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Author : Anthony G. Bennett
Publisher : Unknown
Page : 128 pages
File Size : 42,6 Mb
Release : 2000
Category : Electronic
ISBN : OCLC:958564363
Author : Nishant Baxi
Publisher : Litres
Page : 95 pages
File Size : 47,8 Mb
Release : 2022-05-15
Category : Computers
ISBN : 9785042453182
Get instant access to 200 powerful social media marketing tips to increase your followers, build credibility and gain more customers...These tips will surely put your business into overdrive! you’ll discover how to take advantage of high traffic social media sites!
Author : Mark Silboard
Publisher : Editora Bibliomundi
Page : 73 pages
File Size : 46,8 Mb
Release : 2021
Category : Computers
ISBN : 9781526042170
Social media sites like Facebook and Twitter are the new trend of the internet. It opened new possibilities to communication and it improved the way people connect and share. Think of it as an online ground where people can meet and interact electronically. But as you know, business thrives where people thrives. And having realized the large number of people that login to social media sites on a daily basis, internet marketers found a new marketing channel for their online businesses. Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche. However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly. In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise. So to help you avoid the pitfalls of social media marketing, we made a list of 200 tips that will guide you to the proper use of social media sites. So read on and learn how you can turn social media sites into an effective marketing tool.
Author : Anthony G. Bennett
Publisher : McGraw Hill Professional
Page : 481 pages
File Size : 45,5 Mb
Release : 2009-06-19
Category : Business & Economics
ISBN : 9780071626156
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.
Author : Anthony G. Bennett
Publisher : Tata McGraw-Hill Education
Page : 0 pages
File Size : 55,9 Mb
Release : 2010
Category : Electronic books
ISBN : 0071067647
Never has there been a more thorough, authoritative guide to world-class marketing essentials than The Big Book of Marketing. It brings together the wisdom and high-level expertise of marketing professionals from eighty-six of the world s greatest companies who share their insights on research, planning, pricing, public relations, advertising, direct marketing, international marketing, and eighteen other areas marketers need to master in order to succeed in today s global marketplace.
Author : Robert W. Bly
Publisher : Simon and Schuster
Page : 368 pages
File Size : 43,8 Mb
Release : 2019-09-10
Category : Business & Economics
ISBN : 9781510741768
The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
Author : William H. Schaberg
Publisher : Central Recovery Press
Page : 682 pages
File Size : 44,8 Mb
Release : 2019-09-24
Category : Self-Help
ISBN : 9781949481297
The definitive history of writing and producing the"Big Book" of Alcoholics Anonymous, told through extensive access to the group's archives. Alcoholics Anonymous is arguably the most significant self-help book published in the twentieth century. Released in 1939, the “Big Book,” as it’s commonly known, has sold an estimated 37 million copies, been translated into seventy languages, and spawned numerous recovery communities around the world while remaining a vibrant plan for recovery from addiction in all its forms for millions of people. While there are many books about A.A. history, most rely on anecdotal stories told well after the fact by Bill Wilson and other early members—accounts that have proved to be woefully inaccurate at times. Writing the Big Book brings exhaustive research, academic discipline, and informed insight to the subject not seen since Ernest Kurtz’s Not-God, published forty years ago. Focusing primarily on the eighteen months from October 1937, when a book was first proposed, and April 1939 when Alcoholics Anonymous was published, Schaberg’s history is based on eleven years of research into the wealth of 1930s documents currently preserved in several A.A. archives. Woven together into an exciting narrative, these real-time documents tell an almost week-by-week story of how the book was created, providing more than a few unexpected turns and surprising departures from the hallowed stories that have been so widely circulated about early A.A. history. Fast-paced, engaging, and contrary, Writing the Big Book presents a vivid picture of how early A.A. operated and grew and reveals many previously unreported details about the colorful cast of characters who were responsible for making that group so successful.
Author : Centaur Home Interest
Publisher : Centaur Media
Page : 163 pages
File Size : 51,7 Mb
Release : 2015-05-07
Category : House & Home
ISBN : 8210379456XXX
The Big Book of Vintage Style Décor showcases five key themes in decorating: Colour, Neutrals, Pattern, Coastal and Florals, with beautiful imagery to inspire, empower and invigorate the decorator in you.
