The Art Of Digital Marketing

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The Art of Digital Marketing

Ian Dodson
The Art of Digital Marketing Book PDF

Author : Ian Dodson
Publisher : John Wiley & Sons
Page : 614 pages
File Size : 55,7 Mb
Release : 2016-04-04
Category : Business & Economics
ISBN : 9781119265726

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The Art of Digital Marketing by Ian Dodson Pdf

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

The Art of Digital Marketing

Ian Dodson
The Art of Digital Marketing Book PDF

Author : Ian Dodson
Publisher : Unknown
Page : 385 pages
File Size : 52,8 Mb
Release : 2016
Category : BUSINESS & ECONOMICS
ISBN : 1119267102

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The Art of Digital Marketing by Ian Dodson Pdf

"The Digital Marketing Playbook is based off the Digital Marketing Institute's introductory program and provides an innovative methodology for implementing digital marketing. The principle behind the book can best be summed up as "Start with the customer and work backwards". Digital marketing fundamentally is the story of the empowered consumer. The evolution of the Internet is not about brands like Google or Facebook or Apple, it's actually about the evolution of consumer control over their choices and their existence. So the impact or effectiveness of any digital marketing campaign is only as good as the extent to which it takes into account and bases its activities on an empowered digital consumer. The Digital Marketing Playbook provides a structured, implementable, iterative framework that teaches people how to implement and manage digital marketing. It's based on a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. - INITIATE: A digital campaign is only as strong as the time you spend interacting with the customer to find out what they want, where they are online, and how they like to be engaged with. - ITERATE: The digital model turns traditional marketing models on their head. Most traditional campaigns adopt a big bang approach that require a front loading of investment and resources. Digital marketing is an iterative, ongoing, always improving process based on customer interactions and outcomes. - INTEGRATE: The third and crucial step in the process is about how it is crucial to integrate digital activities across various channels and also the means by which they are integrated with traditional marketing channels"--

The Art of Digital Marketing for Fashion and Luxury Brands

Wilson Ozuem,Silvia Ranfagni
The Art of Digital Marketing for Fashion and Luxury Brands Book PDF

Author : Wilson Ozuem,Silvia Ranfagni
Publisher : Springer Nature
Page : 471 pages
File Size : 48,8 Mb
Release : 2021-07-17
Category : Business & Economics
ISBN : 9783030703240

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The Art of Digital Marketing for Fashion and Luxury Brands by Wilson Ozuem,Silvia Ranfagni Pdf

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

The Best Digital Marketing Campaigns in the World

Damian Ryan,Calvin Jones
The Best Digital Marketing Campaigns in the World Book PDF

Author : Damian Ryan,Calvin Jones
Publisher : Kogan Page Publishers
Page : 224 pages
File Size : 46,8 Mb
Release : 2011-06-03
Category : Business & Economics
ISBN : 9780749460631

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The Best Digital Marketing Campaigns in the World by Damian Ryan,Calvin Jones Pdf

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Digital Marketing Strategy

Simon Kingsnorth
Digital Marketing Strategy Book PDF

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
Page : 344 pages
File Size : 49,9 Mb
Release : 2016-05-03
Category : Business & Economics
ISBN : 9780749474713

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Digital Marketing Strategy by Simon Kingsnorth Pdf

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

The Tools and Modules of Digital Marketing

Vishaw Deepak
The Tools and Modules of Digital Marketing Book PDF

Author : Vishaw Deepak
Publisher : Unknown
Page : 166 pages
File Size : 44,6 Mb
Release : 2020-06-27
Category : Electronic
ISBN : 9352682254

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The Tools and Modules of Digital Marketing by Vishaw Deepak Pdf

