The Activation Imperative

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The Activation Imperative

William Rosen,Laurence Minsky
The Activation Imperative Book PDF

Author : William Rosen,Laurence Minsky
Publisher : Rowman & Littlefield
Page : 222 pages
File Size : 49,8 Mb
Release : 2016-11-29
Category : Business & Economics
ISBN : 9781442257054

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The Activation Imperative by William Rosen,Laurence Minsky Pdf

How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them—from simply projecting what a brand is to optimizing what it does—to move people closer to transaction. Drawing on years of research and experience with the world’s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today’s more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today’s increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.

Global Brand Management

Laurence Minsky,Ilan Geva
Global Brand Management Book PDF

Author : Laurence Minsky,Ilan Geva
Publisher : Kogan Page Publishers
Page : 329 pages
File Size : 41,9 Mb
Release : 2019-11-03
Category : Business & Economics
ISBN : 9780749483616

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Global Brand Management by Laurence Minsky,Ilan Geva Pdf

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.

Web Advertising

Anja Janoschka
Web Advertising Book PDF

Author : Anja Janoschka
Publisher : John Benjamins Publishing
Page : 252 pages
File Size : 45,7 Mb
Release : 2004-01-01
Category : Language Arts & Disciplines
ISBN : 9027253749

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Web Advertising by Anja Janoschka Pdf

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.

Making Eye Health a Population Health Imperative

National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Population Health and Public Health Practice,Committee on Public Health Approaches to Reduce Vision Impairment and Promote Eye Health
Making Eye Health a Population Health Imperative Book PDF

Author : National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Population Health and Public Health Practice,Committee on Public Health Approaches to Reduce Vision Impairment and Promote Eye Health
Publisher : National Academies Press
Page : 587 pages
File Size : 51,7 Mb
Release : 2017-01-15
Category : Medical
ISBN : 9780309439985

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Making Eye Health a Population Health Imperative by National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Population Health and Public Health Practice,Committee on Public Health Approaches to Reduce Vision Impairment and Promote Eye Health Pdf

The ability to see deeply affects how human beings perceive and interpret the world around them. For most people, eyesight is part of everyday communication, social activities, educational and professional pursuits, the care of others, and the maintenance of personal health, independence, and mobility. Functioning eyes and vision system can reduce an adult's risk of chronic health conditions, death, falls and injuries, social isolation, depression, and other psychological problems. In children, properly maintained eye and vision health contributes to a child's social development, academic achievement, and better health across the lifespan. The public generally recognizes its reliance on sight and fears its loss, but emphasis on eye and vision health, in general, has not been integrated into daily life to the same extent as other health promotion activities, such as teeth brushing; hand washing; physical and mental exercise; and various injury prevention behaviors. A larger population health approach is needed to engage a wide range of stakeholders in coordinated efforts that can sustain the scope of behavior change. The shaping of socioeconomic environments can eventually lead to new social norms that promote eye and vision health. Making Eye Health a Population Health Imperative: Vision for Tomorrow proposes a new population-centered framework to guide action and coordination among various, and sometimes competing, stakeholders in pursuit of improved eye and vision health and health equity in the United States. Building on the momentum of previous public health efforts, this report also introduces a model for action that highlights different levels of prevention activities across a range of stakeholders and provides specific examples of how population health strategies can be translated into cohesive areas for action at federal, state, and local levels.

Transactions on Modularity and Composition I

Shigeru Chiba,Mario Südholt,Patrick Eugster,Lukasz Ziarek,Gary T. Leavens
Transactions on Modularity and Composition I Book PDF

Author : Shigeru Chiba,Mario Südholt,Patrick Eugster,Lukasz Ziarek,Gary T. Leavens
Publisher : Springer
Page : 269 pages
File Size : 51,7 Mb
Release : 2016-09-29
Category : Computers
ISBN : 9783319469690

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Transactions on Modularity and Composition I by Shigeru Chiba,Mario Südholt,Patrick Eugster,Lukasz Ziarek,Gary T. Leavens Pdf

