The Age Of Digital Marketing Master The Power Of Facebook Advertising For Insanely Effective Social Media Marketing

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The Age of Digital Marketing: Master the Power of Facebook Advertising for Insanely Effective Social Media Marketing

Author : Matthew Bartnik
Publisher : Unknown
Page : 118 pages
File Size : 48,5 Mb
Release : 2018-09-24
Category : Electronic
ISBN : 1723998591

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The Age of Digital Marketing: Master the Power of Facebook Advertising for Insanely Effective Social Media Marketing by Matthew Bartnik Pdf

★★Receive DOUBLE VALUE on this book. Now when you purchase the paperback version of this book you get the Kindle version FOR FREE★★ Learn how to Leverage the Power of the largest online Audience in the world! 79% of Americans Actively Use Facebook (and this number is only growing) 50 Million + businesses have facebook pages 57% of Consumers Say Facebook Contents and Ads Influenced their Purchasing Decisions 23% of Facebook Users report Making a purchase after Clicking on a Facebook Ad There is a virtually endless pool of customers at your fingertips that you can tap into if you learn how to master Facebook Advertising and learn how to take advantage of all the resources and data that Facebook provides for businesses. This book will teach you how to get started with Facebook Advertising. You will learn: All of the different ways you can advertise on Facebook How to decide which form of advertising will work most effectively for your business and objectives B2C vs. B2B advertising on Facebook The pros and cons of using Facebook Ads Vs. Google Adwords and how you can use both for maximum reach How the platform works and how it automates your remarketing and targeting How to evaluate and learn from the facebook reports and data to optimize your marketing efforts and get the most bang for your buck. You will become an expert in: Creating effective facebook ads Exploiting the tools and tricks that most people aren't aware of on Facebook. This will give you a competitive edge Keeping your advertising campaigns lean by controlling the budget and spending only on the most effective strategies and campaigns Avoiding the 30 most common mistakes people make with Facebook Advertising. This book is a comprehensive, step-by-step, beginners guide that will help you become an influencer on Facebook, a platform that is absolutely essential for marketers who want to be effective in the 21st Century.

Social Media Marketing Mastery

Author : Graham Fisher
Publisher : Graham Fisher
Page : 128 pages
File Size : 42,8 Mb
Release : 2024-07-01
Category : Business & Economics
ISBN : 8210379456XXX

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Social Media Marketing Mastery by Graham Fisher Pdf

Do you want to learn the most up to date social media marketing strategies? If so then keep reading… Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unaware of how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In Social Media Marketing Mastery, you will discover: - A simple trick you can do to increase sales with your ad campaigns profitably! - The best social media platforms you should be marketing on today! - The one method that you should follow when creating your customer profiles! - Why using these specific social media marketing software can help you in making money with social media marketing! - Understanding why some people will fail social media marketing and why others will not! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never tried social media marketing before, you will still be able to get to a high level of success. So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Buy Now” in the top right corner NOW!

Social Media Marketing a Strategic Guide

Author : Sean Buttle
Publisher : Sean Buttle
Page : 117 pages
File Size : 45,6 Mb
Release : 2023-01-19
Category : Business & Economics
ISBN : 8210379456XXX

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Social Media Marketing a Strategic Guide by Sean Buttle Pdf

Do you want to learn how to get the most from social media marketing? Are you unsure of what social media platform is right for you? Do you want to become more visible and create more followers? Do you want to increase in-store or online sales? Having an effective social media marketing strategy will help you to achieve this. “Social Media Marketing a Strategic Guide” will show you how to engage and connect with your audience so that your Social Media Marketing is a success. Inside this book, you will learn: - The best cutting edge social media marketing techniques. - The one method that will help to boost sales. - How to take advantage of the different social media marketing platforms. - A simple trick you can do to engage with your target audience. - Learn why social media marketing fails for some people. - And much, much more. This book will provide you with proven methods so that you will be able to create effective social media marketing and achieve high levels of success. If you want to build a strong audience and have a positive Social Media Marketing ROI, then start reading this book today.

