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Author : Robert L. Clewett
Publisher : Unknown
Page : 496 pages
File Size : 55,6 Mb
Release : 1959
Category : Automobile industry and trade
ISBN : UOM:39015082054530
Author : Clifford M Zierer
Publisher : Unknown
Page : 280 pages
File Size : 42,6 Mb
Release : 1922
Category : Electronic
ISBN : IND:30000088495431
Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher : Unknown
Page : 132 pages
File Size : 41,9 Mb
Release : 1958
Category : Automobile industry and trade
ISBN : STANFORD:36105117905039
Considers legislation to provide for automobile manufacturers incentive payments to dealers who sell within their territory.
Author : Bedros Peter Pashigian
Publisher : Unknown
Page : 312 pages
File Size : 43,5 Mb
Release : 1961
Category : Automobile industry and trade
ISBN : UCAL:B4270371
Author : United States. Federal Trade Commission
Publisher : Unknown
Page : 32 pages
File Size : 40,8 Mb
Release : 1944
Category : Industries
ISBN : UCBK:B000499453
Author : Herbert Francis Taggart
Publisher : Division of Research Graduate School of Business Administrat
Page : 272 pages
File Size : 46,9 Mb
Release : 1974
Category : Business & Economics
ISBN : UVA:X000128776
Author : Lars Gunnar Mattsson
Publisher : Unknown
Page : 86 pages
File Size : 53,8 Mb
Release : 1987
Category : Automobile dealers
ISBN : NWU:35556036810141
Author : United States. Congress. Senate. Committee on the Judiciary
Publisher : Unknown
Page : 2586 pages
File Size : 45,8 Mb
Release : 1956
Category : Antitrust law
ISBN : MINN:31951D02092395Y
Author : Lena Fitzen
Publisher : GRIN Verlag
Page : 97 pages
File Size : 45,8 Mb
Release : 2009-06
Category : Electronic
ISBN : 9783640352944
Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (Distinction 1), Edinburgh Napier University (Marketing Management and Research), course: MSc Marketing, language: English, abstract: Current regulatory and technological change factors force the development of an integrative multi channel approach over the whole car purchasing process to increase customer value and profit. Since the decade of multi channel services, the understanding and analysing of consumers behaviour gains more and more part in literature. Although if the adoption of new channels and particular channel usage is researched, further need of understanding why consumers use some channels rather than others, although purchasing the same products, is identified. Especially the automotive market is mainly focussed on product and manufacturer branding topics rather than distribution and service development. Using the example of the automotive industry this paper explores factors of influence on channel choice. Based on current literature and exemplified by a quantitative explorative study the present paper focuses mainly on the question asking after the main determinants on consumers channel choice during car purchasing and their nature of influence on it. A conceptual framework is developed, which argues that channel decision making in the automotive market is based on product, consumer, channel and organisational dimensions of determinants. Product and consumer characteristics are basic considerations influence the evaluated importance of channel related factors like experience, convenience, risk, price, entertainment and service. Finally the organisation itself with their reputation and offered range of products and services has to taken into account. The preliminary model could be viewed as a starting point structuring the understanding of the complex area of channel choice in a particular context
Author : United States. Congress. Senate. Committee on Banking and Currency
Publisher : Unknown
Page : 216 pages
File Size : 51,7 Mb
Release : 1943
Category : Tires
ISBN : PSU:000043075928
Author : Anonim
Publisher : Unknown
Page : 444 pages
File Size : 42,6 Mb
Release : 1991
Category : Metropolitan areas
ISBN : MINN:31951D008568411
1979-2010: Contains data similar to that found in the County and City Databook, but on the state and MSA (Metropolitan Statistical Areas) levels.
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher : Unknown
Page : 248 pages
File Size : 41,9 Mb
Release : 1938
Category : Electronic
ISBN : UOM:39015020443480
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher : Unknown
Page : 250 pages
File Size : 40,9 Mb
Release : 1938
Category : Electronic
ISBN : STANFORD:36105045426660
Author : Jan William Zupnick
Publisher : Unknown
Page : 418 pages
File Size : 44,6 Mb
Release : 1975
Category : Automobiles
ISBN : MSU:31293101661993
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher : Unknown
Page : 248 pages
File Size : 48,5 Mb
Release : 1938
Category : Automobile industry and trade
ISBN : LOC:00220790009