The Corporate Social Mind

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The Corporate Social Mind

Derrick Feldmann,Michael Alberg-Seberich
The Corporate Social Mind Book PDF

Author : Derrick Feldmann,Michael Alberg-Seberich
Publisher : Greenleaf Book Group
Page : 218 pages
File Size : 42,7 Mb
Release : 2020-07-07
Category : Business & Economics
ISBN : 9781734324815

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The Corporate Social Mind by Derrick Feldmann,Michael Alberg-Seberich Pdf

One Voice, United Efforts, and a Social Mindset ​The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today’s social issues require a different mindset—one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world. The Corporate Social Mind helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work. In The Corporate Social Mind, Derrick Feldmann and Michael Alberg-Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. You’ll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.

Wired for Culture: Origins of the Human Social Mind

Mark Pagel
Wired for Culture Origins of the Human Social Mind Book PDF

Author : Mark Pagel
Publisher : W. W. Norton & Company
Page : 432 pages
File Size : 50,8 Mb
Release : 2012-02-27
Category : Science
ISBN : 9780393063158

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Wired for Culture: Origins of the Human Social Mind by Mark Pagel Pdf

“Does an excellent job of using evolutionary biology to discuss the origins of religion, music, art, and . . . morality.”—Publishers Weekly, starred review A unique trait of the human species is that our personalities, lifestyles, and worldviews are shaped by an accident of birth—namely, the culture into which we are born. It is our cultures and not our genes that determine which foods we eat, which languages we speak, which people we love and marry, and which people we kill in war. But how did our species develop a mind that is hardwired for culture—and why? Evolutionary biologist Mark Pagel tracks this intriguing question through the last 80,000 years of human evolution, revealing how an innate propensity to contribute and conform to the culture of our birth not only enabled human survival and progress in the past but also continues to influence our behavior today. Shedding light on our species’ defining attributes—from art, morality, and altruism to self-interest, deception, and prejudice—Wired for Culture offers surprising new insights into what it means to be human.

The Oxford Handbook of Corporate Social Responsibility

Andrew Crane,Abagail McWilliams,Dirk Matten,Jeremy Moon,Donald S. Siegel
The Oxford Handbook of Corporate Social Responsibility Book PDF

Author : Andrew Crane,Abagail McWilliams,Dirk Matten,Jeremy Moon,Donald S. Siegel
Publisher : Oxford Handbooks
Page : 609 pages
File Size : 51,5 Mb
Release : 2008-02-14
Category : Business & Economics
ISBN : 0199211590

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The Oxford Handbook of Corporate Social Responsibility by Andrew Crane,Abagail McWilliams,Dirk Matten,Jeremy Moon,Donald S. Siegel Pdf

CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.

Social Movements for Good: How Companies and Causes Create Viral Change

Derrick Feldmann
Social Movements for Good How Companies and Causes Create Viral Change Book PDF

Author : Derrick Feldmann
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 47,6 Mb
Release : 2016-01-21
Category : Business & Economics
ISBN : 9781119133421

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Social Movements for Good: How Companies and Causes Create Viral Change by Derrick Feldmann Pdf

Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.

Social Psychology: A Very Short Introduction

Richard J. Crisp
Social Psychology A Very Short Introduction Book PDF

Author : Richard J. Crisp
Publisher : OUP Oxford
Page : 144 pages
File Size : 49,5 Mb
Release : 2015-08-27
Category : Psychology
ISBN : 9780191024771

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Social Psychology: A Very Short Introduction by Richard J. Crisp Pdf

Social psychology is about the people who populate our everyday lives, and how they affect our 'personal universe', defining who we are, and shaping our behaviour, beliefs, attitudes, and ideology. In an age where we've mapped the human genome and explored much of the physical world, the study of people's behaviour is one of the most exciting frontiers of scientific endeavor. In this Very Short Introduction Richard Crisp tells the story of social psychology, its history, concepts and major theories. Discussing the classic studies that have defined the discipline, Crisp introduces social psychology's key thinkers, and shows how their personal histories spurred them to understand what connects people to people, and the societies in which we live. Taking us from the first ideas of the discipline to its most cutting edge developments, Crisp demonstrates how social psychology remains profoundly relevant to everyday life. From attitudes to attraction, prejudice to persuasion, health to happiness - social psychology provides insights that can change the world, and help us tackle the defining problems of the 21st century. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

