The Art Of Graphic Design

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The Art of Graphic Design

Bradbury Thompson,Jessica Helfand
The Art of Graphic Design Book PDF

Author : Bradbury Thompson,Jessica Helfand
Publisher : Yale University Press
Page : 233 pages
File Size : 53,9 Mb
Release : 2018-01-01
Category : Design
ISBN : 9780300238570

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The Art of Graphic Design by Bradbury Thompson,Jessica Helfand Pdf

A revered classic of American design delights anew with the freshness and ingenuity of its approach Bradbury Thompson (1911-1995) remains one of the most admired and influential graphic designers of the twentieth century, having trained a generation of design students while on the faculty of the Yale School of Art for more than thirty years. The art director of Mademoiselle and design director of Art News and Art News Annual in the decades after World War II, Thompson was also a distinguished designer of limited-edition books, postage stamps, rationalized alphabets, corporate identification programs, trademarks, and sacred works (most notably the Washburn College Bible). Thompson also designed more than sixty issues of Westvaco Inspirations, a magazine that was published by the Westvaco Corporation and distributed to thousands of printers, designers, and teachers to show the range and versatility of printing papers. Thompson was especially revered for his ability to adapt classic typography for the modern world. Bradbury Thompson: The Art of Graphic Design is a landmark in the history of fine bookmaking. First published by Yale University Press in 1988 and designed by Thompson himself, it was praised by the New York Times as a book in which "art and design are gloriously and daringly mixed." Original texts by the author and other notable designers, critics, and art historians, including J. Carter Brown, Alvin Eisenman, and Steven Heller, explore Thompson's methods and design philosophy, and a newly commissioned afterword by Jessica Helfand attests to the enduring importance of his work. Both a retrospective and a manifesto, the book surveys Thompson's timeless contributions to American graphic design, including his experimental work and his work in magazines, typography, books, simplified alphabets, and contemporary postage stamps. Published for the first time in paperback, this classic text is now available for a new generation of designers and students.

Art and Graphic Design

Benoit Buquet
Art and Graphic Design Book PDF

Author : Benoit Buquet
Publisher : Yale University Press
Page : 233 pages
File Size : 47,6 Mb
Release : 2021
Category : Art and design
ISBN : 9780300249859

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Art and Graphic Design by Benoit Buquet Pdf

An innovative exploration of the intersection of graphic design and American art of the 1960s and 1970s This fascinating study of the role that graphic design played in American art of the 1960s and 1970s focuses on the work of George Maciunas, Ed Ruscha, and Sheila Levrant de Bretteville. Examining how each of these artists utilized typography, materiality, and other graphic design aesthetics, Benoît Buquet reveals the importance of graphic design in creating a sense of coherence within the disparate international group of Fluxus artists, an elusiveness and resistance to categorization that defined much of Ruscha's brand of Pop Art, and an open and participatory visual identity for a range of feminist art practices. Rigorous and compelling scholarship and a copious illustration program that presents insightful juxtapositions of objects--some of which have never been discussed before--combine to shed new light on a period of abundant creativity and cultural transition in American art and the intimate, though often overlooked, entwinement between art and graphic design.

The Big Book of Graphic Design

Roger Walton
The Big Book of Graphic Design Book PDF

Author : Roger Walton
Publisher : Harper Collins
Page : 340 pages
File Size : 46,5 Mb
Release : 2007-11-06
Category : Graphic arts
ISBN : 9780061215247

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The Big Book of Graphic Design by Roger Walton Pdf

This anthology features material from established and emerging major designers and is filled with hundreds of examples that are forging new graphic ground across a complete range of visual media. For ease of reference, illustrators' work is categorised as follows: Editorial: Magazines and books, Stationery: Corporate and personal, Corporate: Identity and brochures, Advertising: Editorial, billboards, and posters, Music: Record sleeves, CD covers and posters, Exhibitions: Installations and signage, Packaging, Websites. It contains a visual index for quick reference and designers' contact details.

The Elements of Graphic Design

Alex W. White
The Elements of Graphic Design Book PDF

Author : Alex W. White
Publisher : Simon and Schuster
Page : 224 pages
File Size : 46,8 Mb
Release : 2011-03-15
Category : Design
ISBN : 9781581157802

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The Elements of Graphic Design by Alex W. White Pdf

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Graphic Design Idea Book

Gail Anderson,Gaile Anderson,Steven Heller
The Graphic Design Idea Book Book PDF

Author : Gail Anderson,Gaile Anderson,Steven Heller
Publisher : Laurence King Publishing
Page : 128 pages
File Size : 55,6 Mb
Release : 2016-04-13
Category : Design
ISBN : 9781780679938

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The Graphic Design Idea Book by Gail Anderson,Gaile Anderson,Steven Heller Pdf

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

The History of Graphic Design, 1960-Today

Jens Müller
The History of Graphic Design 1960 Today Book PDF

Author : Jens Müller
Publisher : Taschen
Page : 480 pages
File Size : 46,8 Mb
Release : 2018
Category : Art
ISBN : 3836570378

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The History of Graphic Design, 1960-Today by Jens Müller Pdf

In this second volume, Jens Müller rounds off the most comprehensive exploration of graphic design to date. With around 3,500 seminal pieces and 78 landmark projects, year-by-year spreads, and profiles of industry leaders, discover how graphic design shaped contemporary society from the 1960s until today, from the hippie movement to new forms...

