The 2016 Us Presidential Campaign

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Political Marketing in the 2016 U.S. Presidential Election

Jamie Gillies
Political Marketing in the 2016 U S Presidential Election Book PDF

Author : Jamie Gillies
Publisher : Springer
Page : 130 pages
File Size : 44,6 Mb
Release : 2017-08-04
Category : Political Science
ISBN : 9783319593456

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Political Marketing in the 2016 U.S. Presidential Election by Jamie Gillies Pdf

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

The 2016 US Presidential Campaign

Robert E. Denton Jr
The 2016 US Presidential Campaign Book PDF

Author : Robert E. Denton Jr
Publisher : Springer
Page : 331 pages
File Size : 41,8 Mb
Release : 2017-07-21
Category : Political Science
ISBN : 9783319525990

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The 2016 US Presidential Campaign by Robert E. Denton Jr Pdf

This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.

An Unprecedented Election

Benjamin R. Warner,Dianne G. Bystrom,Mitchell S. McKinney,Mary C. Banwart
An Unprecedented Election Book PDF

Author : Benjamin R. Warner,Dianne G. Bystrom,Mitchell S. McKinney,Mary C. Banwart
Publisher : Bloomsbury Publishing USA
Page : 457 pages
File Size : 54,7 Mb
Release : 2018-02-21
Category : Political Science
ISBN : 9781440860669

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An Unprecedented Election by Benjamin R. Warner,Dianne G. Bystrom,Mitchell S. McKinney,Mary C. Banwart Pdf

Written by leading scholars of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign. The political events leading up to election day on November 8, 2016, involved unprecedented events in U.S. history: Hillary Clinton was the first woman to be nominated by a major party, and she was favored to win the highest seat in the nation. Donald Trump, arguably one of the most unconventional and most-unlikely-to-succeed candidates in U.S. history, became the leading candidate against Clinton. Then, an even more surprising thing happened: Trump won, an outcome unexpected by all experts and statistical models. An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign presents proprietary research conducted by a national election team and leading scholars in political communication and documents the most significant-and in some cases, the most shocking-features of the 2016 U.S. presidential election. The information presented in this book is derived from national surveys, experiments, and textual analysis and helps readers grasp the truly unique characteristics of this campaign that make it unlike any other in U.S. history. The chapters explain the underlying dynamics of this astonishing election by assessing the important role of both traditional and social media, the evolving (and potentially diminishing) influence of televised campaign advertisements, the various implications of three historic presidential debates, and the contextual significance of convention addresses. Readers will come away with an appreciation of the content and effects of the campaign communication and media coverage as well as the unique attributes of the electorate that ultimately selected Donald Trump as the 45th president of the United States.

Identity Crisis

John Sides,Michael Tesler,Lynn Vavreck
Identity Crisis Book PDF

Author : John Sides,Michael Tesler,Lynn Vavreck
Publisher : Princeton University Press
Page : 360 pages
File Size : 45,5 Mb
Release : 2019-08-13
Category : Political Science
ISBN : 9780691201764

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Identity Crisis by John Sides,Michael Tesler,Lynn Vavreck Pdf

A gripping in-depth look at the presidential election that stunned the world Donald Trump's election victory resulted in one of the most unexpected presidencies in history. Identity Crisis provides the definitive account of the campaign that seemed to break all the political rules—but in fact didn't. Featuring a new afterword by the authors that discusses the 2018 midterms and today's emerging political trends, this compelling book describes how Trump's victory was foreshadowed by changes in the Democratic and Republican coalitions that were driven by people's racial and ethnic identities, and how the Trump campaign exacerbated these divisions by hammering away on race, immigration, and religion. The result was an epic battle not just for the White House but about what America should be.

Campaigning for President 2016

Dennis W. Johnson,Lara M. Brown
Campaigning for President 2016 Book PDF

Author : Dennis W. Johnson,Lara M. Brown
Publisher : Routledge
Page : 307 pages
File Size : 54,7 Mb
Release : 2017-07-18
Category : Political Science
ISBN : 9781351673617

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Campaigning for President 2016 by Dennis W. Johnson,Lara M. Brown Pdf

Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016 edition combines the talents and insights of political scientists who specialize in campaigns and elections together with seasoned political professionals who have been involved in previous presidential campaigns. Campaigning for President is the only series on presidential campaigns that features both political scientists and professional consultants. This book focuses on the most important questions of this most unusual presidential campaign. What was the appeal of Donald Trump? Has Twitter and social media become the dominant means of communicating? How did fake news, WikiLeaks, and the Russians factor in this election? What happened to the Obama coalition and why couldn’t Hillary Clinton capitalize on it? Hundreds of millions of Super PAC dollars were raised and spent, and much of that was wasted. What happened? Is the wild west of online media the new norm for presidential contests? These and many other questions are answered in the provocative essays by scholars and practitioners. The volume also is packed with valuable appendixes: a timeline of the presidential race, biographical sketches of each candidate, a roster of political consultants, the primary and general election results, exit polls, and campaign spending. New to the 2016 Edition The 2016 presidential contest brings a completely new set of players, policies, and electoral challenges. Like the 2008 and 2012 editions, the authors probe the strategies and tactics of the candidate campaigns and the outside organizations. The chapters focus on Donald Trump and Hillary Clinton, but also look at the Bernie Sanders insurgency, the collapse of the mainstream Republican candidates, and the dynamics of the general election. Chapters also analyze the changes in campaign finance, new technologies, the role of social media, and how fake news and subterfuge might become the new realities of presidential campaigning.