The Tools and Modules of Digital Marketing is designed as a textbook for management students specializing in digital marketing. This book is the first edition and contains 21 important modules of digital marketing which provides the most comprehensive guide to all important aspects of digital marketing and the step framework for planning, integration, and measurement of each digital channel platform and technologies. From this book, you will learn about 21 models of digital marketing (eg, WordPress, Lead Generation, Viral Marketing, etc.) from zero levels to advanced level. This book provides a step-by-step guide to implementing the key aspects of online marketing. It will be equally useful in both training and self-learning scenarios. after reading this book - and completing the modules within it, the Reader will be equipped to undertake any digital marketing role within a variety of organizations. This book provides a complete course of digital marketing, through this course, you can make your career in the field of digital marketing or you can find yourself as a digital entrepreneur.In this book, you'll discover: p p⚫ How to get new customers, clients.⚫ How to make more profit from existing customers.⚫ How to your website, e-commerce, or blog and how to monetize them.⚫ A simple step-by-step process for creating your personalized marketing plan.⚫ How to analyze your competitors Plan

The Art of Digital Marketing and Advertising

Simon Toole
The Art of Digital Marketing and Advertising Book PDF

Author : Simon Toole
Publisher : Independently Published
Page : 0 pages
File Size : 52,6 Mb
Release : 2023-02-12
Category : Electronic
ISBN : 9798377177821

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The Art of Digital Marketing and Advertising by Simon Toole Pdf

"The Art of Digital Marketing and Advertising" is an all-inclusive guide to the ever-evolving digital marketing landscape. The book is structured into 25 chapters, each of which delves into various aspects of digital marketing and advertising. Beginning with the basics, the first few chapters introduce readers to the world of digital marketing and advertising, providing them with the tools they need to develop a strategy that aligns with their business objectives. Chapters on search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, and email marketing offer insights on how to leverage various marketing channels for business growth. The book also covers affiliate marketing, influencer marketing, and video marketing, as well as mobile marketing, display advertising, native advertising, and programmatic advertising. Furthermore, it provides a detailed overview of online reputation management and e-commerce marketing, while also highlighting legal considerations for online advertising. The author makes the book engaging by including real-life case studies and examples of successful digital marketing campaigns. The book's advanced techniques in personalization, automation, and multilingual digital marketing give readers a deep understanding of the future of digital marketing and advertising. Overall, "The Art of Digital Marketing and Advertising" is an invaluable resource for anyone looking to navigate the dynamic digital marketing landscape. The book offers a wealth of information on measuring and analyzing performance, influencer marketing case studies, and the future of digital marketing and advertising. The author's expertise and the book's comprehensive structure make it an indispensable guide for businesses looking to thrive in today's digital age.

Mastering the Art of Digital Marketing

Deepa Menon
Mastering the Art of Digital Marketing Book PDF

Author : Deepa Menon
Publisher : Unknown
Page : 0 pages
File Size : 42,9 Mb
Release : 2024-01-18
Category : Art
ISBN : 9798869146922

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Mastering the Art of Digital Marketing by Deepa Menon Pdf

Digital marketing is a very important marketing method today. It helps businesses reach their target customers with their products and services. Understanding the secrets of digital marketing can help businesses increase the effectiveness of their marketing campaigns. In this article, we will discuss the basic framework of digital marketing, key trends, and its impact on consumers. Framework Digital marketing can be broken down into four main components: Content marketing: This involves creating and distributing valuable content that attracts and engages target customers. Search engine optimization (SEO): This is the process of improving the visibility of a website or web page in search engine results pages (SERPs). Pay-per-click (PPC) advertising: This is a type of online advertising where businesses pay a fee each time someone clicks on their ad. Social media marketing: This involves using social media platforms to connect with and engage with target customers ഡിജിറ്റൽ മാർക്കറ്റിംഗിന്റെ രഹസ്യം തുറക്കൽ രൂപരേഖ, പ്രവണതകൾ, സ്വാധീനം പ്രവേശനം ഡിജിറ്റൽ മാർക്കറ്റിംഗ് ഇന്ന് വളരെ പ്രധാനപ്പെട്ട ഒരു മാർക്കറ്റിംഗ് രീതിയാണ്. ഇത് ബിസിനസുകൾക്ക് അവരുടെ ഉൽപ്പന്നങ്ങളും സേവനങ്ങളും ലക്ഷ്യ ഉപഭോക്താക്കളിലേക്ക് എത്തിക്കാൻ സഹായിക്കുന്നു. ഡിജിറ്റൽ മാർക്കറ്റിംഗിന്റെ രഹസ്യങ്ങൾ മനസ്സിലാക്കുന്നത് ബിസിനസുകൾക്ക് അവരുടെ മാർക്കറ്റിംഗ് പ്രചാരണങ്ങളുടെ ഫലപ്രാപ്തി വർദ്ധിപ്പിക്കാൻ സഹായിക്കും. ഈ ലേഖനത്തിൽ, ഡിജിറ്റൽ മാർക്കറ്റിംഗിന്റെ അടിസ്ഥാന രൂപരേഖ, പ്രധാന പ്രവണതകൾ, ഉപഭോക്താക്കളിൽ ചെലുത്തുന്ന സ്വാധീനം എന്നിവയെക്കുറിച്ച് ചർച്ച ചെയ്യുന്നു

