The Business Of Yoga

Author : Amy Ippoliti,Taro Smith
Publisher : New World Library
Page : 306 pages
File Size : 51,9 Mb
Release : 2023-12-05
Category : Health & Fitness
ISBN : 9781608688791

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The Art and Business of Teaching Yoga (revised) by Amy Ippoliti,Taro Smith Pdf

Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you: • plan dynamic classes, including engaging digital content • build a loyal student base and become more financially stable • optimize your own practice • maintain a marketing plan and develop a unique brand • teach yoga to facilitate ease and inspire creative action in a troubled world

Author : Casey Conrad,Howard VanEs
Publisher : Unknown
Page : 239 pages
File Size : 42,6 Mb
Release : 2014-09-02
Category : Hatha yoga
ISBN : 0692256415

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The Business of Yoga by Casey Conrad,Howard VanEs Pdf

How many more students would you like in your yoga classes? In The Business of Yoga the world's leading sales trainer for the health and fitness industry teams up with an experienced and successful yoga instructor who is also the former owner of an award winning ad agency to show you exactly how to use modern marketing concepts and tools to get more students and enjoy more profits from your studio or as an individual instructor. DISCOVER * Tons of ways to fill your classes with new students ' * How to create dozens of new profit centers within your studio or practice * Key steps to building long term students * How to stop worrying about the competition * The secrets for preventing low revenue periods & maximizing income year round Whether you're a studio owner who wants to take your yoga business to the next level, a yoga instructor who is finding it challenging to make ends meet, or just getting started with your career in the yoga business you will find this book to be transformational! You'll get the exact information, marketing methods and tools need to become successful doing what you love most - teaching yoga!

Author : Baron Baptiste
Publisher : Hay House, Inc
Page : 186 pages
File Size : 49,9 Mb
Release : 2020-06-09
Category : Health & Fitness
ISBN : 9781401951795

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Perfectly Imperfect by Baron Baptiste Pdf

NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER "This book will shine new light on your journey, ignite your practice with new power, inspire new possibilities for growth, and infuse your life with the grace and confidence you seek." —Baron Baptiste A little over a decade ago, Baron Baptiste published his seminal book, Journey into Power. The first of its kind, it introduced the world to Baptiste Yoga, his signature method that marries a lifetime of studying with some of the world’s most renowned yoga masters with his uniquely powerful approach to inner and outer transformation. Since then, yoga has steadily moved into the mainstream in our culture, and Baron’s unique contribution has played a key role. As millions of participants incorporate yoga into their daily lives, Baron’s teachings have evolved to bring them even deeper into their own transformative possibilities. Perfectly Imperfect: The Art and Soul of Yoga Practice takes readers beyond the foundations of the practice by speaking to everything that happens in their bodies and minds after they get into a yoga pose. That is where the true transformation occurs, and where much rich spiritual and emotional growth is available. Readers will learn how to move through their lives with grace and flow, begin again when a situation becomes difficult, "be a yes" for their innermost desires, give up what they must, follow their intuition, and find their truth north. With his signature blend of boldness, insightfulness, humor, and warmth, Baron offers what is destined to be an instant classic in the yoga and meditation world. With Perfectly Imperfect, he proves once again to be a true yoga master for the modern world.

Author : John Philp
Publisher : Viking
Page : 280 pages
File Size : 53,6 Mb
Release : 2009
Category : Yoga
ISBN : NWU:35556040532277

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Yoga, Inc by John Philp Pdf

Once the province of gurus, yoga is now practised by such media-star personalities as Madonna and Sting. Yoga paraphernalia is everywhere, from malls to supermarkets, and the number of practitioners is growing daily. What prompted the change from spiritual to secular - and who is cashing in? Yoga Inc.examines the trends now sweeping the industry, from large 'McYoga' chains to yoga tournaments to high-profile yogis like Bikram Choudhury. Yoga Inc.asks- Can yoga survive with its good karma intact?

Author : Mark Stephens
Publisher : North Atlantic Books
Page : 867 pages
File Size : 43,9 Mb
Release : 2011-09-06
Category : Health & Fitness
ISBN : 9781583944721

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Teaching Yoga by Mark Stephens Pdf

