : Business & Economics
ISBN : 9781473624535

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The Startup Coach: Teach Yourself by Carl Reader Pdf

By the end of this book, you will have started your own business. This handy guide will help you to: - Evaluate yourself and your ideas - Assemble your research and your team - Raise the finances you need - Manage and market your business - Make a profit and stay sane! Whilst, other books help you talk the talk, the Teach Yourself Coach books will help you walk the walk. Who are you? * Anyone who wants to start their own business Where will this book take you? * You will have started your own business by the end of the book How does it work? * A combination of practical, tried-and-tested advice, and unique interactive exercises When can you do it? * In your own time and at your own pace What else do you get? * Access to free downloadable resources Why Teach Yourself®? * Teach Yourself books are trusted around the world and have helped 60 million people achieve their goals

The Ultimate Guide to Writing and Marketing a Bestselling Book - On a Shoestring Budget

Dee Blick
The Ultimate Guide to Writing and Marketing a Bestselling Book On a Shoestring Budget Book PDF

Author : Dee Blick
Publisher : Filament Publishing Limited
Page : 434 pages
File Size : 50,5 Mb
Release : 2014-10-21
Category : Electronic
ISBN : 1910125539

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The Ultimate Guide to Writing and Marketing a Bestselling Book - On a Shoestring Budget by Dee Blick Pdf

This easy-to-read, jargon free book shows you step-by-step how you can enjoy writing, publishing and marketing your book so that it becomes an enduring bestseller. Written by an established and successful international #1 bestselling author (Dee's second book reached position 150 out of 7 million titles on Amazon and all her books are in the top 100 bestselling books in their category on Amazon several years after being published), Dee sells thousands of books worldwide including in China and America. You'll find practical, effective and powerful tools and tips on every page. The author shares her award winning templates including press releases, book launch invitations, speaker biographies and more so you can create yours effortlessly. You'll find out how you can identify your readers so that your content is appealing and relevant and, your marketing hits the spot every time. You'll discover how to tap into your knowledge and expertise to plan and write compelling content your readers will love. You'll be walked through the design, editorial and layout process so you can create a book that looks and feels attractive, professional and captivating. The publishing process can be a minefield but with Dee Blick's know-how you'll find the best publishing option for your book. She explains the benefits of self publishing, partnership publishing, securing a publishing deal and working with a literary agent - using her own personal insights and experience plus in-depth interviews with fellow authors and publishing professionals. If you find marketing baffling, you won't after reading the 10 clear and comprehensive marketing chapters. You'll learn how to market your book on a zero or shoestring budget using social media and traditional marketing to get phenomenal results. You'll also learn the insider secrets of approaching professional reviewers (shared by a highly esteemed professional reviewer of fiction and non-fiction books) and how to get dozens of genuine five-star reviews on Amazon and other review sites to boost your book sales further still. You'll also find out how to hold a packed out book launch that costs you nothing. With this book, you'll understand exactly how you can make serious money from your bestselling book on a step-by-step basis whether you're writing fiction or non-fiction. The Ultimate Guide to Writing and Marketing a Bestselling Book on a Shoestring Budget gives new authors and established authors everything they need to write a bestseller and sell thousands of books. If there's a book in you, this is the book for you!

Youtility

Jay Baer
Youtility Book PDF

Author : Jay Baer
Publisher : Penguin
Page : 242 pages
File Size : 51,7 Mb
Release : 2013-06-27
Category : Business & Economics
ISBN : 9781101633885

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Youtility by Jay Baer Pdf

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

The Only Book You Will Ever Need on Branding

Michiel Maandag,Liisa Puolakka
The Only Book You Will Ever Need on Branding Book PDF

Author : Michiel Maandag,Liisa Puolakka
Publisher : Hachette UK
Page : 160 pages
File Size : 54,5 Mb
Release : 2015-12-17
Category : Business & Economics
ISBN : 9781472136084

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The Only Book You Will Ever Need on Branding by Michiel Maandag,Liisa Puolakka Pdf

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you

Watertight Marketing

Bryony Thomas
Watertight Marketing Book PDF

Author : Bryony Thomas
Publisher : Ecademy Press
Page : 297 pages
File Size : 46,9 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781908746344

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Watertight Marketing by Bryony Thomas Pdf

Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.