Digital Marketing on Facebook

Author : Tiffany Newton
Publisher : Benjamin Bautista
Page : 57 pages
File Size : 42,7 Mb
Release : 2024-05-29
Category : Business & Economics
ISBN : 8210379456XXX

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Digital Marketing on Facebook by Tiffany Newton Pdf

Are you ready to harness the power of social media to transform your financial future? Discover the secrets of successful digital marketing on the world’s most popular social platform with "Make Money Online on Facebook by Digital Marketing"—your comprehensive guide to turning Facebook into a profitable venture. In this essential book, you'll learn: Proven marketing strategies: Master the techniques used by top marketers to attract and engage a massive audience. Targeted advertising: Utilize Facebook's advanced ad tools to reach the right audience and maximize your ROI. Content creation: Create compelling posts, videos, and ads that capture attention and drive sales. Audience building: Grow a loyal following that is eager to interact with your brand. Analytics and insights: Use Facebook’s analytics to track performance, understand your audience, and refine your marketing efforts. Whether you’re a seasoned marketer looking to expand your reach or a complete beginner eager to break into digital marketing, this book provides step-by-step instructions and practical insights to help you succeed. With clear explanations, real-world examples, and actionable tips, you’ll gain the knowledge and confidence needed to excel in the competitive world of Facebook marketing. Don’t miss out on the opportunity to turn your social media presence into a profitable business. Buy "Make Money Online on Facebook by Digital Marketing" today and start your journey towards financial success!

Social Media Marketing Power Mindset

Author : Rory Ames-Hyatt
Publisher : Rory Ames-Hyatt
Page : 104 pages
File Size : 45,7 Mb
Release : 2019-04-01
Category : Business & Economics
ISBN : 8210379456XXX

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Social Media Marketing Power Mindset by Rory Ames-Hyatt Pdf

Do You Want More Sales? Do You Want More Website Traffic? Do You Want To Build Your Own Personal Influencer Brand? Of course you do! Whether you're an established entrepreneur, a business start-up, or an aspiring online influencer, social media marketing can help you achieve incredible results! Yet if you want to grow your business or brand, there are so many different (and confusing!) social platforms and ad products to choose from; whether they be Facebook Lead Ads, to Instagram Stories, to YouTube TrueView Videos. But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform… social media marketing is all about having a multi-platform mindset. By leveraging the attention-grabbing power of Facebook, YouTube, Instagram and LinkedIn collectively, you can create your own incredible marketing engine — one that can grow your follower count, generate sales, capture clients, and drive traffic towards your ecommerce store or website. You see, it is easy to get confused when you first decide to tackle online digital marketing. And even with all the time in the world, you won't be able to grow your brand on every single media platform out there. But if you streamline your attention towards a few key platforms — taking the time to fully utilize just a couple of key advertising products — you could get some amazing results. This is where Social Media Marketing Power Mindset comes in! You see, almost anyone with a Facebook account could run a Facebook ad. But what does it take to run a successful Facebook Advertising campaign? Instagram Story Ads, on the other hand, are one of the most effective branding tools available to entrepreneurs and influencer's alike. And yet so few people even realize just how to take advantage of these incredibly low-cost, high-converting adverts. Well, in Social Media Marketing Power Mindset, you are going to learn how to use these marketing tools and products — plus so much more — to full effect. Broken down into a series of information-packed mindset-building snippets and sound-bites, Social Media Marketing Power Mindset is a book designed to help you change your mentality from that of an Ordinary Social Media User into a Smart Social Media Master. Inside This Book: - Why Social Media Marketing Is So Effective At Capturing Peoples Attention… … and how you can use the psychology of social media for your own personal brand. - Learn How To Avoid These Common Digital Advertising Mistakes… … helping you to keep your advertising spend low, and profits high. - Find Out How To Turn Instagram 'Likes' Into 'Leads'… … and make your profile feed your own personal cash-cow. - Discover How You Can Use LinkedIn's Organic Reach To Generate A Flood Of Free Traffic… … without needing to spend a single advertising dollar. - And So Much More!

Facebook Marketing

Author : Chris Treadaway,Mari Smith
Publisher : John Wiley & Sons
Page : 360 pages
File Size : 49,9 Mb
Release : 2012-04-12
Category : Business & Economics
ISBN : 9781118239124

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Facebook Marketing by Chris Treadaway,Mari Smith Pdf

The bestselling Sybex guide to marketing on Facebook, now fullyupdated As the second most-visited site on the web, Facebook offersmyriad marketing opportunities and a host of new tools. Thisbestselling guide is now completely updated to cover all of thelatest tools including Deals, sponsored stories, the Send button,and more. It explains how to develop a winning strategy, implementa campaign, measure results, and produce usable reports. Casestudies, step-by-step directions, and hands-on tutorials in thepopular Hour-a-Day format make this the perfect handbook formaximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebookconventions, tools, and demographics, and outlines the importantstrategic considerations for planning a campaign Takes you step by step through crafting an initial Facebookpresence, developing an overall marketing strategy, setting goals,defining metrics, developing reports, and integrating your strategywith other marketing activities Covers using features such as events, applications, andpay-per-click advertising Includes case studies and directions for updating, monitoring,and maintaining your campaign This popular guide is packed with up-to-date information to helpyou develop, implement, measure, and maintain a successful Facebookmarketing program.

