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Craft Beer Culture and Modern Medievalism by Noëlle Phillips Pdf
In recent years craft beer marketing has increasingly evoked the medieval past in orderto appeal to our collective sense of a lost community. This book discusses thedesire for the local, the non-corporate, and the pre-modern in the discourse ofcraft brewing, forming a strong counter-cultural narrative. However, suchdiscourses also reinforce colonial histories of purity and conquest whileeffacing indigenous voices. This book reveals that craft beer is therefore muchmore than a delicious adult beverage; its marketing reveals a cultural desirefor a past that has disappeared in a world that privileges the present.
Untapped by Nathaniel G. Chapman,J. Slade Lellock,Cameron D. Lippard Pdf
Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives. In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?
Beer and Racism by Chapman, Nathaniel,Brunsma, David Pdf
Beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. Given the very quick rise of craft beer, as well as the myopic scholarly focus on economic and historical trends in the field, there is an urgent need to take stock of the intersectional inequalities that such realities gloss over. This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumption of beer.
The Oxford Companion to Beer by Garrett Oliver Pdf
"The first major reference work to investigate the history and vast scope of beer, The Oxford Companion to Beer features more than 1,100 A-Z entries written by 166 of the world's most prominent beer experts"-- Provided by publisher.
Researching Craft Beer by Daniel Clarke,Vaughan Ellis,Holly Patrick-Thomson,David Weir Pdf
Researching Craft Beer offers insights for aspiring and present owners of breweries, those looking to open a craft beer bar as well as other beer researchers. The volume offers a prescient assessment of historic, present, and likely future developments within the sector.
In "The Culture of Craft Beer", weaves an exciting exploration of how beer, an ancient beverage, has evolved to become a symbol of creativity, community, and sustainability. Through its pages, the reader discovers the rise of craft beer, marked by breweries that prioritize quality, innovation, and respect for tradition. This book not only chronicles the history and development of the craft brewing movement but also celebrates the community spirit and local economic impact of these independent breweries. A must-read for beer enthusiasts and anyone interested in how a beverage can reflect and influence contemporary culture.
Featuring an introduction by the owner of San Diego's award-winning AleSmith Brewing Company, a guide for craft beer aficionados provides tasting notes, menus and recipes while offering pairing suggestions and explaining how to integrate craft beer into the local and sustainable American food movement.
Beer Culture in Theory and Practice by Adam W. Tyma Pdf
Beer culture has grown exponentially in the United States, from the days of Prohibition to the signing of HR 1337 by then-President Jimmy Carter, which legalized homebrewing for personal and household use, to the potential hop shortage that all brewers are facing today. This expansion of the culture, both socially and commercially, has created a linguistic and cultural turn that is just now starting to be fully recognized. The contributors of Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States examine varying facets of beer culture in the United States, from becoming a home brewer, to connecting it to the community, to what a beer brand means, to the social realities and shortcomings that exist within the beer and brewing communities. The book aims to move beer away from the cooler and taproom, and into the dynamic conversation of Popular and American cultural studies that is happening right now, both within and outside of the classroom.
Crack open a cold one and venture into the fun and exciting world of Minnesota craft beers, taprooms, and brewmasters with this inside look at beer making and beer culture.
The Ontario Craft Beer Guide by Robin LeBlanc,Jordan St. John Pdf
An indispensable guide to the heady world of Ontario’s craft beer revival, the expanded second edition of The Ontario Craft Beer Guide adds nearly 100 outstanding new breweries. For newcomers and aficionados alike, experts Jordan St. John and Robin LeBlanc guide you through the booming craft beer scene to your new favourite pint.
Economic Perspectives on Craft Beer by Christian Garavaglia,Johan Swinnen Pdf
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
Winner of a 2020 Gourmand World Cookbook Award The story behind Alberta's craft beer boom. An insider’s look that brings together tasting notes, social history, politics, and science. When Alberta eliminated its laws around mandatory minimum brewing capacity in 2013, the industry suddenly opened to the possibility of small-batch craft breweries. From roughly a dozen in operation before deregulation, there are now more than a hundred today, with new ones bubbling up each month. It’s an inspiring story, one that writer Scott Messenger tells in impressive scope. At a time when Alberta was still recovering from the plunge in oil prices in 2008, deregulation represented a path to economic diversification. Messenger takes readers on the road with him to investigate artifacts left behind by Alberta brewers dating to the late-1800s, to farms responsible for the province’s unrivalled malt, and into the brewhouses and backstories of some of Canada’s best new beer makers. It’s an insider’s look at history in the making. With humour, straight-talking tasting notes, and a willingness to challenge stereotypes, Messenger introduces us to key players in the industry. We meet Graham Sherman of Tool Shed Brewing, who helped spearhead the change in legislation; Greg Zeschuk, whose Belgian-inspired brewery is poised to put Alberta beer on the global map; the sisters behind Northern Girls Hopyard, Alberta’s first hop farm; and many more. Messenger winds up his narrative with a good, old-fashioned pub crawl, a fitting finale for the story of an industry that is, at its heart, about having fun with friends. Bringing together social history, politics, and science, Tapping the West is engaging and balanced—not unlike the perfect you-know-what.
The Seven Moods of Craft Beer by Adrian Tierney-Jones Pdf
350 international craft beers are divided into seven categories--or moods--for drinking, including social, adventurous, poetic, bucolic, imaginative, gastronomic, and contemplative-- ensuring the perfect beer for every occasion. THE SEVEN MOODS OF CRAFT BEER brings together the best 350 beers from around the world and then divides them into specific moods meant as the perfect guide for what to drink, when. There are beers that are social, like Funky Buddha Hope Gun from Florida, which are to be sipped in the backyard to the hum of conversation and kids playing. There are beers that are imaginative, like the Broken Dream from the UK, meant for contemplative nights with old friends. And there are gastronomic beers, like Sovina which pairs perfectly with a carnitas taco. Each of the seven chapters offers profiles of approximately 50 beers that cover tasting notes, history and information on the brewery, and alcohol percentage. Sidebars throughout include histories of the world's best bars and information on styles of beer, brewers and breweries, and the world's most famous festivals.
The Geography of Beer by Nancy Hoalst-Pullen,Mark W. Patterson Pdf
This book builds on the highly successful Geography of Beer: Regions, Environment, and Society (2014) and investigates the geography of beer from two expanded perspectives: culture and economics. The respective chapters provide case studies that illustrate various aspects of these themes. As the beer industry continues to reinvent itself and its economic and cultural geographies, this book showcases historical, current, and future trends at the local, regional, national, and international scales.
"A pocket guide to understanding, appreciating, and exploring craft beer. Includes a summary of the craft beer revolution in America. Overview of brewing ingredients, tasting information, and resources for the beer enthusiast. Includes 80+ styles of beer, food pairings, and a beer log to record tasting adventures"--
