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The Americanization of the Global Village by Roger B. Rollin Pdf
This collection of essays taken from a series of papers given at the Popular Culture division of the MLA convention in 1987 consists of a serious investigation of Popular Culture and in simplest terms investigates what people do and why they do it. Rolin's collection deals with the national identity of consumer countries and comes to grips with the fact that the consumption of foreign products could generate emoions of disjunction and displacement.
Games in the Global Village by Anne Cooper-Chen Pdf
Q. What is the most-watched TV format in history, seen by about 100 million people weekly around the world? A. Wheel of Fortune, a game show. Without putdowns or pandering, the author looks at 260 such shows, concluding that culture has triumphed over technology. For despite our capacity to transmit the same content world-wide, McLuhan's global village has not come to pass. Technology has, however, encouraged already-existing "cultural continents" to coalesce. About one-third of the world's game shows have been licensed or adapted from another country, especially from the United States. Conversely, a single program can cross borders unchanged, such as Sabado Gigante, which appeals to Spanish speakers in 18 countries. The first truly global study of TV entertainment, this book includes interviews with producers, contestants, and licensers. With its tables, illustrations and appendices, the text provides details on content and audiences, as well as explanatory overviews.
Corporate Cultures and Global Brands by Albrecht Rothacher Pdf
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from ownerOCofounderOCorun companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril. Contents: Corporate Identities and Successful Branding; Mars Inc.: More than Candies and Cat Food; The Bitter Sweet Chocolates of Sprngli-Lindt; Kikkoman: Far Travelled Sauces; Who Loves McDonald's ?; For God, America and the Real Thing: The Coke Story; Zubrowka Bison Vodka: The High Is the Limit; Ikea: The SmNland Way Goes Global; The Rise and Fall of the Seibu-Saison Empire; United, the Benetton Way; Nike Just Did It; Nokia: Connecting People through a Disconnected Past; Sony: Made by Morita; Sir Richard Branson's Virgins; Toyota: The Reluctant Multinational; Fiat: The Festa Is Over; Corporate Mergers, Merged Brands in Trouble: DaimlerChrysler and BMW-Rover; The Lego Universe of Building Bricks; The Magic of Disney. Readership: Students, professionals and lay people interested in management and business issues."
Popular Culture in a New Age by Marshall Fishwick Pdf
With a Foreword by Dr. Fishwick's student--Tom Wolfe. This book redefines popular culture in the light of the revolutionary changes brought about by the information revolution and the digital divide. It explores the phenomenal growth and extension of popular culture in the last decade and ties in the vast changes brought about by technology and the Internet. In an era when American television and the Internet reach virtually every corner of the globe, Popular Culture in a New Age shows how the poorly understood and often underestimated area known as popular culture affects all of our lives. Beginning with an evaluation of the millennium celebrations and the enormous error of Y2K madness, Popular Culture in a New Age then moves on to the “New Gold Rush” brought about by technology and takes a hard look at its risks. The book examines a wide variety of pop culture phenomena such as carnivals, celebrities, and the road from nineteenth century humbuggery (P. T. Barnum's term) to today's hype. In Popular Culture in a New Age you'll learn about: the three faces of popular culture: folk, fake, and pop--how they relate and how they differ today's popular icons the empire of Disney World Marshall McLuhan, our era's most profound and shocking electronic thinker African-American popular culture and style Popular Culture in a New Age gives characterization to the postmodern world in a chapter on “postmodern pop,” followed by the shift from civil religion to civil disobedience and the “myth of success.” This insightful book will help you understand the way we eat, think, vote, and respond to our fast-changing world in the era of hype, spin doctors, chat rooms, and jargon.
Transatlantic Cultural Exchange by Katharina Gerund Pdf
From Josephine Baker's performances in the 1920s to the 1970s solidarity campaigns for Angela Davis, from Audre Lorde as »mother« of the Afro-German movement in the 1980s to the literary stardom of 1993 Nobel Laureate Toni Morrison, Germans have actively engaged with African American women's art and activism throughout the 20th century. The discursive strategies that have shaped the (West) German reactions to African American women's social activism and cultural work are examined in this study, which proposes not only a nuanced understanding of »African Americanizations« as a form of cultural exchange but also sheds new light on the role of African American culture for (West) German society, culture, and national identity.
The word village has the evocative power of ancient shared social values based on solidarity, equality, and common expectations for the betterment of life. The book's title is borrowed from McLuhan's apt metaphor, but questions its underlying assumptions. The contributors recast some of the basic elements of the complex phenomenon of the so-called globalization. Trade laws, industrial relations, economic and political systems are analyzed in a critical perspective. Moreover, environment and sustainable development, languages' rights, education, mobility and migrations are discussed in view of contemporary changes that societies are undergoing throughout the world. The vulnerability of societies caught up in new networks of interdependence due to reduced distances also are put to the fore, in the context of the new accelerated circulation of information, ideas, goods, and human beings. Provacative reading for scholars interested in a multinational, Euro-Atlanticist perspective on globalization. The international discourse is most recently focused on some negative outgrowths of world economy, especially after the Seattle Round (December 1999) and its unexpected uprising of protests. The researches of the Center for Euro-Atlantic Studies (University of Genoa), in cooperation with scholars from Europe, Canada and the United States, offer in this collection of essays a multinational contribution which is part of their work in progress on the multifaceted issue of the contemporary global village. The book features some optimistic outcomes, and some worries about what the new millennium will not achieve, despite the common and transnational efforts, that is to say a fair re-distribution of resources to reach what R. W. Fogel defines a post-modern equality, based on values as well as on material wealth. In sum, the essayists wonder if some of the hidden promises of globalization will develop in a better new century.