Unprecedented

Thomas Lake
Unprecedented Book PDF

Author : Thomas Lake
Publisher : Melcher Media Incorporated
Page : 0 pages
File Size : 51,6 Mb
Release : 2016
Category : Political Science
ISBN : 1595910964

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Unprecedented by Thomas Lake Pdf

Tells the story of the 2016 U.S. presidential campaign between Donald Trump and Hillary Clinton in photos and essays by CNN contributors.

Words That Matter

Leticia Bode,Ceren Budak,Jonathan M. Ladd
Words That Matter Book PDF

Author : Leticia Bode,Ceren Budak,Jonathan M. Ladd
Publisher : Brookings Institution Press
Page : 276 pages
File Size : 44,6 Mb
Release : 2020-05-26
Category : Political Science
ISBN : 9780815731924

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Words That Matter by Leticia Bode,Ceren Budak,Jonathan M. Ladd Pdf

How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.

The Internet and the 2016 Presidential Campaign

Jody C Baumgartner,Terri L. Towner
The Internet and the 2016 Presidential Campaign Book PDF

Author : Jody C Baumgartner,Terri L. Towner
Publisher : Lexington Books
Page : 385 pages
File Size : 47,5 Mb
Release : 2017-08-22
Category : Political Science
ISBN : 9781498542975

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The Internet and the 2016 Presidential Campaign by Jody C Baumgartner,Terri L. Towner Pdf

Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.

Identity Crisis

John Sides,Michael Tesler,Lynn Vavreck
Identity Crisis Book PDF

Author : John Sides,Michael Tesler,Lynn Vavreck
Publisher : Princeton University Press
Page : 360 pages
File Size : 46,6 Mb
Release : 2019-08-13
Category : Political Science
ISBN : 9780691196435

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Identity Crisis by John Sides,Michael Tesler,Lynn Vavreck Pdf

In this gripping in-depth account of the 2016 presidential election, authors Sides, Michael Tesler, and Lynn Vavreck reveal how Trump's victory was foreshadowed by changes in the Democratic and Republican coalitions that were driven by people's racial and ethnic identities.

The Unprecedented 2016 Presidential Election

Rachel Bitecofer
The Unprecedented 2016 Presidential Election Book PDF

Author : Rachel Bitecofer
Publisher : Springer
Page : 193 pages
File Size : 51,8 Mb
Release : 2017-10-10
Category : Political Science
ISBN : 9783319619767

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The Unprecedented 2016 Presidential Election by Rachel Bitecofer Pdf

This book explains the 2016 presidential election through a strategic focus. In the primaries both parties faced challenges from insurgent outsiders riding waves of populist fervor in the electorate, but only the Democrats were able to steer the nomination into the hands of their establishment favorite. Why weren’t Republican elites able to stop Donald Trump from hijacking their party’s nomination? Why did Hillary Clinton come up short on Election Day despite the fact that nearly everyone expected her to win after her opponent ran a haphazard campaign plagued by scandal after scandal? The research presented here argues that the Clinton campaign conducted the nearly perfect execution of the wrong electoral strategy, costing her the Electoral College and her chance to become America’s first female president.

The Politics of Spectacle and Emotion in the 2016 Presidential Campaign

Heather E. Yates
The Politics of Spectacle and Emotion in the 2016 Presidential Campaign Book PDF

Author : Heather E. Yates
Publisher : Springer
Page : 119 pages
File Size : 44,5 Mb
Release : 2019-05-17
Category : Political Science
ISBN : 9783030158040

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The Politics of Spectacle and Emotion in the 2016 Presidential Campaign by Heather E. Yates Pdf

This book examines the highly emotional context of the 2016 US presidential campaign through the scope of political theater and emotional attribution. It takes inventory of the political landscape that defined the campaign and advances the argument that the campaign’s high intensity generated a more interest-attentive citizenry and became an exercise in political theater. A framework operationalizing the components of political spectacle anchors the analysis treating emotions, affect transfer and the rise of negative partisanship. The analytical scope is focused specifically on voters’ emotional responses toward Donald Trump and Hillary Clinton and empirically demonstrates the effects of discrete feelings on five emotional dimensions including pride, hope, fear, anger, and disgust on attitudes about issues ranging from the economy to immigration to the 2016 Supreme Court vacancy. Anchored in the Affective Intelligence Theory and affect transfer, the findings lend support to the principles of negative partisanship that characterized the 2016 presidential contest.

