The Anti Marketing Manifesto

Author : Michelle Lopez Boggs
Publisher : FriesenPress
Page : 219 pages
File Size : 43,7 Mb
Release : 2020-09-29
Category : Business & Economics
ISBN : 9781525580451

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The Anti-Marketing Manifesto by Michelle Lopez Boggs Pdf

DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS. In today’s age of increasing transparency, you have to look inside and get 100% real with yourself. With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout. In this book you’ll discover: • Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire— as the foundation for all your content and communication • How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits • How to infuse your unique voice, personality, talents, and perspectives into every facet of your business from your packaging and email newsletter to your funnel) and how critical this is for growth • The profit-butchering enemy of your attention—and what to focus on instead • Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”) Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve.

Author : John Grant
Publisher : John Wiley & Sons
Page : 291 pages
File Size : 53,9 Mb
Release : 2009-08-11
Category : Business & Economics
ISBN : 9780470687314

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The Green Marketing Manifesto by John Grant Pdf

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

Author : David J. Hood
Publisher : Unknown
Page : 0 pages
File Size : 54,9 Mb
Release : 2013
Category : Business & Economics
ISBN : 0749468521

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The Marketing Manifesto by David J. Hood Pdf

Marketing is key to the health and wealth of organizations and a vital component in business strategy. Written by marketing specialist David James Hood, The Marketing Manifesto identifies the issues inside the field of marketing that stand in the way of sustainable marketing capabilities, both for the individual marketer and the organization. The book features 15 concise and practical "mini manifestos" that offer resolutions to the challenges that result in poor performance by marketers, the profession and the company. Each manifesto offers advice on how to tackle the issue, addressing what needs to change and how to go about it. Topics include: the future of marketing, marketing and sales standards, permission-based marketing, preparing, predicting and performing campaigns, integrating marketing into corporate governance and marketing leadership.

Author : Adrian Liley
Publisher : Lulu.com
Page : 306 pages
File Size : 44,5 Mb
Release : 2024-05-04
Category : Electronic
ISBN : 9780244243500

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The Anti-Marketeer's Handbook by Adrian Liley Pdf

Author : Mike Capuzzi
Publisher : Unknown
Page : 128 pages
File Size : 50,8 Mb
Release : 2019-10
Category : Electronic
ISBN : 1732512787

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High Impact Marketing Manifesto by Mike Capuzzi Pdf

Author : P. Kitchen
Publisher : Springer
Page : 218 pages
File Size : 49,5 Mb
Release : 2003-02-04
Category : Business & Economics
ISBN : 9780230599857

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The Future of Marketing by P. Kitchen Pdf

This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.

Author : Maritza Iberico
Publisher : Maritza Iberico
Page : 325 pages
File Size : 53,9 Mb
Release : 2020-09-13
Category : Political Science
ISBN : 8210379456XXX

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The Anti-Trump Manifesto by Maritza Iberico Pdf

Under the hands of an expert manipulator, we are losing what really makes America great, the concept of the “American Dream.” We are at a crossroads. It is not a matter of partisan ideology, but of common sense and about the will to preserve the principles of the United States of America. It seems like today the law has ended, and tyranny has begun. The government does not look like America, just as Trump. We must stop this insanity. This is my personal statement against Donald J. Trump. I am your everyday citizen, and I am standing up to him, expressing all my frustration at having him as our president, as the leader of the free world. So, let me be clear; this book is all about trashing Trump. This book is all about making a case for impeachment. It will be poetic justice. It will mean that at the end of this drama, the actors (the whistleblower, the witnesses, the Congressmen, and Senators; anyone who did the right thing,) will be the heroes of this story. It will be America’s “all’s well that ends well,” as the Bard would say. We can only hope.

