The Economist Marketing For Growth

Author : Iain Ellwood
Publisher : Profile Books
Page : 210 pages
File Size : 52,6 Mb
Release : 2014-01-09
Category : Business & Economics
ISBN : 9781847658654

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The Economist: Marketing for Growth by Iain Ellwood Pdf

Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behaviour and the forces at play in markets. This increases the impact marketing should have on all those aspects of a business. The book is in three parts: the first part explores who are the most valuable customers, the second the most effective ways to drive revenue growth and the third the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence based on the experiences of a wide range of business in Britain, America, Europe and Asia. Among the firms featured are Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.

Author : I. I. Ellwood
Publisher : Wiley
Page : 240 pages
File Size : 51,6 Mb
Release : 2013-09-10
Category : Business & Economics
ISBN : 1118450507

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Marketing for Growth by I. I. Ellwood Pdf

How to transform any company's marketing function into a non-stop engine of business growth The one unbreakable rule of today's global business jungle is "Grow or Die". In Marketing for Growth, an internationally recognized marketing strategist clearly explains how to turbo-charge your company's marketing function so that it delivers the kind of high-energy, non-stop business growth you need to survive and thrive. You'll discover how to gauge the impact of your current marketing function and how to transform it into a powerful driver of all the major elements of sustainable growth, including product development and improvement, more efficient processes, and superb customer service. Examines each part of the growth lifecycle and provides you with analytic tools for measuring marketing's impact on your company and for setting achievable growth targets Shows you how to identify your most valuable customers and cultivate strong bonds of loyalty with them Draws upon a wealth of hard data and anecdotal evidence gleaned from a wide range of businesses in Britain, America, Europe, and Asia Features examples from top firms, including Amazon.com, China Mobile, Dove, Goldman Sachs, Haier, ING, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin, Zara, and others Shares the insights of a leading international marketing strategist with more than two decades' experience in Japan, Hong Kong, the Netherlands, and the United States

Author : Aidan Manktelow,Frida Wallin,The Economist
Publisher : The Economist
Page : 256 pages
File Size : 45,7 Mb
Release : 2014-04-01
Category : Business & Economics
ISBN : 9781610393881

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The Economist Guide to Emerging Markets by Aidan Manktelow,Frida Wallin,The Economist Pdf

The growth that companies can achieve from their operations in home and developed world markets has for many years been modest. Real opportunities to take a business to a higher level exist in identifying and cultivating emerging markets. For many years, The Economist Corporate Network has been a leading authority in advising firms on how to make the most of the opportunities that emerging markets present, and how to avoid the mistakes so many companies make with disastrous results. In this book, the Corporate Network team shares their expertise with readers. They examine new approaches to business in emerging markets, identifying what you need to think about, the various risks, and how to get your approach right. They also review various markets, from the BRIC countries (Brazil, Russia, India, and China) to the emerging economies of Eastern Europe, Asia and Africa. Based on the unrivalled expertise of The Economist Corporate Network team and their experiences working with hundreds of companies, there is no more useful guide than The Economist: Emerging Markets to explore the opportunities these markets offer and how to take advantage of them.

Author : John Tennent
Publisher : Profile Books
Page : 344 pages
File Size : 53,7 Mb
Release : 2012-03-29
Category : Business & Economics
ISBN : 9781847651815

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The Economist Guide to Cash Management by John Tennent Pdf

The credit crunch highlighted to businesses the importance of cash management, as those firms which ran short of cash discovered when they found themselves in trouble or even went bust.This tightly-written guide clearly explains the six critical aspects of the effective management of cash and cash flow. These involve: forecasting likely cash receipts and payments establishing funding lines necessary to cover asset purchases or for working capital efficiently managing day-to-day operations with regard to the amount of cash required selecting appropriate investment opportunities that result in positive cash flow monitoring the profitability of products and services to ensure they are cash generative and not cash destroying, having a plan for managing excess cash that exceeds demand Cash rather than profit has always been the ultimate determinant of whether a business survives.

