The Corporate Media Toolkit

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The Corporate Media Toolkit

Ray DiZazzo
The Corporate Media Toolkit Book PDF

Author : Ray DiZazzo
Publisher : Taylor & Francis
Page : 124 pages
File Size : 46,5 Mb
Release : 2017-06-26
Category : Art
ISBN : 9781351847742

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The Corporate Media Toolkit by Ray DiZazzo Pdf

This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development—project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction—author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it’s crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite. The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.

The Corporate Media Toolkit

Ray DiZazzo
The Corporate Media Toolkit Book PDF

Author : Ray DiZazzo
Publisher : Taylor & Francis
Page : 137 pages
File Size : 48,8 Mb
Release : 2017-06-26
Category : Art
ISBN : 9781351847759

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The Corporate Media Toolkit by Ray DiZazzo Pdf

This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development—project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction—author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it’s crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite. The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.

The Media Studies Toolkit

Michael Z. Newman
The Media Studies Toolkit Book PDF

Author : Michael Z. Newman
Publisher : Routledge
Page : 252 pages
File Size : 41,9 Mb
Release : 2022-03-03
Category : Social Science
ISBN : 9781000538229

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The Media Studies Toolkit by Michael Z. Newman Pdf

In this critical primer, Michael Z. Newman introduces newcomers to the key concepts, issues, and vocabulary of media studies. Across ten chapters, Newman examines topics from text and audience to citizenship and consumerism, drawing on a myriad of examples of media old and new. Film and TV rub shoulders with mobile games and social media, and popular music and video sharing platforms with journalism and search engines. While the book takes a critical, cultural approach, it covers topics that apply across many kinds of media scholarship, bridging the humanities and the social sciences and looking at media as a global phenomenon. It considers media in relation to society and its unequal structures of power, and relates media representations to their conditions of production in media industries and consumption in the everyday lives of audiences and users. Spanning the historical periods of mass media and online participatory culture, it also probes assumptions about media that were formulated in a previous era and looks at how to update our thinking to address an ever-changing digital mediascape. With its clear and accessible style, this book is tailor-made for undergraduate students of media, communication, and cultural studies, as well as anyone who would like to better understand media.

The New PR Toolkit

Deirdre Breakenridge,Thomas J. DeLoughry
The New PR Toolkit Book PDF

Author : Deirdre Breakenridge,Thomas J. DeLoughry
Publisher : FT Press
Page : 284 pages
File Size : 50,5 Mb
Release : 2003
Category : Business & Economics
ISBN : 0130090255

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The New PR Toolkit by Deirdre Breakenridge,Thomas J. DeLoughry Pdf

The New PR Toolkit is a compelling preview of the present and the future of public relations, and a practical roadmap for becoming a strategic communicator.

Get Connected

Starr Hall
Get Connected Book PDF

Author : Starr Hall
Publisher : Entrepreneur Press
Page : 226 pages
File Size : 43,9 Mb
Release : 2009-09-01
Category : Business & Economics
ISBN : 9781613080405

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Get Connected by Starr Hall Pdf

This is Why • Keep in contact with current clients • Reach millions of potential clients • Share your business news • Be a voice in your industry • Manage your company reputation • Communicate with employees and partners • Build your client list • Boost your bottom line Now, Learn How Social media pros Starr Hall and Chadd Rosenberg take you behind the scenes of today’s hottest social networks and help you uncover the best social sites for your business. Using simple steps and solutions, learn how to set up an attractive company profile, reach and engage your target market, develop stronger relationships with your current clientele, enhance your reputation, and become a recognized expert in your industry—investing nothing more than minutes a day! ? Identify the best social-site matches for your business ? Brand your online profile using customizing features ? Develop content that increases your search engine exposure ? Practice proven techniques to engage and attract quality customers ? Use unique strategies to maintain and improve your company’s reputation ? Incorporate social media marketing and advertising opportunities into future business plans Plus, gain social networking success tips, insights, and techniques

The Entrepreneurial Journalist's Toolkit

Sara Kelly
The Entrepreneurial Journalist s Toolkit Book PDF

Author : Sara Kelly
Publisher : CRC Press
Page : 226 pages
File Size : 42,7 Mb
Release : 2015-02-11
Category : Language Arts & Disciplines
ISBN : 9781317597216

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The Entrepreneurial Journalist's Toolkit by Sara Kelly Pdf

Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.

The Corporate Sponsorship Toolkit

Kim Skildum-Reid
The Corporate Sponsorship Toolkit Book PDF

Author : Kim Skildum-Reid
Publisher : Unknown
Page : 0 pages
File Size : 53,6 Mb
Release : 2012
Category : Advertising
ISBN : 1921097086

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The Corporate Sponsorship Toolkit by Kim Skildum-Reid Pdf

"This comprehensive manual for corporate sponsorship will guide readers through the mindset, strategies and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture their connection with those target markets, building preference, loyalty and advocacy for real impact on the bottom line."--Publisher's website.