The LNCS Transactions on Modularity and Composition are devoted to all aspects of software modularity and composition methods, tools, and techniques, covering requirement analysis, design, implementation, maintenance, and evolution. The focus of the journal also includes modelling techniques, new paradigms and languages, development tools, measurement, novel verification and testing approaches, theoretical foundations, and understanding interactions between modularity and composition. This, the first issue of the Transactions on Modularity and Composition, consists of two sections. The first one, guest edited by Patrick Eugster, Mario Südholt, and Lukasz Ziarek, is entitled “Aspects, Events, and Modularity” and includes papers focusing on context-oriented software development, specifications for even-based systems, and development of modular software. The second section, guest edited by Gary T. Leavens, contains journal versions of selected papers from Modularity 2015, which was held in March 2015, in Fort Collins, Colorado, USA. Topics covered by the papers in this section include software unbundling, layer activation in context-oriented programming, modular reasoning in event-based languages, and dynamic dispatch for method contracts using abstract predicates. The paper 'Dynamic Dispatch for Method Contracts Through Abstract Predicates' is published open access under a CC BY 4.0 license at link.springer.com.

Cognitive Modeling

Francisco José Ruiz de Mendoza Ibáñez,Alicia Galera Masegosa
Cognitive Modeling Book PDF

Author : Francisco José Ruiz de Mendoza Ibáñez,Alicia Galera Masegosa
Publisher : John Benjamins Publishing Company
Page : 250 pages
File Size : 48,6 Mb
Release : 2014-06-15
Category : Language Arts & Disciplines
ISBN : 9789027270009

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Cognitive Modeling by Francisco José Ruiz de Mendoza Ibáñez,Alicia Galera Masegosa Pdf

This monograph studies cognitive operations on cognitive models across levels and domains of meaning construction. It explores in what way the same set of cognitive operations, either in isolation or in combination, account for meaning representation whether obtained on the basis of inferential activity or through constructional composition. As a consequence, it makes explicit links between constructional and figurative meaning. The pervasiveness of cognitive operations is explored across the levels of meaning construction (argument, implicational, illocutionary, and discourse structure) distinguished by the Lexical Constructional Model. This model is a usage-based approach to language that reconciles insights from functional and cognitive linguistics and offers a unified account of the principles and constraints that regulate both inferential activity and the constructional composition of meaning. This book is of value to scholars with an interest in linguistic evidence of cognitive activity in meaning construction. The contents relate to the fields of Cognitive Grammar, Cognitive Semantics, Construction Grammar, Functional Linguistics, and Inferential Pragmatics.

Agent-Oriented Software Engineering VI

Jörg Müller,Franco Zambonelli
Agent Oriented Software Engineering VI Book PDF

Author : Jörg Müller,Franco Zambonelli
Publisher : Springer
Page : 249 pages
File Size : 44,9 Mb
Release : 2006-08-29
Category : Computers
ISBN : 9783540340997

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Agent-Oriented Software Engineering VI by Jörg Müller,Franco Zambonelli Pdf

This book represents the thoroughly refereed post-proceedings of the 6th International Workshop on Agent-Oriented Software Engineering, AOSE 2005. The 18 revised full papers were carefully selected from 35 submissions during two rounds of reviewing and improvement. The papers are organized in topical sections on modeling tools, analysis and validation tools, multiagent systems design, implementation tools, and experiences and comparative evaluations.

Fatigue and Driving

L R. Hartley
Fatigue and Driving Book PDF

Author : L R. Hartley
Publisher : Routledge
Page : 358 pages
File Size : 44,8 Mb
Release : 2019-04-04
Category : Technology & Engineering
ISBN : 9781351448840

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Fatigue and Driving by L R. Hartley Pdf

This unique edited collection derives from an international workshop uniting experts from the transport industry, legislators and research workers. The text focuses on issues from fatigue and their impact on performance and safety. Fatigue and Driving provides an overview of the individual and organisational perspectives of the problem including its many causes and consequences. Transport drivers describe their real-life experience of fatigue and how they identify and manage it; transport managers discuss the demands and constraints on their industry; researchers discuss their current research methodologies and the use of driving simulators.