Author : Tim Hindle
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 47,5 Mb
Release : 2008-09-01
Category : Business & Economics
ISBN : 1846681081

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Guide to Management Ideas and Gurus by Tim Hindle Pdf

Good management is a precious commodity in the corporate world. Guide to Management Ideas and Gurus is a straight-forward manual on the most innovative management ideas and the management gurus who developed them. The earlier edition, Guide to Management Ideas, presented the most significant ideas that continue to underpin business management. This new book builds on those ideas and adds detailed biographies of the people who came up with them-the most influential business thinkers of the past and present. Topics covered include: Active Inertia, Disruptive Technology, Genchi Genbutsu (Japanese for "Go and See for Yourself"), The Halo Effect, The Long Tail, Skunkworks, Tipping Point, Triple Bottom Line, and more. The management gurus covered include: Dale Carnegie, Jim Collins, Stephen Covey, Peter Drucker, Philip Kotler, Michael Porter, Tom Peters, and many others.

Author : City of London College of Economics
Publisher : City of London College of Economics
Page : 1104 pages
File Size : 46,6 Mb
Release : 2024-06-02
Category : Education
ISBN : 8210379456XXX

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Diploma in Marketing - City of London College of Economics - 6 months - 100% online / self-paced by City of London College of Economics Pdf

Overview The ultimate course in marketing. Nothing will be uncovered. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - And many more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Author : Anonim
Publisher : Unknown
Page : 206 pages
File Size : 51,9 Mb
Release : 1982
Category : Agriculture
ISBN : UCSC:32106017429801

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Agricultural Economics Research by Anonim Pdf

Author : Sultan Kermally
Publisher : Vernon Press
Page : 180 pages
File Size : 51,7 Mb
Release : 2019-08-05
Category : Business & Economics
ISBN : 9781622731169

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Marketing & Economics by Sultan Kermally Pdf

This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four decades. Sociologically, technologically, economically and politically speaking the world is changing at an increasing pace. The spread of ideas and values are reinforcing the impact of globalization on various business operations and activities. As the late Peter Drucker once remarked: “while you were out the world changed.” To make sense of to the world we live in, we are compelled to draw from diverse disciplines and subjects.This book focuses on the contributions of economics and marketing. The basic principles, theories and issues of economics are selected and are integrated with key elements and principles of marketing. Marketers, in conventional as well as in digital markets, are encouraged to integrate marketing with economics in order to make successful and effective business decisions. Marketing and Economics are subjects dealing with business – business of private firms, not-for-profit organisations and that of government. Economics involves allocation of scarce resources. Scarcity in economics is relative scarcity, scarcity in relation to demand. Written in a casual, accessible language and taking very little for granted, this book is for anyone who is curious about economics and marketing. It provides the essential analytical framework necessary for thriving in today's business. In its diverse chapters it covers topics such as offshoring, the circular economy, benchmarking, mergers and acquisitions, knowledge and innovation, services industries, customer relationships, advertising and communication, among others. It is particularly well suited to undergraduates in business or economics and its fresh perspectives on today's challenges would be of interest to business managers and marketing professionals.

Author : Marc Levinson
Publisher : The Economist
Page : 304 pages
File Size : 55,5 Mb
Release : 2018-07-24
Category : Business & Economics
ISBN : 9781541742512

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Guide to Financial Markets by Marc Levinson Pdf

The revised and updated 7th edition of this highly regarded book brings the reader right up to speed with the latest financial market developments, and provides a clear and incisive guide to a complex world that even those who work in it often find hard to understand. In chapters on the markets that deal with money, foreign exchange, equities, bonds, commodities, financial futures, options and other derivatives, the book examines why these markets exist, how they work, and who trades in them, and gives a run-down of the factors that affect prices and rates. Business history is littered with disasters that occurred because people involved their firms with financial instruments they didn't properly understand. If they had had this book they might have avoided their mistakes. For anyone wishing to understand financial markets, there is no better guide.