A Companion to American Cultural History by Karen Halttunen Pdf
A Companion to American Cultural History offers a historiographic overview of the scholarship, with special attention to the major studies and debates that have shaped the field, and an assessment of where it is currently headed. 30 essays explore the history of American culture at all analytic levels Written by scholarly experts well-versed in the questions and controversies that have activated interest in this burgeoning field Part of the authoritative Blackwell Companions to American History series Provides both a chronological and thematic approach: topics range from British America in the Eighteenth Century to the modern day globalization of American Culture; thematic approaches include gender and sexuality and popular culture
The Global Village by Ray Broadus Browne,Marshall William Fishwick Pdf
Offers 15 essays discussing the meaning of Marshall McLuhan's global village in a world witnessing explosive forces of individualism, tribalism, and nationalism. Topics include lessons from the Blacksburg electronic village, MTV's global footprint, missionaries in a global village, and the Swedish raggare subculture. Includes bandw photos. No index. Paper edition (772-1), $24.95. Annotation copyrighted by Book News, Inc., Portland, OR
Managing Development in a Global Context by O. Dwivedi,R. Khator,J. Nef Pdf
Managing Development in a Global Context examines the complex relationship between management, development and globalization from a multidimensional perspective. Key authors in the field explore the historical record, the current global, characteristics of present developmental and managerial dilemmas, and possible future scenarios.
Americanism and Americanization by Mel van Elteren Pdf
With the current state of foreign affairs, the terms "Americanism" and "Americanization" sometimes take on an unexpected--and an unflattering--connotation. Americanism essentially involves values, beliefs, ideals, goods and practices in local settings outside the United States that are in some way related or attributed to American influence. While the validity of this influence may be under scrutiny, it requires a detailed historical--and sometimes cultural--analysis to understand all the dynamics and implications of Americanization. A variety of factors contributes to this influence, including the preoccupation and reception of the relevant culture itself. For instance, many European countries have at times demonstrated a preoccupation with all things American which was not necessarily swayed by any action of America itself. The overall actualization of Americanization, however, encompasses a number of societal dimensions, including power differentials in the exchange processes concerned. Informed by a history of relevant developments since the early nineteenth century, this volume presents an in-depth critical analysis of the Americanization process. Beginning with a survey of early European preoccupations with things American, the book goes on to discuss European concerns regarding American influence after World War II. The work then looks at Americanism and its influence within the United States itself, especially regarding developments during the New Deal and beyond. The primary goal of the analysis is the construction of an interpretative framework, allowing for a more balanced approach to the study of Americanism abroad. Written from a critical, social-emancipatory perspective, the author's approach blends economic, military, social, political, cultural and psychological dimensions as well as an examination of the ways in which these areas interact. Finally, Americanism is examined as part of a U.S.-style corporate globalization at the current juncture. Instructors considering this book for use in a course may request an examination copy here.
Global America? by Natan Sznaider,Rainer Winter Pdf
Many contemporary issues cannot be readily or fully understood at the level of the nation state and the concept of globalization is used to develop understanding through the analysis of global (transnational) processes. This volume explores the phenomenon of Americanization, and its worldwide impact, and the cultural consequences of globalization.
Sociological Perspectives on Sport by David Karen,Robert E. Washington Pdf
Sociological Perspectives on Sport: The Games Outside the Games seeks not only to inform students about the sports world but also to offer them analytical skills and the application of theoretical perspectives that deepen their awareness and understanding of social processes linking sports to the larger social world. With six original framing essays linking sport to a variety of topics, including race, class, gender, media, politics, deviance, and globalization, and 37 reprinted articles, this text/reader sets a new standard for excellence in teaching sports and society.
The German-American Encounter by Frank Trommler,Elliott Shore Pdf
While Germans, the largest immigration group in the United States, contributed to the shaping of American society and left their mark on many areas from religion and education to food, farming, political and intellectual life, Americans have been instrumental in shaping German democracy after World War II. Both sides can claim to be part of each other's history, and yet the question arises whether this claim indicates more than a historical interlude in the forming of the Atlantic civilization. In this volume some of the leading historians, social scientists and literary scholars from both sides of the Atlantic have come together to investigate, for the first time in a broad interdisciplinary collaboration, the nexus of these interactions in view of current and future challenges to German-American relations.
The Americanization of Europe by Alexander Stephan Pdf
Using Germany as a case study of the impact of American culture throughout a period characterized by a totalitarian system, two destructive wars, ethnic cleansing, and economic disaster, this book explores the political and cultural parameters of Americanization and anti-Americanism.
