The Americanization Of Austria From A Historical Point Of View And The Power Of The American Image In Austrian Advertisements
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The Americanization of Austria from a historical point of view and the power of the American image in Austrian advertisements by Katharina Eder Pdf
Seminar paper from the year 2009 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1, University of Vienna, language: English, abstract: The paper is concerned with the Americanization of Austria. In the beginning the most important historical stages and events with regards to U.S.American influence on Austria as well as an overview on the most important student exchange programs shall help gain a better understandig of the topic. The second part will focus on the the power and influence of U.S.American advertisements, whereas the the analysis of a print-medium advertisement will exemplify and support my theories and thoughts concerning this matter.
The Americanization/Westernization of Austria by Anton Pelinka Pdf
Political, economic, social, and cultural modernization dramatically transformed twentieth-century Austria. Innovative new methods of production and management, such as the assembly line, changed Austrian business after World War I, much as the Marshall Plan shaped the economy after World War II. At the same time, jazz, Hollywood movies, television programming, and mass commodities were as popular in Austria as elsewhere in Western Europe. Even political campaigns followed American trends. All this occurred despite the fact that in West Germany, American nostrums and models had been rejected, modified, or "translated" into milder versions. Ultimately, Austria was "Western Europeanized" when it joined the European Union in 1995. How Western are the Austrians? This volume analyzes trends toward Americanization and Westernization in Austria throughout the twentieth century. Reinhold Wagnleitner's lead essay studies the foreign politics of American pop culture. Anna Schober and Monika Bernold analyze the influence of Hollywood movies and television on postwar Austrian society. Reinhard Sieder follows changing discourses on family life, while Ingrid Bauer looks at American influences on Austrian women. Maria-Regina Kecht, Kurt Drexel, and Christina Hainzl follow the American impact on Austrian literature, opera, and art. Banker Anton Fink examines American banking and finance practices. Andre Pfoertner and Matthias Fuchs study the Americanization of Austrian business and tourism. Helmut Lackner describes how well-heeled Austrian travelers to the United States brought back innovative American production methods and other ideas gleaned from world expositions before World War I. American influences on Austrian politics and political science are dissected by Gunter Bischof, Martin Kofler, Fritz Plasser, and Anton Pelinka. The Americanization of Vienna is the subject of journalist Armin Thurnher's essay. Comparisons with West Germany are presented by Michael Hochgesc
Austria and America: 20th-Century Cross-Cultural Encounters by Joshua Parker,Ralph J. Poole Pdf
Through literature, film, diplomatic relations, and academic exchanges, this volume examines key historical points in Austrian-American relations of the past century, pondering the roots of how and why "austrianness" was adapted to American culture, and how America's cultural lens focused on the two countries' exchanges. From Freud's early reception, to FDR's policy toward Austrian refugees in the Pacific, and from film adaptations to film-writing, literature and Freudianism during the McCarthy era, it reviews encounters between Austria and the United States, between Austrians and Americans, between each's images of the other, and the lives of those caught in between. (Series: American Studies in Austria, Vol. 15) [Subject: Politics, American Studies, Austrian Studies, Sociology]
A Contemporary History of Austria by Melanie A. Sully Pdf
An investigation of the recent political and economic difficulties experienced by Austria, which explores the manner in which the two main political parties are facing increasing competition from the new middle class. Austria's quest for a new identity following 1945 is also examined.
Media and the American Mind by Daniel J. Czitrom Pdf
In a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments of domination and exploitation.
Austrian Federalism In Comp (Contemporary Austrian Studies, Vol 24) by Gunter Bischof,Ferdinand Karlhofer Pdf
With its ambiguous mix of weak federalist and strong centralist elements, the Austrian constitutional architecture has been subject to conflicting interpretations and claims from its very beginning. The written 1920 constitution has been paralleled by informal rules and forces making up for the imbalance of power between national and subnational authorities. Understanding these inherent weaknesses, virtually all political actors involved are well aware that reforming the allocation of rights and duties between the different levels in the federal state is urgently needed. In recent years, several initiatives of recalibrating the system of power-sharing between the different levels of government have been initiated. So far progress has been modest, yet the reform process is still underway. The contributions to this volume shine a light on history, presence, and future aspects of the Austrian federal system from historical, juridical, economic, and political science perspective. The volume is also the first book in English ever devoted to the Austrian version of federalism.
Migration in Austria by Günter Bischof,Dirk Rupnow Pdf
The interdisciplinary volume offers methodologically innovative approaches to Austria's coping with issues of migration past and present. These essays show Austria's long history as a migration country. Austrians themselves have been on the move for the past 150 years to find new homes and build better lives. After the World War II the economy improved and prosperity set in, so Austrians tended to stay at home. Austria's growing prosperity made the country attractive to immigrants. After the war, tens of thousands of "ethnic Germans" expelled from Eastern Europe settled in Austria. Starting in the 1950s "victims of the Cold War" (Hungary, Czechs and Slovaks) began looking for political asylum in Austria. Since the 1960s Austria has been recruiting a growing number of "guest workers" from Turkey and Yugoslavia to make up the labor missing in the industrial and service economies. Recently, refugees from the arc of crisis from Afghanistan to Syria to Somalia have braved perilous journeys to build new lives in a more peaceful and prosperous Europe.
The Marginal Revolutionaries by Janek Wasserman Pdf
A group history of the Austrian School of Economics, from the coffeehouses of imperial Vienna to the modern-day Tea Party The Austrian School of Economics--a movement that has had a vast impact on economics, politics, and society, especially among the American right--is poorly understood by supporters and detractors alike. Defining themselves in opposition to the mainstream, economists such as Ludwig von Mises, Friedrich Hayek, and Joseph Schumpeter built the School's international reputation with their work on business cycles and monetary theory. Their focus on individualism--and deep antipathy toward socialism--ultimately won them a devoted audience among the upper echelons of business and government. In this collective biography, Janek Wasserman brings these figures to life, showing that in order to make sense of the Austrians and their continued influence, one must understand the backdrop against which their philosophy was formed--notably, the collapse of the Austro-Hungarian Empire and a half-century of war and exile.
Fabricating the Absolute Fake by Jaap Kooijman Pdf
A fascinating exploration of how global cultures struggle to create their own "America" within a post-9/11 media culture, Fabricating the Absolute Fake reflects on what it might mean to truly take part in American pop culture.
“Hitlerland is a bit of a guilty pleasure. Reading about the Nazis is not supposed to be fun, but Nagorski manages to make it so. Readers new to this story will find it fascinating” (The Washington Post). Hitler’s rise to power, Germany’s march to the abyss, as seen through the eyes of Americans—diplomats, military officers, journalists, expats, visiting authors, Olympic athletes—who watched horrified and up close. “Engaging if chilling…a broader look at Americans who had a ringside seat to Hitler’s rise” (USA TODAY), Hitlerland offers a gripping narrative full of surprising twists—and a startlingly fresh perspective on this heavily dissected era.