The first comprehensive guide for new and experienced yoga teachers—featuring an exhaustive overview of yoga philosophy and history, yoga poses and styles, plus breathing practices and meditations. The author of Yoga Sequencing and Yoga Adjustments offers an “authoritative and engaging” guide that “will help instructors fine-tune their classroom skills and empower their personal practice” (Yoga+Joyful Living Magazine). Drawing on a wide spectrum of perspectives, and featuring more than 150 photographs and illustrations, Teaching Yoga covers the fundamental topics of yoga philosophy and history, including a historical presentation of classical yoga literature: the Vedas; Upanishads; Bhagavad Gita; Yoga Sutras of Patanjali; and the main historical sources on tantra and early hatha yoga. Each of the 11 major styles of contemporary yoga is described, with a brief history of its development and the distinguishing elements of its teachings. Exploring traditional and modern aspects of anatomy and physiology, the book provides extensive support and tools for teaching 108 yoga poses (asanas), breathing techniques (pranayama), and meditation. Teaching Yoga also offers practical advice for classroom setup, planning and sequencing classes, as well as the process involved in becoming a teacher and sustaining oneself in the profession. Addressing 100% of the teacher training curriculum standards set by Yoga Alliance—the world’s leading registry and accreditation source for yoga teachers and schools—Teaching Yoga is also ideal for use as a core textbook in yoga teacher training programs. It includes over 200 bibliographic sources, a comprehensive index, and a useful appendix that lists associations, institutes, organizations, and professional resources for yoga teachers.

Author : Katy Appleton,Natasha Moutran
Publisher : Singing Dragon
Page : 128 pages
File Size : 49,6 Mb
Release : 2022-11-21
Category : Health & Fitness
ISBN : 9781787756434

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The Business of Yoga by Katy Appleton,Natasha Moutran Pdf

Many yoga teachers feel overwhelmed when it comes to grappling with the marketing and entrepreneurial aspects of their yoga business. With the market for yoga teachers becoming increasingly saturated, it is crucial that yoga teachers understand what makes their offering unique to implement a focussed business strategy. This part-guide, part workbook helps yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the financial viability of their business and is based on the authors' two decades worth of experience. Covering everything from the nuts and bolts of starting out as a yoga teacher, to navigating social media there is something for everyone, whether you're just starting out on your journey, or trying to propel your career to the next level. This book is part of the series 'Yoga Teaching Guides', which provides expert information on essential topics as well as ideas for creative teaching.

Author : Michelle S. Fondin
Publisher : Createspace Independent Publishing Platform
Page : 182 pages
File Size : 48,7 Mb
Release : 2017-09-29
Category : Electronic
ISBN : 1976044197

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How to Run a Successful Yoga Business and Not Go Broke by Michelle S. Fondin Pdf

I wish I knew then what I know now. Famous last words. Seven years invested, saddled with a ton of debt, and loads of personal stress, with sadness, I closed my failing yoga studio at the end of 2015. But I found light at the end of the tunnel. I turned around a disastrous situation from all the lessons learned. Now I pass my knowledge on to you. Save thousands of dollars, jump ahead of your competition, and thoroughly understand the business of yoga before you begin. Every bit of business knowledge, I acquired over the past decade, is in this book. I have spared nothing so you can excel. From the best marketing strategies, to building a solid client base, and an unbreakable reputation, you will get to appreciate teaching yoga instead of getting caught up in the trial and error of the first years in business. Sit back, grab a cup of tea, and get cracking! Your business is not going to start all by itself you know. Who knew starting a business could be this much fun? Preface Introduction: If I Knew Then, What I Know Now Chapter One: Your Yoga Teacher Training Program Chapter Two: You Are Not A Monk, Unless You Are One Chapter Three: Hey Dharma? What's Your Karma? Chapter Four: Building a Reputation Chapter Five: Marketing Your Way to Success Chapter Six: Your Business Model Chapter Seven: Financial Intelligence Chapter Eight: Opening & Running a Successful Yoga Studio Chapter Nine: Balancing Work & The Rest of Your Life Epilogue

Author : Elena Brower
Publisher : Sounds True
Page : 160 pages
File Size : 49,5 Mb
Release : 2017-09-19
Category : Self-Help
ISBN : 162203922X

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Practice You by Elena Brower Pdf

When the way forward seems uncertain, where can we turn for guidance we can trust? For yoga luminary, meditation teacher, and artist Elena Brower, the answer has always been close at hand. "Whenever I’ve needed direction, strength, or centering, I've so often turned to my own journals. Why? Because many of the answers we seek are found within ourselves." Now, for those compelled to the pen and page, Elena invites us to gather our own wisdom through writing, self-inquiry, and reflection. Practice You is a portable sacred sanctuary to record our flashes of insight, find our ground, create and clarify our goals, and bear witness to our own evolution. With more than 150 beautiful pages of questions, teachings, inspiring imagery, and plenty of space to write, draw, and reflect, this journaling adventure guides us into nine compelling portals to our highest ways of living.