The Designer's Dictionary of Color

Sean Adams
The Designer s Dictionary of Color Book PDF

Author : Sean Adams
Publisher : Abrams
Page : 262 pages
File Size : 50,6 Mb
Release : 2017-04-11
Category : Design
ISBN : 9781683350026

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The Designer's Dictionary of Color by Sean Adams Pdf

A guide to the cultural, historical, and social meanings of twenty-seven colors, plus examples of successful usage of each as well as options for palette variations. The Designer’s Dictionary of Color provides an in-depth look at twenty-seven colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian—whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.

Reading Graphic Design in Cultural Context

Grace Lees-Maffei,Nicolas P. Maffei
Reading Graphic Design in Cultural Context Book PDF

Author : Grace Lees-Maffei,Nicolas P. Maffei
Publisher : Bloomsbury Publishing
Page : 248 pages
File Size : 46,7 Mb
Release : 2019-02-07
Category : Design
ISBN : 9780857858023

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Reading Graphic Design in Cultural Context by Grace Lees-Maffei,Nicolas P. Maffei Pdf

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Graphic Design Play Book

Sophie Cure,Barbara Seggio
Graphic Design Play Book Book PDF

Author : Sophie Cure,Barbara Seggio
Publisher : Laurence King Publishing
Page : 0 pages
File Size : 44,6 Mb
Release : 2019-06-25
Category : Design
ISBN : 1786273969

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Graphic Design Play Book by Sophie Cure,Barbara Seggio Pdf

'Truly something that's just a beautiful, slick, and very enjoyable little publication' – CreativeBoom "Graphic Design Play Book features a variety of puzzles and challenges, providing a fun and interactive way for young visual thinkers to engage with the world of graphic design" – Eye Understand how graphic design works and develop your visual sensibility through puzzles and activities! An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, logo design, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing and dot–to–dot, readers are introduced to graphic art concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose–leaf section contains stickers, die–cut templates, and coloured paper to help readers complete the activities. Illustrated with typefaces, poster design and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication. An excerpt from the book: How many ways are there of saying 'hello'? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page; or with large, multi–coloured, dancing letters ; maybe with a simple shape or an image. Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it's a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci–fi film. Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you're a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers. The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina

Graphic Design

Walker Art Center
Graphic Design Book PDF

Author : Walker Art Center
Publisher : Unknown
Page : 0 pages
File Size : 53,7 Mb
Release : 2011
Category : Art and society
ISBN : 0935640983

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Graphic Design by Walker Art Center Pdf

Published on the occasion of an exhibition held at the Walker Art Center, Minneapolis, Minn. and four other institutions between Oct. 22. 2011 and Dec. 2013.

Designing for Children

Steven Heller,Steven Guarnaccia
Designing for Children Book PDF

Author : Steven Heller,Steven Guarnaccia
Publisher : Watson-Guptill Publications
Page : 164 pages
File Size : 46,5 Mb
Release : 1994
Category : Art
ISBN : UOM:49015001465997

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Designing for Children by Steven Heller,Steven Guarnaccia Pdf

"Children's culture has become a boom industry, generating tons of accoutrements from toys to school supplies to interactive computer programs. To be successful, such materials must be designed in a way that speaks directly to a young audience yet pleases - and doesn't alienate - adults. That said, what is good design for children? What criteria does a designer follow in creating products that will appeal to kids without compromising on quality or aesthetics? Steven Heller and Steven Guarnaccia address these and many other related questions in Designing for Children, the first and only book devoted to an increasingly important subject." "Heller and Guarnaccia analyze and celebrate recent advances in child-oriented design and show examples of new work that represent the growing sophistication in this arena. The authors look at hundreds of case studies in which graphics play a major role, specifically in the realms of television, video, and radio; museums and environments; novelties and gifts; toys and games; newspapers and magazines; computers and electronics; theater and performances; and books and posters. Packaging and promotional materials for the various products and activities are also discussed." "In response to the burgeoning children's market, clients like Sony, Nickelodeon, Esprit/Kids, Hasbro, Stride Rite, Levi Strauss, Hallmark, Pentech, The Nature Company, Mattel, Milton Bradley, Broderbund, and numerous publishers are increasingly employing the talents of innovative designers with an eye toward reaching a young audience. Today among their ranks are such well-known and highly respected graphic artists as Seymour Chwast, Maira Kalman, April Greiman, Paula Scher, and Richard McGuire, many of whose designs for children are featured here." "Designing for Children is an important book for designers of all kinds, but it's also of interest to parents seeking well-made, thoughtfully designed alternatives to standard mass-market toys, books, and other childhood fare for their kids."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