GMAT Official Advanced Questions

GMAC (Graduate Management Admission Council)
GMAT Official Advanced Questions Book PDF

Author : GMAC (Graduate Management Admission Council)
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 54,7 Mb
Release : 2019-09-24
Category : Study Aids
ISBN : 9781119620952

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GMAT Official Advanced Questions by GMAC (Graduate Management Admission Council) Pdf

GMAT Official Advanced Questions Your GMAT Official Prep collection of only hard GMAT questions from past exams. Bring your best on exam day by focusing on the hard GMAT questions to help improve your performance. Get 300 additional hard verbal and quantitative questions to supplement your GMAT Official Guide collection. GMAT Official Advance Questions: Specifically created for those who aspire to earn a top GMAT score and want additional prep. Expand your practice with 300 additional hard verbal and quantitative questions from past GMAT exams to help you perform at your best. Learn strategies to solve hard questions by reviewing answer explanations from subject matter experts. Organize your studying with practice questions grouped by fundamental skills Help increase your test-taking performance and confidence on exam day knowing you studied the hard GMAT questions. PLUS! Your purchase includes online resources to further your practice: Online Question Bank: Create your own practice sets online with the same questions in GMAT Official Advance Questions to focus your studying on specific fundamental skills. Mobile App: Access your Online Question Bank through the mobile app to never miss a moment of practice. Study on-the-go and sync with your other devices. Download the Online Question Bank once on your app and work offline. This product includes: print book with a unique access code and instructions to the Online Question Bank accessible via your computer and Mobile App.

The Career Toolkit: Essential Skills for Success That No One Taught You

Mark Allan Herschberg
The Career Toolkit Essential Skills for Success That No One Taught You Book PDF

Author : Mark Allan Herschberg
Publisher : Unknown
Page : 304 pages
File Size : 55,7 Mb
Release : 2021-01-05
Category : Business & Economics
ISBN : 0960100741

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The Career Toolkit: Essential Skills for Success That No One Taught You by Mark Allan Herschberg Pdf

Networking, negotiating, communicating, leading, career planning--all skills critical to your career success. But did anyone ever teach you these skills? The Career Toolkit will help you master these vital skills and yield outsized returns for your career and your income. Every chapter is packed with dozens of actionable principles, exercises, and practices that will accelerate your success. It's a multivitamin for your career! The Career Toolkit shows you how to design and execute your personal plan to achieve the career you deserve, including: Negotiating a job offer. (This alone will pay for the book.) Creating a dynamic career strategy. Building a high-value network. Developing the fundamental leadership skills that matter most. Managing teams effectively, even as an individual contributor.

Open Space New Media Documentary

Patricia R. Zimmermann,Helen De Michiel
Open Space New Media Documentary Book PDF

Author : Patricia R. Zimmermann,Helen De Michiel
Publisher : Routledge
Page : 120 pages
File Size : 54,6 Mb
Release : 2017-11-22
Category : Performing Arts
ISBN : 9781351762083

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Open Space New Media Documentary by Patricia R. Zimmermann,Helen De Michiel Pdf

Open Space New Media Documentary examines an emerging and significant area of documentary practice in the twenty-first century: community-based new media documentary projects that move across platforms and utilize participatory modalities. The book offers an innovative theorization of these collaborative and collective new media practices, which the authors term "open space," gesturing towards a more contextual critical nexus of technology, form, histories, community, convenings, collaborations, and mobilities. It looks at a variety of low cost, sustainable and scalable documentary projects from across the globe, where new technologies meet places and people in Argentina, Canada, India, Indonesia, Peru, South Africa, Ukraine, and the USA.

The Library Marketing Toolkit

Ned Potter
The Library Marketing Toolkit Book PDF

Author : Ned Potter
Publisher : Facet Publishing
Page : 241 pages
File Size : 54,7 Mb
Release : 2012-06-23
Category : Business & Economics
ISBN : 9781856048064

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The Library Marketing Toolkit by Ned Potter Pdf

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Social Media for Journalists

Megan Knight,Clare Cook
Social Media for Journalists Book PDF

Author : Megan Knight,Clare Cook
Publisher : SAGE
Page : 382 pages
File Size : 44,8 Mb
Release : 2013-05-22
Category : Language Arts & Disciplines
ISBN : 9781446291191

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Social Media for Journalists by Megan Knight,Clare Cook Pdf

"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 News The essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to master the enduring rules of good practice and the new techniques of social media. The book gives a thorough guide to principles and practice, including: How to find, write and break stories with social media An online journalism toolkit to get you started Using crowdsourcing to find and follow stories Getting on top of user-generated content The ins and outs of copyright and ethics Building your brand and making money The new economy of journalism and how to get ahead. More than a simple ′how-to′ guide, this book takes you to the next level with its integration of theory and practice. It is a one-stop guide for students and practitioners of journalism.

Social Media Strategies for Professionals and Their Firms

Michelle Golden
Social Media Strategies for Professionals and Their Firms Book PDF

Author : Michelle Golden
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 48,6 Mb
Release : 2010-11-17
Category : Business & Economics
ISBN : 9780470933916

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Social Media Strategies for Professionals and Their Firms by Michelle Golden Pdf

Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

Brand Journalism

Andy Bull
Brand Journalism Book PDF

Author : Andy Bull
Publisher : Routledge
Page : 252 pages
File Size : 41,7 Mb
Release : 2013-06-26
Category : Social Science
ISBN : 9781136185984

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Brand Journalism by Andy Bull Pdf

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

International Business in the Information and Digital Age

Rob van Tulder,Alain Verbeke,Lucia Piscitello
International Business in the Information and Digital Age Book PDF

Author : Rob van Tulder,Alain Verbeke,Lucia Piscitello
Publisher : Emerald Group Publishing
Page : 440 pages
File Size : 47,9 Mb
Release : 2018-11-16
Category : Business & Economics
ISBN : 9781787563278

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International Business in the Information and Digital Age by Rob van Tulder,Alain Verbeke,Lucia Piscitello Pdf

The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.