Digital Marketing in the Zone

David Reske
Digital Marketing in the Zone Book PDF

Author : David Reske
Publisher : Morgan James Publishing
Page : 174 pages
File Size : 43,6 Mb
Release : 2017-06-09
Category : Business & Economics
ISBN : 9781683502692

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Digital Marketing in the Zone by David Reske Pdf

In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing. Most marketers, however, don’t live life this way. They struggle with their campaigns and live in a perpetual state of confusion, wishful thinking, and risk-taking. Along with their professional frustrations, they experience negative emotions and are never totally happy with their work. Digital Marketing in the Zone breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in Digital Marketing.

Digital Marketing All-in-One For Dummies

Stephanie Diamond
Digital Marketing All in One For Dummies Book PDF

Author : Stephanie Diamond
Publisher : John Wiley & Sons
Page : 968 pages
File Size : 44,5 Mb
Release : 2019-04-08
Category : Business & Economics
ISBN : 9781119560241

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Digital Marketing All-in-One For Dummies by Stephanie Diamond Pdf

Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.

Twitter is Not a Strategy

Tom Doctoroff
Twitter is Not a Strategy Book PDF

Author : Tom Doctoroff
Publisher : St. Martin's Press
Page : 272 pages
File Size : 43,6 Mb
Release : 2014-11-11
Category : Business & Economics
ISBN : 9781137474704

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Twitter is Not a Strategy by Tom Doctoroff Pdf

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital and social media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In Twitter is Not a Strategy, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation.

ROCKET INTO DIGITAL

Vincent Wee
ROCKET INTO DIGITAL Book PDF

Author : Vincent Wee
Publisher : Blurb
Page : 144 pages
File Size : 52,5 Mb
Release : 2016-08-13
Category : Business & Economics
ISBN : 1367358892

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ROCKET INTO DIGITAL by Vincent Wee Pdf

If you are a small business owner, it is likely that you have dabbled with digital marketing in an attempt to capitalize on customers online. Perhaps you have a website, or have tried advertising on social media platforms. You will be glad to know that digital marketing and social media are so much more than these basic strategies. This book is your go-to-guide for discerning digital marketing and social media and understanding how to perfect these as an art, rather than functional steps to build your business. An artist can turn a blank canvas into a stunning masterpiece. You can do the same for your small business if you are equipped with the right tool. This book will explain how you can triple sales growth, understand digital marketing components and improve your competitive edge. Rocket into Digital and change your business by reading on!

Digital Marketing Analytics

Kevin Hartman
Digital Marketing Analytics Book PDF

Author : Kevin Hartman
Publisher : Unknown
Page : 264 pages
File Size : 53,9 Mb
Release : 2020-09-15
Category : Electronic
ISBN : 9798686372177

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Digital Marketing Analytics by Kevin Hartman Pdf