Bridging Organization Design and Performance

Gregory Kesler,Amy Kates
Bridging Organization Design and Performance Book PDF

Author : Gregory Kesler,Amy Kates
Publisher : John Wiley & Sons
Page : 261 pages
File Size : 49,8 Mb
Release : 2015-11-23
Category : Business & Economics
ISBN : 9781119064220

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Bridging Organization Design and Performance by Gregory Kesler,Amy Kates Pdf

Five practical steps to enhance organization effectiveness on a global scale Bridging Organization Design and Performance is a handbook for leaders looking to enhance the success of their organizations and themselves. Companies that compete globally require organizational operating models as robust as their strategies. Many companies have created elegant designs and consider their worldwide, matrix organizations sources of competitive advantage. However, the reality is that these complex structures bring many challenges and senior executives are often frustrated by the difficulties of delivering growth in organizations that span numerous brands, products, and geographic regions. After working closely with over twenty large US and Europe based global companies during the past decade, Gregory Kesler and Amy Kates concluded that the problem is not in the fundamental design of these operating models. The matrix is not going away. The challenge is to effectively and completely activate the organization to deliver the strategy. This book shares the five practical actions that bring complex organizations to life and help companies gain sustainable results from their global operating models.

Moral Rationalism and Shari'a

Ali-Reza Bhojani
Moral Rationalism and Shari a Book PDF

Author : Ali-Reza Bhojani
Publisher : Routledge
Page : 180 pages
File Size : 48,6 Mb
Release : 2015-03-24
Category : Religion
ISBN : 9781317627555

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Moral Rationalism and Shari'a by Ali-Reza Bhojani Pdf

Moral Rationalism and Sharī'a is the first attempt at outlining the scope for a theological reading of Sharī'a, based on a critical examination of why 'Adliyya theological ethics have not significantly impacted Shī'ī readings of Sharī'a. Within Shī'ī works of Sharī 'a legal theory (usūl al-fiqh) there is a theoretical space for reason as an independent source of normativity alongside the Qur’ān and the Prophetic tradition. The position holds that humans are capable of understanding moral values independently of revelation. Describing themselves as 'Adliyya (literally the people of Justice), this allows the Shī 'a, who describe themselves as 'Adiliyya (literally, the People of Justice), to attribute a substantive rational conception of justice to God, both in terms of His actions and His regulative instructions. Despite the Shī'ī adoption of this moral rationalism, independent judgments of rational morality play little or no role in the actual inference of Sharī 'a norms within mainstream contemporary Shī'ī thought. Through a close examination of the notion of independent rationality as a source in modern Shī'ī usūl al-fiqh, the obstacles preventing this moral rationalism from impacting the understanding of Sharī 'a are shown to be purely epistemic. In line with the ‘emic’ (insider) approach adopted, these epistemic obstacles are revisited identifying the scope for allowing a reading of Sharī'a that is consistent with the fundamental moral rationalism of Shī'ī thought. It is argued that judgments of rational morality, even when not definitively certain, cannot be ignored in the face of the apparent meaning of texts that are themselves also not certain. An 'Adliyya reading of Sharī'a demands that the strength of independent rational evidence be reconciled against the strength of any other apparently conflicting evidence, such that independent judgments of rational morality act as a condition for the validity of precepts attributed to a just and moral God.

Embedded Systems Handbook

Richard Zurawski
Embedded Systems Handbook Book PDF

Author : Richard Zurawski
Publisher : CRC Press
Page : 850 pages
File Size : 55,8 Mb
Release : 2018-09-03
Category : Technology & Engineering
ISBN : 9781351834179

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Embedded Systems Handbook by Richard Zurawski Pdf

Considered a standard industry resource, the Embedded Systems Handbook provided researchers and technicians with the authoritative information needed to launch a wealth of diverse applications, including those in automotive electronics, industrial automated systems, and building automation and control. Now a new resource is required to report on current developments and provide a technical reference for those looking to move the field forward yet again. Divided into two volumes to accommodate this growth, the Embedded Systems Handbook, Second Edition presents a comprehensive view on this area of computer engineering with a currently appropriate emphasis on developments in networking and applications. Those experts directly involved in the creation and evolution of the ideas and technologies presented offer tutorials, research surveys, and technology overviews that explore cutting-edge developments and deployments and identify potential trends. This first self-contained volume of the handbook, Embedded Systems Design and Verification, is divided into three sections. It begins with a brief introduction to embedded systems design and verification. It then provides a comprehensive overview of embedded processors and various aspects of system-on-chip and FPGA, as well as solutions to design challenges. The final section explores power-aware embedded computing, design issues specific to secure embedded systems, and web services for embedded devices. Those interested in taking their work with embedded systems to the network level should complete their study with the second volume: Network Embedded Systems.

