The 30 Day Mba In Marketing

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The 30 Day MBA

Colin Barrow
The 30 Day MBA Book PDF

Author : Colin Barrow
Publisher : Kogan Page Publishers
Page : 353 pages
File Size : 47,9 Mb
Release : 2019-01-03
Category : Business & Economics
ISBN : 9780749482961

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The 30 Day MBA by Colin Barrow Pdf

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

The 30 Day MBA

Colin Barrow
The 30 Day MBA Book PDF

Author : Colin Barrow
Publisher : Kogan Page Publishers
Page : 312 pages
File Size : 41,9 Mb
Release : 2011-08-03
Category : Business & Economics
ISBN : 9780749463328

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The 30 Day MBA by Colin Barrow Pdf

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this second edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. You will be able to create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies, as well as hundreds of free business tools to help you carry out analyses. Importantly it will equip you with the knowledge and confidence to take part in strategic decisions alongside MBA graduates. Now including a thorough explanation of the 'break-even' analysis - the tool for making cost, volume, pricing and profit decisions - and case studies detailing economically resilient brands with particular focus on developing countries, The 30 Day MBA, second edition places MBA skills within reach of all professionals and students.

The 30 Day MBA in Marketing

Colin Barrow
The 30 Day MBA in Marketing Book PDF

Author : Colin Barrow
Publisher : Kogan Page Publishers
Page : 256 pages
File Size : 50,8 Mb
Release : 2011-08-03
Category : Business & Economics
ISBN : 9780749462185

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The 30 Day MBA in Marketing by Colin Barrow Pdf

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.

The 30 Day MBA in International Business

Colin Barrow
The 30 Day MBA in International Business Book PDF

Author : Colin Barrow
Publisher : Kogan Page Publishers
Page : 312 pages
File Size : 54,9 Mb
Release : 2011-08-03
Category : Business & Economics
ISBN : 9780749462147

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The 30 Day MBA in International Business by Colin Barrow Pdf

As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, J.D. Wetherspoon, Dell, Amazon and Indian car brand Tata Nano, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. It covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management. The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well an online list of sources to keep you informed on all the key business issues.

The 30 Day MBA in Marketing

Colin Barrow
The 30 Day MBA in Marketing Book PDF

Author : Colin Barrow
Publisher : Kogan Page Publishers
Page : 289 pages
File Size : 46,9 Mb
Release : 2023-05-03
Category : Business & Economics
ISBN : 9781398611016

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The 30 Day MBA in Marketing by Colin Barrow Pdf

Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing. From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.

The Social Media MBA

Christer Holloman
The Social Media MBA Book PDF

Author : Christer Holloman
Publisher : John Wiley & Sons
Page : 248 pages
File Size : 53,6 Mb
Release : 2011-12-19
Category : Business & Economics
ISBN : 9781119967231

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The Social Media MBA by Christer Holloman Pdf

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

The 30 Day MBA in Business Finance

Colin Barrow
The 30 Day MBA in Business Finance Book PDF

Author : Colin Barrow
Publisher : Kogan Page Publishers
Page : 265 pages
File Size : 44,8 Mb
Release : 2023-05-03
Category : Business & Economics
ISBN : 9781398610934

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The 30 Day MBA in Business Finance by Colin Barrow Pdf

From business reports and capital structures to risk management and mergers, The 30 Day MBA in Business Finance offers comprehensive insights from the world's leading finance courses. Fill the gaps in your knowledge and develop your analytical and decision-making skills through this holistic guide to the finance sector, covering all of the modules you would find at a top business school. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Business Finance is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.

The Ten-Day MBA 4th Ed.

Steven A. Silbiger
The Ten Day MBA 4th Ed Book PDF

Author : Steven A. Silbiger
Publisher : Harper Collins
Page : 412 pages
File Size : 43,6 Mb
Release : 2012-07-24
Category : Business & Economics
ISBN : 9780062199607

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The Ten-Day MBA 4th Ed. by Steven A. Silbiger Pdf

Revised and updated to answer the challenges of a rapidly changing business world, the 4th edition of The Ten-Day MBA includes the latest topics taught at America's top business schools, from corporate ethics and compliance to financial planning and real estate to leadership and negotiation. With more than 400,000 copies sold around the world, this internationally acclaimed guide distills the lessons of the most popular business school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia. Author Steven A. Silbiger delivers research straight from the notes of real MBA students attending these top programs today—giving you the tools you need to get ahead in business and in life.

Ten-day MBA, The, Rev.

Steven Silbiger
Ten day MBA The Rev Book PDF

Author : Steven Silbiger
Publisher : Harper Collins
Page : 404 pages
File Size : 52,5 Mb
Release : 1999-10-20
Category : Business & Economics
ISBN : 9780688137885

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Ten-day MBA, The, Rev. by Steven Silbiger Pdf

Steven Silbiger has distilled the material of the ten most popular business schools in order to teach readers the language of business. At the rate of one easy-to-understand chapter a day, this book will enable readers to absorb the material, speak the language, and, most importantly, acquire the confidence and expertise needed to get ahead in the competitive business world.

What is Marketing?

Alvin J. Silk,Harvard Business Review Harvard Business Review
What is Marketing Book PDF

Author : Alvin J. Silk,Harvard Business Review Harvard Business Review
Publisher : Harvard Business Press
Page : 222 pages
File Size : 41,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 9781422104606

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What is Marketing? by Alvin J. Silk,Harvard Business Review Harvard Business Review Pdf

Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.

Entrepreneurial Marketing

Leonard M. Lodish,Howard Morgan,Amy Kallianpur
Entrepreneurial Marketing Book PDF

Author : Leonard M. Lodish,Howard Morgan,Amy Kallianpur
Publisher : John Wiley & Sons
Page : 289 pages
File Size : 42,6 Mb
Release : 2002-03-14
Category : Business & Economics
ISBN : 9780471040200

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Entrepreneurial Marketing by Leonard M. Lodish,Howard Morgan,Amy Kallianpur Pdf

The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

The Personal MBA

Josh Kaufman
The Personal MBA Book PDF

Author : Josh Kaufman
Publisher : Penguin
Page : 464 pages
File Size : 51,6 Mb
Release : 2010-12-30
Category : Business & Economics
ISBN : 9781101446089

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The Personal MBA by Josh Kaufman Pdf

Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

Principles of Marketing Engineering, 2nd Edition

Gary L. Lilien,Arvind Rangaswamy,Arnaud De Bruyn
Principles of Marketing Engineering 2nd Edition Book PDF

Author : Gary L. Lilien,Arvind Rangaswamy,Arnaud De Bruyn
Publisher : DecisionPro
Page : 287 pages
File Size : 44,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780985764807

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Principles of Marketing Engineering, 2nd Edition by Gary L. Lilien,Arvind Rangaswamy,Arnaud De Bruyn Pdf

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.

Social Media Marketing

Tracy L. Tuten
Social Media Marketing Book PDF

Author : Tracy L. Tuten
Publisher : SAGE
Page : 561 pages
File Size : 42,9 Mb
Release : 2020-11-18
Category : Business & Economics
ISBN : 9781529738018

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Social Media Marketing by Tracy L. Tuten Pdf

**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Guerrilla Marketing in 30 Days Workbook

Jay Levinson
Guerrilla Marketing in 30 Days Workbook Book PDF

Author : Jay Levinson
Publisher : Entrepreneur Press
Page : 234 pages
File Size : 46,7 Mb
Release : 2006-12-01
Category : Business & Economics
ISBN : 9781613080474

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Guerrilla Marketing in 30 Days Workbook by Jay Levinson Pdf

Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.