The 25 Cognitive Biases

Author : Kai Musashi
Publisher : Createspace Independent Publishing Platform
Page : 76 pages
File Size : 49,8 Mb
Release : 2016-05-16
Category : Electronic
ISBN : 1532703236

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The 25 Cognitive Biases by Kai Musashi Pdf

The 25 Cognitive Biases You NEED To Know! Want To Get Ahead In Life? Well You've Come To The Right Place... Learn These 25 Cognitive Biases Today! Have you ever found yourself wondering why you make the decisions you make? Why you seem to like the same things as others, or why you believe only what you want to believe? Well, it may be because certain Cognitive Biases are working-and they're slowly taking over your brain. Now, this really isn't something good because it means you are somehow not in control of yourself anymore. Cognitive Biases also begin to blind you. They make you believe in certain things that could cloud your judgment-and that's why you do the things you do. However, there's a way for you to fight these Cognitive Biases-and you'll find them all right here! With the help of this book, you'd learn about the 25 Cognitive Biases-what they're about, and how to stop being their victim! Read this book now and be a better, more decisive, and confident you in time!

Author : Sam Page
Publisher : Unknown
Page : 198 pages
File Size : 52,9 Mb
Release : 2015-08-01
Category : Business & Economics
ISBN : 0994390203

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Unconscious Marketing by Sam Page Pdf

These mental shortcuts are called cognitive biases, or heuristics. None of us are immune to them. We all use them in our decision-making process, whether we're aware of it, or not. Whatever product or service you're marketing, everything you do is about getting customers to make a choice - and cognitive biases affect every choice we make.

Author : Henry Priest
Publisher : Independently Published
Page : 173 pages
File Size : 43,8 Mb
Release : 2019-07-06
Category : Electronic
ISBN : 1078432317

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BIASES and HEURISTICS by Henry Priest Pdf

Powerful Hidden Forces (Biases) Impair Our Decisions. Here is a Comprehensive Collection Biases to Help You Understand How They Work and How to Overcome Them Are you a manager in the financial services sector, and wish to avoid a situation like the recent financial crisis? Do you know that all of us have mental blind spots which prevent us from being rational? If you have seen or read about the recent financial crisis that straddled across the globe and brought down some of the oldest and most venerated financial institutions in the world, then you need this book! In this book, I share authentic research findings on cognitive biases and how they impact our judgment. These are powerful biases that you must avoid in order to succeed. Improve Your Judgment by Knowing How Biases Work This book is a comprehensive guide on cognitive biases, with inputs from real academic research with full references. If you are a financial sector executive and want to learn how to improve decisions, then this book is for you. In this book you will: * Identify the most powerful cognitive biases that impair business and financial decisions * Understand how cognitive biases work * Learn techniques to overcome them Here are the answers to some questions you might have about this book: Q: What is this book about? A: This book is a guide on how to identify cognitive biases. In this book, you learn about powerful biases which afflict the world of business and banking. Understanding how biases work (Bias-in-Action) can help avoid these biases, and at times even use the presence of biases in our competitors to our advantage. Q: What kind of techniques will I get to learn in this book? A: This is a comprehensive collection of all empirically proven cognitive biases that impair our decisions. In this book, I bring out the most powerful cognitive biases that impair judgment. You will also get to learn about more biases that impair decisions in business and banking. Q: Do I need to have prior qualifications before I read this book? A: The only thing that is required is your keenness to learn. Some experience in the financial sector or knowledge of basic economics can make the grasping faster, but it is not a prerequisite. Every day that you delay is another day that you stagnate in your growth as a manager-leader. Take action now and buy this book by clicking the 'Buy now with 1-click' button

Author : Richard Shotton
Publisher : Harriman House Limited
Page : 111 pages
File Size : 53,6 Mb
Release : 2018-02-12
Category : Business & Economics
ISBN : 9780857196095

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The Choice Factory by Richard Shotton Pdf

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

Author : Geoffrey Ellis
Publisher : Springer
Page : 184 pages
File Size : 50,6 Mb
Release : 2018-09-27
Category : Computers
ISBN : 9783319958316

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Cognitive Biases in Visualizations by Geoffrey Ellis Pdf

This book brings together the latest research in this new and exciting area of visualization, looking at classifying and modelling cognitive biases, together with user studies which reveal their undesirable impact on human judgement, and demonstrating how visual analytic techniques can provide effective support for mitigating key biases. A comprehensive coverage of this very relevant topic is provided though this collection of extended papers from the successful DECISIVe workshop at IEEE VIS, together with an introduction to cognitive biases and an invited chapter from a leading expert in intelligence analysis. Cognitive Biases in Visualizations will be of interest to a wide audience from those studying cognitive biases to visualization designers and practitioners. It offers a choice of research frameworks, help with the design of user studies, and proposals for the effective measurement of biases. The impact of human visualization literacy, competence and human cognition on cognitive biases are also examined, as well as the notion of system-induced biases. The well referenced chapters provide an excellent starting point for gaining an awareness of the detrimental effect that some cognitive biases can have on users’ decision-making. Human behavior is complex and we are only just starting to unravel the processes involved and investigate ways in which the computer can assist, however the final section supports the prospect that visual analytics, in particular, can counter some of the more common cognitive errors, which have been proven to be so costly.