From Kevin Hartman, Director of Analytics at Google, comes an essential guide for anyone seeking to collect, analyze, and visualize data in today's digital world (printed in black & white to keep print costs down). Even if you know nothing about digital marketing analytics, digital marketing analytics knows plenty about you. It's a fundamental, inescapable, and permanent cornerstone of modern business that affects the lives of analytics professionals and consumers in equal measure. This five-part book is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more. PART 1: The Day the Geeks Took Over The ubiquity of data analytics today isn't just a product of the past half-century's transformative and revolutionary changes in commerce and technology. Humanity has been developing, analyzing, and using data for millennia. Understanding where digital marketing analytics is now and where it will be in five, 10, or 50 years requires a holistic and historical view of our relationship and interaction with data. Part 1 looks at modern analysts and analytics in the context of its distinct historical epochs, each one containing major inflection points and laying a foundation for future advancements in the ART + SCIENCE that is modern data analytics. PART 2: Consumer/Brand Relationships The methods that brands use to build relationships with consumers - online video, search, display ads, and social media - give analysts a wealth of data about behaviors on these platforms. Knowing how to assess successful consumer/brand relationships and understanding a consumer's purchase journey requires a useable framework for parsing this data. In Part 2, we explore each digital channel in-depth, including a discussion of key metrics and measurements, how consumers interact with brands on each platform, and ways of organizing consumer data that enable actionable insights. PART 3: The Science of Analytics Part 3 focuses on understanding digital data creation, how brands use that data to measure digital marketing effectiveness, and the tools and skill sets analysts need to work effectively with data. While the contents are lightly technical, this section veers into the colloquial as we dive into multitouch attribution models, media mix models, incrementality studies, and other ways analysts conduct marketing measurement today. Part 3 also provides a useful framework for evaluating data analysis and visualization tools and explains the critical importance of digital marketing maturity to analysts and the companies for which they work. PART 4: The Art of Analytics Every analyst dreams of coming up with the "Big Idea" - the game-changing and previously unseen insight or approach that gives their organization a competitive advantage and their career a huge boost. But dreaming won't get you there. It requires a thoughtful and disciplined approach to analysis projects. In this part of the book, I detail the four elements of the Marketing Analytics Process (MAP): plan, collect, analyze, report. Part 4 also explains the role of the analyst, the six mutually exclusive and collectively exhaustive ("MECE") marketing objectives, how to find context and patterns in collected data, and how to avoid the pitfalls of bias. PART 5: Storytelling with Data In Part 5, we dive headlong into the most important aspect of digital marketing analytics: transforming the data the analyst compiled into a comprehensive, coherent, and meaningful report. I outline the key characteristics of good visuals and the minutiae of chart design and provide a five-step process for analysts to follow when they're on their feet and presenting to an audience.

The Art of Digital Marketing

Ian Dodson
The Art of Digital Marketing Book PDF

Author : Ian Dodson
Publisher : John Wiley & Sons
Page : 406 pages
File Size : 43,6 Mb
Release : 2016-04-18
Category : Business & Economics
ISBN : 9781119265702

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The Art of Digital Marketing by Ian Dodson Pdf

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

The Art of Digital Marketing

Krishan Kant Chura
The Art of Digital Marketing Book PDF

Author : Krishan Kant Chura
Publisher : Krishan Kant Chura
Page : 108 pages
File Size : 55,6 Mb
Release : 2023-04-03
Category : Business & Economics
ISBN : 8210379456XXX

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The Art of Digital Marketing by Krishan Kant Chura Pdf

Unlock the world of Digital Marketing with this uniquely designed book tailored for knowledge seekers in the field. Why juggle through numerous resources when you can access it all in one place? A team of five adept marketing professionals has converged their expertise to create a comprehensive guide that encapsulates the essence of web marketing. From foundational elements like website construction, SEO, and web analytics, to the intricacies of online advertising, email campaigns, and leveraging the power of social media – this consortium of web marketing virtuosos offers their invaluable insights for your benefit. Embrace the art of Digital Marketing, a transformative technique that propels your product and service promotion to unprecedented heights through online channels. Step away from the conventional modes of advertising such as TV, radio, magazines, and newspapers. Instead, immerse yourself in the dynamic realm of Video Ads, where the visual narrative truly captivates. Explore beyond the ordinary with innovative approaches like banners and product placements. In a world where digital prowess is the key to success, this book hands you the key to unlock new paradigms of marketing communication. Seize the opportunity to master Digital Marketing and watch your brand flourish in the boundless online landscape.