The Commodification Of Language

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The Commodification of Language

John E. Petrovic,Bedrettin Yazan
The Commodification of Language Book PDF

Author : John E. Petrovic,Bedrettin Yazan
Publisher : Routledge
Page : 194 pages
File Size : 40,7 Mb
Release : 2021-04-16
Category : Language Arts & Disciplines
ISBN : 9781000372793

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The Commodification of Language by John E. Petrovic,Bedrettin Yazan Pdf

This volume seeks to add to our understanding of how language is constructed in late capitalist societies. Exploring the conceptual and theoretical underpinnings of the so-called "commodification of language" and its relationship to the notion of linguistic capital, the authors examine recent research that offers implications for language policy and planning. Bringing together an international group of scholars, this collection includes chapters that address whether or not language can rightly be referred to as a commodity and, if so, under what circumstances. The different theoretical foundations of understanding language as a resource with exchange value – whether as commodity or capital – have practical implications for policy writ large. The implications of the "commodification of language" in more empirical terms are explored, both in terms of how it affects language as well as language policy at more micro levels. This includes more specific policy arenas such as language in education policy or family language policies as well as the implications for individual identity construction and linguistic communities. With a conclusion written by leading scholar David Block, this is key reading for researchers and advanced students of critical sociolinguistics, language and economy, language and politics, language policy and linguistic anthropology within linguistics, applied linguistics, and language teacher education.

Language As Commodity

Rani Rubdy,Peter Tan
Language As Commodity Book PDF

Author : Rani Rubdy,Peter Tan
Publisher : A&C Black
Page : 243 pages
File Size : 52,5 Mb
Release : 2008-11-21
Category : Language Arts & Disciplines
ISBN : 9781847064233

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Language As Commodity by Rani Rubdy,Peter Tan Pdf

A comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization.

The Oxford Handbook of Language Policy and Planning

James W. Tollefson,Miguel Pérez-Milans
The Oxford Handbook of Language Policy and Planning Book PDF

Author : James W. Tollefson,Miguel Pérez-Milans
Publisher : Oxford University Press
Page : 656 pages
File Size : 54,8 Mb
Release : 2018-05-07
Category : Language Arts & Disciplines
ISBN : 9780190458904

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The Oxford Handbook of Language Policy and Planning by James W. Tollefson,Miguel Pérez-Milans Pdf

This Handbook provides a state-of-the-art account of research in language policy and planning (LPP). Through a critical examination of LPP, the Handbook offers new direction for a field in theoretical and methodological turmoil as a result of the socio-economic, institutional, and discursive processes of change taking place under the conditions of Late Modernity. Late Modernity refers to the widespread processes of late capitalism leading to the selective privatization of services (including education), the information revolution associated with rapidly changing statuses and functions of languages, the weakening of the institutions of nation-states (along with the strengthening of non-state actors), and the fragmentation of overlapping and competing identities associated with new complexities of language-identity relations and new forms of multilingual language use. As an academic discipline in the social sciences, LPP is fraught with tensions between these processes of change and the still-powerful ideological framework of modern nationalism. It is an exciting and energizing time for LPP research. This Handbook propels the field forward, offering a dialogue between the two major historical trends in LPP associated with the processes of Modernity and Late Modernity: the focus on continuity behind the institutional policies of the modern nation-state, and the attention to local processes of uncertainty and instability across different settings resulting from processes of change. The Handbook takes great strides toward overcoming the long-standing division between "top-down" and "bottom-up" analysis in LPP research, setting the stage for theoretical and methodological innovation. Part I defines alternative theoretical and conceptual frameworks in LPP, emphasizing developments since the ethnographic turn, including: ethnography in LPP; historical-discursive approaches; ethics, normative theorizing, and transdisciplinary methods; and the renewed focus on socio-economic class. Part II examines LPP against the background of influential ideas about language shaped by the institutions of the nation-state, with close attention to the social position of minority languages and specific communities facing profound language policy challenges. Part III investigates the turmoil and tensions that currently characterize LPP research under conditions of Late Modernity. Finally, Part IV presents an integrative summary and directions for future LPP research.