A New Program for Graphic Design

David Reinfurt
A New Program for Graphic Design Book PDF

Author : David Reinfurt
Publisher : Inventory Press
Page : 256 pages
File Size : 43,6 Mb
Release : 2019-09-17
Category : Design
ISBN : 1941753213

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A New Program for Graphic Design by David Reinfurt Pdf

A toolkit for visual literacy in the 21st century A New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st century. Three courses--Typography, Gestalt and Interface--provide the foundation of this book. Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, A New Program for Graphic Design serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, György Kepes, Bruno Munari and Stewart Brand (among many others), it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels--treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool. David Reinfurt (born 1971), a graphic designer, writer and educator, reestablished the Typography Studio at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of Muriel Cooper (MIT Press, 2017), a book about the pioneering designer.

Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Design and Everything in Between

Andy Cooke
Graphic Design for Art Fashion Film Architecture Photography Product Design and Everything in Between Book PDF

Author : Andy Cooke
Publisher : National Geographic Books
Page : 0 pages
File Size : 45,7 Mb
Release : 2018-04-10
Category : Design
ISBN : 9783791383507

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Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Design and Everything in Between by Andy Cooke Pdf

This collection of groundbreaking campaigns and industry insights from the world's leading design studios shows how today's graphic designers are thinking, collaborating, and breaking the rules. This guide explores ways in which graphic designers can successfully collaborate with other creative professionals and sectors, whether it be a more sophisticated logo for a product, a better-designed lookbook for a fashion brand, or a more intuitive wayfinding system for a museum. The book features exceptionally conceived design solutions across a variety of industries--from architecture and product design to art, fashion, and film. Through dynamic spreads, readers will discover the Berlin-based studio Hort's transformative campaign for Nike; Base's responsive, flexible logo for Munich's Haus der Kunst museum; how design agency Bond worked with ArtRabbit, a website and app that catalogs contemporary art exhibitions, on a clever identity rollout; and how John Haslam, managing director of bespoke paper company G.F Smith, feels about the process of working with designers. Each example illustrates the significance of the graphic designer's role in making a campaign marketable and successful. Insights from clients and the designers themselves reveal the inner workings of the design process. An indispensable reference for the graphic design industry, this visually arresting and informative volume shows how excellence can be achieved when creative minds work together.

Graphic Design in the Twentieth Century

Richard Hollis
Graphic Design in the Twentieth Century Book PDF

Author : Richard Hollis
Publisher : National Geographic Books
Page : 0 pages
File Size : 44,5 Mb
Release : 2021-11-30
Category : Design
ISBN : 9780500204511

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Graphic Design in the Twentieth Century by Richard Hollis Pdf

A new edition of a seminal book on the history of graphic design in the twentieth century by one of the leading authorities in the field. The story of graphic design is one of the most exciting and important developments in twentieth-century visual culture. From its roots in the expansion of printing, graphic design has evolved from a means of identification, information, and promotion to a profession and art in its own right. This authoritative documentary history begins with the poster and goes on to chart the use of text and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and includes the effects of technical innovations such as photography and the computer, as well as the digital revolution. With over 800 illustrations fully integrated with the text, this indispensable account is uniquely clear, comprehensive, and absorbing. For this latest edition, Graphic Design in the Twentieth Century has been updated with a new preface and additions to the bibliography, ensuring its continued usefulness to students and designers alike.

The Art of Harry Potter (Mini Book)

Insight Editions
The Art of Harry Potter Mini Book Book PDF

Author : Insight Editions
Publisher : Insight Editions
Page : 0 pages
File Size : 43,7 Mb
Release : 2019-05-14
Category : Art
ISBN : 1683834577

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The Art of Harry Potter (Mini Book) by Insight Editions Pdf

Keep the fascinating magical creatures of the wizarding world close at hand with this miniature art book featuring concept art from the Harry Potter films. The magical world of the Harry Potter film series is filled with captivating and curious creatures, from the fearsome dragons of the Triwizard Tournament to the crafty goblins of Gringotts Bank to the owls who carry the wizarding post. To bring these creatures to life onscreen, an extraordinary team of artists created a huge collection of sketches, drawings, paintings, and digital renders, drawing some creatures from established mythology and others from the depths of their imagination. One of a new line of palm-sized art books, The Art of Harry Potter: Mini Book of Creatures presents an incredible treasure trove of Harry Potter creature art in a unique miniature format. Filled with behind-the-scenes facts and insights, it’s the perfect way to keep the magic and mystery of the Harry Potter films close to your heart.