The Economics Of Television

Author : Richard Collins,Nicholas Garnham,Gareth Locksley
Publisher : Sage Publications (CA)
Page : 152 pages
File Size : 51,8 Mb
Release : 1988
Category : Business & Economics
ISBN : STANFORD:36105040889896

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The Economics of Television by Richard Collins,Nicholas Garnham,Gareth Locksley Pdf

How television is to be financed in the last years of this century is a question of major concern to governments, broadcasters and the private sector. The Economics of Television is a detailed examination of the real costs of television production in the United Kingdom and a critical analysis of those political and economic factors that impinge upon broadcasting's future. The book addresses three equally pertinent questions. First, what is the nature of the television market? Second, what is happening to broadcasting costs and why? Third, what is the United Kingdom's role in the internationalization of television and in the international trade of television programmes? The authors review the recent Peacock Committee's Report and its implications for licence fee and advertising revenues, the production costs of television, the internationalization of the television programme market and the overall financing of broadcasting. The broadcasting environment is rapidly changing under the influence of new distribution technologies (such as satellites) and new ideologies (such as the challenge of the private sector to public service authority). Given these new influences, the authors' discussion highlights the imperfectly competitive character of the broadcasting market, the outstanding cheapness of terrestrial broadcasting and the particular economic characteristics of television programmes and other information commodities. The Economics of Television is an essential guide to the finance of television and will be required reading for anyone concerned with the future of broadcasting.

Author : Clifford Frederick Pratten
Publisher : Unknown
Page : 71 pages
File Size : 54,6 Mb
Release : 1970
Category : Television broadcasting
ISBN : 0853740275

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The Economics of Television by Clifford Frederick Pratten Pdf

Author : C. F. Pratten
Publisher : Unknown
Page : 71 pages
File Size : 53,6 Mb
Release : 1970
Category : Electronic
ISBN : OCLC:255593757

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The economics of television by C. F. Pratten Pdf

Author : Darcy Gerbarg
Publisher : Springer Science & Business Media
Page : 336 pages
File Size : 40,6 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781461549710

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The Economics, Technology and Content of Digital TV by Darcy Gerbarg Pdf

As the world of television moves from analog to digital, political and economic forces are being brought to bear on companies as they attempt to deal with changes occurring in their industries. The impetus for the conversion from analog to digital TV comes from many quarters, including the broadcasting industry, the computer industry, governments, consumer electronics manufacturers, content developers, and the Internet. The widespread acceptance of digital technology in both the home and the workplace account for the ready acceptance of the belief that the move to digital television is an appropriate advancement. Not all authors in this volume however are believers. This book is divided into four sections each dealing with one aspect of the transition from analog to digital TV broadcasting. The first section presents the various technologies. It establishes a structure for understanding the technologies currently in use as well as those being developed by the industries involved in the delivery of digital television. Section two presents information about consumer TV viewing and includes examples of innovative, experimental interactive programs. Economics and financial issues are addressed from a variety of perspectives in section three. Section four concludes the book with a look at the international environment and the history of digital TV globally.

Author : Colin Hoskins,Stuart McFadyen,Adam Finn
Publisher : Oxford University Press, USA
Page : 202 pages
File Size : 52,8 Mb
Release : 1997
Category : Business & Economics
ISBN : UOM:39015040363874

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Global Television and Film by Colin Hoskins,Stuart McFadyen,Adam Finn Pdf

This is the first non-specialist introduction to the economics of the contemporary film and television business. This global industry is significant both financially and culturally, and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainmentgoods? And why does the US dominate this territory? The present volume offers a systematic, structured explanation of how the global markets for TV and film operate while also discussing the implications for public policy and business strategy. By listing in detail the economic and culturalcharacteristics related to such trade, the authors provide the tools necessary for the evaluation of international communications issues. They also stress the uniqueness of cultural products and put forth the argument that the economic and cultural development approaches to cultural issues can belargely reconciled.

Author : Roger G. Noll
Publisher : Unknown
Page : 362 pages
File Size : 43,6 Mb
Release : 1973
Category : Law
ISBN : 0815761090

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Economic Aspects of Television Regulation by Roger G. Noll Pdf

Author : Bruce M. Owen,Jack H. Beebe,Willard Graham Manning (Jr.)
Publisher : Lexington, Mass. ; Toronto : Lexington Books
Page : 250 pages
File Size : 49,6 Mb
Release : 1974
Category : Performing Arts
ISBN : UOM:39015000108756

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Television Economics by Bruce M. Owen,Jack H. Beebe,Willard Graham Manning (Jr.) Pdf

Author : Laurence Tisch
Publisher : Unknown
Page : 12 pages
File Size : 53,8 Mb
Release : 1987*
Category : Television broadcasting of news
ISBN : OCLC:26153316

