Handbook Of Marketing Research Methodologies For Hospitality And Tourism

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Ronald A. Nykiel
Handbook of Marketing Research Methodologies for Hospitality and Tourism Book PDF

Author : Ronald A. Nykiel
Publisher : Routledge
Page : 377 pages
File Size : 50,8 Mb
Release : 2007-08-13
Category : Business & Economics
ISBN : 9781136610882

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Handbook of Marketing Research Methodologies for Hospitality and Tourism by Ronald A. Nykiel Pdf

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Handbook of Research Methods for Tourism and Hospitality Management

Robin Nunkoo
Handbook of Research Methods for Tourism and Hospitality Management Book PDF

Author : Robin Nunkoo
Publisher : Edward Elgar Publishing
Page : 584 pages
File Size : 55,7 Mb
Release : 2018-07-27
Category : Business & Economics
ISBN : 9781785366284

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Handbook of Research Methods for Tourism and Hospitality Management by Robin Nunkoo Pdf

As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Ronald A. Nykiel
Handbook of Marketing Research Methodologies for Hospitality and Tourism Book PDF

Author : Ronald A. Nykiel
Publisher : Psychology Press
Page : 383 pages
File Size : 48,8 Mb
Release : 2007
Category : Hospitality industry
ISBN : 9780789034267

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Handbook of Marketing Research Methodologies for Hospitality and Tourism by Ronald A. Nykiel Pdf

The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.

Routledge Handbook of Hospitality Marketing

Dogan Gursoy
Routledge Handbook of Hospitality Marketing Book PDF

Author : Dogan Gursoy
Publisher : Routledge
Page : 1093 pages
File Size : 46,5 Mb
Release : 2017-10-02
Category : Business & Economics
ISBN : 9781315445502

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Routledge Handbook of Hospitality Marketing by Dogan Gursoy Pdf

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

Marketing Research for the Tourism, Hospitality and Events Industries

Bonita Kolb
Marketing Research for the Tourism Hospitality and Events Industries Book PDF

Author : Bonita Kolb
Publisher : Routledge
Page : 294 pages
File Size : 48,9 Mb
Release : 2018-01-29
Category : Business & Economics
ISBN : 9781351702218

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Marketing Research for the Tourism, Hospitality and Events Industries by Bonita Kolb Pdf

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

Handbook of Hospitality Marketing Management

Haemoon Oh
Handbook of Hospitality Marketing Management Book PDF

Author : Haemoon Oh
Publisher : Routledge
Page : 576 pages
File Size : 53,5 Mb
Release : 2009-11-04
Category : Business & Economics
ISBN : 9781136399978

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Handbook of Hospitality Marketing Management by Haemoon Oh Pdf

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Handbook of Scales in Tourism and Hospitality Research

Dogan Gursoy,Muzaffer Uysal,Ercan Sirakaya-Turk,Yuksel Ekinci,Seyhmus Baloglu
Handbook of Scales in Tourism and Hospitality Research Book PDF

Author : Dogan Gursoy,Muzaffer Uysal,Ercan Sirakaya-Turk,Yuksel Ekinci,Seyhmus Baloglu
Publisher : CABI
Page : 427 pages
File Size : 50,6 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781780644530

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Handbook of Scales in Tourism and Hospitality Research by Dogan Gursoy,Muzaffer Uysal,Ercan Sirakaya-Turk,Yuksel Ekinci,Seyhmus Baloglu Pdf

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .

Travel, Tourism, and Hospitality Research

J. R. Brent Ritchie,Charles R. Goeldner
Travel Tourism and Hospitality Research Book PDF

Author : J. R. Brent Ritchie,Charles R. Goeldner
Publisher : New York ; Toronto : Wiley
Page : 646 pages
File Size : 52,9 Mb
Release : 1994-03
Category : Business & Economics
ISBN : MINN:31951D010442815

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Travel, Tourism, and Hospitality Research by J. R. Brent Ritchie,Charles R. Goeldner Pdf

The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.

Handbook of Consumer Behavior, Tourism, and the Internet

Juline E. Mills,Rob Law
Handbook of Consumer Behavior Tourism and the Internet Book PDF

Author : Juline E. Mills,Rob Law
Publisher : Routledge
Page : 336 pages
File Size : 53,7 Mb
Release : 2013-07-04
Category : Business & Economics
ISBN : 9781136429194

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Handbook of Consumer Behavior, Tourism, and the Internet by Juline E. Mills,Rob Law Pdf

Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.