Killer Facebook Ads

Author : Marty Weintraub
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 42,8 Mb
Release : 2011-07-13
Category : Business & Economics
ISBN : 1118151518

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Killer Facebook Ads by Marty Weintraub Pdf

Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate "Likes," promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

Author : Beverly Macy,Teri Thompson
Publisher : McGraw Hill Professional
Page : 270 pages
File Size : 42,9 Mb
Release : 2011-01-07
Category : Business & Economics
ISBN : 9780071753470

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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World by Beverly Macy,Teri Thompson Pdf

Today's Hottest Trends for On-the-Spot Marketing! "A must read for media and marketers.” —Alan Cohen, CEO, OMD USA "What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age." —John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift "Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world." —John Miller, CMO, NBC Universal TV Group "Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!" —Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited "Beverly Macy is a true innovator and thought leader in the field of social media marketing." —Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles About the Book In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media. With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free! Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti Orange County Transportation Authority engaged citizens to participate in transportation planning and use DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.

The Facebook Formula

Author : Jim Stephens
Publisher : RWG Publishing
Page : 74 pages
File Size : 43,5 Mb
Release : 2023-04-21
Category : Business & Economics
ISBN : 9783987629358

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The Facebook Formula by Jim Stephens Pdf

"The Facebook Formula: Mastering the Art of Successful Facebook Marketing Strategies" is the ultimate guide for businesses looking to harness the power of Facebook to reach new customers and drive long-term success. In this comprehensive guide, you'll learn the basics of Facebook marketing, including how to craft a winning strategy, create compelling content, and understand Facebook's algorithm. You'll also discover how to target your ideal audience on Facebook, leverage Facebook ads, and build a community with Facebook groups. But that's just the beginning. This book goes deep into the details of Facebook marketing, exploring advanced strategies such as using Facebook Messenger, building a brand on Facebook, and using Facebook Live to engage with your audience in real-time. You'll also learn how to measure your Facebook marketing success, leveraging key metrics and tools to ensure you're getting the best results. And for e-commerce businesses, this book offers specific strategies and tips for using Facebook marketing to drive sales and reach new customers. But perhaps most importantly, "The Facebook Formula" provides a roadmap for long-term success on Facebook. You'll learn how to build a strong and engaged community, provide value to your audience, and adapt to the ever-changing landscape of Facebook marketing. Whether you're new to Facebook marketing or a seasoned pro, "The Facebook Formula" is a must-read for any business looking to unlock the full potential of this powerful platform. Packed with actionable tips, best practices, and real-world case studies, this book will help you master the art of Facebook marketing and drive long-term success for your business.

Social Media Marketing

Author : Gerry T. Warner
Publisher : E.C. Publishing via PublishDrive
Page : 79 pages
File Size : 41,6 Mb
Release : 2018-03-30
Category : Business & Economics
ISBN : PKEY:6610000083725

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Social Media Marketing by Gerry T. Warner Pdf

Learn how to leverage the power of Social Media with Social Media Marketing today to help you achieve your business and online marketing goals! Have you ever asked - - can Social Media Marketing really help my business? - does Social Media Marketing work? - where do I learn Social Media Marketing? ... but finding it difficult to get the information you seek in order to grow your business? Have you always wanted to know - - what the best Social Media Marketing Strategies are - how Social Media Marketing can increase sales - how to implement an effective and proven Social Marketing plan ... but yet to find a resource that will show you how in a simple, step-by-step approach? If you answered "Yes" to any of the questions above, then this book is for you. In this definitive guide "Social Media Marketing: The Ultimate Guide to Learn Step-by-Step the Best Social Media Strategies to Boost Your Business", you're about to discover how you can utilize the best Social Media platforms to your advantage when it comes to growing your business and to boost your income and net profits. ★★ Here is What You Will Learn: ★★ 1. What Social Media Marketing is and how it works 2. How to harness the power of the internet and Social Media to bring in a substantial income stream 3. How to begin your path on becoming a marketing guru on Social Media platforms, such as Facebook, Twitter and Instagram 4. Effective Social Media Strategies to apply for each of the most popular Social Media platforms being used today by your target market 5. The various Social Media Marketing tools you can implement now to help you gain profits ★★ Added Benefits of owning this book: ★★ Up-to-date and accurate information for the year 2018 and beyond A step-by-step and easy-to-understand guide that will motivate you to take action - starting today! ★★ PLUS: Bonus Section Included - How to use Facebook Ads to grow your business! ★★ By learning the lessons in this book, you will no longer be a beginner in the world of the internet and Social Media, but someone who now has the knowledge to leverage the power of Social Media to achieve success in your business endeavours. Your brand is your power, and it's time you learned how to promote it - and make it big online through Social Media Marketing. Don't wait any longer! Scroll up and click the "Buy Now" button to own this proven guide and begin applying Social Media Marketing to your business to get positive results.