Author : John Grant
Publisher : Wiley + ORM
Page : 356 pages
File Size : 41,8 Mb
Release : 2011-01-19
Category : Business & Economics
ISBN : 9781119995036

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The Brand Innovation Manifesto by John Grant Pdf

The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Lukes and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting peoples lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the brand molecule to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

Author : Jesse Kelly
Publisher : Simon and Schuster
Page : 336 pages
File Size : 55,9 Mb
Release : 2023-06-06
Category : Political Science
ISBN : 9781668010877

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The Anti-Communist Manifesto by Jesse Kelly Pdf

That single sentence summarizes the guiding principle of anti communism-no remorse, no misgivings, and an unwavering commitment to defeating the communist menace that threatens our nation. But what will it take to defeat this resilient enemy? That is the question author Jesse Kelly answers in The Anti-Communist Manifesto. The communist has turned every American institution into a battlefield: from local school boards to corporate boardrooms and beyond In The Anti-Communist Manifesto, Jesse Kelly exposes the communist and lays out a realistic plan to retake America from him-institution by institution.

Author : Mike Capuzzi
Publisher : CreateSpace
Page : 72 pages
File Size : 50,6 Mb
Release : 2014-03-01
Category : Electronic
ISBN : 1496129105

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High Impact Marketing Manifesto by Mike Capuzzi Pdf

High impact marketing is for the bricks and mortar, retail and professional practice business owner who wants to stand out and rise above their competition. Getting your business marketing noticed these days is harder than ever before. Every single one of your prospects and customers are being bombarded with noise which is distracting them and taking their attention away from you and your business. The High Impact Marketing Manifesto quick and easy-to-digest collection of 27 unconventional, yet proven and profitable marketing strategies for every type of bricks and mortar business. Even if you only implement two or three of these timeless strategies, your marketing stand out, become more attractive to your ideal recipient and ultimately more profitable.

Author : Blair Enns
Publisher : Unknown
Page : 143 pages
File Size : 50,8 Mb
Release : 2018
Category : Advertising
ISBN : 1999523504

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The Win Without Pitching Manifesto by Blair Enns Pdf

Author : Michael Capuzzi,Mike Capuzzi
Publisher : Createspace Independent Publishing Platform
Page : 68 pages
File Size : 55,5 Mb
Release : 2017-12-10
Category : Electronic
ISBN : 1981612432

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High Impact Marketing Manifesto by Michael Capuzzi,Mike Capuzzi Pdf

In this short, easy-to-read book, you'll discover 21 High Impact Marketing rules for creating more personal and relevant ways to attract, connect with and WOW! your leads, prospects and customers. Follow these time-tested rules and you and your business will instantly rise above any competition and be the "go to" choice in your community.

Author : John V. Fleming
Publisher : W. W. Norton & Company
Page : 369 pages
File Size : 50,8 Mb
Release : 2009-08-17
Category : History
ISBN : 9780393069259

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The Anti-Communist Manifestos: Four Books That Shaped the Cold War by John V. Fleming Pdf

Profiles the authors of four influential books that informed the political struggles of the Cold War, describing their former allegiances to communism and their underground works.

Author : Leanne Maskell
Publisher : Practical Inspiration Publishing
Page : 239 pages
File Size : 49,7 Mb
Release : 2019-05-02
Category : Business & Economics
ISBN : 9781788600668

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The Model Manifesto by Leanne Maskell Pdf

For such a beautiful industry, there is a lot of ugly behind the scenes in modelling. Exploitation has always existed in the fashion industry, because it is so aspirational. By cutting through the smoke and mirrors, The Model Manifesto empowers and educates models to take control of their lives into their own hands and educates the public on the reality of what's involved in modelling. Leanne Maskell has drawn on her 13 years of experience working as an international model together with her legal background to create this easy-to-understand, A-Z guide in order to end exploitation of vulnerable models and wanna-be models. With contributions from top industry experts, The Model Manifesto includes solid advice on everything from mental health issues to paying tax. It covers every aspect of the modelling industry in detail to give an honest and realistic insider view, covering both the highs and the lows. The way to end the exploitation and the ugly in the industry is by education, awareness and building change from the inside out.

Author : Terry Smith,Tom Williams
Publisher : Walter de Gruyter GmbH & Co KG
Page : 620 pages
File Size : 54,5 Mb
Release : 2022-07-05
Category : Business & Economics
ISBN : 9783110718638

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Brand Fusion by Terry Smith,Tom Williams Pdf

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profi t with purpose, are sustainable, and create mutually benefi cial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.