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Store Presentation & Design No.2 INTL by Martin M. Pegler Pdf
"This book presents some of the finest examples of how flagship stores, satellite stores and vendor shops are designed with "visual clues" that build a strong brand image and how they carry their "look" from one store to another. Included are over 40 examples of how store designers/architects create store designs that are adapted to different spaces, locations and countries while maintaining a recognizable brand image. Also shown are scores of examples of branding as it appears in store windows"--Publisher.
Retail Spaces: Small Stores No. 2 by Retail Design International Pdf
More than 50 projects illustrate how successful small to medium size store designs maximize sales per square feet and build a strong store image at the same time. Today the demand for effective small-space design has never been more important. 500 photographs plus insightful editorial describing the designer objectives, challenges and solutions make this a highly informative and inspiring book.
The world of retail design operates with a dynamism not often encountered in other commercial sectors. To successfully deliver a retail project, the store planner must possess a good working knowledge of a wide range of disciplines. As well as design, these include matters as diverse as store operations to materials and construction methods. Contemporary Retail Design: A Store Planner's Handbook provides a comprehensive overview of the store planning process and is an essential companion for anyone embarking on a retail design project. Written from the perspective of the designer, it contains practical guidance on every step of the design and construction process including: an introduction to store types and their history; what to consider when planning a store; the practicalities of layout versus the psychological response of the shopper; the range of materials and finishes available and how to use them successfully; what to consider when planning for building services, security and store operations. The book's practical advice is supplemented with case studies showing examples of best practice, and is illustrated with 200 drawings and photographs from a wide variety of stores around the world.
"Retail Spaces: Small Stores, No. 2 builds upon the overwhelming success of the first volume and features more than 50 of the most innovative new small stores. With a plethora of small retail operations opening across the globe, and in all sectors of the retailing world, this exciting segment of the industry continues to drive retailing forward. The many recent success stories included in this book prove that small spaces and big sales do go hand-in-hand. With careful design and exciting visual presentation small retailers are generating profits that rival their much larger competitors and far exceed what the square footage would seemingly predict. Although it's easy to focus only on the challenges of a small store, the advantages are significant and are emphasized in this new volume. In addition to the obvious savings in real estate and overhead costs, the small retailer has the ability to precisely focus the shopper's attention. Careful attention to store layout and visual presentation ensure that every item in a retailer's offering beckons to the consumer. The results are gems of the retailing world that entice shoppers to linger--and return again and again. This book is an invaluable resource for retailers, interior designers, architects and visual merchandising professionals engaged in the future of retailing. "
Store Design and Visual Merchandising by Claus Ebster Pdf
In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis'-'-vis books written by artists, architects and interior designers which lack a solid research foundation and academic journals articles, which are often inaccessible to the educated yet non-specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.