Living Books

Janneke Adema
Living Books Book PDF

Author : Janneke Adema
Publisher : MIT Press
Page : 351 pages
File Size : 53,5 Mb
Release : 2021-08-31
Category : Language Arts & Disciplines
ISBN : 9780262366458

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Living Books by Janneke Adema Pdf

Reimagining the scholarly book as living and collaborative--not as commodified and essentialized, but in all its dynamic materiality. In this book, Janneke Adema proposes that we reimagine the scholarly book as a living and collaborative project--not as linear, bound, and fixed, but as fluid, remixed, and liquid, a space for experimentation. She presents a series of cutting-edge experiments in arts and humanities book publishing, showcasing the radical new forms that book-based scholarly work might take in the digital age. Adema's proposed alternative futures for the scholarly book go beyond such print-based assumptions as fixity, stability, the single author, originality, and copyright, reaching instead for a dynamic and emergent materiality. Adema suggests ways to unbind the book, describing experiments in scholarly book publishing with new forms of anonymous collaborative authorship, radical open access publishing, and processual, living, and remixed publications, among other practices. She doesn't cast digital as the solution and print as the problem; the problem in scholarly publishing, she argues, is not print itself, but the way print has been commodified and essentialized. Adema explores alternative, more ethical models of authorship; constructs an alternative genealogy of openness; and examines opportunities for intervention in current cultures of knowledge production. Finally, asking why it is that we cut and bind our research together at all, she examines two book publishing projects that experiment with remix and reuse and try to rethink and reperform the book-apparatus by taking responsibility for the cuts they make.

Language and Materiality

Jillian R. Cavanaugh,Shalini Shankar
Language and Materiality Book PDF

Author : Jillian R. Cavanaugh,Shalini Shankar
Publisher : Cambridge University Press
Page : 321 pages
File Size : 42,7 Mb
Release : 2017-10-19
Category : Language Arts & Disciplines
ISBN : 9781107180949

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Language and Materiality by Jillian R. Cavanaugh,Shalini Shankar Pdf

Language and Materiality argues the importance of analyzing language use with an eye toward new materialisms, semiotics, and ideology.

Language Politics and Policies

Thomas Ricento
Language Politics and Policies Book PDF

Author : Thomas Ricento
Publisher : Cambridge University Press
Page : 350 pages
File Size : 47,6 Mb
Release : 2022-06-09
Category : Language Arts & Disciplines
ISBN : 1108453147

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Language Politics and Policies by Thomas Ricento Pdf

Tensions and conflicts related to linguistic identity and security are inevitable - even necessary - in liberal democracies. However, if conflicts related to language and identity negatively impact democratic participation, and lead to social fragmentation, civic withdrawal, and lack of trust in societal institutions, then the political system itself may become suspect and unstable. Written by experts from the fields of sociolinguistics, bilingual studies, political science/philosophy, and education, this volume provides a comprehensive picture of the current political, cultural and social factors impacting language policy in the United States and Canada. The chapters cover many aspects of social life in North America, such as immigration, bilingual education, heritage languages, and linguistic identity, and explore the challenges and set-backs, along with the many positive steps taken in recent years to advance the values of inclusion amidst diversity in a variety of contexts and domains in the United States and Canada.

Language, Communication and the Economy

Guido Erreygers,Geert Jacobs
Language Communication and the Economy Book PDF

Author : Guido Erreygers,Geert Jacobs
Publisher : John Benjamins Publishing
Page : 250 pages
File Size : 55,9 Mb
Release : 2005-11-24
Category : Language Arts & Disciplines
ISBN : 9789027294036

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Language, Communication and the Economy by Guido Erreygers,Geert Jacobs Pdf

This volume brings together a number of wide-ranging, transdisciplinary research articles on the interface between discourse studies and economics. It explores in what way economics can contribute to the analysis of discursive practices in various institutional settings as well as investigating what role discourse studies can play in economic research. The contributors are linguists, communication scholars, economists and other social scientists drawing on various traditions including Critical Discourse Analysis, Cognitive Linguistics, ethnography and the literature on the rhetoric of economics and on economic storytelling. All articles are essentially empirical, focusing on the details of actual language use. The type of data analysed ranges from the minutes of university policy meetings and large-scale corpora of newspaper language, over books of economic theory from both well-respected economists and monetary cranks, to cartoons from The Economist.

