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Author : Richard Kendall Miller,Kelli Washington
Publisher : Richard K Miller & Associates
Page : 307 pages
File Size : 50,7 Mb
Release : 2007-11-01
Category : Reference
ISBN : 1577831217
Author : Richard Kendall Miller,Kelli D. Washington
Publisher : Unknown
Page : 648 pages
File Size : 41,5 Mb
Release : 2018
Category : Consumer behavior
ISBN : 1577832752
Author : Richard Kendall Miller,Kelli Washington,Richard K. Miller & Associates
Publisher : Unknown
Page : 0 pages
File Size : 49,6 Mb
Release : 2011
Category : Marketing research
ISBN : 1577831705
Author : R. K. Miller,T. C. Walker
Publisher : Richard K. Miller & Associates
Page : 528 pages
File Size : 51,7 Mb
Release : 2000-04-01
Category : Reference
ISBN : 1577830199
Author : Paul Brunt
Publisher : Routledge
Page : 0 pages
File Size : 42,5 Mb
Release : 1997
Category : Marketing research
ISBN : 0750630825
Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students Gives precise guidelines for doing research Thorough use of exercises and case studies
Author : Ronald A. Nykiel
Publisher : Psychology Press
Page : 383 pages
File Size : 48,9 Mb
Release : 2007
Category : Hospitality industry
ISBN : 9780789034267
The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.
Author : J. R. Brent Ritchie,Charles R. Goeldner
Publisher : John Wiley & Sons, Incorporated
Page : 650 pages
File Size : 49,6 Mb
Release : 1994-03
Category : Business & Economics
ISBN : NWU:35556022381552
The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.
Author : Scott McCabe
Publisher : Routledge
Page : 695 pages
File Size : 55,6 Mb
Release : 2014-01-03
Category : Business & Economics
ISBN : 9781317936190
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
Author : Richard Kendall Miller,Kelli D. Washington,Richard K. Miller & Associates
Publisher : Unknown
Page : 228 pages
File Size : 41,6 Mb
Release : 2009
Category : Market surveys
ISBN : 1577831438
Author : Raphael Raymond V. Baron
Publisher : Unknown
Page : 366 pages
File Size : 52,5 Mb
Release : 1989
Category : Business & Economics
ISBN : 0897744624
Author : Kelli D. Washington
Publisher : Unknown
Page : 188 pages
File Size : 52,6 Mb
Release : 2008
Category : Advertising
ISBN : 1577831241
Author : Zheng Xiang,Matthias Fuchs,Ulrike Gretzel,Wolfram Höpken
Publisher : Springer Nature
Page : 1976 pages
File Size : 53,5 Mb
Release : 2022-09-01
Category : Business & Economics
ISBN : 9783030486525
This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.
Author : Dogan Gursoy,Christina G. Chi
Publisher : Routledge
Page : 710 pages
File Size : 49,8 Mb
Release : 2018-04-27
Category : Business & Economics
ISBN : 9781351588270
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Author : Jorge Chica-Olmo,Miroslav Vujičić,Rui Alexandre Castanho,Uglješa Stankov,Eliana Martinelli
Publisher : Springer Nature
Page : 290 pages
File Size : 50,9 Mb
Release : 2024
Category : Sustainable tourism
ISBN : 9783031495366
Zusammenfassung: This proceedings book explores future prospects of cultural, heritage, and religious tourism and how it can impact the socioeconomic complexity of a community and future developments. It includes chapters on contemporary digital age pilgrimage, digital interpretation as a management strategy, tourism in the era of digital communication, and the role of social media in conserving intangible cultural heritage. This book focuses on policies and mechanisms for heritage preservation. It includes cultural heritage tourism management, how the digitalization of data has impacted and further developed tourism, World Heritage classification in urban tourism destinations, cultural tourism products, and experiences. Moreover, it discusses the sustainable environment and geography in tourism. It covers topics such as ecotourism and rural sustainable development, heritage in socioeconomic sustainable development, and tourists' perceptions of tourism. Another part of the book explores the social and economic impacts of tourism. It includes chapters on cycling tourism along the Elbe, residents' perceptions of the socioeconomic benefits of restaurants, architecture of historical mosques, tourism as a driver of soft power, tourists' perceptions of service quality, tourism during the Covid-19 pandemic, gastronomic narratives in tourism, and residents' perceptions of festivals. Also, it pinpoints the focus on user interaction-based development. It includes chapters on the role of community-led initiatives in heritage revitalization and addressing connectivity issues between historical and natural touristic heritage sites. These research papers provide valuable insights into the multidimensional nature of cultural sustainable tourism, covering a wide range of topics and offering diverse perspectives on its development, management, and impact
Author : Scott McCabe
Publisher : Routledge
Page : 600 pages
File Size : 49,6 Mb
Release : 2014-01-03
Category : Business & Economics
ISBN : 9781317936206
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.