Author : Andreas Ramos
Publisher : Unknown
Page : 160 pages
File Size : 50,5 Mb
Release : 2013-05-14
Category : Electronic
ISBN : 0989360008
Author : William h. Pivar,Bradley A. Pivar
Publisher : Dearborn Real Estate
Page : 360 pages
File Size : 54,9 Mb
Release : 2003-10-21
Category : Business & Economics
ISBN : 0793176654
This exclusive travel guide guides the visitor through the most incredible activities to be found in Shanghai: savour the food of world-class chefs in Asia's most romantic two-seater salon; eat at the best holes-in-the-walls and discover local street food haunts; find the best tailors and quality cashmere, satins and brocades by the yard; expert ......
Author : Anton Gonson
Publisher : A G Printing & Publishing
Page : 166 pages
File Size : 42,7 Mb
Release : 2024-05-22
Category : Business & Economics
ISBN : 8210379456XXX
What is search engine optimization? It’s a question that is asked repeatedly by people with a website. It sounds REALLY important, but most people find themselves flummoxed because they don’t know really where to start in getting their website optimized for search. Search engine optimization consists of two processes. The first is getting a website configured so a search engine like Google can index it correctly and the second is making sure your website is in the top search results when someone Googles your products or brand names.
Author : Centaur Media
Publisher : Centaur Media
Page : 164 pages
File Size : 55,6 Mb
Release : 2014-07-01
Category : House & Home
ISBN : 8210379456XXX
If you have a passion for all things antique and vintage, then The Big Book of Vintage Style Homes is your complete sourcebook, providing inspiration for creating a beautiful, characterful interior. Filled with 18 unique case studies, from Georgian town houses to rustic country cottages, this book encompasses the wide spectrum of the wonderful properties in Britain and Ireland, all lovingly restored by their owners to their former glory.
Author : Anonim
Publisher : Arjan Dijk and Sandeep Menon
Page : 102 pages
File Size : 40,5 Mb
Release : 2024-05-22
Category : Electronic
ISBN : 9780989179126
Author : Steve Wexler,Jeffrey Shaffer,Andy Cotgreave
Publisher : John Wiley & Sons
Page : 452 pages
File Size : 41,6 Mb
Release : 2017-04-24
Category : Business & Economics
ISBN : 9781119282716
The definitive reference book with real-world solutions you won't find anywhere else The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards. Comprising dozens of examples that address different industries and departments (healthcare, transportation, finance, human resources, marketing, customer service, sports, etc.) and different platforms (print, desktop, tablet, smartphone, and conference room display) The Big Book of Dashboards is the only book that matches great dashboards with real-world business scenarios. By organizing the book based on these scenarios and offering practical and effective visualization examples, The Big Book of Dashboards will be the trusted resource that you open when you need to build an effective business dashboard. In addition to the scenarios there's an entire section of the book that is devoted to addressing many practical and psychological factors you will encounter in your work. It's great to have theory and evidenced-based research at your disposal, but what will you do when somebody asks you to make your dashboard 'cooler' by adding packed bubbles and donut charts? The expert authors have a combined 30-plus years of hands-on experience helping people in hundreds of organizations build effective visualizations. They have fought many 'best practices' battles and having endured bring an uncommon empathy to help you, the reader of this book, survive and thrive in the data visualization world. A well-designed dashboard can point out risks, opportunities, and more; but common challenges and misconceptions can make your dashboard useless at best, and misleading at worst. The Big Book of Dashboards gives you the tools, guidance, and models you need to produce great dashboards that inform, enlighten, and engage.
Author : Mark Kearney,Randy Ray
Publisher : Dundurn
Page : 504 pages
File Size : 53,9 Mb
Release : 2009-04-27
Category : Reference
ISBN : 1770706143
Here in one big book is all the trivia and facts about Canada anyone needs to know. The Big Book is jam-packed with facts and stories. There are stories of important Canadian artifacts and history including what became of Canada’s World War II spy camp. All regions and provinces are covered, as well as important Canadian figures like John Molson, Elizabeth Arden and Russ Jackson. If that isn’t enough there will also be pieces explaining whatever happened to such Canadian icons as the last spike, the first skidoo and the first Tim Hortons donut shop. Some of the items are "classics." Others are little known facts. Approximately 25% of the material has never before appeared in print. This fascinating Big Book brings together for the first time in one package the most notable facts and trivia from the archives of the trivia guys’ collection.