The 2016 American Presidential Campaign and the News

Jim A. Kuypers
The 2016 American Presidential Campaign and the News Book PDF

Author : Jim A. Kuypers
Publisher : Lexington Books
Page : 268 pages
File Size : 50,5 Mb
Release : 2018-03-14
Category : Language Arts & Disciplines
ISBN : 9781498565127

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The 2016 American Presidential Campaign and the News by Jim A. Kuypers Pdf

This book examines perhaps the most contentious election in modern US history—the 2016 United States presidential election. It is unique in its discussion of a wide range of issues affecting the news media coverage of the election, coming from an equally diverse range of intellectual perspectives including the rhetorical, social-scientific, communication studies, and media studies. With eleven chapters grounded in hard evidence and communication theory, The 2016 American Presidential Campaign and the News: Implications for American Democracy and the Republic examines significant topics such as fake news, media construction of Hillary Clinton’s and Donald Trump’s campaign personalities, media bias, visual meme depictions of the candidates, identity politics in the news, Trump’s Twitter use, entertainment news, and social media as news. These chapters individually and collectively provide a direct commentary on the implications of the 2016 campaign news coverage for the future of the American Republic and political communication in the media.

Gender in the 2016 US Presidential Election

Dustin Harp
Gender in the 2016 US Presidential Election Book PDF

Author : Dustin Harp
Publisher : Routledge
Page : 212 pages
File Size : 42,7 Mb
Release : 2019-04-09
Category : Social Science
ISBN : 9781351684408

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Gender in the 2016 US Presidential Election by Dustin Harp Pdf

Using a discourse analysis, Dustin Harp investigates media during the 2016 US presidential election to explore how traditional (patriarchal) and feminist ideas about gender played out during the campaign. The book illustrates how these two ideologies competed for space and struggled for discursive authority. A broad range of media texts is examined, and "gender moments," where gender became a dominant part of the political conversation, are identified. These include the "nasty woman" and "grab them by the pussy" comments of Donald Trump and the "woman card" played by, and against, Hillary Clinton. Furthermore, Harp reveals how binary notions of gender and stereotypical ideas of how men and women should behave, look, and sound structured the ways Donald Trump and Hillary Clinton were talked about in the media. As a counterpoint, the research also shows the ways feminist ideologies worked against the sexism and misogyny and became mainstream in media discourse during the campaign. Students and researchers of Gender Studies will find that the "gender moments" in Gender in the 2016 US Presidential Election tell a broader story about women, gender expectations, and power. They offer important and timely insights about misogyny and sexual harassment in contemporary US culture and feminist resistance in a mediated public sphere.

Social Media, Political Marketing and the 2016 U.S. Election

Christine B. Williams,Bruce I. Newman
Social Media Political Marketing and the 2016 U S Election Book PDF

Author : Christine B. Williams,Bruce I. Newman
Publisher : Routledge
Page : 330 pages
File Size : 50,6 Mb
Release : 2018-10-08
Category : Political Science
ISBN : 9781351105507

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Social Media, Political Marketing and the 2016 U.S. Election by Christine B. Williams,Bruce I. Newman Pdf

Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences’ perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

The Apprentice

Greg Miller
The Apprentice Book PDF

Author : Greg Miller
Publisher : HarperCollins
Page : 480 pages
File Size : 53,9 Mb
Release : 2018-10-02
Category : History
ISBN : 9780062803726

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The Apprentice by Greg Miller Pdf

From two-time Pulitzer Prize–winning Washington Post national security reporter Greg Miller, the truth about Vladimir Putin’s covert attempt to destroy Hillary Clinton and help Donald Trump win the presidency, its possible connections to the Trump campaign, Robert Mueller’s ensuing investigation of the president and those close to him, and the mystery of Trump’s steadfast allegiance to Putin. It has been called the political crime of the century: a foreign government, led by a brutal authoritarian leader, secretly interfering with the American presidential election to help elect the candidate of its choice. Now two-time Pulitzer Prize–winning Washington Post national security reporter Greg Miller investigates the truth about the Kremlin’s covert attempt to destroy Hillary Clinton and help Donald Trump win the presidency, Trump’s steadfast allegiance to Vladimir Putin, and Robert Mueller’s ensuing investigation of the president and those close to him. Based on interviews with hundreds of people in Trump’s inner circle, current and former government officials, individuals with close ties to the White House, members of the law enforcement and intelligence communities, foreign officials, and confidential documents, The Apprentice offers striking new information about: the hacking of the Democrats by Russian intelligence; Russian hijacking of Facebook and Twitter; National Security Adviser Michael Flynn’s hidden communications with the Russians; the attempt by Jared Kushner, Trump’s son-in-law, to create a secret back channel to Moscow using Russian diplomatic facilities; Trump’s disclosure to Russian officials of highly classified information about Israeli intelligence operations; Trump’s battles with the CIA and the FBI and fierce clashes within the West Wing; Trump’s efforts to enlist the director of national intelligence and the director of the National Security Agency to push back against the FBI’s investigation of his campaign; the mysterious Trump Tower meeting; the firing of FBI Director James Comey; the appointment of Mueller and the investigation that has followed; the tumultuous skirmishing within Trump’s legal camp; and Trump’s jaw-dropping behavior in Helsinki. Deeply reported and masterfully told, The Apprentice is essential reading for anyone trying to understand Vladimir Putin’s secret operation, its catastrophic impact, and the nature of betrayal.