The Ultimate Small Business Marketing Book

Dee Blick
The Ultimate Small Business Marketing Book Book PDF

Author : Dee Blick
Publisher : FilamentPublishing Ltd
Page : 383 pages
File Size : 47,6 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781905493777

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The Ultimate Small Business Marketing Book by Dee Blick Pdf

This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Joe Pulizzi
Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less Book PDF

Author : Joe Pulizzi
Publisher : McGraw Hill Professional
Page : 368 pages
File Size : 45,7 Mb
Release : 2013-09-27
Category : Business & Economics
ISBN : 9780071819916

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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi Pdf

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

The Essential Guide to Business for Artists and Designers

Alison Branagan
The Essential Guide to Business for Artists and Designers Book PDF

Author : Alison Branagan
Publisher : Bloomsbury Publishing
Page : 344 pages
File Size : 45,6 Mb
Release : 2017-02-09
Category : Art
ISBN : 9781474250573

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The Essential Guide to Business for Artists and Designers by Alison Branagan Pdf

This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries. With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise. Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include: - Building networks and successful negotiation tactics - Promoting an engaging social media presence - Business planning and money management - Overview of legal, tax and intellectual property issues - Setting up a website and trading online - Exploiting innovation and future trends As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America. This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout.

Disciplined Entrepreneurship

Bill Aulet
Disciplined Entrepreneurship Book PDF

Author : Bill Aulet
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 50,9 Mb
Release : 2013-08-12
Category : Business & Economics
ISBN : 9781118692288

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Disciplined Entrepreneurship by Bill Aulet Pdf

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Profit First

Mike Michalowicz
Profit First Book PDF

Author : Mike Michalowicz
Publisher : Penguin
Page : 224 pages
File Size : 44,6 Mb
Release : 2017-01-18
Category : Business & Economics
ISBN : 9780735214163

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Profit First by Mike Michalowicz Pdf

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

THE STARTUP KIT

Emma Jones
THE STARTUP KIT Book PDF

Author : Emma Jones
Publisher : Harriman House Limited
Page : 112 pages
File Size : 46,7 Mb
Release : 2020-01-21
Category : Business & Economics
ISBN : 9780857198112

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THE STARTUP KIT by Emma Jones Pdf

This book is a friendly guide covering all aspects of starting up – from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments. Full of great advice from start-up expert Emma Jones, it’s packed with case studies of people who’ve already successfully started their own businesses. Enterprise Nation helps thousands of people in the UK turn their good ideas into great businesses. There’s lots of free advice on our website and at our events, where you can get together with other start-ups and would-be entrepreneurs to learn from experience and from experts. You’ll find essential business books too. And when you join Enterprise Nation, you get 25% off everything, as well as free meet-ups and exclusive benefits. Find out more at www.enterprisenation.com

Professional Services Marketing

Mike Schultz,John E. Doerr,Lee Frederiksen
Professional Services Marketing Book PDF

Author : Mike Schultz,John E. Doerr,Lee Frederiksen
Publisher : John Wiley & Sons
Page : 373 pages
File Size : 55,7 Mb
Release : 2013-06-04
Category : Business & Economics
ISBN : 9781118604342

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Professional Services Marketing by Mike Schultz,John E. Doerr,Lee Frederiksen Pdf

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

The Lean Product Playbook

Dan Olsen
The Lean Product Playbook Book PDF

Author : Dan Olsen
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 48,7 Mb
Release : 2015-05-21
Category : Business & Economics
ISBN : 9781118961025

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The Lean Product Playbook by Dan Olsen Pdf

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.