Globalization and Language Teaching

David Block,Deborah Cameron
Globalization and Language Teaching Book PDF

Author : David Block,Deborah Cameron
Publisher : Routledge
Page : 208 pages
File Size : 52,5 Mb
Release : 2002-06-01
Category : Language Arts & Disciplines
ISBN : 9781134546398

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Globalization and Language Teaching by David Block,Deborah Cameron Pdf

This book considers the issues globalization raises for second language learning and teaching. Block and Cameron's collection shows how, in an economy based on services and information, the linguistic skills of workers becomes increasingly important. New technologies make possible new kinds of language teaching, and language becomes an economic commodity with a value in the global marketplace. This has implications for how and why people learn languages, and for which languages they learn. Drawing together the various strands of the globalization debate, this rich and varied collection of contributions explores issues such as: *The commodification of language(s) and language skills *The use of new media and new technologies in language learning and teaching *The effects of globalization on the language teaching industry *New forms of power and resistance.

Language Policy in Business

Elisabeth Barakos
Language Policy in Business Book PDF

Author : Elisabeth Barakos
Publisher : John Benjamins Publishing Company
Page : 213 pages
File Size : 40,6 Mb
Release : 2020-11-15
Category : Language Arts & Disciplines
ISBN : 9789027260697

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Language Policy in Business by Elisabeth Barakos Pdf

Language Policy in Business: Discourse, ideology and practice provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating discourses, ideologies and practices of promoting bilingualism as a sociocultural and economic resource in the globalised knowledge economy. It sheds light on businesses as ideological sites for struggles over language revitalisation, which has been characterised by tensions and discursive shifts from essentialist ideologies about language, identity, nation and territory, to an increased commodification of bilingualism. The book is premised on the understanding that language is a focal point for articulating and living out historical power relationships and inequalities, and that language policy processes are never apolitical. It adds to a body of literature about bilingualism in minority language contexts and, more broadly, about how the fields of politics, business and society are inextricably related.

Language, Migration and Social Inequalities

Alexandre Duchene,Melissa Moyer,Celia Roberts
Language Migration and Social Inequalities Book PDF

Author : Alexandre Duchene,Melissa Moyer,Celia Roberts
Publisher : Multilingual Matters
Page : 294 pages
File Size : 51,9 Mb
Release : 2013-11-12
Category : Language Arts & Disciplines
ISBN : 9781783091003

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Language, Migration and Social Inequalities by Alexandre Duchene,Melissa Moyer,Celia Roberts Pdf

Migration and the mobility of citizens around the globe pose important challenges to the linguistic and cultural homogeneity that nation-states rely on for defining their physical boundaries and identity, as well as the rights and obligations of their citizens. A new social order resulting from neoliberal economic practices, globalisation and outsourcing also challenges traditional ways the nation-state has organized its control over the people who have typically travelled to a new country looking for work or better life chances. This collection provides an account of the ways language addresses core questions concerning power and the place of migrants in various institutional and workplace settings. It brings together contributions from a range of geographical settings to understand better how linguistic inequality is (re)produced in this new economic order.