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The Economics of Television News by Laurence Tisch Pdf

Author : Chris Gratton,Harry Arne Solberg
Publisher : Routledge
Page : 244 pages
File Size : 46,8 Mb
Release : 2007-06-11
Category : Business & Economics
ISBN : 9781134325610

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The Economics of Sports Broadcasting by Chris Gratton,Harry Arne Solberg Pdf

Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area. The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes: questions of ownership, trade and commodity in sport the historical context for contemporary sports broadcasting the key players – viewers, TV channels, sponsors, clubs, event owners and authorities the regulations governing televised sport the international context for broadcast sport competition and game theory in sports broadcasting sports broadcasting’s changing landscape of ownership and supply channels. This book will be useful for courses in media and broadcasting, economics, sport management and sports development.

Author : Paul Seabright,Jürgen von Hagen
Publisher : Cambridge University Press
Page : 338 pages
File Size : 52,8 Mb
Release : 2007-04-26
Category : Business & Economics
ISBN : 9781139464932

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The Economic Regulation of Broadcasting Markets by Paul Seabright,Jürgen von Hagen Pdf

New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead to better services, higher quality and more consumer choice - or to a proliferation of low-quality channels? Will it lead to dominance of the market by a few powerful media conglomerates? Using the insights of modern microeconomics, this book provides a state-of-the-art analysis of these and other issues by investigating the power of regulation to shape and control broadcasting markets.

Author : Thomas W. Hazlett,Matthew Laurence Spitzer
Publisher : American Enterprise Institute
Page : 280 pages
File Size : 44,9 Mb
Release : 1997
Category : Law
ISBN : 0844740691

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Public Policy Toward Cable Television by Thomas W. Hazlett,Matthew Laurence Spitzer Pdf

This book analyzes the effectiveness of the federal government's vacillating regulatory policy toward the cable television industry.

Author : C. G. Veljanovski,William D. Bishop
Publisher : Unknown
Page : 128 pages
File Size : 52,9 Mb
Release : 1983
Category : Technology & Engineering
ISBN : UCR:31210004565998

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Choice by Cable by C. G. Veljanovski,William D. Bishop Pdf

Author : William H. Melody,Action for Children's Television
Publisher : New Haven : Yale University Press
Page : 164 pages
File Size : 44,5 Mb
Release : 1973
Category : Television
ISBN : 0300016549

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Children's Television by William H. Melody,Action for Children's Television Pdf

Turning young children into premature consumers has always been a potential danger of commercial television. In recent years improved marketing technology has enabled the television industry to pinpoint specialized audiences at specific times. Unfortunately, the ability to reach a young audience has not resulted in more inventive programming in the best interests of children. Instead, they have been exploited by advertisers who take advantage of this increasingly lucrative market. These developments have lead to mounting public concern, especially by consumer groups such as Action for Children's Television, which petitioned the Federal Communications Commission to set guidelines to protect children from commercial exploitation. This study, commissioned by ACT, focuses on the economic aspects of commercial children's .television and their relation to FCC public-policy options. William Melody examines the economic characteristics of advertising practices and how they affect programming. He traces the history of children's programming from television's early years, when quality children's shows were used as an incentive to promote the sale of television sets, to the present time of poor-quality, commercial-laden programming that exploits the economic potential of child consumers. Mr. Melody demonstrates clearly that as long as advertisers control programming it will respond to their own vested interests and not to the needs of the child. As a solution, he suggests alternate modes of financing children's television to be implemented gradually. In this way, better programming will be provided without causing significant financial hardship to the broadcast industry.

Author : Booz, Allen & Hamilton
Publisher : Unknown
Page : 126 pages
File Size : 40,7 Mb
Release : 1988
Category : Television advertising
ISBN : STANFORD:36105038426115

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The Economics of Television Advertising in the UK by Booz, Allen & Hamilton Pdf

Author : Alison Alexander,James Owers,Rod Carveth
Publisher : Routledge
Page : 416 pages
File Size : 49,8 Mb
Release : 1993
Category : Business & Economics
ISBN : UOM:39015026970684

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Media Economics by Alison Alexander,James Owers,Rod Carveth Pdf

With the rapid change in the structure and value of media industries in recent years, understanding the mechanics of such change is crucial to provide insight into the processes reproducing contemporary trends in media economics, rather than simply documenting historical patterns. Editors Alison Alexander, James Owers, and Rodney Carveth have included contributions here that address the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environments, in addition to examining economic practice within specific media industries. The text concludes with a review of changes in international economic practices and in the economics of online media, and considers how the changing technologies will be a factor in economic successes. Essential for study at all levels, Media Economics: Theory and Practice is at the forefront of contemporary media economic theory and practice.