Author : The Economist
Publisher : The Economist
Page : 272 pages
File Size : 43,9 Mb
Release : 2014-01-28
Category : Mathematics
ISBN : 9781610393966

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The Economist Numbers Guide (6th Ed) by The Economist Pdf

The Economist Numbers Guide is invaluable for everyone who has to work with numbers, which in today's commercially focused world means most managers. In addition to general advice on basic numeracy, the guide points out common errors and explains the recognized techniques for solving financial problems, analyzing information of any kind, forecasting and effective decision making. Over 100 charts, graphs, tables and feature boxes highlight key points, and great emphasis is put on the all-important aspect of how you present and communicate numerical information effectively and honestly. At the back of the book is an extensive A-Z dictionary of terms covering everything from amortization to zero-sum game. Whatever your business, whatever your management role, for anyone who needs a good head for figures The Economist Numbers Guide will help you achieve your goals.

Author : The Economist
Publisher : Profile Books
Page : 262 pages
File Size : 44,5 Mb
Release : 2013-12-12
Category : Business & Economics
ISBN : 9781847659347

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The Economist Numbers Guide 6th Edition by The Economist Pdf

Designed as a companion to The Economist Style Guide, the best-selling guide to writing style, The Economist Numbers Guide is invaluable for everyone who has to work with numbers, which in today's commercially focussed world means most managers. In addition to general advice on basic numeracy, the guide points out common errors and explains the recognised techniques for solving financial problems, analysing information of any kind, forecasting and effective decision making. Over 100 charts, graphs, tables and feature boxes highlight key points, and great emphasis is put on the all-important aspect of how you present and communicate numerical information effectively and honestly. At the back of the book is an extensive A-Z dictionary of terms covering everything from amortisation to zero-sum game. Whatever your business, whatever your management role, for anyone who needs a good head for figures The Economist Numbers Guide will prove invaluable.

Author : The Economist,Peter Stanyer
Publisher : The Economist
Page : 386 pages
File Size : 47,6 Mb
Release : 2014-03-04
Category : Business & Economics
ISBN : 9781610393928

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The Economist Guide to Investment Strategy (3rd Ed) by The Economist,Peter Stanyer Pdf

Supported by numerous charts and detailed analysis, The Economist Guide to Investment Strategy outlines how to construct investment strategies appropriate for individual investors. It looks at the risks and opportunities of uncomplicated strategies and it comes with wealth-warnings for those who wish to explore more sophisticated and fashionable investment approaches. It emphasizes the importance of taking into account insights from behavioral analysis as well as the principles of traditional finance. It highlights how habitual patterns of decision-making can lead any of us into costly mistakes, and it stresses how markets are most dangerous when they appear to be most rewarding.

Author : 50MINUTES,
Publisher : 50 Minutes
Page : 32 pages
File Size : 55,8 Mb
Release : 2015-09-17
Category : Business & Economics
ISBN : 9782806268396

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The Competitive Power of the Product Lifecycle by 50MINUTES, Pdf

The fundamental stages behind every product This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline • Learn how to make the right decisions according to the lifecycle phases of your product and how to react during the decline phase • Identify how you can use the product lifecycle to tailor your marketing strategies and constantly innovate and improve your product in order to prolong its growth phase ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Author : Rupert Merson,The Economist
Publisher : Hachette UK
Page : 288 pages
File Size : 41,9 Mb
Release : 2016-03-01
Category : Business & Economics
ISBN : 9781610396790

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Growing a Business by Rupert Merson,The Economist Pdf

Growth is a clear goal for ambitious entrepreneurs and leaders. It's often a short hand for business - and wider economic - success. But it's not without its pitfalls and challenges, and planning for, and managing, a growing business needs careful thought. Take, for example, the start-up facing for the first time the need to balance flexibility with more structure. Or a larger business tackling a range of divisions evolving at different speeds. Or an inspirational owner-founder confronting the need to step back and let other take the business forward. These are the kinds of challenges that Growing a Business tackles head-on. Drawing on a wide range of models and research and using case studies from across the business world, it offers practical advice and guidance on a whole range of topics, including: the different types and stages of growth; predicting the problems presented by growth; identifying growth triggers and barriers; the implications of growth: financially, culturally and for the people involved in the business. Growing a Business is required reading for owners and managers looking to understand a foster growth in their businesses.

Author : Merlin Stone
Publisher : Springer
Page : 188 pages
File Size : 50,6 Mb
Release : 1980-11-06
Category : Business & Economics
ISBN : 9781349164264

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Marketing and Economics by Merlin Stone Pdf