Dynamic Thinking

Gregor Schöner,John P. Spencer,D. F. T. Research Group
Dynamic Thinking Book PDF

Author : Gregor Schöner,John P. Spencer,D. F. T. Research Group
Publisher : Oxford University Press
Page : 421 pages
File Size : 41,7 Mb
Release : 2016
Category : Psychology
ISBN : 9780199300563

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Dynamic Thinking by Gregor Schöner,John P. Spencer,D. F. T. Research Group Pdf

"This book describes a new theoretical approach--Dynamic Field Theory (DFT)--that explains how people think and act"--

Variation in Working Memory

Andrew Conway,Chris Jarrold,Akira Miyake
Variation in Working Memory Book PDF

Author : Andrew Conway,Chris Jarrold,Akira Miyake
Publisher : Oxford University Press
Page : 347 pages
File Size : 40,5 Mb
Release : 2008-03-13
Category : Psychology
ISBN : 9780195168648

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Variation in Working Memory by Andrew Conway,Chris Jarrold,Akira Miyake Pdf

Working memory is the ability to hold in mind information that has been previously processed, while processing and assimilating incoming information. This volume attempts to offer an integrative yet comprehensive approach to working memory by focusing on detailed comparisons of major theoretical proposals about working memory variation.

Causal Powers

Jonathan D. Jacobs
Causal Powers Book PDF

Author : Jonathan D. Jacobs
Publisher : Oxford University Press
Page : 245 pages
File Size : 45,9 Mb
Release : 2017
Category : Philosophy
ISBN : 9780198796572

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Causal Powers by Jonathan D. Jacobs Pdf

Causal powers are ubiquitous. Electrons are negatively charged; they have the power to repel other electrons. Water is a solvent; it has the power to dissolve salt. We use concepts of causal powers and their relatives-dispositions, capacities, abilities, and so on-to describe the world around us, both in everyday life and in scientific practice. But what is it about the world that makes such descriptions apt? This collection brings together new and important work by both emerging scholars and those who helped shape the field on the nature of causal powers, and the connections between causal powers and other phenomena within metaphysics, philosophy of science, and philosophy of mind. Contributors discuss how one who takes causal powers to be in some sense irreducible should think about laws of nature, scientific practice, causation, modality, space and time, persistence, and the metaphysics of mind.

Restorative Hope

Sarah F. Farmer
Restorative Hope Book PDF

Author : Sarah F. Farmer
Publisher : Wm. B. Eerdmans Publishing
Page : 260 pages
File Size : 44,6 Mb
Release : 2024-03-14
Category : Social Science
ISBN : 9781467465755

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Restorative Hope by Sarah F. Farmer Pdf

How theological education can engender life-giving hope for incarcerated women Amid dehumanizing conditions, incarcerated people strive to generate hope. As one returning citizen explains, “Hope is not just sitting around waiting for things to change. Hope is not always an individual making things change. Hope is sometimes a community making things change.” What can theologians, teachers, and chaplains do to assist their work? Sarah F. Farmer amplifies the voices of women who are or have been incarcerated to learn what supports their flourishing. Combining theology and sociology, Farmer shows how theological education can help cultivate the resilience and connection that women describe as life-giving in and after prison. Based in her own ministry, this pedagogy incorporates artistic expression and critical thinking about justice to cultivate agency. Restorative Hope will open readers’ eyes to the lived realities of the US penitentiary system. Educators and theologians seeking to serve those in prison will find a wealth of firsthand perspective and practical resources in these pages.