The Routledge Handbook of Hospitality Marketing

Dogan Gursoy
The Routledge Handbook of Hospitality Marketing Book PDF

Author : Dogan Gursoy
Publisher : Unknown
Page : 0 pages
File Size : 41,5 Mb
Release : 2017-10
Category : Business & Economics
ISBN : 1315445522

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The Routledge Handbook of Hospitality Marketing by Dogan Gursoy Pdf

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV-IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry's past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

The Routledge Handbook of Tourism Research

Cathy H.C. Hsu,William C Gartner
The Routledge Handbook of Tourism Research Book PDF

Author : Cathy H.C. Hsu,William C Gartner
Publisher : Routledge
Page : 458 pages
File Size : 43,9 Mb
Release : 2012-08-21
Category : Business & Economics
ISBN : 9781136338151

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The Routledge Handbook of Tourism Research by Cathy H.C. Hsu,William C Gartner Pdf

The Routledge Handbook of Tourism Research is a compendium of some of the most relevant issues affecting tourism development today. The topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings of tourism research to a discussion of emerging forms of tourism and selected examples of tourism development. The underlying theoretical dimensions are reviewed, analysed and discussed from a number of perspectives. This book brings together leading researchers, many of whom are members of the International Academy for the Study of Tourism, to discuss tourism today and its future. The works included in this volume are diverse, in terms of geographical context, research methodology, root discipline, and perspective. This book represents studies based in Europe, North America, Oceania, and Asia. Research methodologies include both quantitative and qualitative. Both macro and micro issues are discussed from the economic, psychological, sociological, political science, marketing, and other perspectives, which reflect the interdisciplinary nature of tourism studies. This book is divided into 6 sections. Section 1 considers the foundations for tourism research. Section 2 discusses the implications for destination management and section 3 discusses planning for tourism development. Section 4 covers human capital for tourism development. And finally, section 5 evaluates emerging forms of tourism and then section 6 offers insights into tourism evolution. It offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text will provide an invaluable resource for all those with an interest in tourism research. This is essential reading for students, researchers & academics of Tourism as well as those of related studies in particular Leisure, Hospitality & Development Studies.

Contemporary Research Methods in Hospitality and Tourism

Fevzi Okumus,S. Mostafa Rasoolimanesh,Shiva Jahani
Contemporary Research Methods in Hospitality and Tourism Book PDF

Author : Fevzi Okumus,S. Mostafa Rasoolimanesh,Shiva Jahani
Publisher : Emerald Group Publishing
Page : 231 pages
File Size : 47,9 Mb
Release : 2022-04-13
Category : Business & Economics
ISBN : 9781801175487

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Contemporary Research Methods in Hospitality and Tourism by Fevzi Okumus,S. Mostafa Rasoolimanesh,Shiva Jahani Pdf

Contemporary Research Methods in Hospitality and Tourism delivers a comprehensive collection of chapters including new insights for traditional paradigms, approaches, and methods, as well as more recent developments in research methodology in the context of tourism and hospitality.

The Routledge Handbook of Destination Marketing

Dogan Gursoy,Christina G. Chi
The Routledge Handbook of Destination Marketing Book PDF

Author : Dogan Gursoy,Christina G. Chi
Publisher : Routledge
Page : 710 pages
File Size : 50,8 Mb
Release : 2018-04-27
Category : Business & Economics
ISBN : 9781351588270

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The Routledge Handbook of Destination Marketing by Dogan Gursoy,Christina G. Chi Pdf

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Saurabh Kumar Dixit
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism Book PDF

Author : Saurabh Kumar Dixit
Publisher : Routledge
Page : 894 pages
File Size : 52,6 Mb
Release : 2017-04-07
Category : Business & Economics
ISBN : 9781317334699

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by Saurabh Kumar Dixit Pdf

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

Research Methods for Tourism Students

Ramesh Durbarry
Research Methods for Tourism Students Book PDF

Author : Ramesh Durbarry
Publisher : Routledge
Page : 567 pages
File Size : 52,7 Mb
Release : 2017-12-12
Category : Business & Economics
ISBN : 9781351336185

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Research Methods for Tourism Students by Ramesh Durbarry Pdf

This introductory guide offers innovative ideas and strategies to students undertaking their first social science research work. Academically rigorous yet accessible, it uses a systematic step-by-step approach to illustrate the research process and its applications to the tourism industry. Students are presented with numerous examples and case studies, linking theory with practice. The textbook provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives. A range of pedagogical features such as discussion questions, practical tips and examples enable students to review the literature, understand models and methodologies, analyse and interpret data (quantitative and qualitative) and ultimately write up their findings. Featuring contributions by a group of academics with expertise in their respective fields, the book provides a comprehensive and engaging introduction to research methods. This is an essential resource to tourism students and will also be of interest to researchers in any social science subject.