New Perspectives on Corporate Social Responsibility

Linda O'Riordan,Piotr Zmuda,Stefan Heinemann
New Perspectives on Corporate Social Responsibility Book PDF

Author : Linda O'Riordan,Piotr Zmuda,Stefan Heinemann
Publisher : Springer
Page : 641 pages
File Size : 48,7 Mb
Release : 2015-04-14
Category : Business & Economics
ISBN : 9783658067946

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New Perspectives on Corporate Social Responsibility by Linda O'Riordan,Piotr Zmuda,Stefan Heinemann Pdf

Providing a timely contribution to the ongoing questions surrounding topics which are by definition subject to varying stakeholder interpretations, this book addresses “the missing link” between theoretical CSR concepts and everyday management practice. It acts as a guide to awaken managers to the advantages of adopting a CSR “mindset” when developing sustainable business strategies. The book consists of three parts: 1) A theoretical realm which establishes the key concepts and rationale for the adoption of a sustainable CSR approach, 2) A practical realm which addresses putting CSR and sustainability into business practice, 3) An educational realm which proposes how to incorporate the concepts into teaching and training.

Adoption of Corporate Social Responsibility by Japanese Companies

Holtschneider, Uwe
Adoption of Corporate Social Responsibility by Japanese Companies Book PDF

Author : Holtschneider, Uwe
Publisher : IUDICIUM Verlag
Page : 290 pages
File Size : 42,7 Mb
Release : 2015
Category : Business enterprises
ISBN : 9783862050475

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Adoption of Corporate Social Responsibility by Japanese Companies by Holtschneider, Uwe Pdf

Corporate social responsibility (CSR) is a topical issue in many countries. What are the drivers for the global spread of explicit CSR – practices that are demonstrated to the outside – even in countries where companies had addressed CSR implicitly? What catalyzes organizations to adopt CSR and how does their adoption influence other companies’ likelihood to adopt CSR? This book approaches the recent world-wide adoption of CSR practices as part of the global spread of management concepts. The trend to adopt CSR is examined among Japanese companies, because they have rapidly adopted CSR practices in the last two decades. Existing empirical research on CSR in Japan that has focused mainly on anecdotal evidence on a small number of outstanding companies is extended by employing both qualitative and quantitative empirical research methods. Analyzing drivers for the adoption of CSR practices, organizational characteristics of adopting companies, and how increasing adoption influences the likelihood to adopt provides insights into how Japanese institutions and stakeholders facilitated rapid CSR adoption and the process of CSR diffusion.

Sustainability to Social Change

Philip Mirvis,Bradley Googins
Sustainability to Social Change Book PDF

Author : Philip Mirvis,Bradley Googins
Publisher : Kogan Page Publishers
Page : 265 pages
File Size : 49,9 Mb
Release : 2022-03-03
Category : Business & Economics
ISBN : 9781398604360

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Sustainability to Social Change by Philip Mirvis,Bradley Googins Pdf

Is your company using its talent to create social value? Or is it simply managing risks? To address the problems facing society and business today, sustainability is not good enough. Instead, companies need to do their part to lead social change. In Sustainability to Social Change, leadership and social innovation experts Philip Mirvis and Bradley K. Googins share their hands-on research to reveal how leaders can design and guide their companies to create more inclusive prosperity and become agents of social change. The book reveals the inside story of how socially innovative companies are making the strategic shift from minimizing risk to creating social value. It then outlines the strategies and practices that leaders can use to address the five biggest problems facing companies and society today: Purpose, Prosperity, Products, Planet and People. Filled with real life examples, hands-on guidelines and self-assessments to rate your company's performance, Sustainability to Social Change helps you pivot your company's mindset and practices in order to enhance society and the environment, and fuel its own success. Online resources include a guide to help employees become socially conscious, operate in a purposeful company, become allies for equity and social justice, add social value at work and establish "green" habits.

Embedding CSR into Corporate Culture

D. Swanson
Embedding CSR into Corporate Culture Book PDF

Author : D. Swanson
Publisher : Springer
Page : 256 pages
File Size : 52,6 Mb
Release : 2014-02-27
Category : Business & Economics
ISBN : 9781137300089

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Embedding CSR into Corporate Culture by D. Swanson Pdf

Embedding CSR into Corporate Culture demonstrates that a new frontier for corporate social responsibility is possible in theory and practice. The key idea - discovery leadership - enables corporate managers to deal effectively with problems, issues, and value clashes occurring at the corporation-society interface.