Author : Shane Parrish,Rhiannon Beaubien
Publisher : Penguin
Page : 0 pages
File Size : 49,9 Mb
Release : 2024-10-15
Category : Business & Economics
ISBN : 9780593719978

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The Great Mental Models, Volume 1 by Shane Parrish,Rhiannon Beaubien Pdf

Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

Author : Nick Kolenda
Publisher : Unknown
Page : 0 pages
File Size : 44,7 Mb
Release : 2013
Category : Human behavior
ISBN : 0615815650

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Methods of Persuasion by Nick Kolenda Pdf

"Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life."--Publisher's description.

Author : Andrew D. Banasiewicz
Publisher : Routledge
Page : 270 pages
File Size : 54,6 Mb
Release : 2019-03-04
Category : Business & Economics
ISBN : 9781351050067

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Evidence-Based Decision-Making by Andrew D. Banasiewicz Pdf

Evidence-Based Decision-Making: How to Leverage Available Data and Avoid Cognitive Biases examines how a wide range of factual evidence, primarily derived from a variety of data available to organizations, can be used to improve the quality of business decision-making, by helping decision makers circumvent the various cognitive biases that adversely impact how we all think. The book is built on the following premise: During the past decade, the new ‘data world’ emerged, in which the rush to develop competencies around business analytics and data science can be characterized as nothing less than the new commercial arms race. The ever-expanding volume and variety of data are well known, as are the great advances in data processing/analytics, data visualization, and related information production-focused capabilities. Yet, comparatively little effort has been devoted to how the informational products of business analytics and data science are ‘consumed’ or used in the organizational decision-making processes, as the available evidence shows that only some of that information is used to drive some business decisions some of the time. Evidence-Based Decision-Making details an explicit process describing how the universe of available and applicable evidence, which includes organizational and other data, industry benchmarks, scientific studies, and professional experience, can be assessed, amalgamated, and funneled into an objective driver of key business decisions. Introducing key concepts in relation to data and evidence, and the history of evidence-based management, this new and extremely topical book will be essential reading for researchers and students of data analytics as well as those working in the private and public sectors, and in the voluntary sector.

Author : Timothy L. Hubbard
Publisher : Cambridge University Press
Page : 505 pages
File Size : 42,5 Mb
Release : 2018-08-23
Category : Psychology
ISBN : 9781107154988

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Spatial Biases in Perception and Cognition by Timothy L. Hubbard Pdf

Numerous spatial biases influence navigation, interactions, and preferences in our environment. This volume considers their influences on perception and memory.

Author : Thinknetic
Publisher : Cognitive Biases & Mental Models (Decision Making Mastery)
Page : 188 pages
File Size : 53,9 Mb
Release : 2022-02-18
Category : Electronic
ISBN : 164696389X

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Cognitive Biases In A Nutshell by Thinknetic Pdf

Author : Patrick King
Publisher : PKCS Media
Page : 106 pages
File Size : 54,9 Mb
Release : 2020-03-16
Category : Self-Help
ISBN : PKEY:6610000253098

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Learn To Think Using Thought Experiments by Patrick King Pdf

Use the mental tools that the world's greatest thinkers used to generate epiphanies, explore the world, and hone their reasoning. In traditional education, you're taught to recite and regurgitate. Going a step farther, you might learn some critical thinking skills. But what about applying them in the most audacious, fascinating, and inquisitive ways possible with thought experiments? Philosophical and exploratory thinking pushes your boundaries and opens new worlds. Learn to Think Using Thought Experiments is about how to analyze, perceive, and interact with information and situations - all in your mind and imagination. It poses a hypothetical and forces you to engage it and answer questions and reason through arguments you've never known. This book will confuse, frustrate, and ultimately improve your thinking prowess like nothing else, on account of being thrown into the mental deep end. Challenge yourself and you will grow. Improve critical thinking by applying it in innovative and novel ways. Patrick King is an internationally bestselling author and social skills coach. His writing draws of a variety of sources, from scientific research, academic experience, coaching, and real life experience. Become more naturally curious, inquisitive, and Sherlock Holmes-like. - The curious case of two cats and what they teach us about uncertainty. - What choosing between 1 and 5 people says about you. - Why this entire world might just be a dream or simulation. - What a javelin has to do with infinite. - How Zeno's tortoise represents the point where reality and numbers diverge. - How Chinese logicians, beetles, fish, and monkeys demonstrate different angles of reality and perception. Learn to thrive in uncertain situations and contemplate more thoroughly and deeply. Thought experiments are a classic tool that everyone can use, and they enable us to explore more abstract situations and reason through them. Master thought experiments and you can master simply dealing with difficult, uncertain, impossible, or confusing questions and situations.

