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Author : Chris Vogl
Publisher : iUniverse
Page : 260 pages
File Size : 42,9 Mb
Release : 2024-05-17
Category : Electronic
ISBN : 9780595281329
Author : Barry Maher
Publisher : Barry Maher
Page : 299 pages
File Size : 40,5 Mb
Release : 2006-07-25
Category : Business & Economics
ISBN : 9780978732110
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Author : John Grisham
Publisher : Vintage
Page : 498 pages
File Size : 43,5 Mb
Release : 2011-10-25
Category : Fiction
ISBN : 9780385535250
#1 NEW YORK TIMES BESTSELLER • After leaving a fast-track legal career and going on a serious bender, David Zinc is sober, unemployed, and desperate enough to take a job at Finley & Figg, a self-described “boutique law firm” that is anything but. Oscar Finley and Wally Figg are in fact just two ambulance chasers who bicker like an old married couple. But now the firm is ready to tackle a case that could make the partners rich—without requiring them to actually practice much law. A class action suit has been brought against Varrick Labs, a pharmaceutical giant with annual sales of $25 billion, alleging that Krayoxx, its most popular drug, causes heart attacks. Wally smells money. All Finley & Figg has to do is find a handful of Krayoxx users to join the suit. It almost seems too good to be true ... and it is. Don’t miss John Grisham’s new book, THE EXCHANGE: AFTER THE FIRM!
Author : Robert A. Dickson
Publisher : Createspace Independent Pub
Page : 104 pages
File Size : 45,9 Mb
Release : 2011-08-01
Category : Business & Economics
ISBN : 1463704151
"Buying an ad in the Yellow Pages just won't cut it anymore..." People use the internet to find pretty much everything. If they need something, they don't take the time to find their phone book and search page by page. They simply spend 10 seconds searching online, and every one of their options is laid out for them, complete with reviews and links to more information. If your business isn't reaching your customers (and potential customers) in the places they're searching for information, you're going to get left behind by your competition. In this book, we take a look at some of the things that you need to be aware of when marketing online. We'll also look at some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often!
Author : Adam Brookman
Publisher : Wolters Kluwer
Page : 1130 pages
File Size : 54,8 Mb
Release : 2014-06-13
Category : Law
ISBN : 9781454848691
This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, and maintaining trademark rights Asserting and defending against trademark claims Business issues in trademark ownership You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: Trademark selection and adoption Trademark registration Trade dress Conducting due diligence Fair use of the trademarks of others Enforcement letters and more
Author : Simba Information Inc., Staff
Publisher : R.R. Bowker, LLC
Page : 28 pages
File Size : 55,6 Mb
Release : 2004-10
Category : Electronic
ISBN : 9780887092732
Independent Yellow Pages Markets 2004 will tell you what the independent yellow pages publishers--those not affiliated with a telephone company--will look like in the future. The independent yellow pages market is forecast to grow and is poised to be the single most influential and opportunity-laden segment of of the yellow pages and directory industry in the next few years. Find out how independent publishers plan to grow and how those plans witll change the landscape of the industry. You get a thorough analysis of the independent yellow pages industry in the U.S., including its size, structure and market dynamics. The report also gives detailed historical data, as well as projections through 2005. Profiles of more than 35 independent publishers dtail growth rates, revenue figures, directory strategies; provide company descriptions; and list key officers.
Author : Perry Marshall,Talor Zamir
Publisher : Entrepreneur Press
Page : 258 pages
File Size : 42,5 Mb
Release : 2016-01-18
Category : Business & Economics
ISBN : 9781613083239
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author : Anonim
Publisher : Information Gatekeepers Inc
Page : 404 pages
File Size : 55,8 Mb
Release : 2024-05-17
Category : Electronic
ISBN : 8210379456XXX
Author : Kerry Randall,Andru J. Johnson
Publisher : American Bar Association
Page : 228 pages
File Size : 43,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 1590316215
Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
Author : American Marketing Association
Publisher : Unknown
Page : 496 pages
File Size : 46,8 Mb
Release : 1994
Category : Direct marketing
ISBN : UOM:35128001509072
Author : Neil Baum,Gretchen Henkel
Publisher : Jones & Bartlett Learning
Page : 610 pages
File Size : 54,7 Mb
Release : 2010-10-22
Category : Business & Economics
ISBN : 9780763769833
This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.
Author : Tom Maguire
Publisher : Unknown
Page : 183 pages
File Size : 43,5 Mb
Release : 1996-09-01
Category : Electronic
ISBN : 0887091377
Author : Sydney Finkelstein
Publisher : Penguin
Page : 336 pages
File Size : 54,7 Mb
Release : 2004-05-25
Category : Business & Economics
ISBN : 9781101118238
Bob Pittman and AOL Time Warner. Jean Marie Messier and Vivendi. Jill Barad and Mattel. Dennis Kozlowski and Tyco. It's an all too common scenario. A great company breaks from the pack; the analysts are in love; the smiling CEO appears on the cover of Fortune. Two years later, the company is in flames, the pension plan is bleeding, the stock is worthless. What goes wrong in these cases? Usually it seems that top management made some incredibly stupid mistakes. But the people responsible are almost always remarkably intelligent and usually have terrific track records. Just as puzzling as the fact that brilliant managers can make bad mistakes is the way they so often magnify the damage. Once a company has made a serious mis-step, it often seems as though it can't do anything right. How does this happen? Instead of rectifying their mistakes, why do business leaders regularly make them worse? To answer these questions, Sydney Finkelstein has carried out the largest research project ever devoted to corporate mistakes and failures. In WHY SMART EXECUTIVES FAIL, he and his research team uncover-with startling clarity and unassailable documentation-the causes regularly responsible for major business breakdowns. He relates the stories of great business disasters and demonstrates that there are specific, identifiable ways in which many businesses regularly make themselves vulnerable to failure. The result is a truly indispensable, practical, must-read book that explains the mechanics of business failure, how to avoid them, and what to do if they happen.
Author : Joe Kraynak
Publisher : Que Publishing
Page : 1130 pages
File Size : 41,7 Mb
Release : 2005
Category : Electronic books
ISBN : 9780789734082
Information online is not stored or organized in any logical fashion, but this reference attempts to organize and catalog a small portion of the Web in a single resource of the best sites in each category.
Author : Allan Dib
Publisher : Page Two
Page : 0 pages
File Size : 43,7 Mb
Release : 2021-01-25
Category : Business & Economics
ISBN : 9781989603680
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.