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Author : Tom Snyder
Publisher : Penguin
Page : 22 pages
File Size : 45,6 Mb
Release : 2010-12-07
Category : Business & Economics
ISBN : 9781101463147
The Complete Idiot's Mini Guide to Real-Time Marketing with foursquare
Author : Tom Snyder
Publisher : Unknown
Page : 128 pages
File Size : 51,8 Mb
Release : 2010
Category : Electronic
ISBN : 1336120134
Author : Tom Snyder
Publisher : Penguin
Page : 33 pages
File Size : 48,8 Mb
Release : 2010-12-07
Category : Business & Economics
ISBN : 9781101463321
Social media marketing is here in force and is the wave of the future. Using it wisely can mean big profits -- with little expense. But marketing in real-time on Foursquare.com is unlike other social media, and can be both confusing and daunting. Fear no more! The Complete Idiot's Mini Guide to Real-time Marketing with Foursquare gives you everything you need to know to make marketing on this website popular and profitable. In this invaluable guide, you'll learn about creating and managing your venue, superusers, badges, creating specials, and finding customers -- all the basics for a great Foursquare marketing campaign and so much more!
Author : Damon Brown,John Wayne Zimmerman
Publisher : Penguin
Page : 274 pages
File Size : 50,5 Mb
Release : 2012-03-06
Category : Business & Economics
ISBN : 9781101577158
• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
Author : Jacob Needleman
Publisher : Penguin
Page : 304 pages
File Size : 54,9 Mb
Release : 2007-02-01
Category : Philosophy
ISBN : 9781440629150
The widely respected social philosopher embarks on his most gripping and broadly appealing work, asking the ultimate question of human nature: Why do we repeatedly violate our most deeply held values and beliefs? After nearly forty years of weighing humanity's deepest dilemmas-working in settings ranging from university and high school classrooms to corporate offices and hospitals-bestselling author, philosopher, and religious scholar Jacob Needleman presents the most urgent, deeply felt, and widely accessible work of his career. In Why Can't We Be Good? Needleman identifies the core problem that therapists and social philosophers fail to see. He depicts the individual human as a being who knows what is good, yet who remains mysteriously helpless to innerly adopt the ethical, moral, and religious ideas that are bequeathed to him.
Author : Chad Mureta
Publisher : John Wiley & Sons
Page : 228 pages
File Size : 40,9 Mb
Release : 2012-03-27
Category : Business & Economics
ISBN : 9781118107874
A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!
Author : Jason Falls,Erik Deckers
Publisher : Pearson Education
Page : 272 pages
File Size : 48,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9780789748010
The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics
Author : Tom Igoe,Don Coleman,Brian Jepson
Publisher : "O'Reilly Media, Inc."
Page : 285 pages
File Size : 51,9 Mb
Release : 2014-01-14
Category : Computers
ISBN : 9781449324117
Jump into the world of Near Field Communications (NFC), the fast-growing technology that lets devices in close proximity exchange data, using radio signals. With lots of examples, sample code, exercises, and step-by-step projects, this hands-on guide shows you how to build NFC applications for Android, the Arduino microcontroller, and embedded Linux devices. You’ll learn how to write apps using the NFC Data Exchange Format (NDEF) in PhoneGap, Arduino, and node.js that help devices read messages from passive NFC tags and exchange data with other NFC-enabled devices. If you know HTML and JavaScript, you’re ready to start with NFC. Dig into NFC’s architecture, and learn how it’s related to RFID Write sample apps for Android with PhoneGap and its NFC plugin Dive into NDEF: examine existing tag-writer apps and build your own Listen for and filter NDEF messages, using PhoneGap event listeners Build a full Android app to control lights and music in your home Create a hotel registration app with Arduino, from check-in to door lock Write peer-to-peer NFC messages between two Android devices Explore embedded Linux applications, using examples on Raspberry Pi and BeagleBone
Author : Brian Solis
Publisher : John Wiley & Sons
Page : 341 pages
File Size : 55,7 Mb
Release : 2011-02-25
Category : Business & Economics
ISBN : 9781118072790
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Author : Damian Ryan,Calvin Jones
Publisher : Kogan Page Publishers
Page : 224 pages
File Size : 46,8 Mb
Release : 2011-06-03
Category : Business & Economics
ISBN : 9780749460631
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Author : Dave Kerpen
Publisher : McGraw Hill Professional
Page : 289 pages
File Size : 51,7 Mb
Release : 2011-06-07
Category : Business & Economics
ISBN : 0071769501
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Author : Alison Green
Publisher : Ballantine Books
Page : 306 pages
File Size : 50,9 Mb
Release : 2018-05-01
Category : Business & Economics
ISBN : 9780399181818
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Author : Dave Evans
Publisher : John Wiley & Sons
Page : 401 pages
File Size : 51,9 Mb
Release : 2010-09-16
Category : Business & Economics
ISBN : 9780470944219
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.
Author : Rebecca Lieb
Publisher : Que Publishing
Page : 239 pages
File Size : 47,9 Mb
Release : 2012
Category : Business & Economics
ISBN : 9780789748379
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Author : Mitch Joel
Publisher : Business Plus
Page : 288 pages
File Size : 49,9 Mb
Release : 2013-05-21
Category : Business & Economics
ISBN : 9781455523313
The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years. That's a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds. Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm. In short, this is not a book about "change management" but rather a book about "changing both you AND your business model."