The Consumerist Manifesto

Author : Martin P. Davidson
Publisher : Routledge
Page : 232 pages
File Size : 47,5 Mb
Release : 2013-09-27
Category : Social Science
ISBN : 9781136109805

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The Consumerist Manifesto by Martin P. Davidson Pdf

Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives. With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language. Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.

Author : Martin P. Davidson
Publisher : Routledge
Page : 229 pages
File Size : 54,7 Mb
Release : 2013-09-27
Category : Social Science
ISBN : 9781136109720

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The Consumerist Manifesto by Martin P. Davidson Pdf

Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives. With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language. Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.

Author : Charles J Selden
Publisher : Unknown
Page : 238 pages
File Size : 47,9 Mb
Release : 2014-08-28
Category : Electronic
ISBN : 1623520584

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The Consumerist Manifesto Handbook by Charles J Selden Pdf

Consumers: rise up and demand your rights! This funny, irreverent, and informative guide exposes the many abuses committed by corporations against the modern consumer, urging readers to shake off the fog of learned helplessness and demand their money's worth from every transaction. Anti-corporate guerilla Charles Selden draws on his 40-plus years of experience revealing the extraordinary (and often hilarious) lengths to which companies will go to duck their responsibilities to consumers. Best of all, he shows how to recognize the signs of such customer disservice and capitalize on them, clearly outlining the tactics customers need to master in order to get what they paid for, every single time.

Author : Charles J. Selden
Publisher : Unknown
Page : 0 pages
File Size : 43,8 Mb
Release : 2011
Category : Consumer protection
ISBN : 1402786484

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The Consumerist Manifesto Handbook by Charles J. Selden Pdf

Discusses the practices of corporation that result in poor quality goods and services for the public and provides strategies that consumers can use to recoup their losses and get compensation.

Author : Yiannis Gabriel,Tim Lang
Publisher : SAGE
Page : 229 pages
File Size : 44,6 Mb
Release : 2006-04-07
Category : Business & Economics
ISBN : 9781847878328

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The Unmanageable Consumer by Yiannis Gabriel,Tim Lang Pdf

`This book was radically challenging when it was first published, and is only more so today as the concept of consumer collapses under the weight of its many meanings' - Madeleine Bunting, Columnist, The Guardian Western-style consumerism appears unstoppable. Yet it is has failed to deliver greater happiness and is now facing major environmental, population and political challenges. This book examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable. Updated with new material, this Second Edition looks at the impact of new technologies on consumerism and the consolidation of consumerism and 'consumer' language in spheres like education and health. The authors discuss the spread of consumerism to developing countries like India and the effect of demographic change and migration. The fallout from 9/11 and United States military hegemony is examined, as is the influence on consumerism of Islamic fundamentalism, the anti-globalization movement, environmental concerns and depleting natural resources. This book is of interest to advanced undergraduate, postgraduate and MBA students taking courses on behaviour, buyer behaviour, customer behaviour, consumers and society and retailing. Any one interested in better understanding consumerism will also find this book a fascinating read.

Author : Neva R. Goodwin,Frank Ackerman,David Kiron
Publisher : Island Press
Page : 423 pages
File Size : 51,8 Mb
Release : 2013-04-16
Category : Business & Economics
ISBN : 9781597267908

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The Consumer Society by Neva R. Goodwin,Frank Ackerman,David Kiron Pdf

The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do not necessarily lead to greater satisfaction, security, or well-being, even for affluent consumers.The Consumer Society provides brief summaries of the most important and influential writings on the environmental, moral, and social implications of a consumer society and consumer lifestyles. Each section consists of ten to twelve summaries of critical writings in a specific area, with an introductory essay that outlines the state of knowledge in that area and indicates where further research is needed. Sections cover: Scope and Definition Consumption in the Affluent Society Family, Gender, and Socialization The History of Consumerism Foundations of Economic Theories of Consumption Critiques and Alternatives in Economic Theory Perpetuating Consumer Culture: Media, Advertising, and Wants Creation Consumption and the Environment Globalization and Consumer Culture Visions of an Alternative This book is the second volume in the Frontier Issues in Economic Thought series, which provides surveys of the most significant writings in emergent areas of economics -- an invaluable aid in fast-growing fields where genuine new ground is being broken. The series brings together economists, sociologists, psychologists, and philosophers to develop analyses that challenge and enrich the dominant neoclassical paradigm.The Consumer Society is an essential guide to and summary of the literature of consumption and will be of interest to anyone concerned with the deeper economic, social, and ethical implications of consumerism.

