Author : J. Patrick Boyer
Publisher : Dundurn
Page : 528 pages
File Size : 46,8 Mb
Release : 2015-10-10
Category : Political Science
ISBN : 9781459724501
The Big Blue Machine by J. Patrick Boyer Pdf
The story of a formidable campaign organization — "the Big Blue Machine" — that ran a string of successful Progressive Conservative Party campaigns in a several provinces over four decades. Devoted to the art of winning campaigns, it pioneered new techniques in polling, advertising, fundraising, communications, and policy development.