Author : Mark Stephens
Publisher : North Atlantic Books
Page : 529 pages
File Size : 54,7 Mb
Release : 2012-09-18
Category : Health & Fitness
ISBN : 9781583945278

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Yoga Sequencing by Mark Stephens Pdf

The yoga teacher’s guide to planning and sequencing yoga classes—with over 2,000 instructional photos and 67 yoga pose sequences for students of all skill levels. Also features additional resources, including yoga class planning worksheets, comprehensive glossaries, and much more! Addressing one of the most popular topics in the yoga profession, this book offers 67 model sequences of yoga poses (asanas) that cover the broad range of yoga student experience. Inside, established and aspiring yoga teachers will find: • Over 2,000 instructional photos and guide to over 150 yoga asanas • Multiple sequences for beginning, intermediate, and advanced students • Yoga sequences for kids, teens, seniors, and women across their life cycle • Yoga classes designed for relieving depression and anxiety • Sequences for each of the major chakras and ayurvedic constitutions • Guidance for teaching breathing (pranayama) and meditation techniques • Glossary of terms and alphabetical asana index with thumbnail photographs • Yoga class planning worksheets • Representative sequences from several popular styles of hatha yoga • And many more resources for further reading! Drawing on ancient yoga philosophy and contemporary insights into functional anatomy, biomechanics, and kinesiology, Yoga Sequencing is the ultimate guide teachers looking to bring the transformative power of yoga into their practice and classes.

Author : Amanda Kingsmith
Publisher : Unknown
Page : 0 pages
File Size : 45,5 Mb
Release : 2023
Category : Business enterprises
ISBN : 9798862578430

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How to Master the Business of Yoga by Amanda Kingsmith Pdf

How to Master the Business of Yoga is a compilation of yoga business advice and tips from successful yoga teachers, yoga studio owners, marketing and branding experts, entrepreneurs, business coaches, and more. These are the tools and techniques that successful yoga teachers, business coaches, and entrepreneurs have used to create sustainable and thriving businesses.

Author : Art Tiddens
Publisher : Lulu.com
Page : 175 pages
File Size : 47,9 Mb
Release : 2005
Category : New business enterprises
ISBN : 9780557203864

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Business of Yoga 2009 by Art Tiddens Pdf

Author : Cory Scott Dankner Sterling
Publisher : Unknown
Page : 242 pages
File Size : 44,7 Mb
Release : 2019-04-13
Category : Electronic
ISBN : 1999039602

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The Yoga Law Book by Cory Scott Dankner Sterling Pdf

Yoga professionals and their heart leading businesses are at RISK. Find out how to fix this problem in this fun and easy to read book about business law basics for yoga professionals and yoga business owners. Yoga and the Law - seems like an oxymoron, right? That was probably the case until a yoga teacher and lawyer started a Yoga Law practice and witnessed first hand how badly yoga professionals were in need of working with a compassionate and heart-leading lawyer. Everyone was making the same mistakes and no one understood why! By sharing first-hand stories of his client's wins and lessons, readers will learn the essential information of how their business interacts with the law and what easy steps are required to protect and grow their business professionally and properly.

Author : Ava Taylor
Publisher : Human Kinetics
Page : 257 pages
File Size : 46,9 Mb
Release : 2023-08-23
Category : Health & Fitness
ISBN : 9781718207912

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Your Yoga Business by Ava Taylor Pdf

The truth is, being a yoga business owner isn’t easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up. Your Yoga Business gives you the chance to learn exactly what it takes to build real and sustainable growth as a yoga business owner—without having to learn everything the hard way. In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in today’s environment. Learn what works—and what doesn’t—and apply the insights to your own business and philosophy. You’ll find “homework activities” in each chapter, supplemented with 36 downloadable and customizable business forms available online, to guide you through the process of reimagining your business by envisioning your dreams, telling your story, and crafting your visual identity; defining your goods and services such as types of sessions, workshops, trainings, immersions, retreats, and products and merchandise; building a business plan by clarifying your dreams and setting your goals; refining your message by mastering consistent and courageous marketing; implementing your plan by creating connections and identifying strategies; and getting it done by knowing how to be the boss you need to be. Create the business you’ve always dreamed of with Your Yoga Business. It is your road map to success. Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam. Note: A code for accessing HKPropel is included with this ebook.

Author : Rie Franklin,Helen Campbell
Publisher : Createspace Independent Publishing Platform
Page : 42 pages
File Size : 40,8 Mb
Release : 2015-06-06
Category : New business enterprises
ISBN : 1514205920

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Your Yoga Bizz by Rie Franklin,Helen Campbell Pdf

A resource to help yoga teachers consider the business aspects of establishing a yoga school.

Author : Art Tiddens
Publisher : Unknown
Page : 168 pages
File Size : 40,5 Mb
Release : 2005-09
Category : New business enterprises
ISBN : 1411655575

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The Business of Yoga: How to Start and Grow Your Yoga Business by Art Tiddens Pdf

This book is for the yoga teacher who knows all about yoga and about teaching, but may be less knowledgable about business."The Business of Yoga" is a primer for the yoga teacher who wants a fun yet informative text that explains and reviews all that's involved in starting and running a small business. This book is loaded with forms, checklists, sample business plans, and anecdotal stories; all designed to get your small business up and running.This book will help guide you in the creative and dynamic process of running your business, and help you learn to use basic business tools efficiently and effectively, so that you can devote more of your valuable time and energy to teaching.