Language and Neoliberal Governmentality

Luisa Martín Rojo,Alfonso Del Percio
Language and Neoliberal Governmentality Book PDF

Author : Luisa Martín Rojo,Alfonso Del Percio
Publisher : Routledge
Page : 400 pages
File Size : 51,6 Mb
Release : 2019-06-26
Category : Language Arts & Disciplines
ISBN : 9781000012330

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Language and Neoliberal Governmentality by Luisa Martín Rojo,Alfonso Del Percio Pdf

Against a background of the ongoing crisis of global capitalism and the fracturing of the neoliberal project, this book provides a detailed account of the ways in which language is profoundly imbricated in the neoliberalising of the fabric of social life. With chapters from a cast list of international scholars covering topics such as the commodification of education and language, unemployment, and the governmentality of the self, and discussion chapters from Monica Heller and Jackie Urla bringing the various strands together, the book ultimately helps us to understand how language is part of political economy and the everyday making and remaking of society and individuals. It provides both a theoretical framework and a significant methodological "tool-box" to critically detect, understand, and resist the impact of neoliberalism on everyday social spheres, particularly in relation to language. Presenting richly empirical studies that expand our understanding of how neoliberalism as a regime of truth and as a practice of governance performs within the terrain of language, this book is an essential resource for researchers and graduate students in English language, sociolinguistics, applied linguistics, linguistic anthropology, and related areas.

Language in a Globalised World

Khawla Badwan
Language in a Globalised World Book PDF

Author : Khawla Badwan
Publisher : Springer Nature
Page : 230 pages
File Size : 50,5 Mb
Release : 2021-07-13
Category : Language Arts & Disciplines
ISBN : 9783030770877

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Language in a Globalised World by Khawla Badwan Pdf

This book takes a critical look at the role of language in an increasingly diversified and globalised world, using the new framework of 'sociolinguistics of globalisation' to draw together research from human geography, sociolinguistics, and intercultural communication. It argues that globalisation has resulted in a destabilisation of social and linguistic norms, and presents a ‘language-in-motion’ approach which addresses the inequalities and new social divisions brought by the unprecedented levels of population mobility. This book looks at language on the individual, national and transnational level, and it will be of interest to readers with backgrounds in history, politics, human geography, sociolinguistics and minority languages.

The Oxford Handbook of the History of English

Terttu Nevalainen (linguiste),Elizabeth Closs Traugott
The Oxford Handbook of the History of English Book PDF

Author : Terttu Nevalainen (linguiste),Elizabeth Closs Traugott
Publisher : Oxford University Press
Page : 983 pages
File Size : 40,7 Mb
Release : 2016
Category : History
ISBN : 9780190627881

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The Oxford Handbook of the History of English by Terttu Nevalainen (linguiste),Elizabeth Closs Traugott Pdf

This ambitious handbook takes advantage of recent advances in the study of the history of English to rethink the understanding of the field.

Commodifying Bodies

Nancy Scheper-Hughes,Loic Wacquant
Commodifying Bodies Book PDF

Author : Nancy Scheper-Hughes,Loic Wacquant
Publisher : SAGE
Page : 208 pages
File Size : 44,7 Mb
Release : 2002-10-18
Category : Social Science
ISBN : 0761940340

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Commodifying Bodies by Nancy Scheper-Hughes,Loic Wacquant Pdf

With rapid developments in reproductive medicine, transplant ethics and bioethics, a new `ethic of parts' has emerged in which the body is increasingly seen as a commodity which can be bartered, sold or stolen. This book combines perspectives from anthropology and sociology to offer compelling new readings of the body.

The Handbook of Language and Globalization

Nikolas Coupland
The Handbook of Language and Globalization Book PDF

Author : Nikolas Coupland
Publisher : John Wiley & Sons
Page : 674 pages
File Size : 43,5 Mb
Release : 2012-09-17
Category : Language Arts & Disciplines
ISBN : 9781118347171

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The Handbook of Language and Globalization by Nikolas Coupland Pdf

The Handbook of Language and Globalization brings together important new studies of language and discourse in the global era, consolidating a vibrant new field of sociolinguistic research. The first volume to assemble leading scholarship in this rapidly developing field Features new contributions from 36 internationally-known scholars, bringing together key research in the field and establishing a benchmark for future research Comprehensive coverage is divided into four sections: global multilingualism, world languages and language systems; global discourse in key domains and genres; language, values and markets under globalization; and language, distance and identities Covers an impressive breadth of topics including tourism, language teaching, social networking, terrorism, and religion, among many others Winner of the British Association for Applied Linguistics book prize 2011