Author : Sahin, Fatih,Soylemez, Cevat
Publisher : IGI Global
Page : 359 pages
File Size : 53,7 Mb
Release : 2024-02-07
Category : Business & Economics
ISBN : 9798369315958

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Navigating the Shifting Landscape of Consumer Behavior by Sahin, Fatih,Soylemez, Cevat Pdf

The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.

Author : Stephen Brown,Darach Turley
Publisher : Routledge
Page : 430 pages
File Size : 51,6 Mb
Release : 2005-06-23
Category : Business & Economics
ISBN : 9781134690022

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Consumer Research by Stephen Brown,Darach Turley Pdf

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research

Author : Michael Baker
Publisher : Routledge
Page : 866 pages
File Size : 51,6 Mb
Release : 2012-05-04
Category : Business & Economics
ISBN : 9781136356926

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The Marketing Book by Michael Baker Pdf

This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

Author : Larry Percy,Richard H. Elliott
Publisher : Oxford University Press
Page : 455 pages
File Size : 55,6 Mb
Release : 2016
Category : Advertising
ISBN : 9780198703655

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Strategic Advertising Management by Larry Percy,Richard H. Elliott Pdf

The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.

Author : Crocker,Linden
Publisher : Rowman & Littlefield Publishers
Page : 611 pages
File Size : 46,8 Mb
Release : 2000-01-01
Category : Philosophy
ISBN : 9780585165301

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Ethics of Consumption by Crocker,Linden Pdf

In this comprehensive collection of essays, most of which appear for the first time, eminent scholars from many disciplines—philosophy, economics, sociology, political science, demography, theology, history, and social psychology—examine the causes, nature, and consequences of present-day consumption patterns in the United States and throughout the world.

Author : Deborah Dove Gordon
Publisher : Bloomsbury Publishing USA
Page : 300 pages
File Size : 41,7 Mb
Release : 2020-02-24
Category : Health & Fitness
ISBN : 9781440874055

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The Health Care Consumer's Manifesto by Deborah Dove Gordon Pdf

A health care executive at Harvard explains how to become a savvy consumer and get the value we all deserve for our health care spending. This book navigates and demystifies the confusing world of health care shopping. Readers go on a guided tour inside American health care to learn why it is so messy, and who is invested in keeping it that way. The text offers a new vision of how health care could work if it were truly designed to meet consumer needs, creating a call to action on how to demand and help create such a system. A wake-up call to an industry tenuously holding on to the status quo and ripe for true disruption, this book outlines what consumers can do themselves and demand from doctors, hospitals, health plans, and policy makers to get more for their health care spending and, in so doing, reshape the health care system into one we all deserve. Using real and compelling consumer stories intertwined with expert analysis, this book illustrates why it is so difficult to act as an engaged health care consumer in the United States and pulls back the curtain to expose the forces that hold the system in place.

Author : Anonim
Publisher : Unknown
Page : 694 pages
File Size : 49,7 Mb
Release : 1992-07
Category : Great Britain
ISBN : STANFORD:36105006760552

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New Statesman Society by Anonim Pdf

Author : Marcy Darnovsky
Publisher : Unknown
Page : 418 pages
File Size : 51,7 Mb
Release : 1996
Category : Consumers
ISBN : UCSC:32106016900737

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The Green Challenge to Consumer Culture by Marcy Darnovsky Pdf

Though many environmentalists and political activists dismiss everyday environmentalism as ineffective and self-deluding, this dissertation argues that it is firmly embedded in the environmental imagination, and that it harbors fertile seeds of opposition to the culture of consumer capitalism and the fundamental economic arrangements that support it.

Author : Rita Hatton,John Albert Walker
Publisher : Unknown
Page : 296 pages
File Size : 43,8 Mb
Release : 2003
Category : Art
ISBN : UCSD:31822033592635

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Supercollector by Rita Hatton,John Albert Walker Pdf

An updated and revised edition of the first book on Charles Saatchi as an art collector. An in-depth study of the man and his motivation, it takes a critical look at the story of the Saatchi advertising agencies, the famous Silk Cut campaign and Saatchi's work for the Tory Party. In particular, it argues that advertising values permeate the kind of art Saachi supports and takes a close look at the influence he has exercised on public galleries and institutions.