The Hacking of the American Mind

Robert H. Lustig
The Hacking of the American Mind Book PDF

Author : Robert H. Lustig
Publisher : Penguin
Page : 352 pages
File Size : 53,7 Mb
Release : 2017-09-12
Category : Science
ISBN : 9781101982594

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The Hacking of the American Mind by Robert H. Lustig Pdf

"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

Achieving Excellence in Fundraising

Genevieve G. Shaker,Eugene R. Tempel,Sarah K. Nathan,Bill Stanczykiewicz
Achieving Excellence in Fundraising Book PDF

Author : Genevieve G. Shaker,Eugene R. Tempel,Sarah K. Nathan,Bill Stanczykiewicz
Publisher : John Wiley & Sons
Page : 576 pages
File Size : 50,5 Mb
Release : 2022-03-22
Category : Business & Economics
ISBN : 9781119763765

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Achieving Excellence in Fundraising by Genevieve G. Shaker,Eugene R. Tempel,Sarah K. Nathan,Bill Stanczykiewicz Pdf

Strategies and concepts for mission-based fundraising From the world’s first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on research and steeped in practical expertise. It has long been the go-to reference for fundraising principles, concepts, and techniques. Topics include donor motivations and behaviors, engaging donors at all levels, inclusive and ethical fundraising, and more, with contributions from noted experts in the field. You’ll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, application exercises, and research-based recommendations. This 5th edition of Achieving Excellence in Fundraising is reimagined to meet the needs of today’s fundraisers, their nonprofit employers, and the causes they serve, while maintaining key concepts that stand the test of time. Compelling and timely topics new to this edition include donor-advised funds, crowdfunding, raising money in challenging times, fundraising for social advocacy, and more. The needs of fundraising educators are also a central consideration in the book’s organization and contents. Discover why Achieving Excellence in Fundraising is the leading textbook and reference in the field! Learn the key principles and techniques of philanthropic fundraising, from the experts at the Indiana University Lilly Family School of Philanthropy Consider today’s most pressing issues in fundraising—using research and data to inform practice, engaging a diversity of donors, expressing gratitude effectively, and much more Utilize research-based fundraising strategies to enhance the success of your organization’s efforts and to achieve your professional goals Chapters are written by faculty, alumni, and associates of the prestigious Lilly Family School of Philanthropy. The newest edition of this trusted work is an essential source of information for anyone in the fundraising space.

Age Friendly

Lawrence R. Samuel
Age Friendly Book PDF

Author : Lawrence R. Samuel
Publisher : CRC Press
Page : 194 pages
File Size : 46,9 Mb
Release : 2021-09-21
Category : Business & Economics
ISBN : 9781000453683

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Age Friendly by Lawrence R. Samuel Pdf

Age Friendly: Ending Ageism in America is a rallying call to make the United States a more equitable and just nation in terms of age. "Age friendliness" means being inclusive towards older people as workers, consumers, and citizens, something that can’t be said to exist today. The United States and, especially, Big Business, are notoriously age-unfriendly places, a result of our obsession with youth. Virtually all aspects of everyday life in America will be impacted by the doubling or tripling of the number of older people over the next two decades, more reason to adopt age friendliness as a cause. Age Friendly shows how large companies are in an ideal position to address the aging of America and, in the process, benefit from making their organizations more age friendly. Because of its economic power and commitment to diversity in the workplace, Big Business—specifically the Fortune 1000—has the opportunity and responsibility to take a leadership role in changing the narrative of aging in America. The book shows that age friendliness offers the possibility of bridging gaps not just between younger and older people, but those based on income, class, race, gender, politics, and geography. More than anything else, Age Friendly presents a bold and counterintuitive idea—aging is a positive thing for businesses, individuals, and society as a whole—and we should embrace it rather than fear it. While ageism is a pervasive force in America that, like racism and gender discrimination, runs contrary to our democratic ideals, there is some good news. An age friendly movement is spreading in America and around the world as a growing number of cities and towns strive to better meet the needs of their older residents. Aa well, a concerted effort is being made to convince Big Business that an intergenerational workforce is in the best interests of not just older employees but the companies themselves. Age brings experience, perspective, and wisdom—just the right skill set for both short- and long-term decision-making. The aging of America also presents major implications for businesses in terms of marketing to older consumers. Baby boomers are still the key to the economy despite marketers’ focus on youth, much in part to their collective wealth and propensity to consume. Age friendly marketing thus makes much sense due to "the longevity economy," i.e., the billions of dollars that older consumers spend each year and the goldmine that looms in the future as they become an even bigger percentage of the population. Finally, Age Friendly discusses how more corporations are pursuing social responsibility in addition to maximizing profits—an ideal opportunity for corporations to demonstrate good citizenship by supporting age friendliness on a local, state, or national level.

