The American Marketing Association Yellow Pages And International Membership Directory

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International Business Research

Author : Neelankavil
Publisher : M.E. Sharpe
Page : 490 pages
File Size : 42,8 Mb
Release : 2015-05-18
Category : Business & Economics
ISBN : 9780765628855

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International Business Research by Neelankavil Pdf

As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.

Marketing For Dummies

Author : Alexander Hiam
Publisher : John Wiley & Sons
Page : 359 pages
File Size : 41,8 Mb
Release : 2009-08-27
Category : Business & Economics
ISBN : 9780470567296

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Marketing For Dummies by Alexander Hiam Pdf

Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.

The Marketing Yellow Pages

Author : Chris Vogl
Publisher : iUniverse
Page : 261 pages
File Size : 44,8 Mb
Release : 2003-08-01
Category : Business & Economics
ISBN : 1469799499

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The Marketing Yellow Pages by Chris Vogl Pdf

"The Marketing Yellow Pages" contains online marketing and business resources to help small businesses succeed. It provides concise descriptions of resources used to market products and services locally, regionally, nationally, and internationally. The resource descriptions are written for small business owners, individuals, and marketing personnel. Technical jargon and industry specific terminology has been minimized to make this guide useful to a broad audience. Each description was written to help marketers understand the products being offered without them having to spend a lot of time doing research. The resources listed will provide you with a comprehensive overview of online marketing resources. This guide will save you numerous hours of searching. You’ ll be able find the resources you need when you need them. It will help you locate top marketing and business resources in a matter of hours, not days. You’ ll have insight into products and services that many business owners know little about. This guide will help you understand the products and services commonly used by small businesses to market products and services. Each new edition will contain additional resources and improved descriptions. "The Marketing Yellow Pages" will continue to be about the same thing: marketing and business resources to help small businesses succeed.

National Library of Medicine Current Catalog

Author : National Library of Medicine (U.S.)
Publisher : Unknown
Page : 1178 pages
File Size : 53,5 Mb
Release : 1989
Category : Medicine
ISBN : MINN:31951D00419854T

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National Library of Medicine Current Catalog by National Library of Medicine (U.S.) Pdf

Que's Official Internet Yellow Pages

Author : Joe Kraynak
Publisher : Que Publishing
Page : 1130 pages
File Size : 54,8 Mb
Release : 2005
Category : Electronic books
ISBN : 9780789734082

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Que's Official Internet Yellow Pages by Joe Kraynak Pdf

Information online is not stored or organized in any logical fashion, but this reference attempts to organize and catalog a small portion of the Web in a single resource of the best sites in each category.

The Marketing Yellow Pages

Author : Chris Vogl
Publisher : iUniverse
Page : 260 pages
File Size : 44,9 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 9780595281329

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The Marketing Yellow Pages by Chris Vogl Pdf

How to Launch a Genealogy Tv Business Online

Author : Anne Hart
Publisher : iUniverse
Page : 268 pages
File Size : 51,8 Mb
Release : 2007-05-10
Category : Reference
ISBN : 9781532000416

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How to Launch a Genealogy Tv Business Online by Anne Hart Pdf

Here's how to start your own ancestry-television business online on a shoestring budget. Learn how to launch family history/genealogy television shows globally on your Web site, produce videos, and publish hobby materials, publications, books, multimedia, or life stories as a pay-per-view or sponsored free entertainment. Create social history documentaries. Customize vintage maps and family atlases. Give visibility to family history educational entertainment businesses. Supply genealogy tools and videos to followers of the second most popular hobby in the country with more than 113 million people interested in genealogy and related family history topics. Provide or market content and tools to those that want to know more about their ancestor's roots, migrations, and social history. What news did the papers print in your ancestor's lifetime? You'll learn practical, specific steps on how to adapt real life stories into romance novels, skits, plays, monologues, biographies, documentaries, or newsletters. Produce genealogy/family history television programs on Web sites or specialty/niche television stations. Follow steps to start genealogy journalism and personal history television, Web-based businesses. Interview individuals tactfully with these sample questions. Record life experiences using oral historian's techniques. Avoid pitfalls. Learn to write and/or collect and showcase personal history videos. Produce your own documentaries. Showcase other people's genealogy tools.