Author : Thomas Gilovich,Dale Griffin,Daniel Kahneman
Publisher : Cambridge University Press
Page : 884 pages
File Size : 54,7 Mb
Release : 2002-07-08
Category : Education
ISBN : 0521796792

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Heuristics and Biases by Thomas Gilovich,Dale Griffin,Daniel Kahneman Pdf

This book, first published in 2002, compiles psychologists' best attempts to answer important questions about intuitive judgment.

Author : Dominic D. P. Johnson
Publisher : Princeton University Press
Page : 392 pages
File Size : 46,9 Mb
Release : 2022-08-30
Category : Political Science
ISBN : 9780691210605

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Strategic Instincts by Dominic D. P. Johnson Pdf

"A very timely book."—Anne-Marie Slaughter, CEO of New America How cognitive biases can guide good decision making in politics and international relations A widespread assumption in political science and international relations is that cognitive biases—quirks of the brain we all share as human beings—are detrimental and responsible for policy failures, disasters, and wars. In Strategic Instincts, Dominic Johnson challenges this assumption, explaining that these nonrational behaviors can actually support favorable results in international politics and contribute to political and strategic success. By studying past examples, he considers the ways that cognitive biases act as “strategic instincts,” lending a competitive edge in policy decisions, especially under conditions of unpredictability and imperfect information. Drawing from evolutionary theory and behavioral sciences, Johnson looks at three influential cognitive biases—overconfidence, the fundamental attribution error, and in-group/out-group bias. He then examines the advantageous as well as the detrimental effects of these biases through historical case studies of the American Revolution, the Munich Crisis, and the Pacific campaign in World War II. He acknowledges the dark side of biases—when confidence becomes hubris, when attribution errors become paranoia, and when group bias becomes prejudice. Ultimately, Johnson makes a case for a more nuanced understanding of the causes and consequences of cognitive biases and argues that in the complex world of international relations, strategic instincts can, in the right context, guide better performance. Strategic Instincts shows how an evolutionary perspective can offer the crucial next step in bringing psychological insights to bear on foundational questions in international politics.

Author : Daniel Kahneman
Publisher : Doubleday Canada
Page : 614 pages
File Size : 52,8 Mb
Release : 2011-11-01
Category : Psychology
ISBN : 9780385676526

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Thinking, Fast and Slow by Daniel Kahneman Pdf

NEW YORK TIMES BESTSELLER The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities as well as the biases of fast thinking and the pervasive influence of intuitive impressions on our thoughts and our choices. Engaging the reader in a lively conversation about how we think, he shows where we can trust our intuitions and how we can tap into the benefits of slow thinking, contrasting the two-system view of the mind with the standard model of the rational economic agent. Kahneman's singularly influential work has transformed cognitive psychology and launched the new fields of behavioral economics and happiness studies. In this path-breaking book, Kahneman shows how the mind works, and offers practical and enlightening insights into how choices are made in both our business and personal lives--and how we can guard against the mental glitches that often get us into trouble.

Author : Tali Sharot
Publisher : Hachette UK
Page : 272 pages
File Size : 40,8 Mb
Release : 2012-01-05
Category : Psychology
ISBN : 9781780333946

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The Optimism Bias by Tali Sharot Pdf

Winner of the British Psychological Society Book Award for Popular Psychology Psychologists have long been aware that most people tend to maintain an irrationally positive outlook on life. In fact, optimism may be crucial to our existence. Tali Sharot's original cognitive research demonstrates in surprising ways the biological basis for optimism. In this fascinating exploration, she takes an in-depth, clarifying look at how the brain generates hope and what happens when it fails; how the brains of optimists and pessimists differ; why we are terrible at predicting what will make us happy; how anticipation and dread affect us; and how our optimistic illusions affect our financial, professional, and emotional decisions. With its cutting-edge science and its wide-ranging and accessible narrative, The Optimism Bias provides us with startling new insight into how the workings of the brain create our hopes and dreams.