The Profiteers

Christopher Marquis
The Profiteers Book PDF

Author : Christopher Marquis
Publisher : PublicAffairs
Page : 291 pages
File Size : 47,5 Mb
Release : 2024-05-14
Category : Business & Economics
ISBN : 9781541703544

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The Profiteers by Christopher Marquis Pdf

An exposé of how society pays for corporations' "free lunch" and the cost of environmental damage, low wages, systemic discrimination, and cheap goods. In an age when business leaders solemnly profess dedication to principles of environmental and social justice, Christopher Marquis’s provocative investigation into the real costs of doing business reveals the way that leaders of the corporate world gaslight to evade responsibilities by privatizing profits and socializing costs. “Who pays?” for the resulting climate and environmental damage, racism, low wages, and cheap goods: the average citizen and the taxpayer. By bringing to light ideas that today are on the fringe but rapidly making their way into the mainstream, Marquis outlines a new regenerative paradigm for business in society. He tells of a group of pioneers trying to not just reform but transform the way business is conducted all over the world. By taking novel actions to reimagine business operations in responsible ways, minimize their negative impacts, and create new ways for business to properly absorb their hidden costs, these leaders provide blueprints to move the needle on vexing social and environmental issues. What’s in it for leaders of the corporate world? The model of reform presented provides clear guidance on how to get ahead of the curve as an emerging economic order is formed. No business can lead from the front if it is morally-backward looking. History has shown time and again that those who get out in front of emerging changes in our social and environmental landscape protect themselves from inevitable eclipse.

Generation Impact

Sharna Goldseker,Michael Moody
Generation Impact Book PDF

Author : Sharna Goldseker,Michael Moody
Publisher : John Wiley & Sons
Page : 512 pages
File Size : 52,8 Mb
Release : 2020-10-20
Category : Business & Economics
ISBN : 9781119746409

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Generation Impact by Sharna Goldseker,Michael Moody Pdf

An insider's guide to the coming philanthropic revolution Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever. As "next gen donors" step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure. Generation Impact: How Next Gen Donors Are Revolutionizing Giving pulls back the curtain on these rising next gen donors and the "Impact Revolution" they seek, offering extensive firsthand accounts and expert analysis of their hands-on, boundary-pushing strategies, as well as their determination to honor the legacies they've inherited and the values they hold. This Updated and Expanded edition includes new, practical resources designed to help those who work with next gen donors to engage with them in even more productive and effective ways – to help them become the sort of transformational donors we all need them to be in this pivotal time. Three Best Practice Guides offer targeted tips for key audiences – nonprofits and fundraisers, families, and advisors – and introduce new data and additional featured donors. A new Preface answers the most pressing questions asked by the thousands of readers already energized by Generation Impact, including what has changed in the world in recent years and how these influential emerging donors are responding. Adapting to the revolution that next gen donors are bringing may not be easy, but this book can help.

Corporate Digital Responsibility

Saskia Dörr
Corporate Digital Responsibility Book PDF

Author : Saskia Dörr
Publisher : Springer Nature
Page : 224 pages
File Size : 49,5 Mb
Release : 2021-09-21
Category : Business & Economics
ISBN : 9783662638538

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Corporate Digital Responsibility by Saskia Dörr Pdf

This book describes in detail how corporate responsibility is changing in the age of big data and artificial intelligence and demonstrates how corporate digital responsibility can offer companies a sustainable competitive advantage. Business leaders and managers find a comprehensive guideline to professionally implement these innovative aspects in practice. It enables them to shape their businesses' success in a societally responsible and ethical manner in the context of digital transformation. As an essential guide, it invites executives, corporate responsibility officers, digital ethics experts, sustainability consultants, and anyone interested to learn about the opportunities of responsible digitalization at companies. In addition, the book offers a well-structured introduction to the still young field of corporate management and governance.