101 Ways to Find Six-Figure Medical or Popular Ghostwriting Jobs & Clients

Author : Anne Hart
Publisher : iUniverse
Page : 168 pages
File Size : 52,6 Mb
Release : 2006-11-12
Category : Reference
ISBN : 9781532000256

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101 Ways to Find Six-Figure Medical or Popular Ghostwriting Jobs & Clients by Anne Hart Pdf

How would you like to earn perhaps $100,000 annually as a medical or other specialty ghostwriter? You don't necessarily need a degree in science to earn six figures as a ghostwriter. What you do need is to focus or specialize in one subject or area of expertise. If you choose medical ghostwriting, you'd be writing pharmaceutical reports or informational books about research and clinical trials performed by scientists, physicians, and researchers. You could work with pharmaceutical firms, medical software manufacturers, or for public relations firms or literary agents. You'd be making a lot more than the usual $10,000 a ghostwriter may receive for writing a career development how-to book. Medical ghostwriters can receive up to $20,000 per report. Pharmaceutical and clinical trials reports or medical journal articles often are written by ghostwriters. Ghostwriting medical or other factual information is big business. It's one way pharmaceutical manufacturers communicate with physicians. If you want to ghostwrite in this field, get paid to investigate information physicians receive about medicines and interview researchers, you can take the roads leading to steadier writing jobs, document management, or run your own business as a medical, business, or celebrity ghostwriter. Here is the training you need to begin if you enjoy journalism with an attitude.

How to Publish in Womenýs Studies, Menýs Studies,Policy Analysis, &Family History Research

Author : Anne Hart
Publisher : iUniverse
Page : 277 pages
File Size : 42,6 Mb
Release : 2007-04-16
Category : Reference
ISBN : 9781532000607

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How to Publish in Womenýs Studies, Menýs Studies,Policy Analysis, &Family History Research by Anne Hart Pdf

Apply these strategies: How to Publish in Women's Studies, Policy Analysis, & Family Issues. How to Earn a Practical Living Applying Women's Studies & Family Research to Business Writing or Corporate Communications Training. Organizing, Designing, & Publishing Life Stories, Issues in the News, Current Events, and History Videos, Board/Computer Games, Scripts, Plays, and Books. How do you start your own Women's Studies policy analysis writing and communications business? How do you earn income using practical applications of Publishing/Producing, Women's Studies, Current Events, or Family History Issues Research and Writing in the corporate world? How do you train executives to better organize writing and interpersonal communications skills? What specific projects would you use to organize communications, publish your research, or train others? Use these vital platforms of social history to start 25 business and creative writing or publishing enterprises. Apply practical communications. Organize and improve communication and publishing projects in the corporate world or academia. Open 25 different types of writing, publishing, or production businesses. Train executives and entrepreneurs in how women's and men's studies, family history, and current issues in the news relate to business writing, creative concepts, producing multimedia, and training others in interpersonal communications or policy analysis.

101+ Practical Ways to Raise Funds

Author : Anne Hart
Publisher : iUniverse
Page : 398 pages
File Size : 47,6 Mb
Release : 2007-12-11
Category : Education
ISBN : 9781532000164

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101+ Practical Ways to Raise Funds by Anne Hart Pdf

Raise funds and/or promote your favorite cause. Develop original creativity enhancement products such as writing vocational biographies. Solve problems and publish measurable results. Design practical media projects that easily can be turned into home-based businesses or one-time projects. Homeschoolers, parents, teachers, students, entrepreneurs, and workers interested in opening powerful, affordable-budget, trend-ready home-based publishing, writing, or video podcasting and video news release-production businesses and creative writing fundraising events will enjoy these unique applications to help you create your own board games, projects, businesses, publications, and events. Sample business start-ups (or one-time project) categories include the following categories: description of business, income potential, best locale to operate the business, training required, general aptitude or experience, equipment needed, operating your business, target market, related opportunities, and additional information for resources. Develop practical projects using the skills of video production, creative writing, book and pamphlet publishing, or newsletter design. These skills include adapting stories, novels, news events, or scripts and skits to numerous platforms, formats, and media types. Inform others how to avoid pitfalls and blind spots that can derail careers early in the game. The campaigns are ideal for most promotional, business, or training situations.

