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Author : Fairfax M. Cone
Publisher : National Textbook Company
Page : 193 pages
File Size : 40,9 Mb
Release : 1973
Category : Advertising
ISBN : 0872510123
Author : John McDonough,Karen Egolf
Publisher : Routledge
Page : 4291 pages
File Size : 40,5 Mb
Release : 2015-06-18
Category : Business & Economics
ISBN : 9781135949136
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : Timothy D. Taylor
Publisher : University of Chicago Press
Page : 367 pages
File Size : 40,8 Mb
Release : 2012-07-27
Category : Business & Economics
ISBN : 9780226791159
Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like 'The Clicquot Club Eskimons' to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after.
Author : June Skinner Sawyers
Publisher : Northwestern University Press
Page : 376 pages
File Size : 50,7 Mb
Release : 2012-03-31
Category : Biography & Autobiography
ISBN : 9780810126497
The famous, the infamous, and the unjustly forgotten—all receive their due in this biographical dictionary of the people who have made Chicago one of the world’s great cities. Here are the life stories—provided in short, entertaining capsules—of Chicago’s cultural giants as well as the industrialists, architects, and politicians who literally gave shape to the city. Jane Addams, Al Capone, Willie Dixon, Harriet Monroe, Louis Sullivan, Bill Veeck, Harold Washington, and new additions Saul Bellow, Harry Caray, Del Close, Ann Landers, Walter Payton, Koko Taylor, and Studs Terkel—Chicago Portraits tells you why their names are inseparable from the city they called home.
Author : John A. Morello
Publisher : Bloomsbury Publishing USA
Page : 126 pages
File Size : 50,9 Mb
Release : 2001-04-30
Category : Political Science
ISBN : 9780313075261
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Author : James B. Twitchell
Publisher : Columbia University Press
Page : 294 pages
File Size : 43,7 Mb
Release : 1996
Category : Art
ISBN : 0231103247
Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.
Author : Robert Jackall,Janice M. Hirota
Publisher : University of Chicago Press
Page : 372 pages
File Size : 51,7 Mb
Release : 2000-07-20
Category : Business & Economics
ISBN : 0226389162
Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "technicians in moral outrage," including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts. The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.
Author : Lawrence R. Samuel
Publisher : University of Texas Press
Page : 441 pages
File Size : 42,5 Mb
Release : 2009-03-06
Category : Performing Arts
ISBN : 9780292774766
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author : M. Thomas Inge
Publisher : Greenwood
Page : 448 pages
File Size : 46,7 Mb
Release : 1978
Category : Social Science
ISBN : IND:39000005781740
Library has Volumes 1 and 2.
Author : John C. Burnham
Publisher : NYU Press
Page : 438 pages
File Size : 45,6 Mb
Release : 1993
Category : History
ISBN : 9780814712245
Seeks to discover why so many "good" people engage in activities that many, including themselves, consider "bad", finding a coalition of economic and social interest in which the singleminded quest for profit is allied to the values of the Victorian saloon underworld and bohemian rebelliousness.
Author : Richard Pollay
Publisher : Greenwood
Page : 346 pages
File Size : 45,8 Mb
Release : 1979-07-26
Category : Business & Economics
ISBN : MINN:31951001093739H
Author : Anonim
Publisher : Unknown
Page : 734 pages
File Size : 55,8 Mb
Release : 1974
Category : Advertising
ISBN : UOM:35128001554839
Vol. for 1963 includes: Media-market planning guide issues (semi-annual)
Author : Anonim
Publisher : Unknown
Page : 1250 pages
File Size : 55,9 Mb
Release : 1973-10
Category : American literature
ISBN : STANFORD:36105015559136
Author : Anonim
Publisher : Unknown
Page : 594 pages
File Size : 40,9 Mb
Release : 1973
Category : American literature
ISBN : UCD:31175005582880
Author : Robert L. Bishop
Publisher : Unknown
Page : 220 pages
File Size : 49,9 Mb
Release : 1976
Category : Advertising
ISBN : STANFORD:36105127837669