Social Media Marketing

Author : Ronald Roberts
Publisher : Unknown
Page : 126 pages
File Size : 51,5 Mb
Release : 2019-11-29
Category : Electronic
ISBN : 1393692648

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Social Media Marketing by Ronald Roberts Pdf

Would you like to master the art of grasping your customers' interest through social networks more than ever before? Or find out how to take your social media advertising skills to the next level? Are you looking to grow your brand and business more efficiently and expeditiously? Then you're in luck as this book will show you the exact practices you need to optimize every aspect of your social media game plan on any platform. Moreover, it will show you the best strategies and tips to use in 2019 to drive your growth. Through the clearly laid out step-by-step approaches, anyone willing to learn and develop, will grasp the skillfulness necessary to succeed once a plan is built on how to market a business on social media. Social media have been the most important and popular way over the years of sharing information in short periods that can travel all over the world. Social media, including social networking sites such as Facebook or Twitter, Photo-Sharing Sites like Instagram, instant messaging for example WhatsAppare amongst the few which effectively, not only allow producers and businesses to reach out and sell their goods, but in return, give the consumers the ability to easily relate and connect with a company. The book established social media as a form of 'party', metaphorically speaking. Just as one would require food and entertainment to keep a do rolling, a social advertisement medium would require content and a promotion strategy just as one would need invitations, a systematic understanding of each social platform just as one would need a lot of technical knowledge to launch a great wedding or a great meeting-and-greet corporate. With nearly half of the world using social media, the importance of them is undeniable. Inside this book you will uncover The power of social media marketing and it's primary role in any business How to start a business based on social media and familiarizing with personal branding Establish the importance and understanding how to monetize the audience you have built on social media How social media marketing has changed and familiarizing with the secret strategies to boost your business And so much more valuable information and resources Even if you've found other guides that offered success but found yourself facing a brick wall with little to no success in social media marketing and still remained clueless as to what social media marketing is and how to optimize it's use, this book is for YOU! Reading this guide will give you all the tools and knowledge to form a profitable, effective social media marketing strategy for business or personal use! So if you're ready to take control of your social media presence whether it's on a personally level or for a business, then it's time to take the first step by purchasing this book today with the simple CLICK OF THE BUY BUTTON!

An Introduction to Social Media Marketing

Author : Alan Charlesworth
Publisher : Routledge
Page : 366 pages
File Size : 52,9 Mb
Release : 2014-11-20
Category : Business & Economics
ISBN : 9781135006143

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An Introduction to Social Media Marketing by Alan Charlesworth Pdf

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.

Facebook Marketing All-in-One For Dummies®

Author : Amy Porterfield,Phyllis Khare,Andrea Vahl
Publisher : John Wiley & Sons
Page : 675 pages
File Size : 43,7 Mb
Release : 2011-07-07
Category : Business & Economics
ISBN : 9781118095416

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Facebook Marketing All-in-One For Dummies® by Amy Porterfield,Phyllis Khare,Andrea Vahl Pdf

A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns. Successful marketing campaigns today require effective use of social media, especially Facebook This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies.

Ultimate Guide to Facebook Advertising

Author : Perry Marshall
Publisher : Perry Marshall
Page : 1 pages
File Size : 55,5 Mb
Release : 2022-08-01
Category : Business & Economics
ISBN : 8210379456XXX

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Ultimate Guide to Facebook Advertising by Perry Marshall Pdf

NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight "If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing." —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.

Facebook Marketing

Author : Brian Carter,Justin Levy
Publisher : Que Publishing
Page : 238 pages
File Size : 50,9 Mb
Release : 2011-12-14
Category : Business & Economics
ISBN : 9780132755023

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Facebook Marketing by Brian Carter,Justin Levy Pdf

The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook! You’ll Learn How To: • Get started fast with Facebook, even if you’re new to it • Develop winning Facebook marketing strategies • Master new best practices for creating “best in class” Facebook pages • Design Facebook ads that drive more clickthroughs at lower cost • Reach customers outside Facebook with Facebook Connect and social plugins • Use images and other media to personalize your presence and engage visitors • Build thriving Facebook communities that promote loyalty and innovation • Market to customers on the move via Facebook mobile apps • Monitor what your customers are saying in real-time • Protect your privacy—and your customers’ privacy, too • Use Facebook Credits social currency to attract new customers and promote product sampling • Track your performance with Facebook Analytics • Prepare to profit from tomorrow’s Facebook trends and innovations