Marketing the Physician Practice

Author : Stanley R. Joseph
Publisher : American Medical Association Press
Page : 164 pages
File Size : 45,5 Mb
Release : 2000
Category : Business & Economics
ISBN : UOM:39015042552367

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Marketing the Physician Practice by Stanley R. Joseph Pdf

This practical user-friendly guide to advertising and public relations for the medical practice provides ideas on how to design and implement a marketing program that fits the needs and resources of the practice. Topics covered include how to plan and budget; reaching the target audiences of patients, providers, and payors; advertising strategies; working with the media; developing a database of consumers; getting referrals; and much more.

Popular Health & Medical Writing for Magazines

Author : Anne Hart
Publisher : iUniverse
Page : 237 pages
File Size : 43,5 Mb
Release : 2005
Category : Feature writing
ISBN : 9780595351787

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Popular Health & Medical Writing for Magazines by Anne Hart Pdf

Here's how to transform your interest in popular health topics such as gene hunters, medical trends, self-help, nutrition, current issues, or pets into writing salable feature articles for popular publications. Become a health-aware feature writer, journalist, editor, indexer, abstractor, proofreader, information broker, book packager, investigative reporter, pharmaceutical copywriter, or documentary video producer. Here are the skills you'll need to transform your interest in popular science into writing health and medical feature and filler articles or columns for a wide variety of publications. For those who always wanted to write or edit medical publications, scripts, medical record histories, case histories, or books, here's a guide with all the strategies and techniques you'll need to become a medical writer, journalist, or editor. Whether you're a medical language specialist, transcriber, freelance writer, editor, indexer, or want to be, you'll learn how to write and market high-demand feature articles for popular magazines on a variety of popular science subjects from health, fitness, and nutrition to DNA, pet issues, and self-help. You'll find not only how-to techniques, but contacts for networking, associations, and where to find the research. You don't need science courses to write about popular science. What you do need is dedication to writing, journalism, or editing--freelance or staff. Feature articles and fillers are wanted on popular health-related subjects for general consumer, women's, men's, and niche magazines.

1700 Ways to Earn Free Book Publicity

Author : Anne Hart
Publisher : iUniverse
Page : 265 pages
File Size : 49,9 Mb
Release : 2006-02
Category : Authors and publishers
ISBN : 9780595385539

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1700 Ways to Earn Free Book Publicity by Anne Hart Pdf

Don't pay to promote, publicize, and market your book. The quickest ways to get free publicity for your book are to work at a writing camp (a boot camp for creative writing) and query a magazine editor to ask whether you can get a go-ahead to write an article titled, "How to Write a Syllabus for Teachinga Course In ____. (Fill in the topic of your how-to book). Use your credibility and experience to sell your books. Give three reasons why people should take you seriously and trust your credibility, commitment, and stability. Show honesty and charisma in your writing. Motivate readers by examples. Being serious and convincing, even in comedy, 'brands' your reputation with a familiar symbol, proverb, or slogan related to your skills, life experience, or expertise. Showing readers how to teach a skill or craft quickly attracts the attention of magazine and newspaper Editors. Write articles where you can mention your book. Ask "how-to" or research-based publications' editors whether you can write an article on how to solve a problem for readers of the particular specialty of the magazine. Free publicity is abundant when you solve problems or train groups with similar interests. Offer expertise in fields where instruction is welcome in research, repair, and lifestyles.